China Cosmetics Industry Report, 2013-2016
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Impacted by global economic recovery as well as China’s economic growth slowdown, the growth of China cosmetics industry hit a downturn, with the gross retail sales of industrial players above designated scale increasing by 21.5% year-on-year to RMB134.01 billion. At present, foreign brands are still the mainstream in China cosmetics market, with the top three ones coming to LOREAL PARIS, OLAY and Mary Kay which collectively occupy 12.45% of retail sales.

Retail Sales and YoY Growth in China Cosmetics Market, 2005-2013

Skin care product is the largest category in China cosmetics market, with the market scale in 2012 hitting RMB 80.48 billion, up 9.9% year-on-year; among skin care products, cream and anti-aging products occupy a lion’s share, with the sales standing at above 60% collectively in China skin care product market. As to China’s makeup market, it started late but has developed rapidly, with the sales in 2012 grossing RMB23.4 billion, a year-on-year rise of around 20%.

By contrast, the sales of emerging market segments, such as men’s cosmetics and children’s and infants’ cosmetics, still occupy a relatively small share in China cosmetic market by sales. In 2012, China’s sales of men’s cosmetics stood at less than 5%, while that of children’s and infants’ skin care products accounted for no more than 5.3%, but the growth was fast.

The report analyzes the scale, import & export, brand and enterprise competition pattern, channel development, market segments (such as skincare products, makeup, etc.) of China cosmetics market, and highlights the operation and cosmetics business performance of four multinational companies and 16 domestic enterprises.

L’Oréal is currently the world’s largest cosmetics enterprise. Since its marching into the Chinese market in 1997, L’Oréal has maintained stable business growth in this emerging country. As of late 2012, the company had 20 brands in operation in China, including LOREAL PARIS, Maybelline and other world-renowned ones, with the sales in China growing by 12.4% year-on-year to RMB12.05 billion.

Shanghai Jahwa United Co., Ltd. is a leading homegrown cosmetics enterprise with famous brands including Liushen, Herborist and Maxam. In 2013, the company eliminated four old brands, i.e. Chinfie, Cortry, Ruby and Cocool, and launched three new ones including Giving, Soft Sense and Tea Beauty, a move to realize its all-around strategic layout from middle range to high end, from men/women to infants and children, from department stores, supermarkets and massive circulation to franchise cosmetics stores, network channel and maternal and infant stores.

1. Overview 
1.1 Definition 
1.2 Classification 

2. Development of China Cosmetics Market 
2.1 Supply 
2.2 Demand 
2.3 Import & Export 
2.3.1 Export 
2.3.2 Import 
2.4 Regional Structure 
2.5 Competition Pattern 
2.5.1 Corporate Pattern 
2.5.2 Brand Pattern 
2.5.3 Development of Foreign Companies in China 
2.6 Tariff & Policies 
2.7 Development Trend 

3. Cosmetics Market Channel 
3.1 Department Stores
3.1.1 Features 
3.1.2 Operation Mode 
3.1.3 Development Trend 
3.2 Supermarket 
3.2.1 Status Quo 
3.2.2 Development Trend 
3.3 Franchise Stores 
3.3.1 Status Quo
3.3.2 Ways of Channel Expansion 
3.3.3 Development Trend
3.4 e-Business 
3.4.1 Market Scale 
3.4.2 Pattern of e-Business 
3.4.3 Major e-Businesses 
3.5 Other Channels 
3.5.1 Direct Selling 
3.5.2 Drugstore 

4. Cosmetics Market Segments 
4.1 Skin Care Products 
4.1.1 Market Scale 
4.1.2 Market Structure 
4.1.3 Competition Pattern 
4.1.4 Popular Skin Care Products 
4.2 Makeup 
4.2.1 Market Status 
4.2.2 Brand Pattern 
4.2.3 Development Dynamic of Makeup Brands of Multinational Companies 
4.2.4 Development Dynamic of Makeup Brands of Local Enterprises
4.3 Perfume
4.3.1 Consumption 
4.3.2 Competition 
4.3.3 Import & Export 
4.3.4 Channel Development 

5. Other Emerging Market Segments 
5.1 Men’s Cosmetics 
5.1.1 Market Scale 
5.1.2 Market Structure 
5.1.3 Competition Pattern 
5.1.4 Channel 
5.1.5 Market Features 
5.2 Cosmeceuticals
5.2.1 Market Status
5.2.2 Market Structure 
5.2.3 Key Enterprises 
5.2.4 Channel Development 
5.3 Babycare Products 
5.3.1 Development Status
5.3.2 Industry Structure 
5.3.3 Channel

6. Key Cosmetics Enterprises Worldwide 
6.1 L’Oréal
6.1.1 Profile
6.1.2 Operation
6.1.3 Revenue Structure
6.1.4 R&D
6.1.5 Cosmetics Business 
6.1.6 Development in China
6.2 The Estée Lauder Companies Inc.
6.2.1 Profile
6.2.2 Operation
6.2.3 Revenue Structure
6.2.4 R&D
6.2.5 Marketing Channel
6.2.6 Development in China
6.3 Procter & Gamble (P&G)
6.3.1 Profile
6.3.2 Operation
6.3.3 Revenue Structure
6.3.4 Gross Margin 
6.3.5 R&D
6.3.6 Cosmetics Business 
6.3.7 Channel
6.3.8 Development in China
6.4 Shiseido Company, Limited
6.4.1 Profile
6.4.2 Operation
6.4.3 Revenue Structure
6.4.4 Channel
6.4.5 R&D
6.4.6 Cosmetics Business 
6.4.7 Development in China 

7. Main Cosmetics Enterprises in China 
7.1 Shanghai Jahwa United Co., Ltd. (600315)
7.1.1 Profile
7.1.2 Operation
7.1.3 Revenue Structure
7.1.4 Gross Margin 
7.1.5 Channel
7.1.6 Brand 
7.1.7 Development Prospect
7.2 Jiangsu LONGLIQI Bio-Science Co., Ltd. (Longrich)
7.2.1 Profile
7.2.2 Operation
7.3 Shanghai Inoherb Cosmetics Co., Ltd.
7.3.1 Profile
7.3.2 Operation
7.3.3 Revenue Structure
7.3.4 Gross Margin 
7.3.5 Channel
7.3.6 Output & Sales Volume
7.3.7 Investment 
7.4 JALA Corporation
7.4.1 Profile
7.4.2 Channel
7.5 Zhejiang Osmun Group
7.5.1 Profile 
7.5.2 Operation 
7.5.3 Channel Building 
7.5.4 Brands 
7.6 PROYA Company
7.7 Tianjin Yumeijing Group
7.8 Shanghai Huayin Commodity Co., Ltd.
7.9 Softto Co., Ltd. (000662)
7.9.1 Profile 
7.9.2 Operation 
7.9.3 Revenue Structure 
7.9.4 Gross Margin 
7.9.5 Development Dynamic 
7.10 Bawang Group
7.10.1 Profile 
7.10.2 Operation 
7.10.3 Revenue Structure 
7.10.4 Brand 
7.10.5 Channel 
7.10.6 Development Prospect 
7.11 Guangzhou Huanya Cosmetics Technology Co., Ltd.
7.12 Beijing Dabao Cosmetics Co., Ltd.
7.13 Guangdong Marubi Biotechnology Co., Ltd.
7.14 Kose Cosmetics Co., Ltd. (China)
7.15 Ganon Biotech (China) Co., Ltd.
7.16 Nivea (Shanghai) Co., Ltd.
Classification of Cosmetics 
Gross Industrial Output Value of Chinese Enterprises Above Designated Scale, 2008-2012 
Retail Sales and YoY Growth in China Cosmetics Industry, 2005-2013 
Export Volume/Value in China Cosmetics Industry, 2006-2012
Import Volume/Value in China Cosmetics Industry, 2006-2012
Retail Sales in China Cosmetics Industry
Structure of Chinese Cosmestic Enterprises 
Concentration of China Daily-use Chemicals Market, 2008-2012
Sales and % of Leading Home-Grown Cosmetics Enterprises, 2012 
Retail Sales and Market Share of Top 8 Brands in China Cosmetics Industry, 2012 
Development of Transnational Cosmetics Enterprises in China
M&A Cases (International Enterprises’ Takeover of Home-Grown Cosmetics Brands), 2003-2013 
Customs Duty Rates of Main Cosmetics in China, 2013 
Policies Regarding Cosmetics in China, 2007-2013
Gross Retail Sales of Chinese Cosmetics Enterprises above Designated Scale, 2011-2016 
China Cosmetics Market by Marketing Channel 
Channel Distribution of Cosmestics in China by Enterprises/Brand 
Sales of China Cosmetics Market by Channel, 2010/2012 
Channels of Chinese Consumers to Purchase Cosmetics
Operation Model of Department Store as a Sales Channel for Cosmetics
Major Cosmetics Franchise Stores in China 
Stages of Multinational Brands Penetrating Franchise Stores, 2003-2013 
Transaction Scale of China Cosmetics Online Shopping Market, 2008-2016 
Cost Structure of Cosmetics e-Businesse in China 
Considerations for Chinese Consumers to Purchase Cosmestics Online
Network Sales Channels of Cosmetics in China 
Sales of China’s Major Cosmetics Direct-Selling Enterprises in China, 2011-2012
China Cosmestic Market Structure by Retail Sales, 2012 
Market Scale of Skin Care Products in China, 2009-2012 
Sales Structure of China Skin Care Product Market by Product 
Percentage of Skin Whitening Products in China by Category 
Classification of China Mask Market by Price 
Leading Brands in China Facial Mask Market, 2009-2012
Market Concentration of Top 10 Skin Care Products in China, 2009-2012 
Retail Sales and Market Share of Top 10 Skin Care Brands in China Cosmetics Market, 2012 
Brand Distribution in China Cosmetics Market by Pricing 
Representative Brands of Popular Skin Care Products
China Makeup Market Scale, 2006-2012
Makeup Function Awareness for Chinese Consumers, 2013 
Makeup Awareness by Brand in China, 2013Q2
Brand Awareness of Perfume Cosmetics in China, 2013Q2
Import Volume/Value of Perfume and Floral Water in China, 2008-2013
Export Volume/Value of Perfume and Floral Water in China, 2008-2013 
Market Structure of Men’s Cosmetics in China 
Awareness of Men’s Cosmetics Among Chinese Netizens by Product, 2013Q2
Brand Pattern of Men’s Cosmetics in China
Brand Awareness of Men’s Cosmetics in China, 2013Q2
Channel Structure of Men’s Products 
China Cosmeceutical Market Scale, 2006-2013
China Cosmeceutical Sales Structure by Sector, 2011
Chinese Enterprises Involving in Cosmeceuticals Production and Their Products 
Industry Structure of Children’s Products
Proportion of Popular/High-End Children’s Products
Channel Structure of Cosmetics for Children
Business Structure of L'Oréal, 2012 
Revenue and Net Income of L'Oréal, 2006-2013
Revenue Breakdown and Percentage of L'Oréal by Business, 2010-2013 
Revenue Breakdown and Percentage of L'Oréal by Region, 2010-2012 
Revenue Structure of L'Oréal by Currency, 2012 
Number of Patents of L'Oréal, 2010-2012 
R&D Costs and % of Total Revenue of L'Oréal, 2008-2013 
Revenue and Operating Profit from Cosmetics Business of L'Oréal, 2009-2013
Revenue and Percentage of Cosmetics Business of L'Oréal by Division, 2010-2013 
Revenue and Percentage of Cosmetics Business of L'Oréal by Business, 2010-2012 
Revenue and Percentage of Cosmetics Business of L'Oréal by Region, 2010-2013 
Output Structure of Cosmetics Business of L'Oréal by Region, 2012 
Revenue of L'Oréal in China, 2007-2012
Revenue and Operating Profit of Estée Lauder, FY2006-FY2013 
Net Revenue Breakdown and Percentage of Estée Lauder by Product, FY2007-FY2013 
Revenue of Estée Lauder by Region, FY2007-FY2013
R&D Costs and % of Total Revenue of Estée Lauder, FY2010-FY2013
Development of Estée Lauder in China
Net Revenue and Net Income of P&G, FY2008-FY2013 
Net Revenue Breakdown and Percentage of P&G by Business, FY2011-FY2013 
Net Revenue Structure of P&G by Region, FY2011-FY2013
Gross Margin of P&G, FY2008-FY2013 
R&D Costs and % of Total Revenue of P&G, FY2008-FY2013 
Classification and Brands of Cosmetics Business of P&G
Net Revenue and Net Income of P&G from Cosmetics Business, FY2010-FY2013 
Brand Distribution of P&G in China 
Net Revenue and Net Income of SHISEIDO, FY2007-FY2013 
Revenue Breakdown and Percentage of SHISEIDO by Product, FY2010-FY2013 
Net Revenue of SHISEIDO by Region, FY2008-FY2013 
Overseas Revenue and Percentage of SHISEIDO, FY2008-FY2013
Marketing Channel of SHISEIDO in Japan
Channel Distribution of SHISEIDO by Brand, FY2013
R&D Costs and % of Total Revenue of SHISEIDO, FY2008-FY2012
R&D Bases of SHISEIDO by Country 
Cosmetics Business Segments of SHISEIDO
Distribution of SHISEIDO by Country 
Net Revenue of SHISEIDO in China, 2010-2012
Subsidarires of SHISEIDO in China, FY2013 
Revenue and Net Income of Shanghai Jahwa United, 2008-2013 
Revenue of Shanghai Jahwa United by Sector, 2008-2013
Revenue of Shanghai Jahwa United by Region, 2008-2013 
Gross Margin of Shanghai Jahwa United by Sector, 2008-2013
Positioning and Marketing Channel of Shanghai Jahwa United by Brand
Sales of Shanghai Jahwa United by Brand, 2010 
Sales and Gross Margin of Shanghai Jahwa United by Brand, 2010 
Brands under Shanghai Jahwa United
Pricing of Major Brands under Shanghai Jahwa United
Market Share of Liushen Bath Series, 2001-2009 
Market Share of Hand Care Products of Maxam, 2001-2009 
Products under the Brand of Herborist 
Revenue and Net Income of Shanghai Jahwa United, 2011-2016
Brands under Longliqi
Development of Longliqi, 2002-2013 
Worldwide R&D Bases of Longliqi
Operating Revenue of Longliqi, 2007-2012 
Revenue and Net Income of Shanghai Inoherb Cosmetics, 2009-2012 
Revenue Breakdown and Percentage of Shanghai Inoherb Cosmetics by Product, 2009-2012
Revenue of Shanghai Inoherb Cosmetics by Region, 2009-2012
Gross Margin of Shanghai Inoherb Cosmetics by Product 
Revenue Structure of Shanghai Inoherb Cosmetics by Channel, 2011
Channel Models and Sales Terminals of Shanghai Inoherb Cosmetics’s Products 
Production Capacity of Shanghai Inoherb Cosmetics by Plant, 2009-2011 
Output and Sales Volume of Shanghai Inoherb Cosmetics by Product, 2009-2011
Production Bases of JALA Corporation
Sales of Zhejiang Osmun Group, 2010-2012 
Revenue of Tianjin Yumeijing Group, 2007-2012 
Operating Revenue of Shanghai Huayin Commodity, 2007-2009
Revenue and Net Income of Softto, 2008-2013 
Revenue of Softto by Product, 2008-2013
Revenue of Softto by Region, 2008-2013
Gross Margin of Softto by Product, 2008-2013 
Revenue and Net Income of Bawang Group, 2008-2013
Revenue Breakdown and Percentage of Bawang Group by Product, 2010-2013 
Revenue Breakdown and Percentage of Bawang Group by Region, 2011-2012 
Distribution of Bawang Group by Brand
Revenue Breakdown and Percentage of Bawang Group by Brand, 2010-2013
Channel Distribution of Bawang Group by Brand, as of Jun.2013 
Development Target of Bawang Group
Operating Revenue of Guangzhou Huanya Cosmetics Technology, 2008-2009 
Fundraising and Investment Projects of Marubi, Apr.2013 
Brand Distribution of Kose Cosmetics by Channel 
Operating Revenue of Kose Cosmetics, 2007-2010

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