China Digital Publishing Industry Report, 2013-2014
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As an emerging publishing industry, digital publishing is characterized by digitization of content production, management process and product form as well as networked communication channels.

With the rapid evolution of the Internet and digital technology in recent years, China digital publishing industry has entered a fast development stage. In 2002-2012, the revenue herein presented a CAGR of 61.6%. In 2013, bolstered by favorable policies, MPR and big data, the total revenue of China digital publishing industry exceeded RMB260 billion and is expected to reach RMB350 billion in 2014.

Meanwhile, Chinese digital publishing products are enriched, including Internet-based e-books, digital newspapers, digital publications based on mobile phones and other mobile terminals. In 2012, China's Internet journals, e-books (including original network publications) and digital newspaper (excluding mobile newspaper) generated the cumulative revenue of RMB5.773 billion, while mobile publishing created as high as RMB48.65 billion.

In addition, the traditional publishing sector begins to turn to digital publishing. In 2013, China introduced the first batch of 70 digital publishing transformation demonstration institutions, a stimulus for digital transition of the publishing industry. In 2014, the transformation demonstration will continue to be the focus of the industry.

The concentration capability of China’s digital publishing is growing. In 2008, China established the first digital publishing industry base -- Shanghai Zhangjiang National Digital Publishing Base, followed by the bases in Chongqing, Hangzhou, Hubei and Hunan. By the end of 2013, China had already founded 12 national digital publishing industry bases located in six regions except Northeast China.

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The report studies following aspects:

20120114.gif Domestic and international environments of China digital publishing industry;
20120114.gif Status quo and development trends of China’s digital publishing (industrial scale, main bases, major companies, etc.);
20120114.gif Status quo of major Chinese digital publishing products (e-books, digital newspaper, Internet periodicals, mobile publishing, online games, etc.) and key enterprises;
20120114.gif China’s major digital publishing provinces and cities, including Beijing, Shanghai, Guangdong, Jiangsu and others;
20120114.gif Summary and forecast for China digital publishing industry.

1 Introduction to Digital Publishing
1.1 Concept 
1.1.1 Definition
1.1.2 Product Form
1.2 Digital Publishing VS Traditional Publishing
1.3 Industry Chain

2 Environment for China Digital Publishing Industry 
2.1 International Environment
2.2 Domestic Environment

3 Status Quo of Digital Publishing in China
3.1 Industrial Scale and Structure
3.1.1 Revenue and Structure
3.1.2 User Scale and Structure
3.2 Major Bases
3.2.1 Distribution
3.2.2 Operation
3.3 Major Enterprises
3.4 Problems and Countermeasures
3.5 Development Trends

4 Digital Publishing Market Segments  
4.1 E-book
4.1.1 Overview
4.1.2 Market Scale
4.1.3 Competition
4.1.4 Major Institutions
4.1.5 Development Trends
4.2 Digital Newspaper
4.2.1 Status Quo
4.2.2 Industrial Scale
4.2.3 Prospect
4.3 Internet Journals
4.3.1 Status Quo
4.3.2 Major Publishers
4.3.3 Development Trends
4.4 Cellphone Publishing
4.4.1 Overview
4.4.2 Status Quo
4.4.3 Market Scale
4.4.4 Market Characteristics
4.4.5 Development Trends
4.5 Online Games
4.5.1 Overview
4.5.2 Status Quo
4.5.3 Competition
4.5.4 Development Trends
4.6 Online Advertising
4.6.1 Overview
4.6.2 Status Quo
4.6.3 Major Enterprises
4.7 Others
4.7.1 Blog
4.7.2 Online Music
4.7.3 Network (Digital) Animation

5 Major Regions of Digital Publishing in China
5.1 Beijing
5.2 Shanghai
5.2.1 Status Quo
5.2.2 Development Plan
5.3 Guangdong
5.4 Others
5.4.1 Jiangsu
5.4.2 Anhui
5.5.3 Chongqing
5.5.4 Hubei

6 Major Content and Technology Providers in China Digital Publishing Industry
6.1 E-book
6.1.1 Founder Apabi Technology Limited
6.1.2 Beijing ChinesesAll Digital Publishing Co., Ltd.
6.1.3 Shanda Literature Limited
6.2 Internet Journals
6.2.1 Beijing LongYuan Innovation Information Technology Co., Ltd.
6.2.2 Tongfang Knowledge Network Technology Co., Ltd.(Beijing)
6.3 Multimedia-based Interactive Journals
6.3.1 ZCOM
6.3.2 Xplus
6.4 Online Database
6.4.1 WanFang Data Co., Ltd.
6.4.2 Chongqing VIP Information Co., Ltd.
6.5 Cellphone Publishing
6.5.1 Shenzhen Palm Media Science and Technology Co., Ltd.
6.5.2 China Mobile Communications Corporation Mobile Reading Base
6.6 Major Publishers (Media)
6.6.1 China Education Publishing & Media Group
6.6.2 Beijing Language and Culture University Press
6.6.3 The Commercial Press
6.6.4 Anhui Publishing Group
6.6.5 Hubei Changjiang Media Digital Publishing Co., Ltd.
6.6.6 China South Publishing & Media Group Co., Ltd.

7 Summary and Forecast
Comparison between Digital Publishing and Traditional Publishing
Digital Publishing Industry Chain
Major Polices on Digital Publishing in China, 2009-2013
Digital Reading Rate in China, 2008-2014
Revenue and YoY Growth of China Digital Publishing Industry, 2006-2014
Structure of China Digital Publishing Industry by Revenue, 2012
User Scale of China Digital Publishing Industry, 2009-2012
Distribution of Major Digital Publishing Bases in China, 2013
Revenue of Digital Publishing Bases (Parks) in China, 2012
Total Assets of Digital Publishing Bases (Parks) in China, 2012
Total Profit of Digital Publishing Bases (Parks) in China, 2012
First Batch of Digital Publishing Transformation Demonstration Institutions in China, 2013
Shipment of E-book Readers Worldwide, 2009-2013
Chinese E-book Market Scale, 2006-2014 
User Number of E-book Institutions in China, 2006-2013
Typical E-book Publishing Companies in China
Chinese Digital Newspaper Market Size, 2007-2013
Chinese Internet Journal Market Size, 2008-2013
Market Share of Internet Publishers of Traditional Journals in China, 2011-2012
Users and Market Scale of Mobile Reading in China, 2009-2013
Chinese Mobile Publishing Market Scale, 2006-2014
Online Game Industry Chain  
Users and Revenue of China Game Industry, 2008-2013
Revenue of China Online Game Industry, 2011-2013
Sales Revenue of Self-developed Online Games in China, 2008-2014
Overseas Revenue of Chinese Original Online Games, 2008-2013
Chinese Online Game Market Structure, 2011-2013
Sales Revenue of Online Advertising in China, 2006-2014
TOP 50 Online Advertising Enterprises in China by Integrated Services, 2012
User Number and Utilization of Blog in China, 2008-2013
Major Blog Service Providers in China
User Number and Utilization of MicroBlog in China, 2010-2013
Chinese Online Music Market Scale, 2007-2013
Types and Profit Model of Digital Animation Enterprises in China
Output Value of Digital Publishing in Beijing, 2010-2013
Total Output Value of Digital Publishing in Shanghai, 2008-2013
Sales Revenue of Online Game in Shanghai, 2010-2013
Sales Revenue of Online Game in Shanghai by Field, 2012
Output Value of Digital Publishing in Guangdong, 2009-2013
M & A of Shanda Literature
Subsidiaries and Businesses of Commercial Press
Total Output Value and Proportion of China's Digital Publishing, 2012-2015E
Product Structure of Digital Publishing in China (by Revenue), 2008 vs 2012
Total Output Value of Digital Publishing in Major Chinese Provinces and Cities, 2012

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