China Health Food Industry Report, 2013
  • May.2013
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Health food arose in China in 1980s; after three decades of development, China health food industry has formed with the value of RMB100 billion. In 2012, the sales revenue of the health food industry reached RMB110 billion, showing a year-on-year increase of 4.8%.

Revenue and Growth Rate of China Health Food Industry, 2006-2012 (RMB bn, %)
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In China, health food falls into Vitamin & Dietary Supplements, Weight Management, Child-Specific Consumer Health and Herbal/Traditional Products; wherein, Vitamin & Dietary Supplements generate RMB62.5 billion, contributing 62.2% to the industry.

In January, 2012, the National Development and Reform Commission as well as the Ministry of Industry and Information Technology of the People's Republic of China jointly issued 12th Five-Year Development Plan for Food Industry, in which the nutrition and health food manufacturing is regarded as a priority for the first time. The plan pointed out that the nutrition and health food industry in China would maintain an average annual growth rate of 20% by 2015, and there would be at least 10 companies each with the sales of over RMB10 billion.

The report resovles around the followings:

20120114.gif?Overview of China health food industry, including development course, policies and regulations, market size, import and export, status quo and future development trends;
20120114.gif China's health food market segments, covering market size, competition patterns and development trends of Vitamin & Dietary Supplements, Weight Management and Herbal/Traditional Products;
20120114.gif 11 traditional Chinese medicine healthcare product companies like Shandong Dong-e E-Jiao,? Joincare, Hong Fu Loi and 10 western-style healthcare product companies such as Ruinian International, Harbin Pharmaceutical, Amway and Perfect.
1. Development Environments for Health Food in China
1.1 Development Track
1.2 Policies and Regulations
1.3 Examination and Approval, 2012

2. China’s Health Food Market
2.1 Status Quo
2.2 Import & Export
2.2.1 Import
2.2.2 Export
2.3 Major Segments
2.3.1 Dietary Supplements
2.3.2 Weight Management
2.3.3 Herbal/Traditional Products
2.4 Development Trends

3. Traditional Chinese Health Food Manufacturers
3.1 Joincare Pharmaceutical Group Industry Co., Ltd
3.1.1 Profile
3.1.2 Operation
3.1.3 Main Business Structure
3.1.4 Health Food-related Business
3.1.5 Products and Production Bases
3.2 Shandong Dong-e E-Jiao Group
3.2.1 Profile
3.2.2 Operation
3.2.3 Main Business
3.2.4 E-Jiao and Dietary Supplement Business
3.2.5 Products and Production Bases
3.3 Hainan Yedao (Group) Co., Ltd
3.3.1 Profile
3.3.2 Operation
3.3.3 Main Business Structure
3.3.4 Health Food-related Business
3.3.5 Strategic Developments
3.4 Neptunus Bioengineering Co., Ltd
3.4.1 Profile
3.4.2 Operation
3.4.3 Main Business Structure
3.4.4 Health Food-related Business
3.4.5 Products and Production Bases
3.5 North China Pharmaceutical Group Corp (NCPC)
3.5.1 Profile
3.5.2 Operation
3.5.3 Main Business Structure
3.5.4 Health Food-related Business
3.5.5 Products and Production Bases
3.6 Besunyen
3.6.1 Profile
3.6.2 Operation
3.6.3 Main Business Structure
3.6.4 Channel Operation
3.6.5 Health Food-related Business
3.7 Hailisheng Group
3.7.1 Profile
3.7.2 Main Health Food and Production Bases
3.7.3 Strategic Developments
3.8 Lei Shi
3.8.1 Profile
3.8.2 Main Health Food
3.9 Hong Fu Loi Holdings Limited
3.9.1 Profile
3.9.2 Main Health Food
3.10 Zhongjianxing Group Co., Ltd
3.10.1 Profile
3.10.2 Main Health Food
3.11 Wang’s
3.11.1 Profile
3.11.2 Main Health Food

4. Western Health Food Manufacturers
4.1 Shanghai Jiaoda ONLLY Co., Ltd
4.1.1 Profile
4.1.2 Operation
4.1.3 Main Business Structure
4.1.4 Health Food-related Business
4.1.5 Expand Agents of Imported Products, Onlly Haizhibao Is Launched
4.2 Harbin Pharmaceutical Group Co., Ltd
4.2.1 Profile
4.2.2 Operation
4.2.3 Main Business Structure
4.2.4 Health Food-related Business
4.3 Ruinian International Limited
4.3.1 Profile
4.3.2 Operation
4.3.3 Main Business Structure
4.3.4 Health Food-related Business
4.4 Jiangzhong Medical Co., Ltd (JZJT)
4.4.1 Profile
4.4.2 Operation
4.4.3 Main Business Structure
4.4.4 Health Food-related Business
4.5 BY-HEALTH
4.5.1 Profile
4.5.2 Operation
4.5.3 Main Business Structure
4.5.4 Health Food
4.5.5 Channel Operation
4.6 Jiangsu Sihuan Bioengineering Co., Ltd
4.6.1 Profile
4.6.2 Operation
4.6.3 Main Business Structure
4.6.4 Health Food-related Business
4.7 Perfect (China) Co., Ltd
4.7.1 Profile
4.7.2 Main Health Food and Production Bases
4.7.3 Strategic Developments
4.8 Amway (China) Co., Ltd
4.8.1 Profile
4.8.2 Operation
4.8.3 Main Health Food
4.8.4 Strategic Developments in China
4.9 Zhen-Ao Group
4.9.1 Profile
4.9.2 Main Health Food
4.9.3 Strategic Developments
4.10 Tiens Group Co., Ltd
4.10.1 Profile
4.10.2 Main Health Food and Production Bases
Development Course of China Health Food Industry
Main Health Food Regulations Issued after 2011
"12th Five-Year Plan" for Healthcare Product Industry
Changes in Functions of Chinese Health Food
Health Food Initial Registration Approved in China, 2006-2012
Efficacy Research and Statistics of China Health Products, update to May, 2013
Health Food Approvals Obtained by Main Health Food Companies, end of 2012
Per Capita Health Food Consumption in Major Countries and Regions, 2011 
Market Value of China Health Product, 2006-2012
Health Products Value Imported in China, 2008-2012
Health Products Value Exported in China, 2008-201
Export Destinations of Chinese Healthcare Products, 2012
Distribution of China's Health Food Market Segments, 2012 
Revenue of Vitamin & Dietary Supplements in China, 2006-2012 
Marketing Channels of Vitamin & Dietary Supplements in China, 2012
Direct Distributors of Health Food Approved in China by May, 2013
Market Size of Chinese Weight Loss Products, 2007-2012 
Market Size of Traditional Chinese Medicine Health Products in China, 2007-2012 
Market Value of China Health Product, 2011-2016E
Main Health Food Products of Joincare
Revenue and Net Income of Joincare, 2007-2012 
Revenue and Net Income of Joincare, 2011-2016E 
Revenue Breakdown of Joincare by Product, 2012
Revenue Breakdown of Joincare by Region, 2011
Health Food Revenue of Joincare, 2006-2012 
Main Healthcare Products and Production Bases of Joincare       
Main Health Food Products of Dong-e E-Jiao Group
Revenue and Net Income of Dong-e E-Jiao, 2007-2012
Revenue and Net Income of Dong-e E-Jiao, 2011-2016E
Revenue Breakdown of Dong-e E-Jiao by Product, 2012
Revenue Breakdown of Dong-e E-Jiao by Region, 2012 
Price of E-Jiao Piece in China, 2006-2012
Sales Volume of E-Jiao of Dong-e E-Jiao, 2008-2012
Dietary Supplement Revenue of Dong-e E-Jiao, 2006-2012 
Main Healthcare Products and Production Bases of Shandong Dong-e E-Jiao        
Main Health Food Products of Hainan Yedao (Group) Co., Ltd
Revenue and Profit of Yedao , 2007-2011 
Revenue and Profit of Yedao, 2011-2012 
Revenue Breakdown of Yedao by Product, 2012
Product Sales Distribution of Yedao by Region, 2012 
Sales Volume of Wine Products of Hainan Yedao, 2007-2012
Revenue and Net Income of Neptunus Bioengineering, 2007-2012
Revenue and Net Income of Neptunus Bioengineering, 2011-2016E
Product Revenue of Neptunus Bioengineering by Business, 2012 
Product Sales Distribution of Neptunus Bioengineering by Region, 2012 
Main Health Food Products of Neptunus Bioengineering Co., Ltd
Health Product & Food Revenue of Neptunus, 2006-2012 
Main Healthcare Products and Production Bases of Neptunus Bioengineering Co., Ltd     
Revenue and Net Income of NCPC, 2007-2012 
Revenue and Net Income of NCPC, 2011-2016E
Revenue Breakdown of NCPC by Product, 2012
Revenue Breakdown of NCPC by Region, 2012
Main Health Food Products of North China Pharmaceutical Group Corp (NCPC)
Main Healthcare Products and Production Bases of North China Pharmaceutical
Revenue and Net Income of Besunyen, 2008-2012
Revenue and Net Income of Besunyen, 2011-2016E
Revenue Breakdown of Besunyen by Product, 2012
Number of Retailers and Distributors of Besunyen
Market Share of Besunyen Slimming Tea among Slimming Products in China
Main Health Food Products of Hailisheng Group
Main Health Food Products of Lei Shi
Main Health Food Products of Hong Fu Loi Holdings Limited
Main Health Food Products of Zhongjianxing Group Co., Ltd
Main Health Food Products of Wang’s
Revenue and Profit of Jiaoda ONLLY, 2007-2012 
Revenue and Profit of Jiaoda ONLLY, 2011-2016E 
Product Revenue of Jiaoda ONLY by Business, 2012
Product Sales Distribution of Jiaoda ONLLY by Region, 2012 
Health Food Products of Shanghai Jiaoda ONLLY
Revenue and Profit of Harbin Pharmaceutical, 2007-2011  
Revenue and Profit of Harbin Pharmaceutical, 2011-2016E 
Business Revenue of Harbin Pharmaceutical’s Major Products, 2012 
Product Sales Distribution of Harbin Pharmaceutical by Region, 2012 
Main Healthcare Products and Claimed Efficacies of Harbin Pharmaceutical   
Revenue and Profit of Ruinian International, 2006-2012 
Revenue and Profit of Ruinian International, 2011-2016E 
Revenue Breakdown of Ruinian International, 2012
Revenue and Profit of Jiangzhong Medical, 2007-2012 
Revenue and Profit of Jiangzhong Medical, 2011-2016E 
Revenue Breakdown of JZJT, 2012 
Main Health Food Products of JZJT
Health Food Revenue of JZJT, 2009-2012 
Revenue and Profit of By-health, 2007-2012 
Revenue and Profit of By-health, 2011-2016E 
Revenue Breakdown of By-Health by Product, 2012
Revenue Breakdown of By-Health by Region, 2012
Comparison between Two Major Brands of By-health 
Nutrient Supplements and Health Food Approval Certificates of By-health, 2012
Sales Terminals and Effective Terminals of By-Health, 2008-2012
Number and Distribution of Chain Nutrition Centers of By-Health, 2011-2012
Revenue and Net Income of Sihuan Bioengineering, 2007-2012 
Revenue and Net Income of Sihuan Bioengineering, 2011-2016E
Revenue Breakdown of Sihuan Bioengineering by Product, 2012
Product Sales Distribution of Sihuan Bioengineering by Region, 2012 
Main Health Food of Sihuan Bioengineering
Main Health Food Products of Perfect (China) Co., Ltd
Operating Performance of Amway (China), 2007-2012 
Main Health Food Products of Amway (China) Co., Ltd
Main Health Food Products of Zhen-Ao Group
Global Presence of Tiens

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