China Outdoor Gear Industry Report, 2015-2018
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In recent years, the fact that outdoor activity is becoming increasingly prevalent has promoted the rapid development of Chinese outdoor gear industry. The total retail sales of China’s outdoor gear industry reached RMB20.08 billion in 2014, jumping by 11.2% year on year.
Sales channels of China outdoor gear industry cover professional outdoor stores, department stores, e-commerce and others, among which department store channel witnesses swift development. In 2014, the number of outdoor gear shops in department stores expanded quickly to 7,872 which was 3.7 times that of professional outdoor stores, and outdoor gear sales in those department stores amounted to RMB11.65 billion, occupying 58% of the total retail sales. By contrast, under the impact of e-commerce and department store channels, professional outdoor stores see a decreasing proportion of the total retail sales, such as 18.6% in 2014.

At present, most foreign brands have entered China and occupied about 70% share of the Chinese outdoor gear market, but the homegrown brands have sprung up. In 2014, the number of domestic Chinese brands rose by 46 to 504, including 354 core brands such as Toread, MobiGarden, Sanfo Outdoors, Camel and Kolumb.

Toread is the only Chinese outdoor gear giant that can compete with foreign counterparts, boasting three brands, namely Toread, ACANU and Discovery Expedition, which are absorbed in different areas. In 2014, Toread seized the market share of 8.5%. Currently, the company is building an ecosystem involving outdoor travel, sport and the Internet. In June 2015, the company issued a non-public offering plan to raise RMB2.105 billion for the construction of Toread Cloud Project, camping, skiing and outdoor multifunctional experience projects, Lvye outdoor travel O2O projects.

MobiGarden is specialized in R & D, design, production and marketing of camping tents, outdoor clothing and other outdoor gear, enjoying 2.3% share in the Chinese outdoor gear market in 2014. In January 2015, MobiGarden applied for IPO and intended to raise a total of RMB384 million for a "one-stop" marketing channel construction project, O2O management system and information technology projects, storage centers and showrooms.

The leading outdoor gear retailer Sanfo Outdoors grasped 1.5% share in the Chinese outdoor gear market in 2014. While acting as an agent of foreign brands, Sanfo Outdoors has established two own brands "Sanfo" and "Anemaqen", which generated the revenue of RMB4.895 million (accounting for 1.6% of the total) in 2014.

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The report highlights the followings:
20120114.gifStatus quo (including development background and market capacity) of foreign outdoor gear industry;
20120114.gifStatus quo, competitive landscape, operating environments and development trends of China outdoor gear industry;
20120114.gifOperation, outdoor gear business, prediction and prospects of 5 global and 9 Chinese outdoor gear companies.

1 Overview of Outdoor Gear
1.1 Definition
1.2 Classification

2 Development of Foreign Outdoor Gear Industry
2.1 Background
2.2 Market Capacity

3 Development of China Outdoor Gear Industry
3.1 Status Quo
3.1.1 Core Markets
3.1.2 Total Retail Sales
3.1.3 Brand
3.1.4 Channel
3.1.5 Shipment
3.2 Competitive Landscape
3.3 Operating Environment
3.3.1 Economic Environment
3.3.2 Management System
3.3.3 Policies
3.4 Development Trends
3.4.1 Sports Goods Companies Enter Outdoor Gear Industry
3.4.2 Industry Norms Push the Development of the Industry
3.4.3 Favorable Policies Promote the Industry to Develop Rapidly 
3.4.4 Local Brands Gain More Market Share

4 Major Foreign Companies
4.1 Columbia Sportswear
4.1.1 Profile
4.1.2 Operation
4.1.3 Revenue Structure
4.1.4 Gross Margin
4.1.5 Development in China
4.2 VF Corp
4.2.1 Profile
4.2.2 Operation
4.2.3 Revenue Structure
4.2.4 Gross Margin
4.2.5 Development in China
4.3 Jarden Corporation
4.3.1 Profile
4.3.2 Operation
4.3.3 Revenue Structure
4.3.4 Gross Margin
4.3.5 Development in China
4.4 Lafuma
4.4.1 Profile
4.4.2 Operation
4.4.3 Revenue Structure
4.4.4 Gross Margin
4.4.5 Development in China
4.5 Black Diamond
4.5.1 Profile
4.5.2 Operation
4.5.3 Revenue Structure
4.5.4 Gross Margin
4.5.5 Development in China

5 Major Chinese Companies
5.1 Beijing Toread Outdoor Products Co., Ltd.
5.1.1 Profile
5.1.2 Operation
5.1.3 Revenue Structure
5.1.4 Gross Margin
5.1.5 R&D and Investment
5.1.6 Supply and Marketing 
5.1.7 Forecast and Development 
5.2 Beijing Sanfo Outdoor Products Co., Ltd.
5.2.1 Profile
5.2.2 Operation
5.2.3 Revenue Structure
5.2.4 Gross Margin
5.2.5 R&D and Investment 
5.2.6 Supply and Marketing 
5.2.7 Forecast and Development 
5.3 Comefly Outdoor 
5.3.1 Profile
5.3.2 Operation
5.3.3 Revenue Structure
5.3.4 Gross Margin
5.3.5 R&D and Investment 
5.3.6 Supply and Marketing 
5.3.7 Forecast and Development 
5.4 Shanghai Challenge Textile Company Limited
5.4.1 Profile
5.4.2 Operation
5.4.3 Revenue Structure
5.4.4 Gross Margin
5.4.5 R&D and Investment 
5.4.6 Supply and Marketing 
5.4.7 Outdoor Gear Business 
5.4.8 Forecast and Outlook 
5.5 Jihua Group Corporation Limited
5.5.1 Profile
5.5.2 Operation
5.5.3 Revenue Structure
5.5.4 Gross Margin
5.5.5 R&D and Investment 
5.5.6 Outdoor Gear Business 
5.5.7 Forecast and Outlook 
5.6 Others
5.6.1 Guangzhou Shehe Outdoor Co., Ltd.
5.6.2 Kolumb Outdoor Equipment Co., Ltd.
5.6.3 Guangzhou Camel Apparel Co., Ltd.

6 Development and Prospect 
6.1 Industry Development Forecast
6.2 Operation Comparison of Companies
6.2.1 Revenue
6.2.2 Net Income
6.2.3 Gross Margin
Classification of Outdoor Gear
Number of Participants and Participation Rate in Outdoor Sports in the U.S., 2006-2014
Total Number of Participation in Outdoor Activities in the U.S., 2006-2014
Participation Rate in Outdoor Sports of Various Age Groups in the U.S., 2013
Youth’s Most Popular and Frequent Outdoor Sports in the U.S., 2014
Outdoor Gear Market Capacity in the World’s Major Countries, 2012
Global Outdoor Gear Market Structure (by Country), 2014
Chinese Outdoor Consumer Structure (by Age), 2013-2014
Most Favored Outdoor Sports of Chinese Outdoor Consumers, 2013-2014
Core Market Size and YoY Growth Rate in China Outdoor Gear Industry, 2005-2014
Number of Core Outdoor Gear Brands in China, 2010-2014
Total Retail Sales and Growth Rate of China Outdoor Gear Industry, 2005-2014
Retail Sales of China Outdoor Gear Industry by Channel, 2007-2014
Channel Sales Proportion in China Outdoor Gear Industry, 2007-2014
Number of Outdoor Gear Brands in China, 2012-2014
Outdoor Brand Penetration in Chinese Cities, 2014
Number of Stores in China Outdoor Gear Industry by Channel, 2007-2014
Number of Outdoor Gear Stores in Shopping Malls in Typical Cities in China, 2010-2013
Number of Professional Outdoor Stores in Typical Cities in China Outdoor Gear Industry, 2010-2013
Shipment of China Outdoor Gear Industry, 2010-2014
Shipment Proportion of Domestic and Foreign Brands in China Outdoor Gear Industry, 2010-2014
Number of Brands in Chinese Outdoor Gear Market (by Shipment Grade), 2010-2014
Shipment of Chinese Outdoor Gear Market (by Shipment Grade), 2010-2014
Shipment Proportion of Chinese Outdoor Gear Market (by Shipment Grade), 2010-2014
Market Share in China Outdoor Gear Industry, 2014
China’s GDP and YoY Growth Rate, 2009-2015
Households’ Annual Income in China (by Type), 2009-2014
Revenue from Inbound and Outbound Tourism in China, 2009-2014
Tourism Expenditure per Capita and Number of Tourists in China, 2009-2014
Laws, Regulations and Policies Concerning Outdoor Gear Industry in China
Columbia’s Revenue and Net Income, 2011-2015 
Columbia’s Revenue (by Product), 2011-2015
Columbia’s Revenue Structure (by Product), 2011-2015 
Columbia’s Revenue (by Region), 2011-2015 
Columbia’s Revenue Structure (by Region), 2011-2015 
Columbia’s Gross Margin, 2011-2015 
VF’s Revenue and Net Income, 2010-2015 
VF’s Revenue (by Product), 2010-2015  
VF’s Revenue Structure (by Product), 2010-2015  
VF’s Revenue (by Region), 2010-2014 
VF’s Revenue Structure (by Region), 2010-2014 
VF’s Gross Margin, 2010-2015 
Jarden’s Revenue and Net Income, 2010-2015
Jarden’s Revenue (by Product), 2011-2015 
Jarden’s Revenue Structure (by Product), 2011-2015 
Jarden’s Revenue (by Region), 2011-2014 
Jarden’s Revenue Structure (by Region), 2011-2014
Jarden’s Gross Margin, 2011-2015 
Lafuma’s Revenue, 2010-2014
Lafuma’s Revenue (by Region), 2011-2014 
Lafuma’s Revenue Structure (by Region), 2011-2014 
Lafuma’s Gross Margin, 2010-2014 
Revenue and Net Income of Black Diamond, 2011-2015 
Revenue of Black Diamond (by Region), 2011-2015 
Revenue Structure of Black Diamond (by Region), 2011-2015 
Gross Margin of Black Diamond, 2011-2015 
Toread’s Revenue and Net Income, 2010-2015 
Toread’s Revenue (by Product), 2010-2015 
Toread’s Revenue Structure (by Product), 2010-2015 
Toread’s Revenue (by Region), 2010-2015 
Toread’s Revenue Structure (by Region), 2010-2015 
Toread’s Gross Margin, 2010-2015 
Toread’s Gross Margin (by Product), 2010-2014 
Toread’s Gross Margin (by Region), 2012-2014
Toread’s R&D Costs and % of Total Revenue, 2009-2014
Toread’s Non-public Offering Project and Total Investment, 2015
Toread’s Procurement from Top 5 Suppliers and % of Total Procurement, 2012-2015 
Toread’s Revenue from Top 5 Clients and % of Total Revenue, 2012-2015 
Toread’s Sales Volume and Inventory (by Product), 2013-2014
Toread’s Revenue and Net Income, 2014-2018E 
Revenue and Net Income of Sanfo Outdoors, 2011-2015 
Revenue of Sanfo Outdoors (by Product), 2011-2014 
Revenue Structure of Sanfo Outdoors (by Product), 2011-2014 
Revenue of Sanfo Outdoors (by Region), 2011-2014 
Revenue Structure of Sanfo Outdoors (by Region), 2011-2014 
Gross Margin of Sanfo Outdoors, 2011-2014 
Gross Margin of Sanfo Outdoors (by Product), 2011-2014  
Gross Margin of Sanfo Outdoors (by Region), 2011-2014  
Proposed IPO Project and Investment of Sanfo Outdoors
Store Distribution of Sanfo Outdoors, 2012-2014  
Major Brands of Sanfo Outdoors (by Type)
Top 5 Suppliers and Procurement of Sanfo Outdoors, 2012-2014
Top 5 Clients and Revenue of Sanfo Outdoors, 2012-2014
Revenue and Net Income of Sanfo Outdoors, 2014-2018E 
Comefly’s Revenue and Net Income, 2011-2014 
Comefly’s  Revenue (by Product), 2011-2014 
Comefly’s  Revenue Structure (by Product), 2011-2014
Comefly’s  Revenue (by Region), 2011-2014 
Comefly’s  Revenue Structure (by Region), 2011-2014 
Comefly’s  Gross Margin, 2011-2014 
Comefly’s  Gross Margin (by Product), 2011-2014      
Comefly’s R&D Costs and % of Total Revenue, 2011-2014
Comefly’s  Proposed IPO Project and Investment
Comefly’s Revenue by Channel, 2013-2014
Number of Comefly’s  Franchised Stores and Regular Chains, 2011-2014
Comefly’s Major OEM / ODM Customers
Comefly’s OEM/ODM Revenue and % of Total Revenue, 2011-2014
Comefly’s Revenue from Top 5 Clients and % of Total Revenue, 2011-2014 
Comefly’s  Procurement from Top 5 Suppliers and % of Total Procurement, 2011-2014 
Comefly’s Tent Capacity, Output and Sales Volume, 2011-2014
Comefly’s Revenue and Net Income, 2014-2018E 
Challenge’s Revenue and Net Income, 2010-2015 
Challenge’s Revenue (by Product), 2011-2014 
Challenge’s Revenue Structure (by Product), 2011-2014 
Challenge’s Revenue (by Region), 2010-2014 
Challenge’s Revenue Structure (by Region), 2010-2014
Challenge’s Gross Margin, 2010-2015 
Challenge’s Gross Margin (by Product), 2011-2014      
Challenge’s Gross Margin (by Region), 2010-2014  
Challenge’s R&D Costs and % of Total Revenue, 2010-2014
Challenge’s Procurement from Top 5 Suppliers and % of Total Procurement, 2012-2014 
Challenge’s Revenue from Top 5 Clients and % of Total Revenue, 2012-2014 
Challenge’s Output, Sales Volume and Inventory, 2013-2014
Challenge’s Revenue and Net Income, 2014-2018E 
Jihua’s Revenue and Net Income, 2010-2015 
Jihua’s Revenue (by Product), 2010-2015
Jihua’s Revenue Structure (by Product), 2010-2015
Jihua’s Revenue (by Region), 2011-2015 
Jihua’s Revenue Structure (by Region), 2011-2015 
Jihua’s Gross Margin, 2010-2015 
Jihua’s Gross Margin (by Product), 2010-2015      
Jihua’s R&D Costs and % of Total Revenue, 2011-2014
Jihua’s Proposed Non-public Offering Project, 2015
Jihua’s Revenue and Net Income, 2014-2018E
Total Assets, Total Liabilities, Revenue and Net Income of Shanghai Kolumb, 2013-2014 
Total Retail Sales and YoY Growth Rate of China Outdoor Gear Industry, 2014-2018E 
Core Market Size and YoY Growth Rate in China Outdoor Gear Industry, 2014-2018E 
Revenue of Major Companies in China Outdoor Gear Industry, 2011-2015
Net Income of Major Companies in China Outdoor Gear Industry, 2011-2015
Net Profit Margin of Major Companies in China Outdoor Gear Industry, 2011-2015
Gross Margin of Major Companies in China Outdoor Gear Industry, 2011-2014 

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