China Landscaping Industry Report, 2011-2012
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Along with the rapid development of economy and society, people’s growing demand on human living environment, as well as the stimulus of a series of national policies, the landscaping industry flourishes in China in recent years. The CAGR of the industry scale exceeded 20% from 2001 to 2010, and the market size hit RMB250.7 billion in 2010.

Chinese landscaping industry generally falls into municipal garden, real estate garden and ecological restoration. Municipal garden is the largest category, accounting for roughly 46% of the total industry scale. Moreover, in the wake of urbanization, local governments gradually increase the investment in the urban garden construction.

Real estate garden ranks No. 2 in scale which makes up 30% of the total industry. Affected by the macro-policy control on real estate sector, the growth rate of the industry declines. Nevertheless, as the investment in indemnificatory housing construction increases, the real estate garden will maintain steady growth benefiting from the rigid demand for housing. It is expected that the market size of Chinese real estate garden will rise by 15% in the upcoming 3 to 5 years.

Ecological restoration only takes 16% of the landscaping industry because it sets higher requirements on technology but features low profit. The growth rate is expected to be less than 10% in the next 3 to 5 years.

Although the landscaping industry characterizes large scale and bright prospects, the industry in China is swarmed with small companies because of low entry barriers. Chinese landscape enterprises add up to 16,000, only 560 of which have obtained first-class qualifications in urban landscape. Since the landscaping industry involves all aspects of social life, both large and small landscape players in China strive to have a foothold in the industry, but their operation and profitability vary greatly due to their different main businesses. ?

Municipal garden enterprises enjoy high operating revenue and growth rate. For instance, the operating revenue of Orient Landscape soared to RMB2.91 billion in 2011, up 100.21% YoY, slightly higher than that of Palm Landscape Architecture (92.79%), the giant real estate garden company and that of Shenzhen Techand (98.3%), the leader of ecological restoration companies. In H1 2011, the gross margin of Orient Landscape reached 36.96%, the highest in the industry.

The market size expansion of municipal garden has attracted many real estate garden companies to access into the market. For example, in H1 2011, Palm Landscape Architecture signed two contracts concerning municipal garden projects in Liaocheng, Shandong which were worth as high as RMB1.7 billion, equivalent to 1.3 times as the company’s total operating revenue in 2010, which lifted the company’s gross margin in H1 2011 up by 3.13 percentage points year on year.

For landscaping industry, design, construction, seedling cultivation and maintenance are closely related with each other and constitute a complete business chain. Large landscape enterprises start to apply the integration strategy and not only carry out construction and maintenance, but also make more efforts in the upstream seedling cultivation and design to sharpen their edges. For instance, Lingnan Landscape raised RMB120 million in 2011 to invest in two seedling bases located in Lu County, Sichuan and Jianli County, Hubei respectively. Pubang Landscape launched IPO in 2012 and plans to invest around RMB160 million to expand the construction of the upstream seedling base. Orient Landscape acquired three design companies in 2011 to improve its own design capabilities.

The report covers the followings:

20120114.gif Development environment, overall situation, market segment, development trends and forecasts of Chinese landscaping industry;

20120114.gif Market status, regional characteristics and competition pattern of Chinese landscaping industry;

20120114.gif Main business models and development of 12 players in municipal garden, real estate garden and ecological restoration, including the overall operation, project operation, development strategy and prediction.
1 Definition and Classification of Landscaping Industry 

2 Landscaping Industry in China
2.1 Municipal Garden
2.1.1 Urban Landscaping
2.2.2 Policy
2.2 Real Estate Garden
2.3 Ecological Restoration
2.3.1 Mining Ecological Restoration
2.3.2 Water Conservancy Project Ecological Restoration
2.3.3 Highway and Railway Construction Afforestation
2.3.4 Wetland Ecological Restoration

3 Characteristics of Chinese Landscaping Industry 
3.1 Low Concentration
3.2 Fierce Regional Competition
3.3 Low Degree of Standardization
3.4 Upstream Seedling Cultivation Becomes Development Priority
3.5 Municipal Garden Flourishes

4 Key Municipal Garden Enterprises
4.1 Orient Landscape Group 002310.SZ
4.1.1 Profile
4.1.2 Operation
4.1.3 Strategy
4.2 Lingnan Landscape Co., Ltd.
4.2.1 Profile
4.2.2 Operation
4.2.3 Strategy
4.3 Yunnan Green-land Biological Technology Co., Ltd. 002200.SZ
4.3.1 Profile
4.3.2 Operation
4.4 Shenzhen Guoyi Park Co., Ltd.

5 Major Real Estate Garden Enterprises
5.1 Palm Landscape Architecture Co., Ltd. 002431.SZ
5.1.1 Profile
5.1.2 Operation
5.1.3 Strategy
5.2 Shenzhen Wenke Landscape Corp., Ltd.
5.3 Pubang Landscape Architecture Co., Ltd. 002663.SZ
5.3.1 Profile
5.3.2 Operation
5.3.3 Strategy

6 Scenic Spot Landscape and Ecological Restoration Enterprises
6.1 Jiangsu Dongzhu Landscape Construction Co., Ltd.
6.1.1 Profile
6.1.2 Operation
6.1.3 Strategy
6.2 Shenzhen Techand Ecology & Environment Co., Ltd. 300197. SZ
6.2.1 Profile
6.2.2 Operation
6.2.3 Strategy
6.3 Suzhou Garden Development Co., Ltd.
6.4 Others
6.4.1 Beijing Beilin Landscape Architecture Institute Co., Ltd.
6.4.2 L&A Design Group
6.4.3 New Dimension Planning & Design Institute Ltd.

7 Development Tendency of Chinese Landscaping Industry
Content of Landscaping Project
Landscaping Industrial Chain
Market Size of Landscaping Industry by Type in China, 2010
Urban Green Area and YoY Growth Rate in China, 2002-2010
Landscaping Index in China, 2001-2010
Policies Concerning Urban Landscaping in China, 1992-2006
Actual Invested Amount of Commodity House and Commercial Residential Buildings in China, 1999-2010
Qualification Standards of Landscaping Construction Enterprises in China
Qualification Standards of Landscaping Designing Enterprises in China
Operating Revenue of Key Landscaping Enterprises in China, 2010-2011
Green Coverage Rate in Built-up Areas in China by Region, 2010
Landscaping Enterprises Obtaining First-class Qualification by Region in China, 2011  
Landscaping Planning Enterprises Obtaining First-class Qualification by Region in China, 2011  
Number of Landscaping Enterprises Obtaining First-class Qualification in China, 2008-Jan.-Aug. 2011
Key Policies and Standards Concerning Landscaping Industry in China, 1992-2009
Gross Margin of Main Landscaping Enterprises in China, 2008- H12011
Operating Revenue and Net Income of Orient Landscape, 2008-Jan.-Sep. 2011
Operating Revenue, Gross Margin and Growth Rate of Orient Landscape by Sector and Product, H1 2011
Operating Revenue and Growth Rate of Orient Landscape by Region, H1 2011
Major Acquisitions of Orient Landscape, 2010-2011
Operating Revenue and Net Income of Lingnan Landscape, 2008-2010
Operating Revenue of Lingnan Landscape by Region, 2008-2010
Operating Revenue and Growth Rate of Lingnan Landscape by Region, 2010
Operating Revenue, Proportion and Growth Rate of Lingnan Landscape by Sector, 2008-2010
Operating Revenue of Lingnan Landscape by Business, 2008-2010
Operating Revenue and Net Income of Green-land Biological Technology, 2008-2010
Operating Revenue and Gross Margin of Green-land Biological Technology by Sector, H1 2011
Operating Revenue and YoY Growth Rate of Green-land Biological Technology by Region, H1 2011
Operating Revenue and Net Income of Palm Landscape, 2008-2011
Operating Revenue, Gross Margin and Growth Rate of Palm Landscape by Sector, H1 2011
Operating Revenue and Growth Rate of Palm Landscape by Region, H1 2011
Operating Revenue and Net Income of Pubang Landscape, 2009-2011
Operating Revenue and Proportion of Pubang Landscape by Business, 2009-2011
Operating Revenue and Proportion of Pubang Landscape by Sector, 2009-2011
Project Revenue and Growth Rate of Pubang Landscape by Region, 2009-2011
Fundraising Projects and Fund Demand of Pubang Landscape
Total Assets, Operating Revenue and Net Income of Pubang Seedling Cultivation
Operating Revenue and Net Income of Dongzhu Landscape, 2008- H12011
Operating Revenue and Proportion of Dongzhu Landscape by Sector, 2008- H12011
Operating Revenue and Proportion of Dongzhu Landscape by Region, 2008- H12011
Gross Margin and Integrated Gross Margin of Dongzhu Landscape by Sector, 2008- H1 2011
Fundraising Projects and Fund Demand of Dongzhu Landscape
Location and Area of Seedling Bases of Dongzhu Landscape
Operating Revenue and Net Income of Techand Ecology & Environment, 2008-2011
Operating Revenue, Gross Margin and YoY Growth Rate of Techand Ecology & Environment by Sector, 2011
Operating Revenue and YoY Growth Rate of Techand Ecology & Environment by Region, 2011
R&D Investment and Operating Revenue of Techand Ecology & Environment, 2009-2011

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