China Advertising Industry Report, 2013
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China's advertising industry from 2012 to the first half of 2013 showed the following characteristics:

Traditional media kit advertising growth has slowed down, touching its lowest level in the five years.

Due to macroeconomic impact, the Chinese traditional media kit (television, radio, newspapers and outdoor) advertising market witnessed a tiny year-on-year increase of 4.5% in 2012, touching its lowest level in the recent five years, of which, newspaper advertising reached an overall market size of approximately RMB 68.55 billion, down 12.6% YoY, the first negative growth over the past decade. In the first quarter of 2013, the Chinese newspaper advertising market size continued to fall, a year-on-year decline of about 12%.

Internet advertising has seen rapid development, with market size in 2012 up 46.83% YoY

China's internet advertising market size attained to RMB 75.31 billion in 2012, a year-on-year increase of 46.83%, and then slowed down to RMB 19.84 billion in the first quarter of 2013, with year-on-year growth of the first quarter firstly less than 40% for three consecutive years, entering into a relatively slackened growth cycle after high-speed development. Concerning the internet advertising revenue scale by enterprise, Baidu held the first position; Youku Tudou after the merger ranked eighth with revenue up to RMB 429 million in the first quarter of 2013.

Top10 Internet Advertising Media Companies in China by Advertising Revenue, Q1 2013 (Unit: RMB mln)
20130179.png

China Advertising Industry Report, 2013 by ResearchInChina mainly includes the followings:

20120114.gif Development status, policy environment, advertisers change and market competition of advertising industry in China;
20120114.gifMarket size, market segments, advertisers change and enterprise competition of internet advertising in China, as well as operation and advertising revenue of 11 major online advertising media companies including Baidu, Taobao, Google, Tencent, Sohu, Sina, Youku Tudou, SouFun, Qihoo 360, CBSi and NetEase;
20120114.gif Market size, market segments, advertisers change of newspaper advertising in China, as well as operation and advertising revenue of four major newspaper advertising media companies, i.e. Shanghai XinHua Media Co., Ltd., Chengdu B-Ray Media Co., Ltd., Huawen Media Investment Corporation and Zhejiang Daily Media Group Co., Ltd.;
20120114.gif China's outdoor advertising market size as well as operation and advertising revenue of four leading outdoor advertising media companies, i.e. Focus Media Holding Limited, AirMedia Group Inc., DHA Group and Clear Media Limited;
20120114.gifChina's TV & radio advertising market size as well as operation and advertising revenue of five major TV & radio advertising media companies - China Television Media, Ltd., Shanghai Media Group, Hunan TV & Broadcast Intermediary Co., Ltd., Jiangsu Broadcasting Corporation and Zhejiang Broadcasting Corporation.

Preface
1. Overview of China Advertising Industry
1.1 Policy Environment
1.2 Development Status
1.3 Advertiser
1.4 Market Competition

2. Internet Advertising Market in China
2.1 Market Size
2.2 Market Segments
2.2.1 Search Engine Advertising
2.2.2 Online Video Advertising
2.3 Advertiser
2.4 Enterprise Competition
2.5 Baidu
2.5.1 Profile
2.5.2 Development Course
2.5.3 Advertising Business
2.5.4 Acquisition
2.6 Taobao
2.6.1 Profile
2.6.2 Advertising Business
2.6.3 Operation
2.7 Google China
2.7.1 Profile
2.7.2 Main Business
2.7.3 Acquisition
2.8 Tencent
2.8.1 Profile
2.8.2 Operation
2.8.3 Advertising Business
2.9 Sohu
2.9.1 Profile
2.9.2 Operation
2.9.3 Video Business Adjustment
2.10 Sina
2.10.1 Profile
2.10.2 Operation
2.10.3 E-commerce Road of Sina Weibo
2.11 Youku Tudou
2.11.1 Profile
2.11.2 Operation
2.11.3 Cooperation
2.11.4 Multi-Screen Strategy
2.12 SouFun
2.12.1 Profile
2.12.2 Operation
2.12.3 Release of “Xinfangtong” Platform
2.13 Qihoo 360
2.13.1 Profile
2.13.2 Operation
2.13.3 Qihoo 360 Plans to Purchase Sogou at Around $1.4 billion
2.14 CBSi
2.14.1 Profile
2.14.2 Operation
2.14.3 Cooperation with LETV
2.15 NetEase
2.15.1 Profile
2.15.2 Operation
2.15.3 Layout of Mobile Terminal

3. Newspaper Advertising Market in China
3.1 Market Size
3.2 Market Segments
3.2.1 Newspaper Media Advertising
3.2.2 Magazine Media Advertising
3.3 Advertiser
3.4 XinHua Media
3.4.1 Profile
3.4.2 Operation
3.4.3 Development Plan
3.5 B-Ray Media
3.5.1 Profile
3.5.2 Operation
3.5.3 Acquisition
3.5.4 Performance Forecast
3.6 Huawen Media
3.6.1 Profile
3.6.2 Operation
3.6.3 Acquisition
3.6.4 Performance Forecast
3.7 Zhejiang Daily Media
3.7.1 Profile
3.7.2 Operation
3.7.3 Acquisition
3.7.4 Projects
3.7.5 Performance Forecast

4. Outdoor Advertising Market in China
4.1 Market Size
4.2 Focus Media
4.2.1 Profile
4.2.2 Operation
4.3 AirMedia
4.3.1 Profile
4.3.2 Operation
4.3.3 Entering into LED Screen Market in Gas Station
4.4 DHA Group
4.4.1 Profile
4.4.2 Operation
4.5 Clear Media
4.5.1 Profile
4.5.2 Operation
4.5.3 Development Plan in 2013

5. TV & Radio Advertising Market in China
5.1 Market Size
5.2 CTV Media
5.2.1 Profile
5.2.2 Operation
5.2.3 Assets Reorganization
5.2.4 Performance Forecast
5.3 SMG
5.4 Hunan TV & Broadcast Intermediary
5.4.1 Profile
5.4.2 Operation
5.4.3 Performance Forecast
5.5 Jiangsu Broadcasting Corporation
5.6 Zhejiang Broadcasting Corporation

Related Policies and Regulations on Advertising Industry in China, 1982-2012
TOP10 Advertising Industries in China (by Advertising Costs), Q1 2013
TOP10 Advertising Brands in China (by Advertising Costs), Q1 2013
Market Size and YoY Growth of Internet Advertising in China, 2006-2016E
Market Size and QoQ Growth of Internet Advertising in China, 2011-2013
Market Structure of Internet Advertising in China (by Segment), 2008-2016E
Revenue and YoY Growth of Search Engine Advertising in China, 2008-2016E
Revenue Structure of Search Engine Advertising in China, 2012
Revenue Structure of Online Video Industry in China, 2012
Market Size and Share of Online Video Advertising in China, 2009-2012
Top Industry Brands in China by Internet Advertising Costs, Apr. 2013
Top Advertisers in China by Internet Brand Advertising Costs, Apr. 2013
Advertising Features of Sina, Baidu and Taobao
Top10 Internet Advertising Media Companies in China by Advertising Revenue, Q1 2013
Development Course of Baidu
Revenue and Net Income of Baidu, 2008-2013
Revenue Structure of Baidu (by Business), 2008-2013
Features of Advertising Products of Taobao
Four Stages of Advertising Business of Taobao
Total Trading Volume of Alipay on Each November 11, 2009-2012
Development Course of Google in China
Revenue and Net Income of Google, 2008-2013
Revenue Structure of Google (by Business), 2010-2013
Revenue Structure of Google (by Region), 2010-2013
Acquisition Cases of Google, 2012
Revenue and Profit of Tencent, 2008-2013
Revenue Structure of Tencent (by Business), 2011-2013
Revenue and Net Income of Sohu, 2009-2013
Revenue Structure of Sohu (by Business), 2011-2013
Revenue and Net Income of Sina, 2008-2013
Revenue Structure of Sina (by Business), 2010-2013
Revenue Structure of Sina (by Business), Q4 2012-Q1 2013
Visit Traffic from Sina Weibo to Taobao via Link, 2012-2013
Revenue and Net Income of Youku Tudou, 2008-2013
Revenue Structure of Youku Tudou (by Business), 2010-2013
Revenue and Net Income of SouFun, 2008-2013
Revenue Structure of SouFun (by Business), 2011-2013
Revenue and Net Income of Qihoo 360, 2008-2013
Revenue Structure of Qihoo 360 (by Business), 2010-2013
Main Business Areas of CBSi in China
Total Revenue and Advertising Revenue of CBS Corporation, 2011-2013
Revenue and Net Income of NetEase, 2008-2013
Revenue Structure of NetEase (by Business), 2008-2013
Market Size and YoY Change of Newspaper Advertising in China, 2008-2012
Newspaper Advertising Spending Structure in China (by Industry), 2012-2013
TOP10 Advertisers in China’s Newspaper Advertising, Q1 2013
Newspaper Media Advertising Spending in China (by Region), 2012-2013
TOP10 by Newspaper Media Advertising Spending in China, 2012
Magazine Advertising Spending Structure in China (by Industry), 2012-2013
YoY Change of Magazine Media Advertising Spending in Major Industries, Q1 2013
TOP10 Advertisers in China by Magazine Advertising Spending, Q1 2013
TOP10 by Magazine Media Advertising Spending in China, 2012
Newspaper Advertising Spending Structure in China (by Industry) and YoY Growth, 2011-2012
Proportion of TOP4 Industries by Newspaper Advertising Spending in China, 2012-2013
Revenue and Net Income of Xinhua Media, 2009-2013
Revenue Structure of Xinhua Media (by Business), 2008-2012
Revenue and Net Income of B-Ray Media, 2009-2013
Revenue Structure of B-Ray Media (by Business), 2009-2012
Revenue and Net Income of B-Ray Media, 2013E-2016E
Revenue and Net Income of Huawen Media, 2009-2013
Revenue Structure of Huawen Media (by Business), 2008-2012
Revenue and Net Income of Huawen Media, 2013E-2016E
Revenue and Net Income of Zhejiang Daily Media, 2009-2013
Revenue Structure of Zhejiang Daily Media (by Business), 2011-2012
Investment for Film and TV Series of Zhejiang Daily Media
Revenue and Net Income of Zhejiang Daily Media, 2013E-2016E
Characteristics of Different Types of Outdoor Advertising
Market Size of Outdoor Electronic Screen Advertising in China, 2011-2012
Market Share of Outdoor Electronic Screen Advertising in China (by Segment), Q3 2012
Revenue and Net Income of Focus Media, 2008-2012
Revenue Structure of Focus Media (by Business), 2008-2012
Revenue and Net Income of AirMedia, 2009-2013
Revenue Structure of AirMedia (by Business), 2009-2013
Revenue and Net Income of DHA Group, 2009-2013
Revenue Structure of DHA Group (by Business), 2009-2013
Business Coverage of Clear Media
Turnover and Net Income of Clear Media, 2008-2012
Turnover Structure of Clear Media (by Region), 2012
Revenue and Net Income of CTV Media, 2009-2013
Revenue Structure of CTV Media (by Business), 2008-2012
Revenue Structure of CTV Media (by Region), 2008-2012
Gross Margin of Advertising Business of CTV Media, 2008-2012 
Revenue and Net Income of Hunan TV & Broadcast Intermediary, 2009-2013
Revenue Structure of Hunan TV & Broadcast Intermediary (by Business), 2009-2012 
Revenue and Net Income of Hunan TV & Broadcast Intermediary, 2013E-2016E

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