China Tourism Industry Report, 2013-2017
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China tourism market has gained momentum in recent years, with the CAGR of 26.2% between 2009 and 2012. In 2012, the revenue in China tourism industry approximated RMB2.6 trillion, up 15.1% year-on-year.

China is at the turning point for economic restructuring and upgrading, leading to the economic growth slowdown but still in a robust way. Coupled with the improvement of national income level, the tourism industry of China witnesses consolidated growth, with the estimated revenue in 2013 growing by 14.3% year-on-year.


Domestic Tourism Is Of Absolute Dominance
China tourism industry is made up of domestic tourism, inbound tourism and outbound tourism. Of these, domestic tourism is of absolute dominance in terms of either population or revenue. In 2012, the population of domestic tourism stood at 2.957 billion person-times, accounting for 93.2%, with the revenue hitting RMB2.2706 trillion or 87.8%. It is estimated that the number of domestic tourists in 2013 will claim 3.275 billion person-times, standing at 95.3%, with the targeted revenue increasing by 15.4% year-on-year to RMB2.62 trillion.

the Number of Star Hotels Demonstrates Shrinkage, while the Number of High-End Hotels Continue Expanding
In 2012, China had a total of 24,900 travel agencies with a year-on-year increase of 5.3%. In 2007-2012, the number of travel agencies in China witnessed stable growth momentum, with the CAGR of 4.8%. In particular, the number of star-class hotels saw a CAGR of negatively 3.5% from 2007 to 2012, three-star hotels 5.9%, four-star hotels 10.5%, and five-star hotels 13.9%.

The report touches on 20 major tourism enterprises, of which, three ones specialize in hotel running, one mainly involves in cruise business and the other 16 ones feature tourism industry. In 2012, the top three tourism companies by revenue came to Overseas Chinese Town (Group) Co., Ltd., China International Travel Group and China CYTS Tours Holding; the top three ones by net profit margin were as follows: Lijiang Yulong Tourism (33.2%), Emei Shan Tourism Company Limited (19.9%), Overseas Chinese Town (Group) Co., Ltd. (18.2%).

In 2013Q1-Q3, the top three by revenue in the ranking list remained unchanged, but the top three ones by profitability made a change with Emei Shan Tourism Company Limited losing out to Dalian Sunasia Tourism Holding Co.,Ltd.. In the first three quarters of 2013, the three- Overseas Chinese Town (Group) Co., Ltd., Huatian Hotel Group CO.,LTD and Dalian Sunasia Tourism Holding, experienced a year-on-year sharp rise of 66.7%, 24.8% and 17.6%, respectively. By contrast, another three ones, including XI'AN Tourism (Group), Guilin Tourism Corporation Limited and Wuhan Sante Cableways Group -witnessed the worst business performance in the same period, making them become the only three industrial players suffering severe losses.

The report highlights the followings:

20120114.gif status quo (revenue, number of tourists), development trend (next one to five years), and market segmentation (by product, region, etc.) of China tourism industry;
20120114.gif operation (development scale, revenue, revenue structure, distribution, the number of travel businesses and star-class hotels, the number of guest rooms and occupancy rate) of travel agencies and hotels;
20120114.gif 20 key Chinese tourism enterprises, travel agencies and hotels; focusing on their operation, revenue structure, latest dynamics and development outlook from different perspectives.

 1. Operation of China Tourism Industry
1.1 Development Characteristics
1.2 Market Structure
1.3 Revenue Structure

2. Market Segments of China Toursim Industry
2.1 Inbound Tourism
2.1.1 Market Size
2.1.2 Revenue (Foreign Exchange) Analysis
2.1.3 Composition of Inbound Tourists
2.1.4 Number of Foreign Inbound Tourists
2.2 Domestic Toursim
2.2.1 Market Size
2.2.2 Revenue Analysis
2.3 Outbound Toursim
2.3.1 Market Size
2.3.2 Composition of Outbound Tourists
2.3.3 Consumption of China’s Outbound Tourism
2.3.4 Comparison between China’s Inbound and Outbound Tourism

3. Development of Travel Agencies and Hotels in China
3.1 Chinese Travel Agencies
3.1.1 Scale of Chinese Travel Agencies
3.1.2 Tourism Revenue Structure
3.1.3 Organization of Domestic Tourism
3.1.4 Organization of Outbound Tourism
3.1.5 Organization of Inbound Tourism
3.2 Star Hotels in China
3.2.1 General Operation
3.2.2 Market Segments
4. Key Companies in China Tourism Industry
4.1 Overseas Chinese Town (Group) Co., Ltd.
4.1.1 Profile
4.1.2 Operation
4.1.3 Number of Reception
4.1.4 Revenue Structure
4.1.5 Latest Development
4.1.6 Development Prediction
4.2 China CYTS Tours Holding Co., Ltd.
4.2.1 Profile
4.2.2 Operation
4.2.3 Revenue Structure
4.2.4 Latest Development
4.2.5 Development Prediction
4.3 China International Travel Group CO., Ltd.
4.3.1 Profile
4.3.2 Operation
4.3.3 Revenue Structure
4.3.4 Latest Development
4.3.5 Development Prediction
4.4 Beijing Tourism Group Co., Ltd
4.4.1 Profile
4.4.2 Operation
4.4.3 Revenue Structure
4.4.4 Latest Development
4.4.5 Development Prediction
4.5 Huatian Hotel Group Co., Ltd.
4.5.1 Profile
4.5.2 Operation
4.5.3 Revenue Structure
4.5.4 Latest Development
4.5.5 Development Prediction
4.6 Huangshan Tourism Development Co.,Ltd.
4.6.1 Profile
4.6.2 Operation
4.6.3 Revenue Structure
4.6.4 Latest Development
4.6.5 Development Prediction
4.7 Emei Shan Tourism Company Limited
4.7.1 Profile
4.7.2 Operation
4.7.3 Revenue Structure
4.7.4 Latest Development
4.7.5 Development Prediction
4.8 China United Travel Co.,Ltd.
4.8.1 Profile
4.8.2 Operation
4.8.3 Revenue Structure
4.8.4 Latest Development
4.9 Xi'an Tourism (Group) Co.,Ltd
4.9.1 Profile
4.9.2 Operation
4.9.3 Revenue Structure
4.9.4 Latest Development
4.10 Wuhan Sante Cableways Group Co.,Ltd.
4.10.1 Profile
4.10.2 Operation
4.10.3 Revenue Structure
4.10.4 Latest Development
4.10.5 Development Prediction
4.11 Dalian Sunasia Tourism Holding Co.,Ltd.
4.11.1 Profile
4.11.2 Operation
4.11.3 Revenue Structure
4.11.4 Latest Development
4.12 Yunnan Tourism Co., Ltd.
4.12.1 Profile
4.12.2 Operation
4.12.3 Revenue Structure
4.12.4 Latest Development
4.13 Beijing Jingxi Tourism Development Co.,Ltd.
4.13.1 Profile
4.13.2 Operation
4.13.3 Revenue Structure
4.13.4 Latest Development
4.14 Tibet Tourism Co.,Ltd.
4.14.1 Profile
4.14.2 Operation
4.14.3 Revenue Structure
4.14.5 Development Prediction
4.15 Chongqing New Century Cruise Co., Ltd
4.15.1 Profile
4.15.2 Operation
4.15.3 Revenue Structure
4.15.4 Latest Development
4.16 Zhang Jia Jie Tourism Group Co.Ltd.
4.16.1 Profile
4.16.2 Operation
4.16.3 Revenue Structure
4.16.4 Latest Development
4.16.5 Development Prediction
4.17 Xi'An Qujiang Cultural Tourism Co.,Ltd.
4.17.1 Profile
4.17.2 Operation
4.17.3 Revenue Structure
4.17.4 Latest Development
4.18 Shanghai Jin Jiang International Hotels Development Co., Ltd.
4.18.1 Profile
4.18.2 Operation
4.18.3 Revenue Structure
4.18.4 Latest Development
4.18.5 Development Prediction
4.19 Lijiang Yulong Tourism Co., Ltd.
4.19.1 Profile
4.19.2 Operation
4.19.3 Revenue Structure
4.19.4 Latest Development
4.20 Guilin Tourism Corporation Limited
4.20.1 Profile
4.20.2 Operation
4.20.3 Revenue Structure
4.20.4 Latest Development

5. Outlook for the Development of China Tourism Industry, 2013-2017
5.1 Factors Influencing the Development of China Tourism Industry in 2013-2017
5.1.1 Positive Factors
5.1.2 Negative Factors
5.2 Predicted Scale of China Tourism Market Scale, 2013-2017
5.2.1 Number of Inbound Tourists
5.2.2 Number of Domestic Tourists
5.2.3 Number of Outbound Tourists
5.3 Predicted Revenue of China Tourism Market, 2013-2017
5.3.1 Revenue of Tourism Industry
5.3.2 Foreign Exchange Earnings from International Tourism
5.3.3 Revenue of Domestic Tourism
China’s Tourism Revenue and GDP Growth, 2007-2017E
China’s Inbound, Outbound and Domestic Tourist Structure, 2012
China’s Inbound, Outbound and Domestic Tourist Structure, 2013E
China’s Tourism Revenue Structure, 2012
China’s Tourism Revenue Structure, Jan.-Sep. 2013 
Number of Inbound Tourists and % of Total Number of Tourists, 2007-2013
Foreign Exchange Income from International Tourism, 2007-2013
Foreign Exchange Income from International Tourism by Spending Category, 2012
International Tourism Revenue by Region, 2007-2013
Inbound Tourist Quantity Structure, 2007-2013
Number of Inbound Tourists by Region, 2012-2013
Number of Inbound Tourists by Purpose, 2012-2013
Number of Domestic Tourists, Growth Rate and Percentage, 2007-2013
China’s Domestic Tourist Quantity Structure by Market, 2007-2013
Domestic Tourism Revenue and Growth Rate, 2007-2013
China’s Domestic Per Capita Tourism Consumption by Market, 2007-2013
China’s Outbound Tourists & Growth Rate and Percentage, 2007-2013
China’s Outbound Tourist Structure by Purpose, 2007-2013
China’s Outbound Tourism Consumption, 2007-2013
China’s Inbound and Outbound Tourists, 2007-2013
China’s Inbound and Outbound Tourism Revenue, 2007-2013
Revenue and YoY Growth of Travel Agencies in China, 2007-2013
Number of Travel Agencies in China and YoY Growth, 2007-2013
Number of Travel Agencies in China by Region, 2012
Tourism Revenue Structure of China’s Travel Agencies by Type, 2012
Domestic Tourists of Chinese Travel Agencies and YoY Growth Rate, 2009-2013
Domestic Tourists of Chinese Travel Agencies by Region, 2012
Outbound Tourists of Chinese Travel Agencies and Percentage, 2007-2013
Outbound Tourist Quantity Structure of Chinese Travel Agencies, 2007-2013
Outbound Tourists of Chinese Travel Agencies by Destination, 2012
Inbound Tourists of Chinese Travel Agencies and YoY Growth Rate, 2007-2013
Inbound Tourists of Travel Agencies by Country/Region, 2012
Revenue and YoY Growth Rate of Star Hotels in China, 2007-2013
Quantity and YoY Growth Rate of Star Hotels in China, 2007-2013
Guestrooms and Occupancy of Star Hotels in China, 2007-2013
Revenue of Star Hotels in China by Market, 2007-2013
Quantity of Star Hotels in China by Market, 2007-2013
Guestroom Quantity of Star Hotels in China by Market, 2007-2013
Occupancy of Star Hotels in China by Market, 2007-2013
Revenue and Growth Rate of Overseas Chinese Town, 2009-2013 
Net Income and Net Profit Margin of Overseas Chinese Town, 2009-2013 
Number of Tourists Received by Overseas Chinese Town, 2009-2013 
Operating Revenue Structure of Overseas Chinese Town, 2012-2013 
Revenue and Net Income of Overseas Chinese Town, 2012-2015 
Revenue and Growth Rate of China CYTS Tours, 2009-2013 
Net Income & Growth Rate and Net Profit Margin of China CYTS Tours, 2009-2013 
Operating Revenue Breakdown and Structure of China CYTS Tours, 2013H1 
Revenue and Net Income of China CYTS Tours, 2012-2015 
Revenue and Growth Rate of China International Travel Group, 2009-2013 
Net Income and Net Profit Margin of China International Travel Group, 2009-2013 
Operating Revenue Structure of China International Travel Group, 2012-2013 
Revenue and Net Income of China International Travel Group, 2012-2015 
Revenue and Growth Rate of BTG Hotels, 2009-2013 
Net Income & Growth Rate and Net Profit Margin of BTG Hotels, 2009-2013 
Operating Revenue Structure of BTG Hotels, 2012-2013 
Revenue and Net Income of BTG Hotels, 2012-2015 
Revenue and Growth Rate of Huatian Hotel Group, 2009-2013 
Net Income & Growth Rate and Net Profit Margin of Huatian Hotel Group, 2009-2013 
Operating Revenue Structure of Huatian Hotel Group, 2012-2013 
Revenue and Net Income of Huatian Hotel Group, 2012-2015 
Revenue and Growth Rate of Huangshan Tourism Development, 2009-2013 
Net Income & Growth Rate and Net Profit Margin of Huangshan Tourism Development, 2009-2013 
Operating Revenue Structure of Huangshan Tourism Development, 2012-2013 
Revenue and Net Income of Huangshan Tourism Development, 2012-2015 
Revenue & Growth Rate and Gross Margin of Emei Shan Tourism, 2009-2013 
Net Income & Growth Rate and Net Profit Margin of Emei Shan Tourism, 2009-2013 
Operating Revenue Structure of Emei Shan Tourism, 2012-2013 
Revenue and Net Income of Emei Shan Tourism, 2012-2015 
Revenue & Growth Rate and Gross Margin of China United Travel, 2009-2013 
Net Income and Net Profit Margin of China United Travel, 2009-2013 
Operating Revenue Structure of China United Travel, 2012-2013 
Revenue & Growth Rate and Gross Margin of Xi'an Tourism Group, 2009-2013 
Net Income and Net Profit Margin of Xi'an Tourism Group, 2009-2013 
Operating Revenue Structure of Xi'an Tourism Group, 2012-2013 
Revenue & Growth Rate and Gross Margin of Wuhan Sante Cableways Group, 2009-2013 
Net Income & Growth Rate and Net Profit Margin of Wuhan Sante Cableways Group, 2009-2013 
Operating Revenue Structure of Wuhan Sante Cableways Group, 2012-2013 
Revenue and Net Income of Wuhan Sante Cableways Group, 2012-2015 
Revenue & Growth Rate and Gross Margin of Dalian Sunasia Tourism, 2009-2013 
Net Income and Net Profit Margin of Dalian Sunasia Tourism, 2009-2013 
Operating Revenue Structure of Dalian Sunasia Tourism, 2012-2013 
Revenue & Growth Rate and Gross Margin of Yunnan Tourism, 2009-2013 
Net Income & Growth Rate and Net Profit Margin of Yunnan Tourism, 2009-2013 
Operating Revenue Structure of Yunnan Tourism, 2012-2013 
Revenue & Growth Rate and Gross Margin of Beijing Jingxi Tourism Development, 2009-2013 
Net Income & Growth Rate and Net Profit Margin of Beijing Jingxi Tourism Development, 2009-2013 
Operating Revenue Structure of Beijing Jingxi Tourism Development, 2012-2013 
Revenue & Growth Rate and Gross Margin of Tibet Tourism, 2009-2013 
Net Income and Net Profit Margin of Tibet Tourism, 2009-2013 
Operating Revenue Structure of Tibet Tourism, 2012-2013 
Revenue and Net Income of Tibet Tourism, 2012-2015 
Revenue & Growth Rate and Gross Margin of Chongqing New Century Cruise, 2009-2013 
Net Income & Growth Rate and Net Profit Margin of Chongqing New Century Cruise, 2009-2013 
Operating Revenue Structure of Chongqing New Century Cruise, 2012-2013 
Revenue & Growth Rate and Gross Margin of Zhang Jia Jie Tourism Group, 2009-2013 
Net Income and Net Profit Margin of Zhang Jia Jie Tourism Group, 2009-2013 
Operating Revenue Structure of Zhang Jia Jie Tourism Group, 2012-2013 
Revenue and Net Income of Zhang Jia Jie Tourism Group, 2012-2015 
Revenue and Gross Margin of Xi'An Qujiang Cultural Tourism, 2009-2013 
Net Income and Net Profit Margin of Xi'An Qujiang Cultural Tourism, 2009-2013 
Operating Revenue Structure of Xi'An Qujiang Cultural Tourism, 2012-2013 
Revenue & Growth Rate and Gross Margin of Shanghai Jin Jiang International Hotels Development, 2009-2013 
Net Income & Growth Rate and Net Profit Margin of Shanghai Jin Jiang International Hotels Development, 2009-2013 
Operating Revenue Structure of Shanghai Jin Jiang International Hotels Development, 2012-2013 
Revenue and Net Income of Shanghai Jin Jiang International Hotels Development, 2012-2015 
Revenue & Growth Rate and Gross Margin of Lijiang Yulong Tourism, 2009-2013 
Net Income and Net Profit Margin of Lijiang Yulong Tourism, 2009-2013 
Operating Revenue Structure of Lijiang Yulong Tourism, 2012-2013 
Revenue & Growth Rate and Gross Margin of Guilin Tourism, 2009-2013 
Net Income & Growth Rate and Net Profit Margin of Guilin Tourism, 2009-2013 
Operating Revenue Structure of Guilin Tourism, 2012-2013 
Number of Inbound Tourists in China, 2013-2017E 
Number of Domestic Tourists in China, 2013-2017E 
Number of Outbound Tourists in China, 2013-2017E 
China’s Tourism Revenue, 2013-2017E 
China’s Foreign Exchange Income from International Tourism, 2013-2017E 
China’s Domestic Tourism Revenue, 2013-2017E 

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