China Dietary Supplement Industry Report, 2011-2012
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In recent years, the dietary supplement industry has entered a new golden development stage in China, with the market size hitting RMB105 billion in 2011 and presenting a CAGR of 11.4% or so during 2006-2011.

Chinese Dietary Supplement Market Size, 2006-2011 (RMB bn)

Since the Ministry of Health of the People’s Republic of China enforced the Examination and Approval System in 1996, according to the data of the State Food and Drug Administration (SFDA), China had approved 11,413 types of domestic dietary supplement and 656 types of imported dietary supplement by March 2012. In 2011, China examined and approved the registration of 813 types of dietary supplement (up 14.5% from 2010), including 800 types of domestic dietary supplement and 13 types of imported dietary supplement.

The report covers:

※ Development of global and China dietary supplement industry: industrial chain, status quo, market size, business models, competitive features and patterns, development trends;

※ Major dietary supplement companies in China: operation and development of 22 companies, including By-Health, Ruinian International Limited and Shandong Dong-E E-Jiao Group.


Ruinian International Limited is China's largest amino acid dietary supplement production enterprise, with its amino acid products enjoying a market share of over 80% in East China and 42.3% in China. At present, the company focuses on developing new products and expanding sales channels. On the one hand, it will launch more competitive and special nutritional dietary supplement through internal R & D and acquisition of potential technologies; and on the other hand, it will establish at least 100 Ruinian healthy shops in more than 40 cities of 15 provinces, and set up 12 flagship stores in Shanghai, Wuxi, Nanjing, Shenzhen and other cities.

Shandong Dong-E E-Jiao Group is China's largest donkey-hide gelatin enterprise. In 2011, the company’s proceeds from donkey-hide gelatin products achieved RMB2.289 billion, contributing to 84.67% of company’s revenue, with the product gross margin of 70.83%. The company mainly sells products in East China. Specifically, its revenue from East China accounted for 37.2%, that from South China 21.1%, and that from North China and Southwest China 8.2% each.

By-Health is a leader in Chinese nutritional dietary supplement market, boasting more than 330 dealers across the country. In 2011, the number of sales terminals in China registered 21,000 or more, up 8,000-plus against that at the end of 2010. From 2007 to 2011, the company's operating revenue showed a CAGR of 77.1%.
1.Global Nutritional Dietary Supplement Market
1.1 Global Market Size
1.2 USA
1.3 Japan

2. Chinese Dietary Supplement Market
2.1 Development Course
2.2 Status Quo
2.3 Examination and Approval, 2011
2.4 Import & Export
2.4.1 Import
2.4.2 Export
2.5 Competition
2.5.1 Major Manufacturers
2.5.2 Competition
2.5.3 Factors Influencing Competition
2.6 Market Segments

3. Traditional Dietary Supplement Manufacturers
3.1 Joincare Pharmaceutical Group Industry Co., Ltd
3.1.1 Profile
3.1.2 Operation
3.1.3 Main Business
3.1.4 Dietary Supplement Business
3.2 Shandong Dong-E E-Jiao Group 
3.2.1 Profile
3.2.2 Operation
3.2.3 Main Business
3.2.4 Donkey-hide Gelatin and Dietary Supplement Business
3.3 Hainan Yedao (Group) Co., Ltd
3.3.1 Profile
3.3.2 Operation
3.3.3 Main Business
3.3.4 Dietary Supplement Business
3.4 Neptunus Bioengineering Co., Ltd
3.4.1 Profile
3.4.2 Operation
3.4.3 Main Business
3.4.4 Dietary Supplement Business
3.5 Wang’s
3.6 North China Pharmaceutical Group Corp (NCPC)
3.6.1 Profile
3.6.2 Operation
3.6.3 Main Business
3.6.4 Dietary Supplement Business
3.7 Hailisheng Group
3.8 Lei Shi
3.9 Hong Fu Loi Holdings Limited
3.10 Zhongjianxing Group Co., Ltd

4. Modern Dietary Supplement Manufacturers
4.1 Shanghai Jiaoda ONLLY Co., Ltd
4.1.1 Profile
4.1.2 Operation
4.1.3 Main Business
4.1.4 Dietary Supplement Business
4.2 Harbin Pharmaceutical Group Co., Ltd
4.2.1 Profile
4.2.2 Operation
4.2.3 Main Business
4.2.4 Dietary Supplement Business
4.3 Amway (China) Co., Ltd
4.4 Ruinian International Limited 
4.4.1 Profile
4.4.2 Operation
4.4.3 Main Business
4.4.4 Dietary Supplement Business
4.5 Jiangzhong Medical Co., Ltd (JZJT)
4.5.1 Profile
4.5.2 Operation
4.5.3 Main Business
4.5.4 Dietary Supplement Business
4.6 Sanjing Pharmaceutical Co., Ltd
4.6.1 Profile
4.6.2 Operation
4.6.3 Main Business
4.6.4 Dietary Supplement Business
4.7 Perfect (China) Co., Ltd
4.8 Shanghai Goldpartner Biotech Co., Ltd
4.8.1 Profile
4.8.2 Dietary Supplement Business
4.9 Jiangsu Sihuan Bioengineering Co., Ltd
4.9.1 Profile
4.9.2 Operation
4.9.3 Main Business
4.10 Zhen-Ao Group
4.11 Tiens Group Co., Ltd
4.12 By-Health
4.12.1 Profile
4.12.2 Operation
4.12.3 Main Business
4.12.4 Dietary Supplement Business
Global Nutritional Dietary Supplement Market Size and Growth Rate, 2006-2011
Product Distribution of Global Nutritional Dietary Supplement Market, 2010 
Global Nutritional Dietary Supplement Market Size by Product, 2006-2010
Global Nutritional Dietary Supplement Sales Volume, 2009-2010
Nutritional Supplement Market Size in USA, 2006-2010
Classification of Dietary Supplement in Japan
Dietary Supplement Market Size in Japan, 2006-2011
Dietary Supplement Market Size in China, 2006-2011
Approval for Initial Registration of Dietary Supplement in China, 2006-2011
New Categories of Dietary Supplement in China, by Mar 2012
Import Value of Dietary Supplement in China, 2008-2011
Export Value of Dietary Supplement in China, 2008-2011
Investments of Chinese Dietary Supplement Companies,2010
Approved Direct Distributors of Dietary Supplement in China, by Mar 2012
Segments of Chinese Dietary Supplement Market, 2011 
Main Dietary Supplements of Joincare
Operating Revenue and Net Income of Joincare, 2007-2011
Revenue of Joincare by Product, 2011
Revenue of Joincare by Region, 2011
Dietary Supplement Revenue of Joincare, 2006-2011
Main Dietary Supplements of Dong-E E-Jiao Group
Operating Revenue and Net Income of Dong-E E-Jiao Group, 2007-2011
Revenue of Dong-E E-Jiao Group by Product, 2011 
Revenue of Dong-E E-Jiao Group by Region, 2011
Prices of Donkey-hide Gelatin Block in China, 2004-2011
Revenue of Donkey-hide Gelatin Business of Dong-E E-Jiao Group,2008-2011
Revenue of Dietary Supplement Business of Dong-E E-Jiao Group,2008-2011
Main Dietary Supplements of Hainan Yedao
Operating Revenue and Net Income of Hainan Yedao, 2007-2011
Revenue of Hainan Yedao by Product, 2011
Revenue of Hainan Yedao by Region, 2011 
Sales Volume of Alcohol Products of Hainan Yedao, 2006-2011
Operating Revenue and Net Income of Neptunus Bioengineering, 2005-2011 
Revenue of Neptunus Bioengineering by Region, 2011
Main Dietary Supplements of Neptunus Bioengineering
Dietary Supplement Revenue of Neptunus Bioengineering, 2006-2011
Main Dietary Supplements of Wang’s
Operating Revenue and Net Income of NCPC, 2006-2011 
Revenue of NCPC by Product, 2011
Revenue of NCPC by Region, 2011
Main Dietary Supplements of NCPC
Main Dietary Supplements of Hailisheng Group
Main Dietary Supplements of Lei Shi
Main Dietary Supplements of Hong Fu Loi Holdings Limited
Main Dietary Supplements of Zhongjianxing Group Co., Ltd
Operating Revenue and Net Income of Jiaoda Onlly, 2006-2011 
Revenue of Jiaoda Onlly by Region, 2011
Main Dietary Supplements of Jiaoda Onlly
Business Structure of Jiaoda Onlly, 2011
Operating Revenue and Net Income of Harbin Pharmaceutical, 2007-2011 
Revenue of Harbin Pharmaceutical by Product, 2011
Revenue of Harbin Pharmaceutical by Region, 2011 
Dietary Supplement Marketing of Harbin Pharmaceutical, 2006-2011
Operating Revenue of Amway (China), 2006-2011 
Main Dietary Supplements of Amway (China) 
Operating Revenue and Net Income of Ruinian
Revenue of Ruinian by Product, 2011
Operating Revenue and Net Income of JZJT, 2007-2011 
Revenue of JZJT by Product, 2011 
Main Dietary Supplements of JZJT 
Dietary Supplement Marketing of JZJT, 2009-2011
Operating Revenue and Net Income of Sanjing Pharmaceutical, 2007-2011 
Revenue of Sanjing Pharmaceutical by Product, 2011 
Main Dietary Supplements of Sanjing Pharmaceutical 
Dietary Supplement Marketing of Sanjing Pharmaceutical, 2006-2011 
Main Dietary Supplements of Perfect (China) Co., Ltd
Main Dietary Supplements of Shanghai Goldpartner Biotech
Operating Revenue and Net Income of Sihuan Bioengineering by Product, 2005-2011
Revenue of Sihuan Bioengineering by Product, 2011
Revenue of Sihuan Bioengineering by Region, 2011 
Main Dietary Supplements of Sihuan Bioengineering
Main Dietary Supplements of Zhen-Ao Group
Operating Revenue and Net Income of By-Health, 2007-2011 
Revenue of By-Health by Product, 2011
Revenue of By-Health by Region, 2011
Number of Sales Terminals of By-Health, 2007-2011 

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