China Outdoor Gear Industry Report, 2016-2021
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In 2015, China’s overall outdoor gear market was scaled up to RMB45.4 billion, up 12.5% from a year earlier, of which, the core outdoor gear market accounted for 39.6% with RMB18 billion. It is estimated that in 2016 China’s overall outdoor gear market and core outdoor gear market will be worth about RMB48 billion and RMB18.91 billion respectively.

The Chinese outdoor gear market has just entered growth stage, far from maturity and holding huge potential for development. Driven by related policies such as National Fitness Plan (2016-2020) and China’s 13th Five-Year Plan for Developing Sports Industry, as well as people's living improvement and a growing number of outdoor activity participants, China’s outdoor gear industry will continue rapid development in the future. By 2021, the overall outdoor gear market scale is expected to exceed RMB100 billion, hitting RMB118 billion; the core outdoor gear market scale will reach RMB32.58 billion.

In recent years, due to intensified competition in the industry, combined with rising operating costs, gross retail sales of outdoor gear market in China have been slowing down despite an uptrend. In 2016, gross retail sales of Chinese outdoor gear rose 4.9% year on year, to RMB23.28 billion, of which, retail sales of e-commerce channel grew faster to RMB8.48 billion, up 20.3% from a year earlier, accounting for 36.4%, while outdoor stores were on a declining curve and shopping mall stores just kept a small increase. In the future, under the influence of change of consumption habits, cost and other factors, e-commerce will become the main sales channel, with retail sales making up approximately 50% in 2020.

There were a total of 975 brands in the Chinese outdoor gear market in 2016, but only 22 ones i.e. 2.3% of total brands with annual value of shipment exceeding RMB100 million; their shipment value of RMB7.68 billion accounted for 57% of total. This implies a relatively high concentration of the industry and main brands have significant pioneering advantages.

At present, foreign brands represented by Columbia and The North Face occupy the middle- and high-end outdoor gear market in China and post nearly 70% of market share; local brands e.g. Toread, Camel, MobiGarden, Sanfo, Kolumb with weaker competitive strength and relatively low market share focus on the low-end market. In this case, local brands are strengthening competitive capability through intensifying research and development and gradually occupying more market share by raising cost-performance ratio.

In 2016, Columbia and The North Face took the top two positions in Chinese outdoor gear market by capturing 16.6% and 14% share, respectively. Toread eyed 8.7% share and ranked third. Camel, MobiGarden, Sanfo and Kolumb registered a combined 5.7% share.

outdoor_副本.png 
Source: ResearchInChina

The report covers the followings:
20120114.gifDevelopment of outdoor gear industry abroad, including European and American outdoor gear markets;
20120114.gifDevelopment of outdoor gear industry in China, including development history, business model, current situation, operating environment analysis, competitive landscape, trends, etc.;
20120114.gifIntroduction to 5 foreign companies and 9 domestic companies, including operation, production and sales, outdoor gear business, forecast and development analysis, etc.

1 Overview of Outdoor Gear
1.1 Definition
1.2 Classification

2 Development of Foreign Outdoor Gear Industry
2.1 Background
2.2 European Market
2.3 American Market
2.3.1 Development History
2.3.2 Current Situation
2.4 Summary of Experience

3 Development of China Outdoor Gear Industry
3.1 Development History
3.2 Business Model
3.3 Current Situation
3.3.1 User Analysis
3.3.2 Market Size
3.3.3 Number of Channels
3.3.4 Gross Retail Sales
3.3.5 Shipment Limit
3.3.6 Number of Brands
3.4 Operating Environmental Analysis
3.4.1 Economic Environment
3.4.2 Management System
3.4.3 Policy Environment
3.5 Competitive Landscape
3.6 Trends
3.6.1 Outdoor, Sports and Travel Penetrate Closer to Each Other
3.6.2 Overseas Outdoor Brands Make Successive Layouts in the Chinese Market
3.6.3 Potential Market for Children Outdoors is Gradually Opening up
3.6.4 The Rise of Ski Industry Promotes Rapid Development of Outdoor Gear Market
3.7 Development and Forecast

4 Major Foreign Companies 
4.1 Columbia Sportswear
4.1.1 Profile
4.1.2 Operation
4.1.3 Revenue Structure
4.1.4 Gross Margin
4.1.5 Developments
4.1.6 Development in China
4.2 VF Corporation
4.2.1 Profile
4.2.2 Operation
4.2.3 Revenue Structure
4.2.4 Gross Margin
4.2.5 Development in China
4.3 Lafuma
4.3.1 Profile
4.3.2 Operation
4.3.3 Revenue Structure
4.3.4 Gross Margin
4.3.5 Development in China
4.4 Black Diamond
4.4.1 Profile
4.4.2 Operation
4.4.3 Revenue Structure
4.4.4 Gross Margin
4.4.5 Development in China
4.5 Newell Brands
4.5.1 Profile
4.5.2 Development in China

5 Major Domestic Companies
5.1 Toread
5.1.1 Profile
5.1.2 Operation
5.1.3 Revenue Structure
5.1.4 Gross Margin
5.1.5 Sales
5.1.6 R&D
5.1.7 Investment
5.1.8 Forecast and Development
5.2 Sanfo
5.2.1 Profile
5.2.2 Operation
5.2.3 Revenue Structure
5.2.4 Gross Margin
5.2.5 Sales
5.2.6 Investment
5.2.7 Forecast and Development
5.3 MobiGarden
5.3.1 Profile
5.3.2 Operation
5.3.3 Revenue Structure
5.3.4 Gross Margin
5.3.5 Sales Channel
5.3.6 Production and Sales
5.3.7 OEM/ODM Business
5.3.8 Self-owned Brand
5.3.9 R&D and Investment
5.3.10 Forecast and Development
5.4 Kolumb
5.4.1 Profile
5.4.2 Operation
5.4.3 Revenue Structure
5.4.4 Gross Margin
5.4.5 Investment
5.5 Challenge
5.5.1 Profile
5.5.2 Operation
5.5.3 Revenue Structure
5.5.4 Gross Margin
5.5.5 Outdoor Gear Business
5.5.6 Forecast and Outlook
5.6 Jihua Group
5.6.1 Profile
5.6.2 Operation
5.6.3 Revenue Structure
5.6.4 Gross Margin
5.6.5 Outdoor Gear Business
5.7 Beaume
5.7.1 Profile
5.7.2 Operation
5.7.3 Revenue Structure
5.7.4 Forecast and Outlook
5.8 Others
5.8.1 Arctos
5.8.2 Camel
Classification of Outdoor Gear
Outdoor Gear Turnover in Europe, 2012-2016
Distribution of European Outdoor Markets by Country, 2015
Number of Participants and Participation Rate in Outdoor Sports in the U.S., 2006-2015
Participation Rate in Outdoor Sports of Various Age Groups in the U.S., 2006-2015
Participation Rate in Outdoor Sports of Male Teenagers in the U.S., 2006-2015
Participation Rate in Outdoor Sports of Female Teenagers in the U.S., 2006-2015
Most Popular and Frequent Outdoor Sports Participated by Teenagers aged 6 to 17 in the U.S., 2015
Most Popular and Frequent Outdoor Sports Participated by Teenagers aged 18 to 24 in the U.S., 2015
Stages of Development of Outdoor Sports in China
Procedures of Vertically Integrated Business Model in China Outdoor Gear Industry
Procedures of Single-manufacturer Business Model in China Outdoor Gear Industry
Procedures of Manufacturing-Wholesale Business Model in China Outdoor Gear Industry
Procedures of Distributor Business Model in China Outdoor Gear Industry
Participants in Outdoor Sports in China by Age Group, 2015-2016
Male-Female Ratio of Participants in Outdoor Sports in China, 2015-2016
Participants in Outdoor Sports in China by Region, 2016
Structure of Outdoor Travels in China by Destination, 2016
Percentage of the Most Popular Outdoor Sports in China, 2016
Structure of Outdoor Travels in China by Average Number of Days, 2016
Unit Price Range of Long-haul-travel Products Bought by Outdoor Gear Users in China, 2016
Consumption Structure of Chinese Outdoor Gear Users by Type of Product, 2016
Structure of Purchasing by Chinese Outdoor Gear Users by Channel, 2016
Overall Outdoor Market Size in China by Type, 2015
Structure of Overall Outdoor Market in China by Type, 2015
Core Outdoor Market Size in China, 2005-2016
Number of Outdoor Gear Channel Merchants in China, 2007-2015
Gross Retail Sales of Outdoor Gear in China, 2005-2016
Gross Retail Sales of Outdoor Gear in China by Channel,2007-2016
Structure of Retail Sales of Outdoor Gear in China by Channel, 2007-2016
Outdoor Gear Shipments in China, 2010-2016
Percentage of Domestic and Foreign Outdoor Gear Brands by Shipments, 2010-2016
Number of Brands in Chinese Outdoor Gear Market by Level of Shipments, 2012-2016
Total Shipments of the Brands with Annual Shipments of over RMB100 mln in China, 2012-2016
Number of Outdoor Gear Brands in China by Region, 2012-2015
China’s GDP and YoY Growth, 2009-2016
Households’ Annual Income in China (by Type), 2009-2015
Tourist Spending per Capita and Number of Tourists in China, 2009-2015
Laws, Regulations and Policies on Outdoor Gear Industry in China
Market Share of Chinese Outdoor Gear Enterprises, 2016
Skiing Person-times and Growth Rate in China, 2010-2016
Overall Outdoor Market Size in China, 2015-2021E
Core Outdoor Market Size in China, 2015-2021E
Gross Retail Sales of Chinese Outdoor Gear Market, 2015-2021E
Revenue and Net Income of Columbia, 2011-2016
Revenue Breakdown of Columbia by Region, 2011-2016
Revenue Structure of Columbia by Region, 2011-2016
Revenue Breakdown of Columbia by Product, 2011-2016
Revenue Structure of Columbia by Product, 2011-2016
Revenue of Columbia by Brand, 2013-2016
Gross Margin of Columbia, 2011-2016
Revenue and Net Income of VF Corporation, 2010-2016
Revenue Breakdown of VF Corporation by Product, 2010-2016
Revenue Structure of VF Corporation by Product, 2010-2016
Gross Margin of VF Corporation, 2010-2016
Revenue of Lafuma, 2010-2015
Revenue Breakdown of Lafuma by Region, 2011-2015
Revenue Structure of Lafuma by Region, 2011-2015
Gross Margin of Lafuma, 2010-2015
Revenue and Net Income of Black Diamond, 2013-2016
Revenue Breakdown of Black Diamond by Region, 2013-2016
Revenue Structure of Black Diamond by Region, 2013-2016
Gross Margin of Black Diamond, 2013-2015
Main Outdoor Leisure Brands of Newell Brands
Main Outdoor Products of Toread
Revenue and Net Income of Toread, 2010-2016
Revenue Breakdown of Toread by Product, 2010-2016
Revenue Structure of Toread by Product, 2010-2016
Gross Margin of Toread, 2010-2016
Gross Margin of Toread by Product, 2010-2016
Sales and Inventory of Toread, 2013-2015
Toread’sSales from Top5 Customers, 2015-2016
R&D Investment of Toread, 2009-2016
Development History of www.lvye.cn
Toread’s Projects with Funds Raised via Private Placement and Total Investment, 2015
Financial Indicators of Beijing ExpWise Corp., 2014-2015
Ecosystem of Toread
Revenue and Net Income of Toread, 2015-2021E
Main Products of Sanfo
Operation Model of Sanfo
Brands Agented by Sanfo
Chain Stores of Sanfo, 2012-2017E
Revenue and Net Income of Sanfo,2011-2016
Revenue Breakdown of Sanfo by Product, 2011-2016
RevenueStructure of Sanfo by Product, 2011-2016
Revenue Breakdown of Sanfo by Region, 2011-2016
RevenueStructure of Sanfo by Region, 2011-2016
Gross Margin of Sanfo, 2011-2016
Gross Margin of Sanfo by Product, 2011-2016
Sales and Inventory of Sanfo by Product, 2014-2015
Sanfo’s Sales from Top5 Customers, 2012-2015
Planned Projects with Funds Raised via IPO of Sanfo
Projects with Funds Raised via Private Placement of Sanfo, 2016
Revenue and Net Income of Sanfo, 2015-2021E
Equity Structure of MobiGarden
Revenue and Net Income of MobiGarden, 2013-2016
Revenue Breakdown of MobiGarden by Product,2013-2016
Gross Margin of MobiGarden, 2013-2016
Gross Margin of MobiGarden by Product, 2013-2016
Gross Margin of MobiGarden’s OEM/ODM Business by Product, 2013-2016
Percentage of MobiGarden’s Self-owned Brands in Sales Channel by Type, 2013-2016
Number of Dealer Channels and Direct-sales Channels of MobiGarden, 2013-2016
Tent Capacity and Output & Sales of MobiGarden, 2013-2016
Sales of MobiGarden’s OEM/ODM Business, 2013-2016
Customers of MobiGarden’s OEM/ODM Business
Top5 Customers of MobiGarden’s OEM/ODM Business, 2013-2016
MobiGarden’s Revenue from Self-owned Brands, 2013-2016
Top5 Customers of MobiGarden’s Self-owned Brand Business, 2013-2016
R&D Expenditure of MobiGarden,2013-2016
MobiGarden’s Projects with Funds Raised via IPO
Revenue and Net Income of MobiGarden, 2015-2021E
Revenue and Net Income of Kolumb, 2013-2016
Revenue Breakdown of Kolumb by Product,2013-2015
Revenue Structure of Kolumb by Product, 2013-2015
Gross Margin of Kolumb, 2013-2016
Revenue and Net Income of Kolumb,2015-2021E
Revenue and Net Income of Shanghai Challenge Textile, 2010-2016
Revenue Breakdown of Shanghai Challenge Textile by Product,2011-2016
Revenue Structure of Shanghai Challenge Textile by Product, 2011-2016
Revenue Breakdown of Shanghai Challenge Textile by Region, 2011-2016
Revenue Structure of Shanghai Challenge Textile by Region, 2011-2016
Gross Margin of Shanghai Challenge Textile, 2011-2016
Gross Margin of Shanghai Challenge Textile by Product, 2011-2016
Gross Margin of Shanghai Challenge Textile by Region, 2011-2016
Revenue and Net Income of Shanghai Challenge Textile, 2015-2021E
Revenue and Net Income of Jihua Group, 2011-2016
Revenue Breakdown of Jihua Group by Product, 2011-2016
Revenue Structure of Jihua Group by Product, 2011-2016
Revenue Breakdown of Jihua Group by Region, 2011-2016
Revenue Structure of Jihua Group by Region, 2011-2016
Gross Margin of Jihua Group, 2011-2016
Gross Margin of Jihua Group by Product, 2011-2016
Development History of Beaume
Revenue and Net Income of Beaume, 2013-2016
Revenue Breakdown of Beaume by Product,2013-2016
Revenue Structure of Beaume by Product,2013-2016
Revenue and Net Income of Beaume, 2015-2021E
Equity Structure of Arctos
Equity Structure of Camel

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