China Leather Shoes Industry Report, 2015-2018
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In 2014, China’s leather shoes industry was characterized by the followings:

A Shift of Production Bases to Inland
In 2014, the output of leather shoes in China totaled 4.4988 billion pairs, down 8.7% year over year, a decline that mainly arose out of economic slowdown and weak demand for leather shoes. Meanwhile, shoe makers’ high inventory further dampened enthusiasm for shoe production. Regionally, China’s leather shoe production bases are primarily concentrated in the southern coastal provinces like Fujian, Zhejiang, and Guangdong, which accounted for a combined over 70% of the total shoe production nationwide. Given a rapid growth in labor costs, the shoe production bases in southern coastal regions are shifting to Sichuan, Chongqing, Jiangxi, Anhui, Hunan, etc. Among them, Chongqing has ranked 10th with fast-growing output of leather shoes, which registered a CAGR of 24.9% during 2009-2014.
Unit Export Price Far Lower Than Unit Import Price
China exported 964.97 million pairs of leather shoes in 2014, rising 11.5% from a year earlier and accounting for 21.4% of leather shoe production. In 2009-2014, China’s leather shoe import volume and value posted a CAGR of 19.1% and 25.9% respectively, far exceeding 1.8% and 10.5% for export volume and value in the same period.

In 2014, China exported leather shoes at USD14.25/pair, in contrast to USD43.30/pair for imported shoes. China’s leather shoes were exported through OEM, and most were low and mid-end products.

A Slowed Expansion of Retail Stores While Extending E-commerce Layout
A lack of demand and a rise in labor costs and store rents left the Chinese leather shoe enterprises to slow expansion of retail stores. During 2008-2012, Daphne increased an additional 810 retail stores every year, and the figures fell to respectively -179 and 55 in 2013-2014.

Unlike the slowdown in retail stores, some leather shoe makers have kept their e-commerce revenue surging since e-commerce development in 2011. In 2014, St&Sat’s revenue from e-commerce business increased by 45.7% to RMB240.31 million, making up 13.7% of the total, an increase of 4.8 percentage points. In addition, others have aggressively mapped out layout, expanding their e-commerce market. For example, Fuguiniao increased investment in O2O and Wechat platform in an effort to expand e-commerce business; Le Saunda changed CNE into an online brand, gradually closing down the expired stores.

The report highlights the followings:
1) Overview of leather shoes industry, including definition, classification, business model, etc.
2) Global and China footwear market, including production areas, brand pattern, output, consumption, import and export and financial indicators;
3) China’s leather shoes market, including market status, consumption, imports, exports and financial indicators;
4) Upstream and downstream markets of China’s leather shoes industry, including industrial chain, leather production, consumption, imports, price trend, competition pattern, retail market, etc.;
5) 17 major Chinese leather shoe makers, including profile, operation, revenue structure, gross margin, marketing network, development strategy, etc.

1. Overview of Leather Shoes Industry
1.1 Definition and Classification
1.1.1 Definition
1.1.2 Classification
1.2 Genuine Leather Mark
1.3 Business Model
1.3.1 Model of Brand Operation
1.3.2 Model of Production and Sales

2. Global Footwear Market
2.1 Production and Sales 
2.1.1 Production
2.1.2 Sales
2.1.3 Brand Pattern
2.1.4 Industry Transfer
2.2 Imports and Exports
2.2.1 Exports
2.2.2 Imports

3. China Footwear Market
3.1 Production and Consumption
3.1.1 Production
3.1.2 Consumption
3.1.3 Main Production Area
3.2 Imports and Exports
3.2.1 Exports
3.2.2 Imports
3.3 Financial Indicators

4. China Leather Shoes Market
4.1 Market Status
4.1.1 Global Market
4.1.2 China Market
4.2 Production and Consumption
4.2.1 Production
4.2.2 Consumption
4.3 Imports and Exports
4.3.1 Export Volume and Value
4.3.2 Import Volume and Value
4.4 Financial Indicators
4.4.1 Revenue, Gross Profit and Total Profit
4.4.2 Relevant Cost
4.5 Competition Pattern
4.5.1 Brand Pattern
4.5.2 Market Share
4.6 Trends

5. China Upstream and Downstream Markets of Leather Shoes
5.1 Industry Chain
5.2 Leather Market
5.2.1 Overview
5.2.2 Production, Consumption and Imports
5.2.3 Price Trend
5.2.4 Key Players
5.3 Retail Market

6. Chinese Leather Shoes Manufacturers
6.1 Belle
6.1.1 Profile
6.1.2 Operation
6.1.3 Revenue Structure
6.1.4 Gross Margin
6.1.5 Marketing Network
6.1.6 Development Strategy
6.2 Daphne
6.2.1 Profile
6.2.2 Operation
6.2.3 Revenue Structure
6.2.4 Gross Margin
6.2.5 Marketing Network
6.2.6 Development Strategy
6.3 Red Dragonfly
6.3.1 Profile
6.3.2 Operation
6.3.3 Revenue Structure
6.3.4 Gross Margin
6.3.5 Production Model
6.3.6 Sales Model
6.4 Aokang
6.4.1 Profile
6.4.2 Operation
6.4.3 Revenue Structure
6.4.4 Gross Margin
6.4.5 Production Model
6.4.6 Sales Model
6.4.7 Development Strategy
6.5 Cbanner
6.5.1 Profile
6.5.2 Operation
6.5.3 Revenue Structure
6.5.4 Gross Margin
6.5.5 Marketing Network
6.5.6 Development Strategy
6.6 Fuguiniao
6.6.1 Profile 
6.6.2 Operation
6.6.3 Revenue Structure
6.6.4 Gross Margin
6.6.5 Marketing Network
6.6.6 Development Strategy
6.7 Harson
6.7.1 Profile
6.7.2 Operation
6.7.3 Revenue Structure
6.7.4 Gross Margin
6.7.5 Marketing Network
6.7.6 Production and Sales
6.8 St&Sat
6.8.1 Profile
6.8.2 Operation
6.8.3 Revenue Structure
6.8.4 Gross Margin
6.8.5 Marketing Network
6.8.6 Business Plan
6.9 Le Saunda
6.9.1 Profile
6.9.2 Operation
6.9.3 Revenue Structure
6.9.4 Gross Margin
6.9.5 Marketing Network
6.10 Top Score
6.10.1 Profile
6.10.2 Operation
6.10.3 Revenue Structure
6.10.4 Gross Margin
6.10.5 Marketing Network
6.10.6 Production and Sales
6.11 Walker
6.11.1 Profile
6.11.2 Operation
6.11.3 Revenue Structure
6.11.4 Gross Margin
6.11.5 Marketing Network
6.12 Hengda
6.12.1 Profile
6.12.2 Operation
6.12.3 Revenue Structure
6.12.4 Gross Margin
6.12.5 Marketing Network
6.13 Yearcon
6.14 Kangnai
6.15 Jinhou
6.16 Spider King
6.17 Senda

7. Summary and Forecast
7.1 China Leather Shoes Industry vs. China Footwear Industry
7.1.1 Footwear Industry
7.1.2 Leather Shoes Industry
7.2 Comparison of Listed Companies
7.2.1 Revenue
7.2.2 Net Income
7.2.3 Gross Margin
7.2.4 Retail Stores
Chinese Shoemaking Companies with Genuine Leather Mark
Chinese Leather Shoes Brands Selected in “Genuine Leather Shoes King”
Global Footwear Production and YoY Growth, 2010-2018E
Global Footwear Production Structure (by Region), 2014
Comparison of Major Footwear Producing Countries
Top 10 Countries by Footwear Production, 2010-2014
Market Share of Top 10 Countries (by Footwear Production), 2010-2014
Labor Cost of Major Footwear Producing Countries, 2014
Top 10 Countries by Apparent Consumption of Footwear, 2010-2014
Market Share of Top 10 Countries (by Apparent Consumption of Footwear), 2010-2014
World-renowned Shoe Brands
History of Global Shoemaking Gathering Place Migration
Global Footwear Export Volume and YoY Growth, 2010-2018E
Top 10 Countries by Footwear Export Volume, 2010-2014
Market Share of Top 10 Countries (by Footwear Export Volume), 2010-2014
Global Footwear Export Value and YoY Growth, 2010-2018E
Global Footwear Export Volume and Value (by Product), 2003-2013
Global Footwear Unit Export Price and YoY Growth, 2010-2018E
Footwear Export Volume, Value and Unit Price of Top 15 Countries, 2013 vs. 2010
Top 15 Countries by  Footwear Import Value, 2013 vs. 2010
Share of U.S. Footwear Import Sources (by Import Value), 2012-2014
China Footwear Output, YoY Growth and % of Global Output, 2009-2018E
China Footwear Output Value (by Province/City), 2013-2014
China Footwear Apparent Consumption and YoY Growth, 2009-2018E
China Footwear Consumption Per Capita, 2009-2018E
Four Gathering Places of China Footwear Industry
China Footwear Export Volume, YoY Growth and % of Output, 2009-2018E
China Footwear Export Volume Structure (by Product), 2009-2014
China Footwear Export Value and YoY Growth, 2009-2014
China Footwear Export Value Structure (by Product), 2009-2014
China Footwear Unit Export Price and YoY Growth, 2009-2018E
China Footwear Unit Export Price (by Product), 2009-2014
China Footwear Import Volume and YoY Growth, 2009-2018E
China Footwear Import Value and YoY Growth, 2009-2018E
China Footwear Unit  Import Price and YoY Growth, 2009-2018E
China Footwear Import Value Structure (by Product), 2012-2014
Number of China Footwear Companies (by Industry Segment), 2012-2014
Revenue of China Footwear Industry (by Segment), 2012-2014
Total Profit of China Footwear Industry (by Segment), 2012-2014
Return-on-Sales of China Footwear Industry (by Segment), 2012-2014
Number of China Leather Shoes Manufacturers and YoY Growth, 2009-2014
China Leather Shoes Production Bases
China Leather Shoes Production and YoY Growth, 2009-2018E
China Leather Shoes Production (by Province/City), 2009-2014
YoY Growth of China Leather Shoes Production (by Province/City), 2009-2014
China Leather Shoes Apparent Consumption and YoY Growth, 2009-2018E
China Leather Shoes Consumption Per Capita, 2009-2018E
China Leather Shoes Export Volume and YoY Growth, 2009-2018E
China Leather Shoes Export Value and YoY Growth, 2009-2018E
China Leather Shoes Unit Export Price and YoY Growth, 2009-2018E
China Leather Shoes Export Volume/Value and % of Footwear Export Volume/Value, 2009-2014
Top 20 Source  Provinces/Cities of  China Leather Shoes Export Provinces/Cities by Export Value, 2012-2014
Top 20 China Leather Shoes Export Destinations by Export Value, 2012-2014
China Leather Shoes Import Volume and YoY Growth, 2009-2018E
China Leather Shoes Import Value and YoY Growth, 2009-2018E
China Leather Shoes Unit Import Price and YoY Growth, 2009-2018E
China Leather Shoes Import Volume/Value and % of Footwear Import Volume/Value, 2009-2014
Top 20 China Leather Shoes Import Sources by Import Value, 2012-2014
Top 20 China Leather Shoes Import Provinces/Cities by Import Value, 2012-2014
Revenue and YoY Growth of China Leather Shoes Industry, 2009-2018E
Gross Profit, YoY Growth and Gross Margin of China Leather Shoes Industry, 2009-2014
Total Profit, YoY Growth and Return-on-Sales of China Leather Shoes Industry, 2009-2014
China Leather Shoes Industry’s Operating Cost, YoY Growth and % of Revenue, 2009-2014
Unit Cost and YoY Growth of China Leather Shoes Industry, 2009-2014
China Leather Shoes Industry’s Selling Expenses, YoY Growth and % of Revenue, 2009-2014
China Leather Shoes Industry’s Administrative Expenses, YoY Growth and % of Revenue, 2009-2014
China Leather Shoes Industry’s Financial Expenses, YoY Growth and % of Revenue, 2009-2014
China Leather Shoes Market Positioning and Price
China Leather Shoes Sales Structure, 2013-2014
Market Share of Main Leather Shoes Companies in China, 2013-2014
Leather Shoes Industry Chain
Classification of Leather
China Light Leather Production and YoY Growth, 2009-2014
China Light Leather Production (by Province/City), 2009-2014
China Light Leather Production Growth (by Province/City), 2010-2014
China Leather Consumption Structure (by Leather Category), 2014
China Cow Leather Consumption Structure (by Consumer Sector), 2014
China Rawhide Import Volume, Value and Unit Price, 2009-2014
China Wet-blue Cowhide Import Volume, Value and Unit Price, 2012-2014
Global Leather Price Trend, 2009-2014
Main Leather-making Companies in China
Distribution of China Leather Shoes Retail Channels, 2011-2014
Revenue and YoY Growth of Belle, FY2009-FY2014
Net Income and YoY Growth of Belle, FY2009-FY2014
Revenue Structure of Belle (by Product), FY2009-FY2014
Revenue Structure of Belle (by Region), FY2009-FY2014
Gross Profit, YoY Growth and Gross Margin of Belle, FY2009-FY2014
Number of Belle Proprietary Stores, FY2008-FY2014
Distribution of Belle Proprietary Stores in Mainland China (by Province/City) as of FY2014
Revenue and YoY Growth of Belle, FY2015-FY2018E
Main Brands of Daphne
Development History of Daphne
Revenue and YoY Growth of Daphne, 2009-2014
Net Income and YoY Growth of Daphne, 2009-2014
Revenue Structure of Daphne (by Business), 2009-2014
Gross Profit, YoY Growth and Gross Margin of Daphne, 2009-2014
Number of Daphne Retail Stores, 2008-2014
Number of Daphne Core Brand Retail Stores (by Category), 2008-2014
Number of Daphne Core Brand Retail Stores (by City Level), 2008-2014
Revenue and YoY Growth of Daphne, 2015-2018E
Revenue and YoY Growth of Red Dragonfly, 2011-2018E
Net Income and YoY Growth of Red Dragonfly, 2011-2018E
Revenue Structure of Red Dragonfly (by Product), 2011-2014
Revenue Structure of Red Dragonfly (by Region), 2011-2014
Revenue Structure of Red Dragonfly (by Channel), 2011-2014
Gross Margin of Red Dragonfly (by Product), 2011-2014
Footwear Production of Red Dragonfly, 2011-2014
Number of Red Dragonfly Retail Stores (by Province/City), 2011-2014
Revenue and YoY Growth of Aokang, 2009-2014
Net Income and YoY Growth of Aokang, 2009-2014
Revenue Structure of Aokang (by Product), 2009-2014
Revenue Structure of Aokang (by Region), 2009-2014
Gross Margin of Aokang (by Product), 2009-2014
Gross Margin of Aokang (by Region), 2009-2014
Business Model of Aokang
Independent Production Model of Aokang
Marketing Model of Aokang
Five Brand Positioning and Sales Channels of Aokang 
Number of Aokang Direct-sale Stores and Franchised Stores, 2008-2014
Development Strategy of Aokang
Revenue and YoY Growth of Aokang, 2015-2018E
Main Brands and Positioning of Cbanner
Development History of Cbanner
Revenue and YoY Growth of Cbanner, 2009-2014
Net Income and YoY Growth of Cbanner, 2009-2014
Revenue Structure of Cbanner (by Business), 2009-2014
Revenue Structure of Cbanner (by Brand), 2009-2014
Revenue Structure of Cbanner (by Region), 2009-2014
Gross Profit, YoY Growth and Gross Margin of Cbanner, 2009-2014
Number of Cbanner Retail Stores (by Brand/Category), 2008-2014
Number of Cbanner Retail Stores (by Region), 2011-2014
Number of Cbanner Retail Stores (by Brand/Category/Region) as of end-2014
Revenue and YoY Growth of Cbanner, 2015-2018E
Production Bases and R&D Centers of Fuguiniao
Revenue and YoY Growth of Fuguiniao, 2010-2014
Net Income and YoY Growth of Fuguiniao, 2010-2014
Revenue Structure of Fuguiniao (by Product), 2010-2014
Footwear Sales Volume and Average Unit Price of Fuguiniao, 2010-2014
Revenue Structure of Fuguiniao (by Brand), 2010-2014
Revenue Structure of Fuguiniao (by Sales Channel), 2010-2014
Revenue Structure of Fuguiniao (by Region), 2010-2014
Gross Profit and YoY Growth of Fuguiniao, 2010-2014
Gross Margin of Fuguiniao (by Product), 2010-2014
Number of Fuguiniao Retail Stores (by Channel), 2010-2014
Number of Fuguiniao Retail Stores (by Region), 2010-2014
Revenue and YoY Growth of Fuguiniao, 2015-2018E
Revenue and YoY Growth of Harson, 2011-2018E
Net Income and YoY Growth of Harson, 2011-2018E
Revenue Structure of Harson (by Brand), 2011-2014
Revenue Structure of Harson (by Channel), 2011-2014
Revenue Structure of Harson (by Region), 2011-2014
Gross Margin of Harson (by Brand), 2011-2014
Number of Harson Retail Stores (by Brand), 2011-2013
Footwear Capacity, Output and Sales Volume of Harson, 2011-2014
Revenue and YoY Growth of St&Sat, 2009-2014
Net Income and YoY Growth of St&Sat, 2009-2014
Revenue Structure of St&Sat (by Brand), 2009-2014
Revenue Structure of St&Sat (by Region), 2009-2014
Gross Margin of St&Sat (by Brand), 2009-2014
Gross Margin of St&Sat (by Region), 2009-2014
Number of St&Sat Retail Stores, 2009-2014
Footwear Output, Sales Volume and Inventory of St&Sat, 2011-2014
Revenue and YoY Growth of St&Sat, 2015-2018E
Revenue and YoY Growth of Le Saunda, FY2009-FY2014
Net Income and YoY Growth of Le Saunda, FY2009-FY2014
Revenue Structure of Le Saunda (by Product), FY2009-FY2014
Revenue Structure of Le Saunda (by Region), FY2009-FY2014
Gross Profit, YoY Growth and Gross Margin of Le Saunda, 2009-2014
Number of Le Saunda Retail Stores (by Region), 2010-2014
Footwear Target Customers and Price Range of Top Score (by Brand/Product Line)
Revenue and YoY Growth of Top Score, 2011-2018E
Net Income and YoY Growth of Top Score, 2011-2018E
Revenue Structure of Top Score (by Brand), 2011-2014
Revenue Structure of Top Score (by Channel), 2011-2014
Revenue Structure of Top Score (by Region), 2011-2014
Gross Margin of Top Score (by Brand), 2011-2014
Gross Margin of Top Score (by Channel), 2011-2014
Number of Top Score Retail Stores, 2011-2014
Footwear Output and Sales Volume of Top Score, 2011-2014
Revenue and YoY Growth of Walker, FY2009-FY2014
Net Income and YoY Growth of Walker, FY2009-FY2014
Revenue Structure of Walker (by Region), FY2009-FY2014
Gross Profit, YoY Growth and Gross Margin of Walker, FY2009-FY2014
Number of Walker Retail Stores and YoY Growth, FY2008-FY2014
Number of Walker Retail Stores (by Region), FY2013-FY2014
Brand Positioning of Hengda
Revenue and YoY Growth of Hengda, 2009-2014
Net Income and YoY Growth of Hengda, 2009-2014
Revenue Structure of Hengda (by Product), 2012-2014
Gross Margin of Hengda (by Product), 2012-2014
Number of Hengda Retailer Stores (by Region) as of 2014
China Footwear Output, Export Volume, Import Volume and Apparent Consumption, 2009-2018E
Growth of China Footwear Output, Export Volume, Import Volume and Apparent Consumption, 2009-2018E
China Footwear Export Volume % of Output and Import Volume % of Apparent Consumption, 2009-2018E
China Leather Shoes Output, Export Volume, Import Volume and Apparent Consumption, 2009-2018E
Growth of China Leather Shoes Output, Export Volume, Import Volume and Apparent Consumption, 2010-2018E
China Leather Shoes Export Volume % of Output and Import Volume % of Apparent Consumption, 2009-2018E
Revenue of Listed Companies of China Leather Shoes Industry, 2009-2014
Revenue Growth of Listed Companies of China Leather Shoes Industry, 2010-2014
Net Income of Listed Companies of China Leather Shoes Industry, 2009-2014
Net Income Growth of Listed Companies of China Leather Shoes Industry, 2010-2014
Gross Margin of Listed Companies of China Leather Shoes Industry, 2009-2014
Retail Stores of Listed Companies of China Leather Shoes Industry (by Category), 2009-2014

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China Ceramic Tile Industry Report, 2015-2018

After thirty years of rapid development, China's economy has entered a new normal state, in which real estate investment and development slows down, construction area declines and the demand for decor...

Global and China Luxury Apparel Industry Report, 2015-2018

Affected by the global economic downturn and other factors, the total global consumption of luxury goods rose only by 3.2% year on year to EUR224 billion in 2014, of which luxury apparel accounted for...

China Outdoor Gear Industry Report, 2015-2018

In recent years, the fact that outdoor activity is becoming increasingly prevalent has promoted the rapid development of Chinese outdoor gear industry. The total retail sales of China’s outdoor gear i...

Global and China Jewelry Industry Report, 2014-2018

Jewelry belongs to the luxury goods, and the industry development is mainly affected by per capita income growth. In 2014, the global jewelry sales reported USD157 billion, of which, China (Mainland a...

China Leather Shoes Industry Report, 2015-2018

In 2014, China’s leather shoes industry was characterized by the followings: A Shift of Production Bases to InlandIn 2014, the output of leather shoes in China totaled 4.4988 billion pairs, down 8.7%...

China Cosmetics Market Report, 2014-2017

China’s cosmetics market has been booming in recent years and already become the world’s second largest cosmetics consumer market second only to America, with annual volume of retail sales approximati...

Global and China Piano Industry Report, 2014-2017

Global piano industry, which originated from Europe in the 18th century, has begun to shift to China since the late 1990s. At present, China has been the world’s largest piano producer, with the outpu...

Global and China Luxury Apparel Industry Report, 2014-2017

With the improvement of people’s income as well as the prosperity of agent purchasing and gifting, the luxury market in China (especially Mainland China) has achieved steady growth over the recent yea...

China Textile and Apparel Production and Sales Statistics, 2013-2014

China textile & apparel industry has been in a transitional period of adjustment since 2013, featuring the following operating characteristics: Cotton purchasing and storage policy termination ...

China Outdoor Gear Industry Report, 2013-2016

With the rise of outdoor sports, the outdoor gear industry has gradually developed in China. Total retail sales of China outdoor gear industry registered a CAGR of 42.9% during 2005-2013, and reached ...

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