China Home Textile Industry Report, 2012-2015
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China home textile industry only has a history of 10 years. From January to November of 2012, 1,831 Chinese home textile enterprises with the annual sales revenue of over RMB20 million achieved the total industrial output value of RMB226.4 billion, showing a year-on-year increase of 14%. In 2012, China home textile industry had the following features:

20120114.gif The domestic market became an important factor for driving the growth of output and sales volume. In the first half of 2012, the domestic output value of the home textile enterprises with the annual sales revenue of over RMB20 million grew by 20.2% year on year. However, the export delivery value only increased by 1.3%. The domestic sales growth rate was much higher than the export growth rate.

20120114.gif The home textile e-business developed rapidly. Luolai Home Textile achieved sales of RMB90 million from “11.11 Shopping Carnival” in 2012, six times that in the same period of 2011; in 2012, Fuanna Bedding and Furnishing gained the revenue of RMB223 million from e-business, up 117.34% from 2011.

20120114.gif The export to emerging markets witnessed quick growth. From January to November of 2012, the export to the BRIC and ASEAN increased by 19.5% and 18.8% respectively; particularly, the export to Russia rose by 59.9%; the export to ASEAN grew at over 10%.

20120114.gif In 2012, the growth of the performance of major home textile enterprises declined. The profit of some enterprises slumped and the backlog of franchisees remained heavy, mainly due to the rising raw material prices, reduced purchasing power of the end market as well as real estate control policies.

Net Income Growth Rate of Three Major Listed Home Textile Companies in China, 2008-2012
 
Note: the data of Luolai Home Textile and Mendale Hometextile in 2012 are the data in the first three quarters of 2012
20130100.png

The report includes the following aspects:

1. Operation, market demand and development characteristics of China home textile industry;
2. The export market of China home textile industry;
3. The competition pattern of Chinese home textile market, from the angles of brand, channel and corporate performance;
4. Operation, business models, development strategies and performance prediction of major home textile enterprises in China.
Preface
1. Overview of Home Textile Industry
1.1 Definition
1.2 Classification

2. Development of China Home Textile Industry 
2.1 Global Development
2.2 Development Course
2.3 Operation
2.4 Demand
2.4.1 Daily Replacement
2.4.2 Wedding
2.4.3 Moving into a New Home
2.5 Export
2.5.1 Export Value
2.5.2 Export Destination
2.6 Development Characteristics
2.6.1 Increasing Domestic Sales
2.6.2 Online Shopping Pushes the Development of Home Textile 
2.6.3 New Emerging Markets Drive Export
2.6.4 Growth Rate of Enterprises Declines Obviously
2.7 Competition
2.7.1 Brand Competition
2.7.2 Channel Competition
2.7.3 Performance Contrast among Enterprises
2.8 Development Trends

3. Key Enterprises in China
3.1 Luolai Home Textile
3.1.1 Profile
3.1.2 Development Course
3.1.3 Major Brands
3.1.4 Operation
3.1.5 Business Model
3.1.6 Revenue Structure
3.1.7 Gross Margin
3.1.8 Strategy
3.1.9 Performance Forecast
3.2 Fuanna Bedding and Furnishing
3.2.1 Profile
3.2.2 Development Course
3.2.3 Major Brands
3.2.4 Operation
3.2.5 Business Model
3.2.6 Revenue Structure
3.2.7 Gross Margin
3.2.8 Strategy
3.2.9 Performance Forecast
3.3 Mendale Hometextile
3.3.1 Profile
3.3.2 Major Brands
3.3.3 Business Model
3.3.4 Operation
3.3.5 Revenue Structure
3.3.6 Gross Margin
3.3.7 Strategy
3.3.8 Performance Forecast
3.4 Sunvim
3.4.1 Profile
3.4.2 Operation
3.4.3 Revenue Structure
3.5 Veken Elite
3.5.1 Profile
3.5.2 Operation
3.5.3 Revenue Structure
3.5.4 Household Textile Business
3.5.5 Performance Forecast
3.6 Shuixing Home Textile
3.7 Beyond Home Textile
3.8 Violet Home Textile
3.8.1 Profile
3.8.2 Development Course
3.8.3 Business Model
3.9 TEVEL
3.9.1 Profile
3.9.2 Development Course
3.10 Kaisheng Home Textile
Classification of Home Textile
Development Course of China Home Textile Industry
Industrial Output Value of Home Textile Enterprises with Annual Sales of over RMB20 Million in China, 2008-2012
Major Operating Indicators of Home Textile Enterprises with Annual Sales of over RMB20 Million in China, 2009-2012
Demand Structure of China Home Textile Industry 
Per Capita Annual Consumption Expenditure of Bedding of Urban Households in China, 1995-2011
Per Capita Disposable Income of Urban Households in China, 1995-2012
Newborn Population in China, 1949-2011
Accumulative YoY Growth Rate of Commercial Housing Sales Area in China, 2007-2013
Export Value and Growth Rate of Home Textile in China, 2008-2012
Export Value of Home Textile (by Region) in China, 2010-2011
Export Value and YoY Growth Rate of Chinese Home Textile to New Emerging Countries, 2010-2011 
Export Value of Home Textile (by Region) in China, Jan.-May 2012
Export Value and YoY Growth Rate of Chinese Home Textile to New Emerging Countries, Jan.-May, 2012
Domestic and Overseas Sales of Home Textile Enterprises with Annual Sales of over RMB20 Million in China, 2012H1
E-commerce Layout of Major Home Textile Enterprises in China
Export Value of Home Textile in China (by Region), 2010-2012
Revenue YoY Growth Rate of Three Major Listed Home Textile Companies in China, 2008-2012
Net Income Growth Rate of Three Major Listed Home Textile Companies in China, 2008-2012
Representative Home Textile Brands (by Region) in China
Stores Structure of Fuanna Bedding and Furnishing (by Channel), 2008-2012 
Sales Region Distribution of Three Major Listed Home Textile Companies in China, 2011
Gross Margin of Three Major Listed Home Textile Companies in China, 2008-2012
Expense Ratio of Three Major Listed Home Textile Companies in China, 2011-2012
Industrial Output Value of Home Textile Enterprises with Annual Sales of over RMB20 Million in China, 2012-2015E
Brand Development of Luolai Home Textile
Development Course of Luolai Home Textile
Major Brands of Luolai Home Textile
Revenue and Net Income of Luolai Home Textile, 2008-2012
Growth Rate of Revenue and Net Income of Luolai Home Textile, 2008-2012 
Number of Stores of Luolai Home Textile, 2007-2012
Development Course of Order System of Luolai Home Textile
Revenue Structure of Luolai Home Textile (by Brand), 2006-2012
Revenue Structure of Luolai Home Textile (by Product), 2012H1
Revenue Structure of Luolai Home Textile (by Region), 2008-2012
Gross Margin of Main Brand Products of Luolai Home Textile, 2008-2012
Extension & Expansion Strategy of Luolai Home Textile
Revenue and Net Income of Luolai Home Textile, 2012-2015E
Development Course of Fuanna Bedding and Furnishing
Major Brands of Fuanna Bedding and Furnishing
Revenue and Net Income of Fuanna Bedding and Furnishing, 2008-2012
Growth Rate of Revenue and Net Income of Fuanna Bedding and Furnishing, 2008-2012
Direct Channels and Franchised Channels of Fuanna Bedding and Furnishing, 2008-2012
Revenue Structure of Fuanna Bedding and Furnishing (by Brand), 2008-2011
Revenue Structure of Fuanna Bedding and Furnishing (by Product), 2012
Revenue Structure of Fuanna Bedding and Furnishing (by Region), 2008-2012
Consolidated Gross Margin of Fuanna Bedding and Furnishing, 2008-2012
Revenue and Net Income of Fuanna Bedding and Furnishing, 2012-2015E
Major Brands of Mendale Hometextile
Revenue of Mendale Hometextile (by Channel), 2009-2011
Revenue and Net Income of Mendale Hometextile, 2009-2012
Revenue Structure of Mendale Hometextile (by Brand), 2009-2012
Revenue Structure of Mendale Hometextile (by Region), 2009-2012
Gross Margin of Mendale Hometextile, 2009-2012
Revenue and Net Income of Mendale Hometextile, 2012-2015E
Revenue and Net Income of Sunvim, 2008-2012
Gross Margin of Household Textile Products of Sunvim, 2008-2012
Operating Revenue Structure of Sunvim (by Product), 2008-2012
Revenue Structure of Sunvim (by Region), 2008-2012
Revenue and Net Income of Veken Elite, 2008-2012
Revenue of Veken Elite (by Product), 2008-2012
Revenue of Veken Elite (by Region), 2008-2012
Gross Margin of Household Textile Products of Veken Elite, 2008-2012
Revenue and Net Income of Veken, 2013-2015E
Development Course of Shuixing Home Textile
Main Brands of Violet Home Textile
Development Course of Violet Home Textile
Development Course of TEVEL

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