Global and China Piano Industry Report, 2011-2012
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With the continuously growing income of Chinese people, the piano has drawn more and more attention as a kind of important cultural and entertainment consumer goods. Currently, the piano production worldwide is mainly concentrated in Asia and Europe of which the latter is a high-end piano producer. In terms of piano output, China ranks first around the globe, but over 90% of pianos made in China are low-end ones. In 2010, the global output of pianos registered 450,000 or so, among which 427,000 (94.89%) came from Asia; Chinese piano output swept 73.33% of world’s piano output.

In 2011, the total output of major Chinese piano companies was 351,470, up 6.5% from a year earlier, including 332,715 upright pianos and 18,755 grand pianos. It is expected that Chinese piano output will reach 362,800 in 2012.

The report covers:
20120114.gif Status quo, competitive pattern, supply & demand and development trends of global and China piano industry;

20120114.gif Import & export, prices and main consumer groups in the piano industry of China, as well as questions and suggestions for it;

20120114.gif Status quo of Chinese musical instrument industry: operation and profitability of the musical instrument industry; development of violins, ethnic musical instruments, western wind instruments, percussion and guitars;

20120114.gif Operation, project planning and forecast of world’s major three piano manufacturers and 12 major Chinese counterparts.

China piano industry features the followings:

20120114.gif High industry concentration degree. In 2011, six Chinese companies produced over 10,000 pianos each, 259,900 totally, contributing 73.96% to China’s annual piano output.

20120114.gif Export continues to grow: 20% of the pianos made in China are exported to more than 90 countries and regions; in particular, the United States is the largest importer of Chinese pianos. In 2011, China exported 66,011 pianos, up 11.33% year-on-year.

20120114.gif The unit price mainly ranges from RMB10,000 to RMB20,000: In China, 60% -70% of the upright pianos are tagged with the unit price of RMB10,000 to RMB20,000, while the unit price of the foreign brands Yamaha and Kawai is higher up to about RMB20, 000. Chinese brands Xinghai and Pearl River offer the unit price of RMB13,000. In the future, the piano prices will tend to increase slightly with the rising raw material prices and labor costs.

20120114.gif China becomes the world's piano production center: In recent years, influenced by raw materials, labor costs and target markets, Europe, USA, Japan and other developed countries have done structural adjustment of the piano industry and made strategic transfer. Almost all well-known piano companies have set up their production bases in China.
Preface
1 Profile of Piano
1.1 Definition & Classification
1.2 Key Structure
1.3 Development Course

2 Development of Global Piano Industry
2.1 Status Quo
2.1.2 USA and Japan
2.1.2 Europe
2.2 Competition Pattern
2.3 Industry Barrier
2.4 Dynamics
2.4.1Transfer of Piano Manufacturing to China
2.4.2 Attention on Brand Trademark and Protection of Intellectual Property Rights

3 Development of Chinese Piano Industry
3.1 Overview
3.2 Production and Sales Volume
3.3 Competition Pattern
3.4 Import & Export
3.5 Price Analysis
3.6 Major Consumer Groups
3.7 Problems and Suggestions

4 Development of Chinese Musical Instrument Industry
4.1 Policies
4.2 Current Development
4.3 Operation
4.3.1 Sales
4.3.2 Profit
4.3.3 Assets
4.4 Profitability
4.4.1 Loss Making
4.4.2 Return on Sales
4.4.3 Ratio of Profits to Cost
4.5 Operation of Segmented Musical Instruments
4.5.1 Violin
4.5.2 Ethnic Musical Instrument
4.5.3 Western Wind Instrument
4.5.4 Percussion
4.5.5 Guitar

5 Key Companies
5.1Yamaha Corporation
5.1.1 Profile
5.1.2 Operation
5.1.3 Development in China
5.2 Roland DG Corporation
5.2.1 Profile
5.2.2 Operation
5.2.3 Development in China
5.3 Steinway & Sons
5.3.1 Profile
5.3.2 Operation
5.4 Guangzhou Pearl River Piano Group
5.4.1 Profile
5.4.2 Operation
5.4.3 Development Strategy
5.5 Ningbo Hailun Piano Co., Ltd
5.5.1 Profile
5.5.2 Operation
5.5.3 Development Strategy
5.6 Beijing Xinghai Piano Group Co., Ltd
5.6.1 Profile
5.6.2 Operation
5.7 Shanghai No.1 Ethnic Musical Instrument Plant
5.7.1 Profile
5.7.2 Operation
5.8 Shanghai Piano Co., Ltd
5.8.1 Profile
5.8.2 Operation
5.9 Kawai Musical Instruments (Ningbo) Co., Ltd
5.9.1 Profile
5.9.2 Operation
5.10 Tianjin Jinbao Musical Instruments Co., Ltd
5.10.1 Profile
5.10.2 Operation
5.11 Yichang Jinbao Musical Instruments
5.11.1 Profile
5.11.2 Operation
5.12 Qingdao Sejung Musical Instrument Co., Ltd
5.12.1 Profile
5.12.2 Operation
5.13 Zhejiang Orient Piano Co., Ltd
6.13.1 Profile
6.13.2 Operation
5.14 Hangzhou GOODWAY Piano Co., Ltd
5.14.1 Profile
5.14.2 Operation
5.15 Shanghai Eurasian Piano Company
5.15.1 Profile
5.15.2 Operation
5.15.3 Dynamics

6 Investment Analysis and Development Forecast of Piano Industry
6.1 Outlook for Investment
6.2 Future Development
6.2.1 Development Prediction of Piano Manufacturing in China
6.2.3 Digital Piano as a development Tendency
6.2.3 Piano Consumption in China will be turned towards Medium and High-end Markets
Distribution of Global Piano Output , 2010 & 2012
Piano Output and Number of Piano Companies in Major Countries, 2009-2012
Number of Pianos per 100 Urban Households in China , 2000-2012
Piano Output of China, 2005-2012
Output of Major Piano Manufacturers in China, 2010
China's Piano Export Volume, 2005-2012
Prices Offered by Major Piano Brands in China, 2004-2012
Instrument Consumption by Field, 2011
Policies for China Musical Instrument Industry, 2007-2011
Total Industrial Output Value of China Musical Instrument Manufacturing, 2008-2012   
Operating Revenue of China Musical Instrument Manufacturing, 2005-2012
Total Profit of China Musical Instrument Manufacturing, 2005-2012
Number of Companies in China Musical Instrument Manufacturing, 2005-2012
Total Assets of China Musical Instrument Manufacturing, 2005-2012   
Number of Loss-making Companies in China Musical Instrument Manufacturing, 2005-2012
Total Losses of Loss-making Companies in China Musical Instrument Manufacturing, 2005-2012
Sales Margin of China Musical Instrument Manufacturing, 2005-2012
Ratio of Profits to Cost of China Musical Instrument Manufacturing, 2005-2012
Yamaha’s Sales (by Product), FY2007-2011
Yamaha’s Sales (by Region), FY2007-2011
Operating Revenue and Total Profit of Hangzhou Yamaha, 2007-2009
ROLAND’s Net Sales (by Region and by Product), FY2011
ROLAND’s Net Sales and Operating Income in Electronic Musical Instruments, FY2010-2011
ROLAND’s Net Sales in Guitar-related Equipment , FY2010-2011
ROLAND’s Net Sales in Household Electronic Musical Instruments, FY2010-2011
ROLAND’s Net Sales in Professional Audio & Video and Computer Music Device, FY2010-2011
Roland’s Operating Revenue and Total Profit, 2007-2009
Operating Revenue and Operating Income of Steinway & Sons, 2008-2011
Operating Revenue and Net Income of Pearl River, 2009-2011
Piano Output of Pearl River, 2008-2012
Piano Revenueof Pearl River (by Product), 2009-2011
Gross Margin of Pearl River (by Product), 2009-2011
Operating Revenue (by Region) of Pearl River, 2009-2011
Major Investment Projects of Pearl River
Hailun’s Operating Revenue and Net Income, 2008-2011
Hailun’sSales Volume and Market Share in China, 2008-2010  
Hailun’s Operating Revenue (by Region) , 2008-2011
Hailun’s Major Investment Projects 
Xinghai’s Operating Revenue and Total Profit, 2007-2009
Xinghai’s Piano Output, 2008-2012
Operating Revenue and Total Profit of Shanghai No.1 Ethnic Musical Instrument Plant, 2007-2009
Operating Revenue and Total Profit of Shanghai Piano, 2007-2009 
Operating Revenue and Total Profit of Kawai Musical Instruments (Ningbo) , 2007-2009   
Operating Revenue and Total Profit of Tianjin Jinbao, 2007-2009 
Operating Revenue and Total Profit of Yichang Jinbao, 2007-2009    
Operating Revenue and Total Profit of Qingdao Sejung, 2007-2009 
Operating Revenue and Total Profit of Orient Piano, 2007-2009     
Operating Revenue and Total Profit of GOODWAY, 2007-2009  
Operating Revenue and Total Profit of Shanghai Eurasian Piano, 2007-2009
Number of Educational Institutions and Art Institutions in China, 2010 & 2012
Chinese Piano Market Size in Household Field, 2009-2012
Chinese Piano Market Size in Commercial Field, 2009-2012

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