China Grape Wine Industry Report, 2012-2014
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Spurred by rapid growth of consumption market, China’s output of grape wine climbs year after year. In 2011, grape wine output in China amounted to 1.1569 billion liters, rising 6.3% from a year earlier. From 2001 to 2011, the output of grape wine presented an AAGR of 16.5%. Under the drive of the growing production and sales volume of grape wine, the operating revenue of Chinese wine industry shows a significant development tendency. In 2011, the operating revenue of China’s wine industry increased by 21.1% year-on-year to RMB38.46 billion, and during 2006-2011 with a CAGR of 24.3%.

Operating Revenue of Chinese Grape Wine Industry, 2006-2012
20121227.gif

Currently, the wine industry of China features low concentration, involving three types of wine companies. The first group consists of large grape wine breweries such as Changyu, Greatwall and Dynasty which are powerfully competitive with sound development foundation and excellent operating results; the second group refers to the numerous small-scale wine firms such as the small- and medium-sized enterprises in Yantai city, Shandong province, China, with their products focusing on low-end wines; the third group comprises some independent small-sized vintage wine enterprises. It can be seen from development trend that, Chinese grape wine industry will be dominated by several giants like Changyu, Greatwall and Dynasty and assisted by other featured wine vintages such as Grace Vineyard and Dragon Seal.

Seen from consumptive levels, the per-capita consumption of grape wine was merely 1.06 liters in China in 2011. Along with accelerated urbanization process, the improvement of disposable income of residents as well as emergence of new-generation consumer groups, there is vast room for the growth of per-capita consumption of grape wine in China.

The report highlights the followings:

20120114.gif Production scale, import & export, consumption, market price, operation and competition pattern of Chinese grape wine industry;
20120114.gif Policies on grape wine industry in China, policies on imports and exports, and influence from upstream and downstream sectors;
20120114.gif Forecast of Chinese grape wine industry development, including production scale, consumption trend and competition tendency of China-made wine and imported wine, etc;
20120114.gif Production & operation, investments and M&A, wine business and development prospects of Ten wine companies in China.

1. Overview of Grape Wine Industry
1.1 Definition
1.2 Classification

2. Status Quo of Grape Wine Industry in China
2.1 Market Supply
2.1.1 Production
2.1.2 Import & Export
2.2 Consumption
2.3 Market Price
2.3.1 Ex-factory Price of Home-brewed Wine
2.3.2 Import Prices of Grape Wine
2.3.3 Terminal Prices of Grape Wine
2.4 Operation
2.4.1 Number of Enterprises
2.4.2 Revenue
2.4.3 Profit
2.5 Competitive Landscape
2.5.1 Characteristics of Competition among Companies of Varied Scale
2.5.2 Upstream Resources of Leading Companies
2.5.3 Marketing Levels of Leading Companies

3. Development of China Grape Wine Industry
3.1 Industry Prediction
3.1.1 the Twelfth Five-Year Plan
3.1.2 Forecast of Output
3.2 Consumption Tendency
3.2.1 Still Room for the Rise in Per-capita Consumption
3.2.2 Structural Change of Population Leads to Greater Consumer Base
3.3 Prediction of Competition among Imported Grape Wine
3.3.1 Imported Grape Wine Swifly Rushes in Chinese Market
3.3.2 Comparision of Imported Grape Wine Enterprises in Development Mode
3.3.3 Imported Grape Wine Mainly Impacts the Low-end and High-end Markets
3.3.4 Home-made Grape Wine Still Holds the Majority of Market Shares in Long Run

4. Leading Grape Wine Breweries
4.1 Changyu Pioneer Wine
4.1.1 Profile
4.1.2 Operation
4.1.3 Revenue Structure
4.1.4 Gross Margin
4.1.5 Customers
4.1.6 Wine Business
4.1.7 Prediction and Outlook
4.2 Gansu Mogao Industrial Development
4.2.1 Profile
4.2.2 Operation
4.2.3 Revenue Structure
4.2.4 Gross Margin
4.2.5 Wine Business
4.2.6 Prediction and Outlook
4.3 CITIC Guoan Wine
4.3.1 Profile
4.3.2 Operation
4.3.3 Revenue Structure
4.3.4 Gross Margin
4.3.5 Wine Business
4.3.6 Prediction and Outlook
4.4 Tonghua Grape Wine
4.4.1 Profile
4.4.2 Operation
4.4.3 Revenue Structure
4.4.4 Gross Margin
4.4.5 Customers
4.4.6 Wine Business
4.4.7 Prediction and Outlook
4.5 China Food
4.5.1 Profile
4.5.2 Operation
4.5.3 Revenue Structure
4.5.4 Gross Margin
4.5.5 Wine Business
4.5.6 Prediction and Outlook
4.6 Dynasty Fine Wines Group
4.6.1 Profile
4.6.2 Operation
4.6.3 Gross Margin
4.6.4 Wine Business
4.6.5 Prediction and Outlook
4.7 China Tontine Wines Group
4.7.1 Profile
4.7.2 Operation
4.7.3 Revenue Structure
4.7.4 Gross Margin
4.7.5 Wine Business
4.7.6 Prediction and Outlook
4.8 Gansu Huangtai Wine Marketing Industry
4.8.1 Profile
4.8.2 Operation
4.8.3 Revenue Structure
4.8.4 Gross Margin
4.8.5 Wine Business
4.8.6 Prediction and Outlook
4.9 Yantai Weilong Grape Wine
4.9.1 Profile
4.9.2 Operation
4.10 Yunnan Red
4.10.1 Profile
4.10.2 Operation
Grape Wine Varieties and Characteristics
China’s Output of Grape Wine, 2001-2012
Grape Wine Output Structure by Region in China, 2011
China’s Import Volume of Grape Wine, 2008-2012
China’s Import Value of Grape Wine, 2008-2012
China’s Export Volume of Grape Wine, 2008-2012
China’s Export Value of Grape Wine, 2008-2012
Apparent Consumption of Grape Wine in China, 2008-2011
Ex-factory Price of Home-brewed Grape Wine in China, 1999-2010
Ex-factory Price of Grape Wine by Country or Region Worldwide, 2010
Retail Price of Grape Wine by Country or Region Worldwide, 2010
Average Price of Grape Wine in China, 2008-2012
China’s Import Volume of Bottled and Bulk Grape Wine, 2009-2012
China’s Import Price of Bottled and Bulk Grape Wine, 2009-2012
Terminal Price and Market Size of Grape Wine Industry
Terminal Price of Home-brewed Grape Wine, 2001-2011
Terminal Price and Growth Rate of GrapeWine in China, 1997-2010
Number of Companies in Chinese Grape Wine Indusry, 2006-2012
Operating Revenue of Chinese Grape Wine Industry, 2006-2012
Total Profit of Chinese Grape Wine Industry, 2006-2012
Gross Margin of Chinese Grape Wine Industry, 2006-2012
Grape Wine Companies of Different Sorts and Their Characteristics in China
Geographical Conditions for Wine Grape
Distribution of Wine Grape Production Areas in China
Top 10 Grape Wine Producing Regions in China
Distribution of Resources of Leading Grape Wine Companies in China
Establishment Date and Corporate Ownership of Leading Grape Wine Companies in China
Comprehensive Comparison of Three Leading Chinese Grape Wine Companies
Wine Output in China, 2010-2015
Per-capita Consumption of Grape Wine by Country or Region Worldwide, 2010
Per-capita Consumption of Grape Wine in China, 2000-2011
Per-capital Consumption and Value of Grape Wine in China, 2010
Population Births in China,1952-1995
Per-capita Consumption of Grape Wine in the United States, 1966-2000
Impact Waves and Time of China’s Imported Grape Wines from All Markets
Prices of Imported Grape Wines and Channel Profit Statement
Development Mode and Prospects of Grape Wine Importing Companies
Distribution of Leading Grape Wine Companies at All Levels
Revenue and Net Income of Changyu Pioneer Wine, 2008-2012
Revenue of Changyu Pioneer Wine by Product, 2008-2012
Revenue of Changyu Pioneer Wine by Region, 2008-2012
Gross Margin of Changyu Pioneer Wine by Product, 2008-2011
Changyu’s Revenue from Top 5 Clients and % of Total Revenue, 2008-2012
Namelist and Revenue Contribution of Changyu’s Top 5 Clients, 2011
Product Mix and Strategic Positioning of Changyu Pioneer Wine
Revenue and Net Income of Changyu Pioneer Wine, 2011-2014
Revenue and Net Income of Gansu Mogao Industrial Development, 2008-2012
Revenue of Gansu Mogao Industrial Development by Product, 2008-2012
Gross Margin of Gansu Mogao Industrial Development by Product, 2008-2011
Major Wine Products and Sales Proportion of Gansu Mogao Industrial Development, 2011
Revenue Breakdown of Gansu Mogao Industrial Development by Region, 2011
Wine Business Revenue (by Sales Channel) of Gansu Mogao Industrial Development in Lanzhou Market, 2011
Revenue and Net Income of Gansu Mogao Industrial Development, 2011-2014
Revenue and Net Income of Gansu Mogao Industrial Development, 2008-2012
Revenue of CITIC Guoan Wine by Product, 2009-2012
Gross Margin of CITIC Guoan Wine by Product, 2009-2012
Revenue and Net Income of CITIC Guoan Wine, 2011-2014
Revenue and Net Income of Tonghua Grape Wine, 2008-2012
Revenue of Tonghua Grape Wine by Region, 2008-2012
Gross Margin of Tonghua Grape Wine by Product, 2008-2011
Tonghua Grape Wine’s Revenue from Top 5 Clients and % of Total Revenue, 2008-2011
Namelist and Revenue Contribution of Tonghua Grape Wine’s Top 5 Clients, 2011
Revenue and Net Income of Tonghua Grape Wine, 2011-2014
Revenue and Profits of China Food, 2008-2012
Revenue of China Food by Product, 2008-2012
Gross Margin of China Food, 2008-2011
Revenue and Net Income of China Food, 2011-2014
Revenue and Net Income of Dynasty Fine Wines Group, 2008-2012
Gross Margin of Dynasty Fine Wines Group, 2008-2011
Self-supporting Stores and Franchised Outlets of Dynasty Fine Wines Group by Region, 2012
Revenue and Net Income of Dynasty Fine Wines Group, 2011-2014
Revenue and Net Income of China Tontine Wines Group, 2008-2012
Revenue of China Tontine Wines Group by Product, 2008-2012
Revenue of China Tontine Wines Group by Region, 2008-2012
Gross Margin of China Tontine Wines Group, 2008-2011
Revenue and Net Income of China Tontine Wines Group, 2011-2014
Revenue and Net Income of Gansu Huangtai Wine Marketing Industry, 2008-2012
Revenue of Gansu Huangtai Wine Marketing Industry by Product, 2008-2012
Revenue of Gansu Huangtai Wine Marketing Industry by Region, 2008-2012
Gross Margin of Gansu Huangtai Wine Marketing Industry by Product, 2008-2011
Revenue and Net Income of Gansu Huangtai Wine Marketing Industry, 2011-2014
Revenue and Total Profit of Yantai Weilong Grape Wine, 2007-2009
Gross Margin of Yantai Weilong Grape Wine, 2007-2009
Total Assets and Total Liabilities of Yantai Weilong Grape Wine, 2007-2009
Grape Wine Revenue and Total Profits of Yunnan Red, 2007-2009
Gross Margin of Yunnan Red, 2007-2009
Total Assets and Total Liabilities of Yunnan Red, 2007-2009

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