Global and China Stainless Steel Tableware and Kitchenware Industry Report, 2013-2015
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Currently, China has been the leading production base and exporter of stainless steel tableware and kitchenware in the world. During 2006-2009, China-made low-end stainless steel tableware and kitchenware products were gradually eliminated in the market, with its export volume showing a downward tendency. In 2010, the governments of all countries launched stimulus policies successively, an engine for demand growth, and which helped China’s export volume of stainless steel tableware and kitchenware be up 25.4% year-on-year.

Since 2011, the governments of all countries has rolled out stricter regulations on food safety and put forward higher safety norms for stainless steel tableware and kitchenware; and the driving force of economic stimulation has faded away, which caused China’s export volume of stainless steel tableware and kitchenware products to fall again in 2011 and 2012.

China’s Export Volume and YoY Growth Rate of Stainess Steel Tableware and Kitchenware, 2006-2013 (Kt)

The high-end stainless steel tableware and kitchenware market in China is almost dominated by well-known transnational brands such as SEB, ZWILLING and WMF at present, while local brands hold small market shares. The medium-end market is held by a few domestic brands like Supor and ASD, and they enjoy certain market scale; while the low-end market is full of less known and inferior brands whose sales channels come to supermarkets and low-end retail shops.

French SEB Group is the famous company in the world’s kitchenware and small home appliance field, and it continuously expands its market coverage through mergers and acquisitions worldwide. From its acquisition on Tefal in 1968 to the share holding of Supor in 2011, SEB’s revenue has shown steady growth. In H1 2013, its revenue reached EUR1.835 billion, a rise of 2.5% from the same period of last year, and it performed prominently in the sluggish European market.

Supor is one of the well-known producers of stainless steel tableware and kitchenware domestically in China, and it became the holding subsidiary of France-based SEB Group. In 2012, affected by depressed economies in China and beyond, Supor’s revenue dropped by 3.31% year-on-year, and its net income fell 1.92% year-on-year.

Linkfair Group is the biggest company of stainless steel tableware and kitchenware in terms of export value in China, with its major customers mainly in European and American regions.

1. Overview
1.1 Definition
1.2 Policy
1.3 Upstream Industry
1.3.1 Output of Stainless Steel
1.3.2 Price of Stainless Steel

2. Industry Analysis
2.1 Global
2.1.1 Market Scale
2.1.2 Market Structure
2.2 China
2.2.1 Industry Overview
2.2.2 Market Scale
2.2.3 Market Segments

3. Competition
3.1 Regional Distribution
3.2 Enterprise Competition
3.3 Channel Analysis

4. Export
4.1 Export Scale
4.2 Major Export Destinations
4.3 Main Exporting Enterprises

5. Multinational Corporations
5.1 SEB
5.1.1 Profile
5.1.2 Operation
5.1.3 Revenue by Region
5.1.4 SEB in China
5.2 WMF
5.2.1 Profile
5.2.2 Operation
5.2.3 WMF in China
5.3.1 Profile
5.3.2 ZWILLING in China
5.4.1 Profile
5.4.2 Operation
5.4.3 FISSLER in China
5.5.1 Profile
5.5.2 Thermos (China) Housewares Co. Ltd.
5.5.3 Thermos (Jiangsu) Housewares Co. Ltd.

6. Chinese Enterprises   
6.1 Supor
6.1.1 Profile
6.1.2 Operation
6.1.3 Revenue Structure
6.1.4 Gross Margin
6.1.5 Performance Prediction
6.2 ASD
6.2.1 Profile
6.2.2 Operation
6.2.3 Revenue Structrue
6.2.4 Gross Margin
6.2.5 Dynamics
6.3 Robam Appliances
6.3.1 Profile
6.3.2 Operation
6.3.3 Revenue Structure
6.3.4 Gross Margin
6.3.5 Dynamics
6.3.6 Performance Prediction
6.4 Linkfair Group
6.4.1 Profile
6.4.2 Operation
6.4.3 Revenue Structure
6.4.4 Output
6.4.5 Ongoing Projects
6.4.6 Performance Prediction
6.5 Zhuhai Double Happiness Cooker Company
6.6 Stainless Steel Products Shanghai Guanhua Co., Ltd
6.6.1 Profile
6.6.2 Operation
6.7 Xinhui Rixing Stainless Steel Product Co., Ltd.
6.8 Meyer (Zhaoqing) Metal Products Co., Ltd.
6.9 Xinxing AXA Stainless Steel Co., Ltd.
6.10 Three A Stainless Steel Products Grouping Co., Ltd. of Guangdong
6.11 Dongjin Stainless Steel Tableware Co., Ltd.
6.12 Guangdong Master Group Co., Ltd.
6.13 Zhejiang Beidefu Electric Co., Ltd.
6.14 Longfa Stainless Steel Tableware Trade Co., Ltd.
6.15 Yangxin Dongzhi Global Stainless Steel Products Co., Ltd.
6.16 Jieyang Qingzhan Rustless Steel Co., Ltd.
6.17 Xiamen Qinghong Enterprise Co., Ltd.
Classification of Tableware and Kitchenware Industry
Relevant Standards of China Stainless Steel Tableware and Kitchenware Industry
Output of Crude Stainless Steel in China, 2009-2016E
Price of 2.0mm Stainless Steel Rolled Coiled Sheets, 2010-2013
Global Stainless Steel Tableware and Kitchenware Market Size, 2006-2016E 
Market Share of Tableware and Kitchenware Made of Various Materials in Developed Countries in 2010
Global Stainless Steel Tableware and Kitchenware Market Share in 2010
Chinese Market Size of Stainless Steel Tableware and Kitchenware, 2006-2015E 
Chinese Stainless Steel Cookware Market Size and YoY Growth Rate, 2006-2015E
Chinese Stainless Steel Tableware Market Size and YoY Growth Rate, 2006-2015E 
Market Size and YoY Growth Rate of Chinese Miscellaneous Stainless Steel Tableware and Kitchenware, 2006-2015E 
Comparison between Listed Companies of Stainless Steel Tableware and Kitchenware in China
Comparison between Internationally-renowned Enterprises in Chinese Stainless Steel Tableware and Kitchenware Market
Export Volume and YoY Growth Rate of Chinese Stainless Steel Tableware and Kitchenware, 2006-2013 
Export Value and YoY Growth Rate of Chinese Stainless Steel Tableware and Kitchenware, 2006-2013
Top 10 Export Destinations of Chinese Stainless Steel Tableware and Kitchenware by Export Value in 2012 
Main Business Models of Chinese Stainless Steel Tableware and Kitchenware Production Enterprises
Major Export Enterprises of Stainless Steel Tableware and Kitchenware in China, 2009-2011
Key Financial Indicators of SEB in 2013 
Revenue of SEB by Region in 2013
Global Brands of SEB
Regional Brands of SEB
Revenue of WMF, 2009-2012
Revenue of WMF by Segment, 2012
Revenue of WMF by Region, 2012
Global Brands of ZWILLING
Number of Zwilling’s Counters in Chinese Major Cities
Revenue of Fissler, FY 2009-FY2012
Revenue Struture of Fissler by Region, FY 2009-FY2012
Supor’s Five Major Production Bases and Major Products
Revenue and Net Income of Supor, 2009-2013
Revenue of Supor by Product , 2009-2012
Revenue of Supor by Region , 2009-2012
Gross Margin of Supor by Product, 2009-2012
Revenue and Net Income of Supor, 2012-2015E
Revenue and Net Income of ASD, 2009-2013
Revenue of ASD by Product, 2009-2012
Revenue of ASD by Region, 2009-2012
Gross Margin of ASD by Product, 2009-2012
Revenue and Net Income of Robam Appliances, 2009-2013
Revenue of Robam Appliances by Product, 2009-2013
Gross Margin of Robam Appliances by Product, 2009-2013
Revenue and Net Income of Robam Appliances, 2012-2015E
Revenue and Net Income of Linkfair Group, 2009-2012
Revenue of Linkfair Group by Product, 2009-2012
Revenue of LINKFAIR by Region, 2009-2012 
Revenue Structure of LINKFAIR by Business Model, 2009-2012
Gross Margin of LINKFAIR's Main Products, 2009-2012
Output of LINKFAIR by Product, 2010-2012
Capacity Expansion of LINKFAIR, 2012-2015E
Revenue and Net Income of Linkfair Group, 2010-2014
Financial Data of Zhuhai Double Happiness Cooker Company, 2008-2009 
Financial Data of Stainless Steel Products Shanghai Guanhua, 2008-2009
Financial Data of Xinhui Rixing Stainless Steel Product, 2008-2009
Financial Data of Meyer (Zhaoqing) Metal Products, 2008-2009
Profile of Xinxing AXA Stainless Steel
Financial Data of Xinxing AXA Stainless Steel, 2008-2009
Financial Data of Three A Stainless Steel Products Grouping, 2008-2009 
Financial Data of Dongjin Stainless Steel Tableware, 2008-2009
Financial Data of Guangdong Master Group, 2008-2009

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