China Online Education Industry Report, 2014-2017
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The Chinese online education market attracted the inrush of huge capital in 2013-2014, as Internet firms, offline education training institutions, investment companies and startups continued their expansion in online education. In 2014, China online education industry is characterized as follows:

1. Online education is still an investment hot spot.
In 2013, 51 investment events took place in China online education industry, 44 of which were venture investments. And the figure rose to 54 during Jan.-Aug, 2014, 10 of which (including acquisitions) occurred in Aug. 2014 alone, equaling total investment of over RMB 1 billion.

2. Education and teaching models are further improved.
Koolearn’s live classroom channel went online in Feb. 2014; introduced mobile live classroom “CCTalk” in Aug. 2014; Super Class introduces teaching elements like film & TV, recreation and sports and game & animation, and adopts teaching model of “Flipped Classroom”.

3. Technologies like multimedia-based information processing, big data, visualization, gamification, business intelligence, AR, 3D and situational interaction further integrates with education products and services.
As far as content of courses is concerned, students’ enthusiasm is stimulated by course gamification and situational interaction. Meanwhile, learning management system, through big data analytics with mass data gathered during teaching process, provides learners with interactional education and anytime, anywhere tailored learning experience, and keeps track of their progress.

At present, online education companies employing technologies like big data, visualization and business intelligence include Super Class,,, etc. In Jul. 2014,, an IT online education platform under Uniquedu, cooperated with IBM, applying IBM’s big data and analytic techniques to develop series courses on the platform.

4. Education institutions and IT companies endeavor to make layout in open education platform.
Open platforms can not only charge tenant fees from course providers, share revenue after the courses are sold, and make profit from value-added services, presenting a bright lucrative prospects. Various education institutions, IT companies and startups have introduced open online education platforms.

By virtue of their web traffic advantage, IT firms have launched open online education platforms in succession. For example, in Jul. 2013, Alibaba introduced its education channel --Taobao Tongxue; In Apr. 2014, Tencent and Netease’s Youdao released Tencent Classroom and Youdao Open Education Platform respectively; In Aug. 2014, Baidu purchased for USD 30 million. To attract the settlement of education institutions (teachers), these platforms now don’t charge tenant fees, nor share the gains from transactions.

5. Mobile devices capture attention of online education companies.

Compared with page learning, mobile products, integrating interest and gameplay, are easier to become popular among learners, be promoted and grab users.

In Jan. 2014, Baidu Knows introduced the APP named Zuoyebang (a platform for students to discuss schoolwork and exchange views on different topics), which was upgraded to 3.0 version in Sep. 2014; In May, 2014, Alibaba rolled out the APP Shisheng (a product for communication and interaction between parents and kindergartens, primary schools and junior/senior high school); In Jul. 2014, Tencent made layout in mobile product by establishing joint venture with New Oriental; Xingshuai Teach is developing a new APP, which is expected to be launched by the end of 2014.

6. New business models (O2O, MOOC, online interaction among teachers, students and parents) are mushrooming, but some profit models are unclear.

Currently, many education institutions are making layout in O2O, like New Oriental, which launched “New Oriental TV Classroom” though BesTV’s IPTV in May, 2014, and Hujiang, which opened online education experience store “HJ Class Experience Center” in Jun. 2014. With regard to MOOC model, Tsinghua University launched in Oct. 2013, and CnMooc under Shanghai Jiaotong University went live in Apr. 2014.

Among online education companies, Hujiang has a relatively mature business model and profit model. For the former, Hujiang has a fairly complete business model covering C2C+B2C+B2B2C, and for the latter, it earns profits from advertisement, E-commerce, online class and platform. By contrast, 17zuoye, an online platform for interaction and communications among teachers, students and parents, now provides all services for free, with working capital coming from financing and profit model being explored.

在线教育 英文_副本.png

China Online Education Industry Report, 2014-2017 by ResearchInChina focuses on the following:
20120114.gifOverview of online education industry (covering definition, classification, industrial chain, educational media and tools, teaching/business/profit models);
20120114.gifOverview of education market (embracing relevant policies, education funds investment, education expenditure, number of schools and students, non-governmental education and market size of education training industry);
20120114.gifOnline education market (including market status quo, global and China’s investment and financing, size of overall and market segments, development trends)
20120114.gifStatus quo, business model, enterprise financing, size and development prospects of market segments like online higher education, K-12 online education, online language training, online vocational & skill training, enterprise E-learning;
20120114.gifProfile, revenue, business structure, online education business, business & profit models and business strategies of 20 online education companies (including China Distance Education, New Oriental, Tomorrow Advancing Life, Super Class, Hujiang, TBC, etc.)

1. Overview of Online Education Industry
1.1 Definition and Classification
1.1.1 Definition
1.1.2 Classification
1.2 Industrial Chain
1.3 Educational Media and Tools
1.3.1 Educational Media
1.3.2 Educational Tools
1.4 Teaching Model
1.4.1 Recorded
1.4.2 Live
1.4.3 Flipped Classroom
1.5 Platform
1.5.1 Overview of Teaching Platform 
1.5.2 B2C
1.5.3 C2C 
1.5.4 O2O
1.5.5 MOOC
1.5.6 Open Platform
1.5.7 Teacher-Student-Parent Online Interaction and Communications Platform
1.6 Profit Model

2. Overview of Education Industry
2.1 Relevant Policies
2.2 Education Fund Investment
2.3 Education Spending
2.4 Development of Schools and Students
2.5 Private Education
2.6 Market Size of Education and Training Industry

3. Online Education Market 
3.1 Status Quo
3.2 Online Education Investment
3.2.1 Global
3.2.2 China
3.3 Market Size
3.3.1 Netizen
3.3.2 Overall Education Market
3.3.3 Market Segments
3.4 Development Trends

4. Online Higher Education
4.1 American Online Higher Education
4.1.1 For-profit Colleges
4.1.2 Business Model and Profit Model of MOOC
4.2 Chinese Higher Networking Academy
4.3 Public Service System for Distance Education
4.3.1 Overview
4.3.2 Main Tasks
4.3.3 Major Companies
4.4 Market Size
4.4.1 Number of Students
4.4.2 Market Size of Online Higher Education

5. K-12 Online Education
5.1 Preschool Online Education
5.1.1 Overview
5.1.2 Parenting Websites
5.1.3 Online Children English Training
5.2 Online Primary and Secondary Education
5.2.1 Market Status Quo
5.2.2 Business Model
5.3 Market Size
5.3.1 K-12 Education 
5.3.2 K-12 Online Education
5.4 Development Prospects

6. Online Language Training and Vocational & Skill Training
6.1 Online Language Training
6.1.1 Market Status Quo
6.1.2 Market Size
6.2 Online Vocational & Skill Training
6.2.1 Overview
6.2.2 Market Size
6.3 Development Prospects

7. Enterprise E-learning
7.1 Market Status Quo
7.1.1 Overview
7.1.2 Competitive Landscape
7.2 Enterprise E-Learning Model
7.2.1 Enterprise E-Learning Advantages
7.2.2 Service Model
7.2.3 Suppliers and Charges
7.3 Market Size
7.4 Development Prospects

8. Major Companies in Online Education Industry
8.1 China Distance Education Holdings Ltd.
8.1.1 Profile
8.1.2 Operation
8.1.3 Revenue Structure
8.1.4 Number of Students
8.1.5 Business Model
8.1.6 Profit Model
8.1.7 Open Platform
8.1.8 Business Strategy
8.2 ChinaEdu Corporation
8.2.1 Profile
8.2.2 Operation
8.2.3 Revenue Structure
8.2.4 Gross Margin
8.2.5 Outlets and Trainees
8.2.6 Business Structure
8.2.7 Business Model and Strategy
8.2.8 Latest News 
8.3 New Oriental Education & Technology Group, Inc.
8.3.1 Profile
8.3.2 Operation
8.3.3 Revenue Structure
8.3.4 Learning Center and Students
8.3.5 Koolearn
8.3.6 Development Strategy for Online Education Business
8.4 TAL Education Group
8.4.1 Profile
8.4.2 Operation
8.4.3 Number of Students
8.4.4 Business Structure
8.4.6 Development Strategy
8.5 ATA
8.5.1 Profile
8.5.2 Operation
8.5.3 Revenue Structure
8.5.4 Operation Model and Strategy
8.5.5 Online Education Company Co-established with New Oriental
8.6 China Education Alliance Inc.
8.6.1 Profile
8.6.2 Operation
8.6.3 Revenue Structure
8.6.4 Gross Margin
8.7 China E-learning Group Ltd.
8.7.1 Profile
8.7.2 Operation
8.8 Shenzhen Kingsun Science & Technology Co., Ltd.
8.8.1 Profile
8.8.2 Operation
8.8.3 Revenue Structure
8.8.4 Gross Margin
8.8.5 Top 5 Clients
8.8.6 Business Strategy
8.9 YY Inc.
8.9.1 Profile
8.9.2 Operation
8.9.3 Revenue Structure
8.9.4 Number of Users
8.9.5 YY Education
8.9.6 100 Education
8.10 Xingshuai Teach
8.10.1 Profile
8.10.2 Courses
8.10.3 Teaching Model
8.10.4 Marketing Model
8.10.5 Students
8.10.6 Financing and Revenue
8.11 Baidu Chuanke
8.11.1 Profile
8.11.2 Financing
8.11.3 Main Products and Services
8.11.4 Business Model
8.11.5 Profit Model
8.12 Taobao Tongxue
8.12.1 Profile
8.12.2 Business Model
8.12.3 Sales
8.13 Tencent Classroom
8.13.1 Profile
8.13.2 Business Model
8.13.3 Competitive Advantage
8.14 Super Class
8.14.1 Profile
8.14.2 Teaching Model
8.14.3 Course Exercise System
8.14.4 Learning Statistical System
8.14.5 Financing and Revenue
8.15 Hujiang
8.15.1 Profile
8.15.2 Financing
8.15.3 Business Model
8.15.4 Profit Model
8.15.5 Revenue
8.15.6 OCS3.0 Online Teaching System
8.15.7 Making Layout in O2O; Setting up Online Education Experience Store
8.16 17zuoye
8.16.1 Profile
8.16.2 Financing
8.16.3 Business Model
8.16.4 Profit Model
8.17.1 Profile
8.17.2 Business Model
8.18 Hiknow English
8.18.1 Profile
8.18.2 Teaching Model
8.18.3 Course
8.18.4 Prices
8.19 Open Edutainment
8.19.1 Profile
8.19.2 Cooperation Model with Colleges
8.19.3 Model of Serving Students
8.19.4 Partner Colleges 
8.19.5 Layout in Non-academic Education 
8.20 Times Bright China
8.20.1 Profile
8.20.2 Business Structure
8.20.3 Enterprise E-learning Business
8.20.4 Products and Prices
8.20.5 Major E-learning Clients
Online Education Market Segments
Online Education Industry Chain
Major Participants in China’s Online Education Industry Chain
Classification of Online Educational Tools in China
Online Education Profit Model and Typical Companies
Policies Concerning Online Education Industry in China, 2010-2014
China’s Total Educational Finance Investment and YoY Growth, 2003-2013
China’s Urban Fixed Investment in Education Industry and YoY Growth, 2003-2013
Annual Per Capita Education Spending of Urban Resident, 2003-2013
Number of Schools in China by Type, 2008-2013
Admission of Schools in China by Type, 2008-2013
Enrollment of Schools in China by Type, 2008-2013
Graduates of Schools in China by Type, 2008-2013
Number of Private Schools and Training Institutions in China, 2008-2013
Enrollment of Private Schools in China, 2008-2013
Structure of Education and Training Industry
Market Size of Education Industry in China, 2008-2017E
Investment Cases and Investment of Global Online Education Industry (by Quarter), 2013-2014
Investment Cases Structure of Global Online Education Industry (by Country), 2013-2014
Investment Cases and Investment of Global Online Education Industry Segments, 2013-2014
Comparison of Investment Cases in Online Education Industry Segments in China and United States, 2013
Top 10 Cases of Global Online Education Industry (by Investment), 2013
Number of Investment Cases and Investment of Global Online Skill Training Industry (by Field), 2014 H1
Number of Investment Cases and Investment of Global Online Education Supporting Service Industry (by Field), 2014 H1
Number of Investment Cases and Investment of Global Online Basic Education Industry (by Field), 2014 H1
Risk Investment Cases Structure of Online Education in China, 2013
Online Education Risk Investment Cases in China, 2014
Number of Netizens and Internet Penetration in China, 2007-2014
Number of Netizens on Mobile Phones and % of Total Netizens, 2007-2014
Online Education Users and YoY Growth in China, 2008-2017E
Online Education Market Size and YoY Growth in China, 2008-2017E
Penetration of Online Education/Training in China, 2008-2017E
Market Size of Online Education Industry Segments in China, 2008-2017E
Growth Rate in Market Size of Online Education Industry Segments in China, 2009-2017E
Business Model of MOOC
Profit Model of Typical American MOOC Platform Providers
Colleges and Universities Eligible for Online Higher Education Enrollment, 2014
Comparison of Main Companies in Public Service System for Distance Education in China
Admission,Enrollment,and Graduates of China's Online Higher Education Schools ,2008-2017E
Online Higher Education Market Size and YoY Growth Rate in China, 2008-2017E
Proportion of Online Higher Education to Online Education Market Size, 2008-2017E
Number of Children in Kindergarten and YoY Growth, 2008-2013
Main Parenting Websites in China
Main Children English Training Institutions in China
Number of Primary and Secondary School Students in China, 2008-2013
Business Model of Online Education for Primary and Secondary Schools and Typical Websites
K-12 Education Market Size and YoY Growth in China, 2008-2017E
Top10 Companies in China’s K-12 Education/Training Industry (by Revenue) and Their Market Shares, 2013
K-12 Online Education Market Size and YoY Growth in China, 2008-2017E
Proportion of K-12 Online Education to Online Education/K-12 Education Market Size, 2008-2017E
Number of Chinese Students Studying Overseas and YoY Growth, 2008-2013
Language Training Market Size and YoY Growth in China, 2008-2017E
Online Language Training Market Size and YoY Growth in China, 2008-2017E
Proportion of Online Language Training to Online Education/Language Training Market Size, 2008-2017E
Online Vocational & Skill Training Market Size and YoY Growth in China, 2008-2017E
Proportion of Vocational & Skill Training to Online Education Market Size, 2008-2017E
Comparison between Features of Traditional Enterprise Training and E-learning
Service Model of Enterprise E-learning
Major Global and Chinese Enterprise E-learning Management System Providers
Enterprise E-learning Platforms and Courseware Prices
Enterprise E-learning Market Size and YoY Growth in China, 2008-2017E
Enterprise E-learning Market Size in China, 2013-2020E
Revenue and YoY Growth of China Distance Education, FY2009-FY2014
Net Income and YoY Growth of China Distance Education, FY2009-FY2014
Net Profit Margin of China Distance Education, FY2009-FY2014
Revenue Structure of China Distance Education (by Financial Quarter), FY2009-FY2014
Revenue Structure of China Distance Education (by Business and Financial Quarter), FY2009-FY2014
Revenue Structure of China Distance Education's Online Education Business (by Course), FY2013
Total Enrollment and Per Capita Consumption of China Distance Education's Courses, FY2009-FY2014
Enrollment Breakdown of China Distance Education's Courses (by Quarter), FY2009-FY2014
Business Structure of China Distance Education
Course Forms of China Distance Education
Mode of Payment for China Distance Education's Courses
Revenue and YoY Growth of China Distance Education, FY2014-FY2017E
Revenue and YoY Growth of ChinaEdu, 2009-2013
Net Income and YoY Growth of ChinaEdu, 2009-2013
Net Profit Margin of ChinaEdu, 2009-2013
Revenue Breakdown of ChinaEdu (by Quarter), 2008-2012
Revenue Structure of ChinaEdu (by Business and Quarter), 2009-2013
Gross Margin of ChinaEdu (by Business), 2009-2013
Number of ChinaEdu’s Learning Centers, 2007-2013
Students of ChinaEdu’s Online Degree Program (by Quarter), 2009-2013
Business Structure of ChinaEdu
Revenue and YoY Growth of ChinaEdu, 2014-2017E
Revenue and YoY Growth of New Oriental Education & Technology, FY2009-FY2014
Net Income and YoY Growth of New Oriental Education & Technology, FY2009-FY2014
Net Profit Margin of New Oriental Education & Technology, FY2009-FY2014
Revenue Breakdown of New Oriental Education & Technology (by Quarter), FY2009-FY2014
Revenue Structure of New Oriental Education & Technology (by Business and Quarter), FY2009-FY2014
Number of New Oriental Education & Technology’s Schools and Learning Centers (by Financial Quarter), 2009-2014
Number of Enrolled Students for Language and Exam Training Courses of New Oriental Education & Technology (by Financial Quarter), 2009-2014
Revenue and YoY Growth of New Oriental Education & Technology's Online Education Business, FY2011-FY2017E
Revenue and YoY Growth of TAL Education Group, FY2009-FY2015
Net Income and YoY Growth of TAL Education Group, FY2009-FY2015
Net Profit Margin of TAL Education Group, FY2009-FY2015
Enrollment, YoY Growth and Average Selling Prices of TAL Education Group, FY2009-FY2015
Revenue and YoY Growth of, FY2011-FY2018E
Online Education Investment and Acquisition Cases of TAL Education Group, 2013-2014
Revenue and YoY Growth of ATA, FY2009-FY2015
Net Income and YoY Growth of ATA, FY2009-FY2015
Gross Margin of ATA (by Financial Quarter), FY2009-FY2015
Net Profit Margin of ATA, FY2009-FY2015
Revenue Breakdown of ATA (by Financial Quarter), FY2009-FY2015
Revenue Structure of ATA (by Business), FY2009-FY2014
Number of Tests of ATA, FY2009- FY2015
Revenue and YoY Growth of ATA, FY2015-FY2018E
Revenue and YoY Growth of China Education Alliance, 2009-2013
Net Income and YoY Growth of China Education Alliance, 2009-2013
Net Profit Margin of China Education Alliance, 2009-2013
Revenue Structure of China Education Alliance (by Business), 2009-2013
Gross Margin of China Education Alliance (by Business), 2009-2013
Revenue and YoY Growth of China E-learning, 2009-2014
Net Income of China E-learning, 2009-2014
Revenue and YoY Growth of Shenzhen Kingsun Science & Technology, 2009-2014
Net Income and YoY Growth of Shenzhen Kingsun Science & Technology, 2009-2014
Net Profit Margin of Shenzhen Kingsun Science & Technology, 2009-2014
Revenue Breakdown of Shenzhen Kingsun Science & Technology (by Product), 2009-2014
Revenue Breakdown of Shenzhen Kingsun Science & Technology (by Region), 2009-2014
Gross Margin of Shenzhen Kingsun Science & Technology (by Product), 2009-2014
Gross Margin of Shenzhen Kingsun Science & Technology (by Region), 2012-2014
Revenue of Shenzhen Kingsun Science & Technology from Top 5 Clients and % of Total Revenue, 2013-2014
Revenue and YoY Growth of YY, 2009-2014
Net Income and YoY Growth of YY, 2009-2014
Net Profit Margin of YY, 2009-2014
Revenue Structure of YY (by Business), 2009-2014
Number of Paid Users of YY (by Business), 2011-2013
Investments Received by, 2011-2014
Sales Structure of Taobao Tongxue (by Product), 2013
Per Capita Consumption of Users on Taobao Tongxue (by Product), 2013
Teaching Model and Process of Super Class
Financings Received by, 2011-2014
Course Levels and Objectives of Hiknow English
Course Fees of Hiknow English
Partial Partner Colleges and Fees of Open Edutainment
Business Structure of Times Bright China
Charge for Times Bright China E-learning Online Training Management Platform
Annual Card Price for OpenClass of Times Bright China’s Business School
Major Clients of Times Bright China

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China IT Education and Training Industry Survey Report, 2010

In August 2010, ResearchInChina cooperated with to conduct an online survey on 600 interviewees in Chinese IT education and training industry, which covered the followings: purposes of co...

China Early Childhood Education Industry Report, 2009

In 2008, 14.8271 million children were enrolled in kindergartens in China, up 3.4% yr-on-yr. By age, the children who accept early childhood education are mainly aged at 3 to 5, accounting for 57% of ...

China Education and Training Industry Report, 2008-2009

There were 109,000 private schools (educational institutions) of all levels in China in 2008, and the student enrollment registered 28.244 million, in which 640 private colleges (including 322 indepen...

China Vocational Training Market Report, 2008

IT training, English training and business training have become the backbones of China vocational training market. In 2008, China’s IT training market scale was over CNY 5 billion and English training...

China Early Education Market Report, 2008-2009

The education industry of China can be categorized into the early education, the compulsory education, the high school education and the university education etc. The early education contains the infa...

China Education and Training Industry Report, 2007-2008

2007 witnessed a continuous and fast development in China's education and training industry, which has formed a huge market. The development of every variety of education in 2007 is as follows: Devel...

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