China Online Education Industry Report, 2013-2016
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Online education, also known as e-learning, has been growing fast in recent years due to the advances in the Internet, multimedia information processing, cloud computing and other information technologies.

In 2011-2013, online education companies have mushroomed such as launched in November 2011, put on line in August 2012 and established in December 2012. At the same time, traditional education & training institutions have stepped into the field of online education successively. For example, Beijing Juren Education Group launched in July 2013, and Longwen Education plans to invest RMB 50 million in online business. Traditional Internet giants like Baidu, Google, Netease, Youku, Tencent, Kingsoft PowerWord, and Taobao also have set foot in the field of online education.

In 2012, there were only six cases of investment in online education in China. In the first seven months of 2013, 22 online education institutions including and obtained investments, among which, the USD 20 million of Round B investment obtained by in June was the most eye-catching.

Chinese Online Education Investment Cases, Jan.-Jul. 2013

Online education is becoming a trend in teaching and learning, and will become more and more mature in technology, product, service and business model with the entry of capital. Meanwhile, as the advantages of online education become increasing prominent, the public acceptance and market demand for online education will continue to increase.

The report mainly includes the followings:

20120114.gif Overview of online education industry (including the definition and classification, industry chain, teaching platform, business model and profit model);
20120114.gif Market overview of education industry (including the education funding, education spending, employment and wages, schools and students, and market size);
20120114.gif Online education market (including the market situation, investment and financing in China and worldwide, size of overall market and market segments, and development trends);
20120114.gif Market situation, business model, corporate financing, market size and development prospects of market segments such as online higher education, K-12 online education, online career training, and corporate e-learning;
20120114.gif Profile, revenue, business structure, online education business, business model and profit model, business strategy of 15 enterprises involved in online education, including China Distance Education Holdings, New Oriental, Tomorrow Advancing Life, Super Class, Hujiang, and Times Bright China.
1. Overview of Online Education Industry 
1.1 Definition and Classification
1.1.1 Definition
1.1.2 Classification
1.2 Industry Chain
1.3 Teaching Platform
1.4 Business Model
1.4.1 Overview
1.4.2 B2C Model
1.4.3 C2C Model
1.5 Profit Model 

2. Market Overview of Education Industry
2.1 Education Funding
2.2 Education Spending
2.3 Employment and Wages in Education Industry 
2.4 Development of Schools
2.5 Private Education
2.6 Market Size of Education Industry 

3. Online Education Market
3.1 Market Situation
3.2 Online Education Investment
3.2.1 Global Online Education Investment 
3.2.2 Chinese Online Education Investment
3.3 Market Size
3.3.1 Internet Population
3.3.2 Market Size of Online Education
3.3.3 Market Size of Market Segments 
3.4 Development Trends

4. Online Higher Education 
4.1 Advanced Networking Academy
4.2 Public Service System of Distance Education
4.2.1 Overview
4.2.2 Main Task
4.2.3 Major Enterprises
4.3 Market Size
4.4 Development Prospects 

5. K-12 Online Education
5.1 Online Children Education
5.1.1 Overview
5.1.2 Parenting Websites
5.1.3 Online Children English Training 
5.1.4 Corporate Financing
5.2 Online Primary and Secondary Education 
5.2.1 Market Situation
5.2.2 Business Model
5.2.3 Corporate Financing
5.3 Market Size
5.4 Development Prospects 

6. Online Career Training
6.1 Market Situation
6.1.1 Overview
6.1.2 Online Language Training
6.2 Corporate Financing
6.3 Market Size
6.4 Development Prospects 

7. Enterprise E-Learning
7.1 Market Situation
7.1.1 Overview
7.1.2 Competitive Landscape
7.2 Corporate E-Learning Model
7.2.1 Corporate E-Learning Advantages
7.2.2 Service Model
7.2.3 Suppliers and Expenses
7.3 Market Size
7.4 Development Prospects 

8. Major Companies in Online Education Industry 
8.1 China Distance Education Holdings 
8.1.1 Profile
8.1.2 Operation 
8.1.3 Revenue Structure
8.1.4 Students 
8.1.5 Business Structure
8.1.6 Business Model
8.1.7 Business Strategy 
8.2 ChinaEdu Corporation 
8.2.1 Profile
8.2.2 Operation 
8.2.3 Revenue Structure
8.2.4 Outlets and Students 
8.2.5 Business Structure 
8.2.6 Business Model and Strategy 
8.2.7 Recent Developments 
8.3 New Oriental Education & Technology Group
8.3.1 Profile
8.3.2 Operation 
8.3.3 Number of Students 
8.3.4 Koolearn
8.4 Tomorrow Advancing Life 
8.4.1 Profile
8.4.2 Operation 
8.4.3 Number of Students
8.4.5 Renamed “Tomorrow Advancing Life” to Promote Online Education Business 
8.5 ATA 
8.5.1 Profile
8.5.2 Operation 
8.5.3 Revenue Structure
8.5.4 Business Model and Strategy 
8.5.5 Recent Developments
8.6 China Education Alliance
8.6.1 Profile
8.6.2 Operation 
8.6.3 Revenue Structure
8.7 China E-learning Group 
8.7.1 Profile
8.7.2 Operation 
8.7.3 Revenue Structure
8.7.4 Business Outlook
8.8 Shenzhen Kingsun Science & Technology 
8.8.1 Profile
8.8.2 Operation 
8.8.3 Revenue Structure
8.8.4 Gross Margin 
8.8.5 Top Five Clients 
8.8.6 Core Competitiveness
8.9 YY Inc.
8.9.1 Profile
8.9.2 Operation 
8.9.3 Revenue Structure
8.9.4 Number of Users
8.9.5 YY Education
8.9.6 YY7621
8.10 Open Edutainment 
8.10.1 Profile
8.10.2 College Cooperation Model 
8.10.3 Student Service Model 
8.10.4 Cooperative Colleges 
8.11 Hiknow English
8.11.1 Profile
8.11.2 Teaching Model
8.11.3 Curriculum 
8.11.4 Price 
8.12 Chuanke 
8.12.1 Profile 
8.12.2 Main Products and Services 
8.12.3 Business Model
8.13 Super Class
8.13.1 Profile
8.13.2 Teaching Model
8.13.3 Business Model
8.14 Hujiang
8.14.1 Profile
8.14.2 Financing and Performance Growth 
8.14.3 Business Model
8.14.4 Profit Model
8.14.5 Mobile Products 
8.15 Times Bright China
8.15.1 Profile
8.15.2 Business Structure
8.15.3 Corporate E-learning Business 
8.15.4 Products and Expenses
8.15.5 Major E-learning Clients 
Online Education Market Segments
Online Education Industry Chain
Online Education Business Model
Online education Profit Model and Typical Enterprises
China’s Education Funding and YoY Growth, 2002-2011
China’s Urban Fixed Investment in Education Industry and YoY Growth, 2005-2013
Per Capita Education Spending of Urban Residents, 2005-2012
Employment and Average Wages in China’s Education Industry, 2005-2012
Number of Schools in China by Type, 2008-2012
Enrollment of Schools in China by Type, 2008-2012
Number of Private Schools and Training Institutions in China, 2008-2011
Enrollment of Private Schools in China, 2008-2012
Market Size of China’s Education Industry, 2008-2016E
Online Education Products of Internet and Other Companies Involved in Online Education 
Global Online Education Investment Cases, 2012
Global Online Education Investment Cases, 2012 (continued)
Global Online Education Investment Cases, Jan.-Jul. 2013
Chinese Online Education Investment Cases, 2012-Jul. 2013
China’s Internet Population and YoY Growth, 2005-2012
China’s Internet Penetration, 2005-2012
China’s Online Education Market Size and YoY Growth, 2005-2012
China’s Online Education Market Size, 2013-2016E
China’s Online Education Market Size by Market Segment, 2005-2012
Online Education Colleges Approved by the Ministry of Education 
Comparison among Major Companies in China’s Distance Education Public Service System
China’s Online Higher Education Market Size and YoY Growth, 2005-2012
China’s Online Higher Education Market Size, 2013-2016E
China’s Major Parenting Websites 
China’s Major Online Children English Training Institutions 
Financing of Online Children Education Enterprises 
Online Primary and Secondary Education Business Model and Typical Websites
Financing of Online Primary and Secondary Education Enterprises 
China’s K-12 Online Education Market Size and YoY Growth, 2005-2012
China’s K-12 Online Education Market Size, 2013-2016E
Financing of China’s Online Career Training Enterprises
China’s Online Career Training Market Size and YoY Growth, 2005-2012
China’s Online Career Training Market Size, 2013-2016E
Comparison between Traditional Training and E-learning
Service Model of Corporate E-learning
Major Corporate E-learning Management System Suppliers in China and Worldwide 
Corporate E-learning Platform and Courseware Costs
China’s Corporate E-learning Market Size and YoY Growth, 2005-2012
China’s Corporate E-learning Market Size, 2012-2020E
China’s Corporate E-learning Market Size, 2013-2016E
Revenue and YoY Growth of China Distance Education Holdings, FY2008-FY2013
Revenue of China Distance Education Holdings, FY2013-FY2016E
Net Income and YoY Growth of China Distance Education Holdings, FY2008-FY2013
Gross Margin of China Distance Education Holdings by Financial Quarter, FY2008-FY2013 
Net Revenue of China Distance Education Holdings by Financial Quarter, FY2008-FY2013
Net Revenue Structure of China Distance Education Holdings by Financial Quarter, FY2008-FY2013
Total Course Admissions of China Distance Education Holdings by Quarter, FY2008-FY2012
Revenue and YoY Growth of ChinaEdu Corporation, 2008-2012
Revenue of ChinaEdu Corporation, 2013-2016E
Net Income and YoY Growth of ChinaEdu Corporation, 2008-2012
Gross Margin of ChinaEdu Corporation by Quarter, 2008-2012
Net Revenue of ChinaEdu Corporation by Quarter, 2008-2012
Net Revenue Structure of ChinaEdu Corporation by Quarter, 2008-2012
Number of Learning Centers of ChinaEdu Corporation, 2007-2012
Enrollment of Online Diploma Programs of ChinaEdu Corporation by Quarter, 2008-2012
Revenue and YoY Growth of New Oriental, FY2008-FY2013
Revenue of New Oriental, FY2014-FY2017E 
Net Income and YoY Growth of New Oriental, FY2008-FY2013 
Net Profit Margin of New Oriental, FY2008-FY2013 
Enrollment of Language Training and Examination Tutoring Courses of New Oriental by Financial Quarter, FY2008-FY2013
Revenue and YoY Growth of Koolearn, FY2011-FY2016E 
Revenue and YoY Growth of Tomorrow Advancing Life, FY2009-FY2013 
Revenue of Tomorrow Advancing Life, FY2014-FY2017E 
Net Income and YoY Growth of Tomorrow Advancing Life, FY2009-FY2013
Gross Margin of Tomorrow Advancing Life, FY2009-FY2013
Enrollment of Tomorrow Advancing Life and YoY Growth, FY2008-FY2013
Revenue and YoY Growth of, FY2011-FY2016E
Revenue and YoY Growth of ATA, FY2009-FY2013 
Revenue of ATA, FY2014-FY2017E
Net Income and YoY Growth of ATA, FY2009-FY2013 
Gross Margin of ATA by Financial Quarter, FY2009-FY2013
Net Revenue of ATA by Financial Quarter, FY2009-FY2013
Net Revenue Structure of ATA by Financial Quarter, FY2009-FY2013 
Examination Sessions of ATA by Financial Quarter, FY2009-FY2013
Revenue and YoY Growth of China Education Alliance, 2008-2012
Net Income and YoY Growth of China Education Alliance, 2008-2012
Gross Margin of China Education Alliance, 2008-2012
Revenue Structure of China Education Alliance, 2008-2012
Turnover and YoY Growth of China E-learning Group, 2008-2013
Turnover of China E-learning Group, 2013-2016E
Gross Profit and YoY Growth of China E-learning Group, 2008-2012 
Gross Margin of China E-learning Group, 2008-2012
Turnover Structure of China E-learning Group, 2009-2012
Revenue and YoY Growth of Shenzhen Kingsun Science & Technology, 2008-2013
Revenue of Shenzhen Kingsun Science & Technology, 2013-2016E
Net Income and YoY Growth of Shenzhen Kingsun Science & Technology, 2008-2013
Revenue Breakdown of Shenzhen Kingsun Science & Technology by Product, 2008-2013 
Revenue Breakdown of Shenzhen Kingsun Science & Technology by Region, 2008-2013 
Gross Margin of Shenzhen Kingsun Science & Technology by Product/Region, 2008-2013 
Revenue of Shenzhen Kingsun Science & Technology from Top 5 Clients and % of Total Revenue, 2012-2013
Revenue and YoY Growth of YY, 2009-2013
Revenue of YY, 2013-2016E
Net Income and YoY Growth of YY, 2009-2013
Revenue Structure of YY by Product, 2011-2013
Number of Paid Users of YY by Product, 2011-2012 
Revenue and YoY Growth of YY7621, 2010-2016E
Cooperative Colleges and Fees of Open Edutainment
Course Levels and Objectives of Hiknow English
Course Fees of Hiknow English
Teaching Model and Process of Super Class 
Business Structure of Times Bright China
Costs of Times Bright China E-learning Platform
Prices of Times Bright China’s Business School Open Class Learning Cards
Major Clients of Times Bright China

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