China Disposable Diaper Industry Report, 2016-2020
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According to different user groups, disposable diapers can be divided into baby diapers and adult incontinence products

1. Baby Diapers
In 2015, the size of global baby diaper market reached around USD54.3 billion; the main consumption areas including Asia, North America and Western Europe accounted for more than 70% of consumption. Baby diapers have seen wide application and a market penetration rate of 90% or so in North America, Western Europe, Japan and other developed countries, in contrast to less than 60% in the Chinese market, which shows the huge potential for development.

In 2015, the Chinese baby diaper market reported consumption of 27.4 billion pieces and size of about RMB29.5 billion. In the next five years, with the improvement of China's urbanization rate and per capita disposable income as well as the opening of "two-child policy", the size of baby diaper market is expected to maintain an over 10% growth rate to hit roughly RMB51 billion by 2020.


Chinese Baby Diaper Market Size, 2009-2015
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Source: Directory of Tissue Paper & Disposable Products (China), ResearchInChina

In China, imported diapers have occupied about 50% of baby diaper market share, even an absolutely advantageous share of 80% in high-end baby diaper market. In 2015, key players in the Chinese baby diaper market were P&G, Unicharm, Kimberly-Clark, Hengan International and Kao, which had a combined market share of 70%. Among them, P&G topped the list with 29% market share.

2. Adult Incontinence Products
Japan boasts the highest market penetration rate of adult incontinence products in the world, up to 80%; followed by North America (65%) and Western Europe (58%), in contrast to the world’s average level of 12%. However, in China, the rate is merely 3%, showing great potential for growth.

The Chinese adult incontinence product market is still in the early stage of development with market size of RMB5.36 billion in 2015. Following the acceleration of social aging, the Chinese adult incontinence product market size is expected to grow at a rate of 25% or so over the next five years.

In 2015, there were about 300 adult incontinence product manufacturers in China, mainly including Hangzhou Zhen Qi Health Products Co. Ltd., Hangzhou Haoyue Industry Co., Ltd., Hangzhou Coco Healthcare Products Co., Ltd., etc. with major brands “Sunkiss”, “White Cross” and “Coco”.

China Disposable Diaper Industry Report, 2016-2020 mainly highlights:
20120114.gifMarket size, demand, etc. of global baby diapers and adult incontinence products;
20120114.gifMarket size, production and marketing, competition pattern, development forecast, etc. of Chinese baby diapers and adult incontinence products;
20120114.gifOperation, disposable diapers, prediction and forecast, etc. of 23 players at home and abroad.

1. Overview of Disposable Diaper Industry
1.1 Definition and Classification
1.2 Technical Barrier
1.3 Development Course

2. Chinese Baby Diaper Market
2.1 Product Classification
2.2 Global Market
2.3 Consumptive Features
2.4 Market Size
2.5 Introduction of Equipment
2.6 Competition Pattern
2.6.1 Market Share
2.6.2 Technology Competition
2.6.3 Corporate Development Strategy
2.7 Profit Model
2.7.1 Cost Analysis
2.7.2 Sales Channels
2.8 Development Prospects and Forecast

3. Development of the Chinese Adult Incontinence Supplies Market
3.1 Product Overview
3.2 Global Development
3.3 Market Size
3.4 Competition Pattern
3.5 Development Prospects and Forecast

4. Leading Companies in the World
4.1 P&G
4.1.1 Profile
4.1.2 Operation
4.1.3 Operation of Baby, Feminine and Family Care Segment 
4.1.4 Disposable Diaper Business
4.1.5 Business in China
4.2 Unicharm
4.2.1 Profile
4.2.2 Operation
4.2.3 Disposable Diaper Business
4.2.4 Business in China
4.3 Kimberly-Clark
4.3.1 Profile
4.3.2 Operation
4.3.3 Operation of Personal Care Division
4.3.4 Disposable Diapers Business
4.3.5 Business in China
4.4 AAB
4.4.1 Profile
4.4.2 Global Supply Chain
4.4.3 Disposable Diaper Business
4.4.4 Business in China
4.5 SCA
4.5.1 Profile
4.5.2 Operation
4.5.3 Operation of Personal Care Division
4.5.4 Disposable Diaper Business
4.5.5 Acquisition of Everbeauty
4.5.6 Business in China
4.6 Kao Corporation (Kao)
4.6.1 Profile
4.6.2 Operation
4.6.3 Human Health Care Business
4.6.4 Disposable Diapers
4.6.5 Development in China
4.7 Daio Paper Corporation
4.7.1 Profile
4.7.2 Operation
4.7.3 Disposable Diaper Products
4.8 BARON

5. Major Chinese Enterprises
5.1 Hengan International Group Co., Ltd
5.1.1 Profile
5.1.2 Operation
5.1.3 Disposable Diaper Business
5.1.4 Industrial Layout and Distribution Network
5.1.5 Development and Forecast
5.2 CHIAUS (Fujian) Industrial Development Co., Ltd.
5.3 Guangdong Baishun Paper Products Co., Ltd.
5.4 Daddy Baby Co., Ltd.
5.5 Fujian Hengli Group Co., Ltd.
5.6 Mega Soft (Fujian) Hygiene Products Co., Ltd.
5.7 Ruide Disposable Soft Goods (Zhongshan) Ltd.
5.8 Hangzhou Zhen Qi Health Products Co. Ltd.
5.9 Hangzhou Coco Healthcare Products Co., Ltd.
5.10 Hangzhou Haoyue Industry Co., Ltd.
5.11 Shandong Rikang Hygiene Products Co., Ltd.
5.12 Hangzhou Shutai Hygiene Products Co., Ltd.
5.13 Shandong Mimosa Hygienic Technology Co., Ltd.
5.14 Beijing Beishute Maternity & Child Articles Co., Ltd.
5.15 New Sensation Sanitary Product Co., Ltd.
5.16 YiwuAnrou Sanitary Article Co., Ltd.
Product Structure of Diaper
Main Raw Materials of Diaper
Diversion Principle of Diaper
Global Baby Diaper Consumption Structure by Region, 2015
Diaper Units per Child below 2.5 Years Old Worldwide by Region, 2015
Global Baby Diaper Market Size, 2009-2015
Chinese Baby Diaper Market Size, 2009-2015
Baby Diaper Output and Consumption in China, 2009-2015
Market Penetration of Baby Diaper in China, 2009-2015
Chinese Baby Diaper Market Competition Pattern, 2015
China's Top Ten Baby Diaper Brands, 2015
Cost Breakdown for Raw Materials of Diapers
Sales Channels of Baby Diapers in China
Market Size of Baby Diapers in China, 2016-2020E
Global Adult Incontinence Supplies Consumption by Region, 2015
Global Per Capita Usage of Adult Incontinence Supplies by Region, 2015
Global Adult Incontinence Supplies Market Size, 2009-2015
Proportion and Number of People Aged 65 or above in China, 2011-2015
Market Size of Adult Incontinence Products in China, 2009-2015
Proportion of Market Size of Adult Incontinence Products in China by Product, 2013-2015
Sales Volume of Adult Incontinence Products in China by Product, 2009-2015
Main Manufacturers and Output of Adult Incontinence Products in China, 2015
Market Size of Adult Incontinence Products Market in China, 2016-2020E
Net Sales and Net Earnings of P&G, 2011-2015
Net Sales and Net Earnings Structure of P&G (by Segment), 2015
Net Sales Structure of P&G (by Region), 2015
Main Products in Baby, Feminine and Family Care Segment of P&G
Net Sales and Net Earnings from Baby, Feminine and Family Care Segment of P&G, 2013-2015
P&G’s Main Plants in China
Global Manufacturing Sites of Unicharm
Net Sales and Net Income of Unicharm, FY2012-FY2015
Net Sales Structure of Unicharm by Business Segment, FY2015
Net Sales Structure of Unicharm by Business, FY2014
Net Sales Structure of Unicharm by Region, FY2015
Market Share of Unicharm’s Main Products, 2015
Main Businesses and Product Brands of Unicharm
Main Diaper Brands of Unicharm
Adult Care Products of Unicharm
Main Overseas Operations of Unicharm
Unicharm’s Main Products in China
Unicharm’s Net Sales and Net Income from China, FY2012-FY2015
Net Sales and Net Income of Kimberly Clark, 2011-2015
Proportion of Kimberly Clark’s Sales by Division, 2013-2015
Proportion of Kimberly Clark’s Sales by Region, 2013-2015
Net Sales and Net Income of Kimberly Clark’s Personal Care Division, 2013-2015
Main Brands of Kimberly Clark’s Disposable Diapers
Development Course of Kimberly Clark in China
Main Business and Products of AAB
Development History of AAB
Main Raw Material Suppliers of AAB
Main Disposable Diaper Products and Brands of AAB
AAB’s Major Enterprises in China
Net Sales and Net Income of SCA, 2013-2015
Net Sales Structure of SCA by Business Segment, 2015
Operating Profit Structure of SCA by Business Segment, 2015
Net Sales Structure of SCA by Region, 2015
Global Major Sales Markets of SCA, 2015
Ranking of Major Businesses under SCA’s Personal Care by Market Share by Region
Net Sales and Operating Income of SCA’s Personal Care, 2013-2015
Net Sales Structure of SCA’s Personal Care by Product, 2015
Net Sales Structure of SCA’s Personal Care by Region, 2015
Main Disposable Diaper Brands of SCA
Main Baby and Adult Care Products of Everbeauty
Kao’s Revenue and Net Income, 2012-2015
Kao’s Revenue Structure (by Division), 2013-2015
Kao’s Revenue Structure (by Region), 2013-2015
Revenue and Operating Profit of Kao’s Human Health Care Division, 2012-2015
Main Business and Products of Kao’s Human Health Care Division
Kao’s Disposable Diaper Brands
Kao’s Development in China
Kao’s Major Companies in China
Kao’s Major Health Care Brands in China
Revenue and Operating Profit of Daio Paper Corporation, FY2010-FY2014
Main Business and Products of Daio Paper Corporation
Revenue Structure of Daio Paper Corporation (by Business), FY2014
Main Disposable Diaper Brands of Daio Paper Corporation
Major Product Segments of Hengan International
Revenue and Net Income of Hengan International, 2011-2015
Revenue Structure of Hengan International by Product, 2015
Main Businesses and Brands of Hengan International
Revenue Structure of Hengan International by Region, 2014-2015
Diaper Revenue and Net Income of Hengan International, 2013-2015
Disposable Diapers and Brands of Hengan International
Gross Margin of Hengan International’s Disposable Diapers, 2011-2015
Industrial Layout of Hengan International
Domestic Sales Network of Hengan International
International Sales Network of Hengan International
Revenue and Net Income of Hengan International, 2016-2020E
Disposable Diapers of CHIAUS
Disposable Diaper Brands of Guangdong Baishun Paper Products
Development History of Guangdong Baishun Paper Products
Daddy Baby’s Main Diaper Brands
Hengli Group’s Main Baby Diaper Brands
Mega Soft’s Development in China
Mega Soft (China) Co., Ltd.’s Disposable Diaper Brands
Global Industry Distribution of DSGIL
Main Disposable Diaper Brands of DSGIL
Main Adult Care Products of Zhejiang Zhenqi
Four Major Product Brands of Hangzhou Coco Healthcare
Haoyue’s Major Disposable Diaper Products and Brands
Hangzhou Shutai’s Major Disposable Diaper Products and Brands
Development Course of Hangzhou Shutai
Main Disposable Diaper Product Brands of Shandong Mimosa Hygienic Technology
Main Disposable Diaper Products and Brands of YiwuAnrou

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