Global and China Luxury Apparel Industry Report, 2015-2018
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Affected by the global economic downturn and other factors, the total global consumption of luxury goods rose only by 3.2% year on year to EUR224 billion in 2014, of which luxury apparel accounted for the highest 65%.

In 2014, the total consumption of luxury apparel in China (hereinafter referred to Mainland China) reduced by 4.6% year on year to RMB72.62 billion, mainly because China continued to promote anti-corruption policy and China's economic growth slowed down. It is estimated that the total consumption of luxury apparel in Chinese Mainland will further fall to RMB71.33 billion in 2015. Wristwatches and clothing are the top two segments of luxury apparel in China; they contributed 56.8% to the total sales together in 2014 and will share 54.5% jointly in 2015.

Louis Vuitton, Gucci, Prada, Burberry and Chanel are the world's leading luxury apparel brands. Over the past two years, they have taken measures (such as adjusting the price spread, reducing the number of stores, making a layout for E-commerce) to cope with the global economic downturn and China's diminished spending power.

Prada has 40 exclusive stores in 24 cities in Mainland China in 2015. In July, Prada cut down the prices of clothing, bags and other main products by about 10% in many areas containing China.

Burberry fetches the brand value of USD5.873 billion in 2015 as the sixth-largest global luxury brand. As of the end of September 2015, it had opened 59 stores in China, a decrease of 10 ones from 2014.

Chanel raised the prices of bags, leather goods, clothing and other products in European market by 20%, while lowered the prices of the above commodities in China by 20% in March 2015. In April, Chanel cooperated with the luxury E-commerce firm Net-a-Porter for the first time and announced it would launch an E-commerce website at the end of 2016.

 奢侈品 英文_副本.png

Global and China Luxury Apparel Industry Report, 2015-2018 by ResearchInChina focuses on the following:
20120114.gifScale and regional structure of Global and Chinese luxury markets, and overseas consumption of Chinese consumers, etc;
20120114.gifTax policies, size, product structure, regional structure and brand development, etc of China luxury apparel market;
20120114.gifSize of clothing, wristwatch, bag & suitcase, shoes and other apparel market segments and development and layout of various brands in China, etc.;
20120114.gifResearch on characteristics, information channel, purchase propensity of Chinese luxury apparel consumers;
20120114.gifOnline shopping market size and features of luxury apparel and patterns of netrepreneurs in China;
20120114.gifOperation and development in China of 8 key global luxury companies (including 17 brands);
20120114.gifForecast of Global and China luxury and China luxury apparel market size in 2015-2018.

1 Overview of Luxury Apparel Industry 
1.1 Definition of the Luxury Industry
1.2 Industry Characteristics
1.2.1 Characteristics of the Luxury Industry
1.2.2 Characteristics of Luxury Apparel 
1.3 Development History of Apparel Luxury Consumption in China

2 Development of Global and China Luxury Industry 
2.1 Global Luxury Industry
2.1.1 Market Size
2.1.2 Regional Structure
2.1.3 Product Structure
2.2 China Luxury Industry
2.2.1 Market Size
2.2.2 Consumption in Overseas
2.2.3 Development Status of Affordable Luxury Brands in China
2.3 Development Trend

3 Development of China Luxury Apparel Industry
3.1 Tax Policy
3.2 Market Size
3.3 Product Structure
3.4 Regional Structure
3.4.1 Regional Distribution
3.4.2 Beijing
3.4.3 Shanghai
3.5 Brand Development

4 Development of China Luxury Apparel Segmented Products 
4.1 Luxury Apparel
4.1.1 Market Size
4.1.2 Layout of Luxury Apparel Brands in China 
4.1.3 Children's Wear Luxury
4.2 Luxury Wristwatch
4.2.1 Market Size
4.2.2 Layout of Luxury Watch Brands in China 
4.3 Luxury Bag & Suitcase
4.3.1 Market Size
4.3.2 Price
4.4 Luxury Footwear

5 Chinese Consumers of Luxury Apparel 
5.1 Consumer Characteristics
5.2 Types of Consumers
5.3 Purchase Potential
5.4 Reasons for Purchase
5.5 Information Channels 
5.6 Propensity of Purchase

6 Status Quo of Luxury Apparel Online Shopping in China
6.1 Size of Luxury Online Shopping
6.2 Features of Chinese Netizens in Luxury Online Shopping 
6.3 Patterns of Netrepreneurs 
6.3.1 Status Quo
6.3.2 www.shangpin.com
6.3.3 www.glamour-sales.com.cn
6.3.4 www.5lux.com
6.3.5 www.meici.com
6.3.6 www.xiu.com
6.3.7 www.secoo.com
6.4 Development Trend

7 Leading Luxury Apparel Makers
7.1 LVMH
7.1.1 Profile
7.1.2 Operation
7.1.3 Revenue Structure
7.1.4 Fashion and Leather Goods Business
7.1.5 Louis Vuitton
7.1.6 FENDI
7.1.7 Dior
7.1.8 Givenchy
7.1.9 Thomas Pink
7.2 Richemont
7.2.1 Profile
7.2.2 Operation
7.2.3 Revenue Structure
7.2.4 Sales Channels
7.2.5 Dunhill
7.2.6 Shanghai Tang
7.3 Kering
7.3.1 Profile
7.3.2 Operation
7.3.3Revenue Structure
7.3.4 Luxury Business
7.3.5 Gucci
7.3.6 Saint Laurent Paris
7.3.7 Bottega Veneta
7.4 Chanel
7.5 HermèS
7.5.1 Profile
7.5.2 Operation
7.5.3 Revenue Structure
7.5.4 Development in China
7.6 Burberry
7.6.1 Profile
7.6.2 Operation
7.6.3 Revenue Structure
7.6.4 Development in China
7.7 Versace
7.7.1 Profile
7.7.2 Operation
7.7.3 Development in China
7.8 Prada
7.8.1 Profile
7.8.2 Operation
7.8.3Revenue Structure
7.8.4 Sales Channels
7.8.5 Development in China
7.8.6 Prada Brand
7.8.7 Miumiu
7.8.8 Church’s

8 Conclusion and Forecast
8.1 Market
8.2 Major Brands
Global Total Consumption of Luxury Goods and YoY Growth, 2008-2015 
Structure of Total Global Consumption of Luxury Goods by Region, 2014-2015
Structure of Total Global Consumption of Luxury Goods by Product, 2014-2015
Total Consumption of Luxury Goods by Chinese Consumers, 2008-2015
Consumption of Luxury Goods by Chinese Consumers by Region, 2009-2015
Main Reasons Why Chinese Consumers Buy Luxury Goods Abroad
Number and Proportion of Tourists at the Top 10 Duty-Free Consumption Countries/Regions, 2012-2014
Major Global Affordable Luxury Brands, 2015 
Total Global Consumption of Luxury Goods and YoY Growth, 2013-2018E
Total Global Consumption of Luxury Goods by Chinese Consumers and YoY Growth, 2013-2018E
Evolvement of Luxury Apparel Tax Policies in China 
Tariff Rates of Some Imported Luxury Apparel in China, 2015
Total Consumption of Luxury Apparel and YoY Growth in Mainland China, 2008-2015
Total Consumption of Luxury Apparel in Mainland China by Category, 2014-2015
Number and Proportion of Stores in 16 Most-Distributed Cities of 50 Major Global Luxury Apparel Brands, 2014-2015
Structure of Multimillionaires in China by Province/Municipality, 2013-2014 
Structure of the Rich in China by City, 2013
Sales of Beijing Shin Kong Place, 2011-2014
Total Retail Sales of Social Consumer Goods in Beijing, 2006-2014
Per Capita Disposable Income of Urban Residents in Beijing, 2006-2014
Total Retail Sales of Consumer Goods in Shanghai, 2006-2014
Per Capita Disposable Income of Urban Residents in Shanghai, 2006-2014
Top 8 Global Luxury Apparel Brands by Brand Value, 2014-2015
Total Consumption of Luxury Apparel in China by Category, 2009-2018E
Distribution of Stores of Global Leading Luxury Apparel Brands in China, 2015
Total Consumption of Luxury Wristwatch and YoY Growth in China, 2009-2018E
Distribution of Stores of Global Leading Luxury Watch Brands in China, 2015
Total Consumption of Luxury Bag and Suitcase and YoY Growth, 2009-2018E
Structure of Chinese Luxury Bag and Suitcase Consumers by Price Range, 2015
Total Consumption of Luxury Footwear and YoY Growth, 2009-2018E 
Main Consuming Behaviors of Chinese Luxury Consumers, 2015 
Types and Key Characteristics of Chinese Luxury Consumers, 2015
Consumption of Chinese Luxury Consumers by Category, 2015 
Number of Multimillionaires in China, 2009-2014
Annual Income Breakdown and Proportion of Luxury Consumption of Chinese Urban Households, 2010 & 2015 
Purposes for Which Chinese Luxury Consumers Buy Luxury Goods, 2015
Major Considerations When Chinese Consumers Buy Luxury Goods, 2015
Information Sources of Luxury Goods for Chinese Consumers, 2015
Main Categories of Luxury Goods Purchased by Chinese Consumers, 2015
Transaction Volume of Chinese Online Luxury Goods Shopping Market, 2010-2018E Classification of Luxury Shopping Websites 
Direct-Sale Websites of Major Luxury Brands 
E-Commerce Business Models of Different Luxury Brands 
Authorized Luxury Brands Being Sold by Glamour Sales 
Number of Brands and Specific Brands of LVMH Group by Business, 2015 
Number of Exclusive Stores of LVMH Group by Country/Region, 2011-2015 
Number of Exclusive Stores of LVMH Group by Business, 2011-2015
Main Investment Cases of LVMH Group, 2013-2015
Revenue and YoY Growth of LVMH Group, 2008-2015 
Revenue of LVMH Group by Business, 2008-2015
Revenue Structure of LVMH Group by Region, 2010-2015 
Revenue Structure of LVMH Group by Receipt Currency, 2012-2015 
Operation of Fashion Clothing and Leather Goods Business of LVMH Group, 2011-2015 
Exclusive Stores of Louis Vuitton in China, 2011-2015 
Distribution of Fendi Boutiques in Mainland China, 2013-2015 
Distribution of Dior Fashion and Accessory Exclusive Stores in Mainland China, 2013-2015
Distribution of Givenchy Stores in Mainland China, 2014-2015
Distribution of Thomas Pink Exclusive Stores in Mainland China, 2013-2015 
Main Brands of Richemont Group
Sales and Net Income of Richemont Group, FY2011-FY2015
Sales and Structure of Richemont Group by Business, FY2014-FY2015
Sales and Structure of Richemont Group by Product Line, FY2013-FY2015 
Sales and Structure of Richemont Group by Region, FY2013-FY2015 
Sales and Structure of Richemont Group by Channel, FY2011-FY2015
Stores of Dunhill in Mainland China, 2014-2015 
Number of Shanghai Tang Brand Stores in Mainland China, 2013-2015
Brand Layout of Kering Group by Business, 2015 
Main Events of Kering Group, 2013-2014
Revenue and Net Income of Kering Group, 2011-2015 
Revenue Structure of Kering Group by Business, 2011-2015 
Revenue Structure of Kering Group by Region, 2012-2015 
Number of Direct-Sale Luxury Stores of Kering Group by Region, 2014-2015
Revenue and Operating Profit from Luxury Business of Kering Group, 2011-2015 
Luxury Revenue Structure of Kering Group by Brand, 2013-2015 
Luxury Revenue Structure of Kering Group by Business, 2013-2015
Luxury Revenue Structure of Kering Group by Region, 2013-2015
Direct-Sale Stores of Gucci by Region, 2012-2015 
Revenue and Operating Profit of Gucci, 2011-2015 
Development Strategies of Gucci, 2015
Revenue Structure of Gucci by Product, 2013-2015 
Revenue Structure of Gucci by Region, 2013-2015 
Distribution of Gucci Exclusive Stores in China, 2011-2015
Direct-Sale Stores of Saint Laurent by Region, 2012-2015
Revenue and Operating Profit of Saint Laurent, 2011-2015 
Revenue Structure of Saint Laurent by Product, 2013-2014 
Revenue Structure of Saint Laurent by Region, 2013-2015 
Distribution of Saint Laurent Exclusive Stores in China, 2014-2015
Direct-Sale Stores of Bottega Veneta by Region, 2012-2015 
Revenue and Operating Profit of Bottega Veneta, 2011-2015
Revenue Structure of Bottega Veneta by Product, 2013-2014 
Revenue Structure of Bottega Veneta by Region, 2013-2015
Distribution of Bottega Veneta Exclusive Stores in China, 2013-2015 
Distribution of Chanel's Fashion and Glasses Boutiques in Mainland China, 2011-2015 
Business Structure of Hermes, 2015 
Distribution of Hermes Retail Stores by Region/Country, 2013-2014
Long-term Development Strategies of Hermes
Revenue and Net Income of Hermes, 2009-2015 
Number of Hermes Exclusive Retail Outlets, 2008-2014 
Revenue of Hermes by Product, 2011-2015 
Revenue and Structure of Hermes by Region, 2012-2015 
Distribution of Hermes' Exclusive Stores in Mainland China, 2011-2015
Core Strategies of Burberry
Number of Burberry Direct-Sale Stores and Flagship Stores by Region, FY2010-FY2015
Revenue and Net Income of Burberry, FY2010-FY2016 
Revenue of Burberry by Product, FY2010-FY2016 
Revenue and Structure of Burberry by Region, FY2012-FY2016 
Revenue of Burberry by Sales Mode, FY2010-FY2016 
Distribution of Burberry Stores in Mainland China, 2013-2015 
Distribution of Versace Stores in Mainland China, 2011-2015
Number of Stores of Prada Group by Brand/Region, 2012-2015 
Exclusive Stores of Prada Group by Country/Region, by the End of Jul 2014 
Revenue and Net Income of Prada Group, FY2009-FY2015 
Net Sales and Structure of Prada Group by Product, FY2011-FY2015 
Net Sales and Structure of Prada Group by Brand, FY2011-FY2015 
Net Sales and Structure of Prada Group by Region, FY2011-FY2015
Net Sales and Structure of Prada Group by Channel, FY2012-FY2015 
Sales and Structure of Prada Group in Greater China Region, FY2012-FY2015 
Operation of Prada Brand, FY2012-FY2015
Revenue and Number of Stores of Prada Brand by Channel, FY2006-FY2013 
Distribution of Prada Stores in Mainland China, 2013-2015 
Revenue Structure of Prada Men by Product, FY2013 
Revenue Structure of MIUMIU Brand by Region, FY2004-FY2015H1 
Distribution of MIUMIU's Exclusive Stores in Mainland China, 2013-2015 
Global Luxury Apparel Consumption and YoY Growth, 2014-2018E  
Total Consumption of Luxury Apparel and YoY Growth in Mainland China, 2013-2018E 
Number of Stores in Mainland China of Major Global Luxury Apparel Brands, 2013-2015

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