China Education and Training Industry Report, 2013-2016
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The education and training industry mainly involves in after-class tutoring, IT training, foreign language training, online education, pre-school education and skill cultivating. In China, the market size of the education and training industry soared from RMB610 billion in 2008 to RMB955.4 billion in 2012, with the CAGR of 11.87%.

During 2012-2013, the development of China education and training industry presented the following characteristics:

1. More and More Education Groups and Internet Enterprises Are Tapping Online Education Field

On the one hand, education institutions are launching online courses covering a wide range of domains, such as foreign language, qualification test, skill education, and  tutoring for students at elementary and secondary schools; on the other hand, internet enterprises are making positive efforts in building platform to share education content. For example, Tencent initiated; Netease launched

2. Private Kindergartens in China Are Witnessing Rapid Growth

The number of private kindergartens increased from 48,368 in 2002 to 115,404 in 2011, with the CAGR of 10.14% or the proportion surging from 43.28% to 69.21%. Thanks to the preferential policies, provinces and cities all across China have introduced “Three-Year-Long Pre-school Education Action Plan”, a move which triggered the number hike of kindergartens.

The report highlights:

20120114.gif Overview of China Education Cause (including the number of pre-school education/compulsory education/high school and secondary education/ higher education schools, enrollment, number of internal students and number of graduates );
20120114.gif Development Environment of China Education and Training Industry (including GDP, population, residents’ income and expenditure, national education fund input, macro-policy, etc.)
20120114.gif Development of Non-Government Funded Education and Vocational Education (survey, related polices, market breakdown, etc.)
20120114.gif Education and Training Industry Market (including overall market scale and tendency, IT training market, foreign language training market, young children’s training market, after-class tutoring market, online education training market, etc.  )
20120114.gif Profile, Revenue, Revenue Structure, Outlets & Students, Business Model and Latest Dynamics of Enterprises in the Education and Training Industry (including New Oriental Education & Technology Group, Inc., TAL EDUCATION GROUP, ChinaEdu Corp and China Distance Education Holdings Ltd., CDEL)

Founded in 1993, New Oriental Education & Technology Group, Inc. is mainly engaged in English training and consulting on studying abroad. Since 2008, it started to stretch the whole industrial chain, such as establishing Youwin individualized learning center and launching extracurricular counseling business. As of 2012, New Oriental Education & Technology Group, Inc. mainly involved in language training, test counseling, tutoring for elementary and secondary school students and students in kindergartens, online education, education software businesses and reselling of other education technologies. By revenue structure, language training and test counseling are major contributors to its revenue and profit.

Established in 2003, TAL EDUCATION GROUP specializes in extracurricular counseling, with tutoring services including small classes, personalized premium services and online courses as of 2012. In FY2013 (Feb.29, 2012-Feb.28, 2013), the revenue of the company increased by 27.27% year-on-year to USD225.93 million, with the net income surging by 37.54% year-on-year to USD33.44 million. 

Xueda was set up in 2001, specializing in extracurricular counseling business, with the number of outlets soaring to 383 in 2012 from 32 in 2007, a CAGR of 64.29%. It has realized widespread outlet distribution. The annual enrollment of Xueda rose from 5,500 in 2007 to 138,700 in 2012, with the CAGR of 90.69%. In 2012, the revenue of the company surged by 32.21% year-on-year to USD293.16 million, with the gross margin of 29.5%.
1. Overview of Education and Training Industry
1.1 Development of Education in China
1.1.1 Kindergarten
1.1.2 Compulsory Education
1.1.3 High School Education
1.1.4 Higher Education
1.1.5 Adult Training and Anti-Illiteracy Education
1.1.6 Non-Government Funded Education
1.2 Summary

2. Education & Training Development Environment
2.1 Macro-Economy Environment
2.2 China’s Population Development
2.3 Resident’s Income and Expenditure
2.4 National Investment in Education
2.5 Interpretation of National Medium-and Long-Term Education Reform and Development Planning (2010-2020)
2.5.1 Guidelines, Strategic Objectives and Subjects of Education Reform and Development
2.5.2 Major Tasks for Education Development
2.5.3 Major Measures of Reform of Educational System and Institution Innovation
2.5.4 Major Projects and Pilot Reforms of Education Planning

3. Development of Non-Government Funded Education
3.1 Definition and Classification
3.2 Overview
3.3 Policies on Non-Government Funded Education
3.4 Status Quo of Non-Government Funded Higher Education Institutions
3.4.1 Overview
3.4.2 Private University
3.4.3 Independent Institutions
3.5 Non-government Pre-school Education

4. Development of Vocational Education
4.1 Vocational Education
4.1.1 Overview
4.1.2 Integral Employment Situation
4.2 Secondary Vocational Education
4.2.1 Quantity of Schools
4.2.2 Number of Students
4.2.3 Employment Status
4.2.4 Investment of Educational Finance
4.3 Higher Vocational Education
4.3.1 Number of Schools
4.3.2 Number of Students
4.3.3 Employment
4.4 Interpretation of Secondary Vocational Education Reform and Innovation Action Plan (2010-2012)
4.4.1 Main Objectives
4.4.2 Schedule
4.4.3 Task Arrangement in Key Provinces
4.5 Development Tendency

5. Development of Training Industry
5.1 Definition and Classification
5.2 Market Size
5.2.1 Investment and Financing for Education and Training Industry
5.2.2 Development Tendency and Prospect
5.3 Market Development of IT Training Industry
5.3.1 Status of IT Training Industry
5.3.2 Development Tendency
5.4 Development of Foreign Language Training Industry Market
5.4.1 Status Quo
5.4.2 Development Tendency
5.5 Development of Infant/Child Training Industry Market
5.5.1 Status Quo
5.5.2 Development Tendency
5.6 Middle and Primary School Extracurricular Counseling Training
5.7 Online Education

6. Key Enterprises in Education and Training Industry
6.1 New Oriental Education & Technology Group, Inc.
6.1.1 Profile
6.1.2 Financial Operation
6.1.3 Revenue Structure
6.1.4 Network Expansion and Enrollment Development
6.1.5 Business Structure
6.1.6 Operation Model and Strategy
6.2.1 Profile
6.2.2 Financial Operation
6.2.3 Network Expansion and Enrollment Development
6.2.4 Business Structure
6.3 Xueda
6.3.1 Profile
6.3.2 Financial Operation
6.3.3 Network Expansion and Enrollment Development
6.3.4 Business Structure
6.3.5 Latest News
6.4 Ambow
6.4.1 Profile
6.4.2 Financial Operation
6.4.3 Revenue Structure
6.4.4 Business Structure
6.4.5 Latest News
6.5 ChinaEdu Corp
6.5.1 Profile
6.5.2 Financial Operation
6.5.3 Revenue Structure
6.5.4 Outlets and Trainees
6.5.5 Business Model and Strategy
6.5.6 Latest News
6.6 ATA(ATAInc)
6.6.1 Profile
6.6.2 Financial Operation
6.6.3 Revenue Structure
6.6.4 Operation Pattern and Strategy
6.6.5 Latest Trend
6.7 China Distance Education Holdings Ltd., CDEL
6.7.1 Profile
6.7.2 Financial Operation
6.7.3 Revenue Structure
6.7.4 Number of Students
6.8 China Education Alliance Inc.
6.8.1 Profile
6.8.2 Financial Operation
6.8.3 Revenue Structure
6.9 China E-learning Group LTD.
6.9.1 Profile
6.9.2 Financial Operation
6.9.3 Revenue Structure
6.10 Noah Education Holdings Ltd
6.10.1 Profile
6.10.2 Financial Operation
6.10.3 Business Structure
6.11 Pearson Group
6.11.1 Profile
6.11.2 Financial Operation
6.11.3 Revenue Structure
6.11.4 Business in China
6.12 Other Education and Training Enterprises
6.12.1 SJTU Only Education Group
6.12.2 APTECH of Beida Jade Bird Group
6.12.3 Xinhua Education Group
6.12.4 Thinkbank
6.12.5 R.Y.B Education Institution
6.12.6 BabyCare
6.12.7 Oriental Cambridge Education Group 
Number of Kindergartens and YoY Growth in China, 2002-2011
Admission and Enrollment of Kindergartens in China, 2004-2011
Number of Primary Schools, 2002-2011
Admission and Enrollment of Primary Schools, 2002-2011
Number of Junior Secondary Schools in China, 2002-2011
Admission, Enrollment and Graduation of Junior Secondary Schools in China, 2002-2011
Number of Schools in China by Type, 2008-2011
Admission of Schools in China by Type, 2008-2011
Enrollment of Schools in China by Type, 2008-2011
Graduation of Schools in China by Type, 2008-2011
China's GDP, 2002-2012
China’s Population Structure by Age, 2002-2012
China's Per Capita Annual Income of Urban and Rural Residents, 2002-2012
China's Per Capita Annual Consumption Expenditure of Urban Residents and Per Capita Total Expenditure of Rural Residents, 2002-2012
China’s Total Investment in Education and YoY Growth, 2002-2011
Top 100 Private Universities in China by Region, 2013
Top 100 Independent Institutions in China by Region, 2013
Employment of Graduates from Vocational Education Schools in China, 2002-2011
Employment of Graduates from Vocational Education in China by Industry, 2002-2011
Number of Secondary Vocational Education Schools in China and YoY Growth, 2004-2011
Enrollment of Secondary Vocational Education Schools in China and YoY Growth, 2004-2011
Employment Rate of Graduates from Secondary Vocational Education Schools Nationwide, 2005-2011
Employment of Graduates from Secondary Vocational Education Schools in China, 2011
Employment Composition of Graduates from Secondary Vocational Education Schools in China by Industry, 2011
Employment Channels of Graduates from Secondary Vocational Education Schools in China, 2011
Number of Higher Vocational Education Schools in China, 2004-2011
Intakes and YoY of Higher Vocational Colleges in China, 2004-2011
Employment Rate for Higher Vocational College Graduates in China, 2004-2011
Market Size and YoY of Education and Training in China, 2008-2016
Market Size and YoY of IT Training Industry in China, 2007-2012
Market Size of Englsih Training for Tests in China, 2006-2016
Market Size of Extracurricular Counseling Industry in China, 2009-2015
Market Size and YoY of Online Education in China, 2004-2012
Number of Internet Users in China, 2004-2012
Revenue and YoY Growth in Revenue of New Oriental Education & Technology Group, FY2008-FY2012
Net Income and YOY Growth in Net Income of New Oriental Education & Technology Group, FY2008-FY2012
Net Revenue of New Oriental Education & Technology Group by Fiscal Quarter, FY2008-2012
Net Revenue of New Oriental Education & Technology Group by Fiscal Quarter, FY2008-FY2012
Number of Schools and Learning Centers of New Oriental Education & Technology Group, 2008-2012
Number of Enrolled Students for Language and Exam Training Courses of New Oriental Education & Technology Group, 2008-2012
Revenue and YoY Growth in Revenue of TAL EDUCATION GROUP, FY2009-FY2013
Net Income and YoY Growth in Net Income of TAL Education Group, FY2009-FY2013
Gross Margin of TAL Education Group, FY2009-FY2013
Selling and Marketing Expenses of TAL Education Group, FY2009-FY2012
Number of Learning Centers and YOY Growth of TAL Education Group, FY2008-FY2013
Number of Students and YoY Growth of TAL Education Group, FY2008-FY2013
Revenue and YoY Growth Rate of Xueda Education, 2008-2012
Net Income and YoY Growth Rate of Xueda Education, 2008-2012
Gross Margin of Xueda Education, 2008-2012
Number of Learning Centers and YoY Growth Rate of Xueda Education, 2007-2012
Number of Students and YoY Growth Rate of Xueda Education, 2007-2012
Course Hours and YoY Growth Rate of Xueda Education, 2007-2012
Average Hourly Course Fee of Xueda Education, 2009-2012
Revenue and YoY Growth Rate of Ambow Education, 2007-2011
Net Income and YoY Growth Rate of Ambow Education, 2007-2011
Gross Margin of Ambow Education, 2007-2011
Net Revenue Structure of Ambow Education, 2007-2011
Business Structure of Ambow Education
Revenue and YoY Growth Rate of ChinaEdu, 2008-2012
Net Income and YoY Growth Rate of ChinaEdu, 2008-2012
Quarterly Gross Margin of ChinaEdu, 2008-2012
Quarterly Net Revenue of ChinaEdu, 2008-2012
Number of ChinaEdu’s Learning Centers, 2007-2012
Quarterly Number of ChinaEdu’s Online Degree Program Students, 2008-2012
Revenue and YOY Growth of ATA, FY2009-2013
Net Income and YOY Growth of ATA, FY2009-2013
Gross Margin of ATA by Financial Quarter, FY2009-2013
Net Revenue of ATA by Financial Quarter, FY2009-2013
Number of Tests of ATA by Financial Quarter, 2009-2013 (Unit: Million)
Revenue and YOY Growth of China Distance Education, FY2008-2012
Net Income and YOY Growth of China Distance Education, FY2008-2012
Gross Margin of China Distance Education by Financial Quarter, 2008-2012
Net Revenue of China Distance Education by Financial Quarter, 2008-2012
Total Number of Students of China Distance Education by Quarter, 2008-2012
Revenue and YOY Growth of China Education Alliance, 2008-2012
Net Income and YOY Growth of China Education Alliance, 2008-2012
Gross Margin of China Education Alliance, 2008-2012
Revenue Structure of China Education Alliance, 2008-2012
Turnover and YOY Growth of China E-learning, 2008-2012
Gross Profit and YOY Growth of China E-learning, 2008-2012
Gross Margin of China E-learning, 2008-2012
Turnover Structure of China E-learning, 2009-2012
Revenue of Noah Education, FY2010-2012
Revenue Structure of Noah Education by Product, FY2011-2012
Gross Profit and Gross Margin of Noah Education by Financial Quarter, FY2011-2012
Ratio of Operating Expenses to Net Revenue of Noah Education, 2011-2012
Sales and YoY Growth Rate of Pearson Group, 2008-2012
Operating Profit and YoY Growth Rate of Pearson Group, 2008-2012
Sales of Pearson Group by Region and by Business, 2012
Sales of Pearson Group by Region and by Business, 2012
Sales Trend of Pearson Group by Business, 2007-2012
Operating Profit Trend of Pearson Group by Business, 2007-2012
Pearson’s Revenue from China and Other Emerging Markets, 2007-2012
Number of Senior Secondary Schools in China by Type, 2002-2011 (Unit: 10,000)
Student Structure of Senior Secondary Schools in China, 2002-2011 (Unit: %)
Admission, Enrollment and Graduation of Regular Senior Secondary Schools in China, 2004-2011 (10,000)
Admission, Enrollment and Graduation of Vocational Senior Secondary Schools in China, 2004-2011 (10,000)
Admission, Enrollment and Graduation of Regular Specialized Secondary Schools in China, 2004-2011 (10,000)
Admission, Enrollment and Graduation of Skilled Workers Schools in China, 2004-2011
Admission, Enrollment and Graduation of Adult Specialized Secondary Schools in China, 2004-2011 (10,000)
Enrollment and Graduation of Adult Senior Secondary Schools in China, 2004-2011 (10,000)
Quantities of Schools for Higher Education Nationwide, 2008-2011
Admission, Enrollment and Graduation of HEIs in China, 2008-2011 (10,000)
Admission and Enrollment of Non-government Schools in China, 2011
China’s Total Population, Urban Population and Rural Population, 2002-2012 (Unit: mln)
Proportion of Public Financial Budget for Education to Public Financial Expenditure in China by Region, 2010-2011
Public Financial Budget for Education per Student in China by Level of Education, 2010-2011 (Unit: RMB)
Public Financial Budget for Education per Student in China by Level of Education, 2010-2011 (continued) (Unit: RMB)
Main Target for the Development of Education of China, 2010-2020
Major Objective of Human Resource Development of China, 2010-2020
Eight Tasks for the Development of China’s Education, 2010-2020
Major Measures of China’s Reform of Educational System and Institution Innovation, 2010-2020
Ten Major Projects and Ten Pilot Reforms of China’s Education Development Planning, 2010-2020
Number of Non-Government Education Schools and Training Institutions in China, 2008-2011
Enrollment of Non-government Education Schools in China, 2008-2011
Number of In-school Students of Non-government Education Schools in China, 2008-2011
Number of Graduates of Non-government Education Schools in China, 2008-2011
Number of Educational Personnel of Non-government Education Schools in China, 2008-2011
Government Policies Targeting Non-Government Funded Education
Top 20 Private Universities in China, 2013
Top 20 Independent Institutions in China, 2013
Number of Non-Government Pre-School Education in China by Region, 2002-2011
Number of Schools and Educational Personnel of Secondary Vocational Education in China by Category, 2011
Number of Schools of Secondary Vocational Education in China by Establishment
Enrollment, In-school Students and Graduates of Secondary Vocational Education Schools in China by Major, 2011 (Unit: 10,000)
Public Finance Budget Education Operating Expenses of Secondary Vocational Education per Student in China by Region, 2006-2011 (Unit: RMB Yuan)
Intakes, In-school Students and Graduates of Higher Vocational Colleges in China by Discipline, 2011 (Unit: 10,000 persons)
Monthly Income and Future Employment Green Card for University Graduates and Higher Vocational College Graduates in China, 2011
Main Objectives of Secondary Vocational Education Reform and Innovation Action, 2010-2012
Schedule for Part of Reform and Innovation Action Plan, 2010-2012
Task Arrangement in Key Provinces of Reform and Innovation Action Plan, 2010-2012
Classification of Education and Training Industry
Development Stages of Policy Support, Market Demand, Market Maturity, Barriers to Entry, Capital Concern of Education and Training Industry Segments
Investment, Mergers & Acquisitions in China’s Education Industry, 2012-2013
Number of Kindergartens and Kindergarten Classes in China, 2000-2011
Market Size of Online Education Segments in China, 2004-2012
Number of Schools, Learning Centers and Book Stores of New Oriental Education & Technology Group in Chinese Cities, FY2012
Quarterly Net Revenue Structure of ChinaEdu, 2008-2012
Net Revenue Structure of ATA by Financial Quarter, FY2009-2013
Revenue Structure of China Distance Education by Financial Quarter, 2008-2012
Major Subsidiaries of Pearson Group
Major Businesses of Only Education
Multi-Mode Teaching Method of Beida Jade Bird Aptech
Courses of R.Y.B Kindergarten and Early Years Center
Characteristics of Babycare’s Early Education System-Oriented Periodical Courses

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