China Yacht Industry Report, 2013
  • May.2013
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Europe and America as principal yacht markets have already accounted for more than 90% and 80% of the world’s overall yacht market share in terms of sales and production scale, respectively. However, yacht markets there in recent years has been in decline, mainly due to the high ownership per capita, the yacht industry has been saturated; on the other hand, the global financial crisis since 2008 has exerted a huge impact on the global yacht economy, the United States, France, Italy, Australia, Canada, Japan and other world’s corporate giants have been hit hard. The entire yacht industry have suffered from sharp cut-off in orders, serious decline in market consumption, as well as lay-offs, downsizing, shutdown, or even bankruptcy for numerous yacht manufacturers

On the contrary, China’s yacht market has just started and it is still in the phase of rapid development. Before 2011 there were merely about 3,000 yachts in China, the ownership per capita remained far below the international level.

International yacht brands occupy the medium- and high-end markets, such as Italy’s Azimut, UK's Sunseeker and Princess, France's Beneteau, etc.; the majority of Chinese enterprises are involved in the low and medium end markets, in addition to few yacht manufacturers like Sunbird Yacht Co., Ltd. and Bestway Marine Engineering Design Co., Ltd. that have been developing domestic market, Xianli (Zhuhai) Shipbuilding Co., Ltd., Xiamen Tangrong Yacht Industry Co., Ltd., Artemis Yacht and other large export-oriented enterprises in recent years have by degrees increased investment in domestic market.

With respect to the scale of production, China has become the world’s eighth largest yacht producing country with a complete yacht manufacturing industry chain, covering yacht research, design, the whole yacht manufacturing, spare parts manufacturing, outfitting and so forth. Currently, there are 374 composite shipyards in China, more than 30 with annual sales of above RMB10 million, of which, 320 are chiefly occupied in the production of work boats and spare parts, about 50 deal with the overall yacht manufacturing, with products mainly exported to Europe and the United States.

Meanwhile, Chinese enterprises still rely on the resources provided by European and American companies from yacht design to key components and manufacturing processes, e.g. employment of European and American designers and senior technicians, procurement of U.S. engines. Many companies have been playing the role of foundries, and very few own independent R&D capabilities.

In the context of sustained rapid growth in economy, China’s yacht market scale shows an obviously swelling trend. The successive emergence of yacht club projects all over China have increasingly caught the eye of domestic and foreign companies to the broad space for the development of China’s yacht market. In 2012, Weichai Power Co., Ltd. that had never before been engaged in yacht production acquired Italy’s Ferretti Yachts in the forefront worldwide.

China Yacht Industry Report, 2013 mainly contains 5 chapters and 37 charts, involving background, current situation and competition pattern of Chinese yacht market, development trends of China’s yacht industry, as well as operation and development trends of top 11 Chinese companies.

1. Concept and Classification of Yacht
1.1 Definition
1.2 Classification

2. Overview of China Yacht Market
2.1 Market Environment
2.2 Market Outlook
2.3 Operating Mode
2.4 Related Policies
2.5 Regional Policies
2.6 Constraints

3. China Yacht Club

4. Global Yacht Enterprises
4.1 Brunswick Boat Group
4.2 Ferretti Group
4.3 Azimut-Benetti
4.4 Sunseeker

5. China Yacht Enterprises
5.1 Sunbird
5.1.1 Profile
5.1.2 Product
5.1.3 Operation
5.1.4 Strategy
5.2.1 Profile
5.2.2 Product
5.2.3 Operation
5.2.4 Strategy
5.3 Weichai Power
5.4 Cheoy LEE
5.4.1 Profile
5.4.2 Product
5.5 Heysea Yachts
5.6 Jet Tern Marine
5.7 Double Happiness Yacht
5.8 Millennium Marine
5.9 Sea-Stella
5.10 Hansheng
5.11 Tangrong
5.12 King'O Yachts
5.13 Shanghai Baodao Yachts
Yacht Per Capita Ratio of the World’s Major Developed Countries
Yacht Order Backlog (Total Length) of Main Yacht Producing Countries, 2012
China’s Yacht Export Value and Growth Rate, 2007-2011
Main Yacht Industry Bases in China
Distribution of Yacht Clubs in China
Distribution of Boat Enterprises in China
Revenue of Non-Metallic Boat Market in China, 2005-2012
Profit of Non-Metallic Boat Market in China, 2005-2012
Export Delivery Value of Non-metallic Boat in China, 2008-2012
Gross Margin of Non-metallic Boat in China, 2006-2012
Brand Management Mode of China Yacht Market
Yacht Berths Built and under Construction in Hainan Province, 2012
Development Plan for Yacht Industry in Major Coastal Provinces and Cities
Tax Rate Comparison between Imported Yachts and China-made Yachts
Number of Yacht Clubs in Coastal Provinces 
Berth Quantity of Yacht Clubs in China
Yacht Rental of Club
Orders of Major International Yacht Enterprises, 2011
Orders of Major International Yacht Enterprises, 2012
Orders of Ferretti’s Yacht over 80 Feet, 2008-2012
Orders of Azimut-Benetti’s Yacht over 80 Feet, 2008-2012
Orders of Sunseeker’s Yacht over 80 Feet, 2008-2012
Subsidiaries of Sunbird
Operating Income and Net Income of Sunbird, 2007-2012
Domestic Sales and Foreign Sales of Sunbird, 2007-2012
Operating Income of Sunbird (by Product), 20109-2012
Operating Income of Sunbird (by Region), 2012
Revenue of Sunbird, 2012-2015E
Subsidiaries of Bestway
Operating Income and Net Income of Bestway, 2008-2012
Operating Income of Bestway (by Business), 2009-2012
Operating Income of Bestway (by Region), 2009-2012
Revenue of Bestway, 2012-2015E
Revenue of Cheoy LEE (Zhuhai), 2007-2011
Operation Data of Double Happiness Yacht, 2007-2012
Global Sales Network of Double Happiness Yacht
Products of Sea-Stella

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