China Outdoor Gear Industry Report, 2018-2023
  • Sep.2018
  • Hard Copy
  • USD $3,000
  • Pages:135
  • Single User License
    (PDF Unprintable)       
  • USD $2,800
  • Code: BXM115
  • Enterprise-wide License
    (PDF Printable & Editable)       
  • USD $4,200
  • Hard Copy + Single User License
  • USD $3,200

After its boom between 2008 and 2012, the Chinese outdoor gear market started to slow down in 2013 and witnessed a decade-low growth rate in 2017 with annual retail sales of RMB24.46 billion, representing a rate of only 3.2%, compared with over 20% in 2013 and even more than 50% in 2011.

Despite a slowdown, the outdoor gear industry in China may sustain single-digit growth rate over the next two years, as outdoor sports become more diversified and popular. Compared with the United States and European countries, China is still home to a growing rather than mature outdoor gear market. Hence, it is expected the Chinese outdoor gear market will maintain the momentum of steady growth over the next five years.


Outdoor gear is sold primarily via three channels in China: outdoor gear shops, department stores and E-commerce, with the second playing a leading role (a share of over 40% in 2017). While retail sales of outdoor gear declined in department stores, E-commerce has gained momentum and new channels like group buying, communities and clubs have emerged in recent years. Enterprises are striving to foray into every channel and engage in differentiated operations.

The Chinese outdoor gear market is virtually shared by domestic and foreign brands, with the former focusing on the low-end market and the latter, represented by Columbia and The North Face, dominating the middle- and high-end market. Local Chinese outdoor brands recorded shipments of nearly RMB7 billion in 2017, sweeping 50.5% of the country’s total. As local brands make breakthroughs in channel and quality of products, their market share will rise further.

Toread, the largest Chinese outdoor brand, had a market share of about 10% in 2017, a sharp fall over the previous years, largely due to its attempts for diversified development and cuts in investments for primary operations in the last three years. The company announced its re-focus on main businesses and spun off and withdrew from the businesses irrelevant to the primary outdoor business in 2017. Given this, the company is predicted to enjoy rapid expansion in outdoor gear business for the next couple of years.

Shoes and apparel make up over 60% of the outdoor gear market. With the development of pan-outdoor and light outdoor, outdoor shoes and apparel will become more lightweight and mass-oriented. Meanwhile, in order to meet personalized and differentiated demands of customers, outdoor shoes and apparel will become more fine and specialized.

China Outdoor Gear Industry Report, 2018-2023 highlights the followings:
20120114.gifGlobal outdoor gear market (size, development and key brands in major countries);
20120114.gifChinese outdoor sports market (size, drivers, and features & trends of development);
20120114.gifChinese outdoor gear market (size, sales channel, brand composition, development pattern, competitive landscape, development trends, etc.);
20120114.gifMajor Chinese outdoor gear market segments (apparel, shoes, backpacks, equipment) (status quo, development trends, etc.)
20120114.gif7 Global outdoor gear enterprises (operation, layout in China, etc.);
20120114.gif15 Chinese outdoor gear enterprises (operation, outdoor gear brands & channels, customers and suppliers, etc.).

1 Outdoor Gear
1.1 Definition
1.2 Classification

2 Foreign Outdoor Gear Industry
2.1 Status Quo
2.1.1 Consumers
2.1.2 Sales Structure
2.2 Major Countries/Regions
2.2.1 Europe
2.2.2 America
2.2.3 South Korea
2.3 Key Brands

3 China Outdoor Sports Industry
3.1 Status Quo
3.1.1 Market Size
3.1.2 Drivers
3.2 Development Features
3.3 Development Trends

4 China Outdoor Gear Industry
4.1 Status Quo
4.1.1 Development Stages
4.1.2 Market Size
4.1.3 Sales Channels
4.1.4 Brands
4.1.5 Products
4.2 Business Model
4.3 Competitive Landscape
4.3.1 Brand Competition
4.3.2 Mergers and Acquisitions
4.4 Trend and Forecast
4.4.1 Trend
4.4.2 Forecast

5 Chinese Market of Main Outdoor Supplies
5.1 Apparel
5.1.1Market Size
5.1.2 Development Trend
5.2 Footwear
5.2.1 Market Size
5.2.2 Key Brands
5.2.3 Development Trends
5.3 Backpack
5.3.1 Market Size
5.3.2 Key Brands
5.3.3 Development Trends
5.4 Outdoor Equipment
5.4.1 Market Size
5.4.2 Tent
5.4.3 Sleeping Bag

6 Major Foreign Companies
6.1 Columbia Sportswear
6.1.1 Profile
6.1.2 Operation
6.1.3 Revenue Structure
6.1.4 Gross Margin
6.1.5 Development in China
6.2 VF Corporation
6.2.1 Profile
6.2.2 Operation
6.2.3 Revenue Structure
6.2.4 Key Brands
6.2.5 Development in China
6.3 Lafuma
6.3.1 Profile
6.3.2 Operation
6.3.3 Revenue Structure
6.3.4 Development in China
6.4 Clarus
6.4.1 Profile
6.4.2 Operation
6.4.3 Revenue Structure
6.4.4 Gross Margin
6.4.5 Development in China
6.5 Newell Brands
6.5.1 Profile
6.5.2 Operation
6.5.3 Development in China
6.6 Jack Wolfskin
6.6.1 Profile
6.6.2 Operation
6.6.3 Development in China
6.7 Amer sports
6.7.1 Profile
6.7.2 Operation
6.7.3 Outdoor Gear Business
6.7.4 Development in China

7 Major Domestic Companies
7.1 Toread
7.1.1 Profile
7.1.2 Operation
7.1.3 Revenue Structure
7.1.4 Gross Margin
7.1.5 Outdoor Gear Business
7.1.6 R&D
7.1.7 Development Strategy
7.2 Sanfo
7.2.1 Profile
7.2.2 Operation
7.2.3 Revenue Structure
7.2.4 Gross Margin
7.2.5 Brands and Sales Channel
7.2.6 Major Projects
7.3 MobiGarden
7.3.1 Profile
7.3.2 Operation
7.3.3 Revenue Structure
7.3.4 Gross Margin
7.3.5 Brands and Sales Channel
7.3.6 Major Projects
7.3.7 Planning for 2018
7.4 Kolumb
7.4.1 Profile
7.4.2 Operation
7.4.3 Revenue Structure
7.4.4 Gross Margin
7.4.5 Brands and Sales Channel
7.4.6 Customers and Suppliers
7.5 Challenge
7.5.1 Profile
7.5.2 Operation
7.5.3 Revenue Structure
7.5.4 Gross Margin
7.5.5 Outdoor Gear Business
7.6 Beaume
7.6.1 Profile
7.6.2 Operation
7.6.3 Revenue Structure
7.6.4 Customers and Suppliers
7.7.1 Profile
7.7.2 Operation
7.7.3 Revenue Structure
7.7.4 Brands and Sales Channel
7.8 Changhua Outdoor
7.8.1 Profile
7.8.2 Operation
7.8.3 Sales Model
7.8.4 Customers and Suppliers
7.9 FX Outdoor
7.9.1 Profile
7.9.2 Operation
7.9.3 Sales Model
7.10 Others
7.10.1 Arctos
7.10.2 Camel
7.10.3 KAILAS
7.10.4 B.C. Sports Products
7.10.5 SCALER
7.10.6 Peak Sport
Classification of Outdoor Gear
Global Outdoor Gear Consumers, 2016-2022E
Global Outdoor Gear Consumers by Age Group, 2018
Global Outdoor Gear Sales, 2016-2022E
Global Outdoor Gear Sales by Country, 2018
Outdoor Gear Wholesale and Retail Sales in Europe, 2012-2017
Outdoor Gear Wholesale Value and Growth Rate (by Product) in Europe, 2016
Outdoor Gear Wholesale Value and Growth Rate (by Country) in Europe, 2016
Number of Participants and Participation Rate in Outdoor Sports in the U.S., 2009-2017
Outdoor Gear Market Size in the U.S. by Product, 2016
Outdoor Gear Market Size in South Korea, 2012-2017
Global Main Outdoor Gear Brands and Flagship Products
Outdoor Sports Participation Groups and Projects in China
Outdoor Gear Market Size in China, 2015-2023
Outdoor Gear Market Size in China by Type, 2017&2023E
Households’ Annual Income in China (by Type), 2009-2018
Per Capita Living Expenditure of Chinese Residents, 2011-2018
Policies on Outdoor Gear Industry in China, 2015-2018
China’s GDP and Growth Rate, 2009-2018
Information about Outdoor Sports Participants in China, 2017
Types of Outdoor Sports
Percentage of the Most Popular Outdoor Sports in China, 2016
Participants in Outdoor Sports in China by Age Group, 2017
Tourist Spending per Capita and Number of Tourists in China, 2010-2023
Development History of Chinese Outdoor Gear Market
Outdoor Gear Retail Sales and Shipments in China, 2010-2018
Outdoor Gear Retail Sales and Shipment Growth Rate in China, 2002-2017
Number of Outdoor Gear Channels in China, 2012-2017
Retail Sales of Outdoor Gear in China by Channel, 2012-2017
Number of Outdoor Gear Brands in China, 2012-2017
Outdoor Gear Shipments in China by Brand, 2010-2017
Number and Shipments of Outdoor Gear Brands in China by Shipment Level, 2013-2017
Outdoor Brand Concentration in China by Shipment, 2017
Outdoor Gear Retail Sales by Product in China, 2017
YoY Growth Rate of Outdoor Gear by Product in China, 2017
Procedures of Vertically Integrated Business Model in China Outdoor Gear Industry
Procedures of Single-manufacturer Business Model in China Outdoor Gear Industry
Procedures of Manufacturing-Wholesale Business Model in China Outdoor Gear Industry
Procedures of Distributor Business Model in China Outdoor Gear Industry
Competitive Landscape of Outdoor Gear Market in China
Best Outdoor Brands in China, 2017
Best Outdoor Gears in China, 2017
Gross Retail Sales of Chinese Outdoor Gear Market, 2017-2023E
Outdoor Gear Retail Sales Structure in China by Channel, 2017&2023E
Classification of Outdoor Apparel
Outdoor Apparel Retail Sales in China, 2013-2023E
Outdoor Apparel Retail Sales in China by Channel, 2017
Growth Rate of Outdoor Apparel Retail Sales in China, 2016-2017
Common Outdoor Clothing Fabrics
Comparison of Function between Softshell and Hardshell Jackets
Classification of Outdoor Footwear
Outdoor Footwear Retail Sales in China, 2013-2023E
YoY Growth Rate of Outdoor Footwear Retail Sales in China, 2015-2017
Main Outdoor Footwear Brands in China
Classification of Backpacks
TCS Carrying System
Outer Frame Carrying System
Outdoor Backpack Retail Sales in China, 2013-2023E
Main Outdoor Backpack Brands in China
Outdoor Gear Retail Sales in China, 2013-2023E 
Types of Outdoor Tents
Main Popular Outdoor Tent Brands in China
Main Popular Outdoor Sleeping Bag Brands in China
Revenue and Net Income of Columbia, 2011-2018
Revenue Breakdown of Columbia by Region, 2013-2018
Revenue Breakdown of Columbia by Product, 2013-2018
Revenue of Columbia by Brand, 2015-2018
Gross Margin of Columbia, 2011-2017
Revenue and Net Income of VF Corporation, 2015-2017
Revenue Breakdown of VF Corporation by Product, 2015-2017
Major Brands of VF Corporation, by the end of 2017
Revenue Growth Rate of VF Corporation’s Major Outdoor Brands, 2016-2017
Growth Rate of VF Corporation’s Revenue from China, 2017-2018
Revenue of Lafuma, 2010-2018
Revenue Breakdown of Lafuma by Region, 2011-2017
Sales Outlets of Lafuma by Brand, by the end of 2017
Sales Structure of Lafuma by Brand, 2017
Revenue and Net Income of Clarus, 2013-2018
Revenue Breakdown of Clarus by Region, 2013-2018
Revenue Breakdown of Clarus by Business, 2015-2017
Gross Margin of Clarus, 2013-2018
Main Outdoor Leisure Brands of Newell Brands
Sales of Newell Brands by Business, H1 2018
Global Operations of Amer Sports, 2017
Revenue and Net Income of Amer Sports, 2013-2018
Revenue of Amer Sports by Business, 2016-2017
Revenue of Amer Sports by Region, 2016-2017
Major Outdoor Sports Brands of Amer Sports
Outdoor Revenue of Amer Sports by Product, 2016-2017
Outdoor Revenue of Amer Sports by Region, 2016-2017
Companies of Amer Sports in China
Main Outdoor Products of Toread
Revenue and Net Income of Toread, 2010-2018
Operating Revenue Breakdown of Toread by Business, 2015-2018
Operating Revenue Breakdown of Toread by Region, 2015-2017
Gross Margin of Toread, 2010-2018
Gross Margin of Toread by Business, 2014-2018
Sales and Inventory of Outdoor Gear of Toread, 2014-2017
Revenue Breakdown of Outdoor Gear of Toread, 2015-2017
Outdoor Gear Revenue of Toread by Brand, 2015-2017
Number of Outdoor Gear Brand Stores of Toread, 2016-2018
R&D Investment of Toread, 2012-2017
Main Products of Sanfo
Revenue and Net Income of Sanfo, 2011-2018
Sales Volume and Inventory of Sanfo by Product, 2014-2017
Operating Revenue Breakdown of Sanfo by Product, 2012-2017
Operating Revenue Breakdown of Sanfo by Region, 2011-2017
Gross Margin of Sanfo, 2011-2018
Gross Margin of Sanfo by Product, 2011-2017
Brands Agented by Sanfo
Revenue of Sanfo’s Independent Brands, 2017
Number of Sanfo’s Stores, 2017
Planned Projects with Funds Raised via IPO of Sanfo
Projects with Funds Raised via Private Placement of Sanfo, 2016
Major Construction Projects of Sanfo with Raised Funds, Dec 2017
Revenue and Net Income of MobiGarden, 2013-2018
Output & Sales of MobiGarden by Product, 2017
Operating Revenue Breakdown of MobiGarden by Product, 2015-2017
Operating Revenue Breakdown of MobiGarden by Region, 2017
Gross Margin of MobiGarden, 2013-2018
Gross Margin of MobiGarden by Product, 2014-2017
Customers of MobiGarden’s OEM/ODM Business
Revenue of MobiGarden’s Independent Brand, 2013-2017
Distribution of MobiGarden’s Independent Brand Stores, 2013-2017
Revenue and Gross Margin of MobiGarden’s Independent Brand by Store, 2017
Revenue and Gross Margin of MobiGarden’s Independent Brand by Channel, 2016-2017
Fundraising Projects of MobiGarden, 2017
Revenue and Net Income of Kolumb, 2013-2017
Operating Revenue Breakdown of Kolumb by Product, 2013-2017
Gross Margin of Kolumb, 2013-2016
Operating Revenue and Gross Margin of Kolumb by Channel, 2016-2017
Kolumb’s Revenue from Top5 Customers and % of Total Revenue, 2017
Kolumb’s Procurement from Top5 Suppliers and % of Total Procurement, 2017
Revenue and Net Income of Shanghai Challenge Textile, 2011-2018
Operating Revenue Breakdown of Shanghai Challenge Textile by Product, 2011-2017
Operating Revenue Breakdown of Shanghai Challenge Textile by Region, 2011-2017
Gross Margin of Shanghai Challenge Textile, 2011-2018
Gross Margin of Shanghai Challenge Textile by Product, 2011-2017
Gross Margin of Shanghai Challenge Textile by Region, 2011-2017
Development History of Beaume
Revenue and Net Income of Beaume, 2013-2018
Revenue Breakdown of Beaume by Product, 2013-2017
Operating Revenue Breakdown of Beaume by Region, 2014-2017
Beaume’s Revenue from Top5 Customers and % of Total Revenue, 2017
Beaume’s Procurement from Top5 Suppliers and % of Total Procurement, 2017
Revenue and Net Income of 3UNUSUL, 2014-2018
Operating Revenue of 3UNUSUL by Product, 2016-2017
Operating Revenue of 3UNUSUL by Region, 2016-2017
Revenue and Net Income of Changhua Outdoor, 2014-2017
Revenue and Net Income of Subsidiaries of Changhua Outdoor, 2017
Revenue of Changhua Outdoor from Top5 Customers and % of Total Revenue, 2017
Procurement of Changhua Outdoor from Top5 Suppliers and % of Total Procurement, 2017
Revenue and Net Income of FX Outdoor, 2015-2017
Revenue Breakdown of FX Outdoor by Channel, 2016-2017
Equity Structure of Arctos
Equity Structure of Camel

Global and China Jewelry Industry Report, 2020-2026

In 2019, the global jewelry market edged down 1.4% from a year ago to $363 billion in comparison with Chinese jewelry market worth RMB750.3 billion with an annualized spike of 7.7%. Entering 2020, the...

China Outdoor Gear Industry Report, 2019-2025

As people earn more, the pursuit of spiritual growth and health conduces to the thriving outdoor gear market whose size was more than $60 billion (up over 15% YoY) in 2018 and is expected to be worth ...

Global and China Jewelry Industry Report, 2019-2025

The industrial development of jewelry as a luxury is subject to the per capita income growth. In 2017, global jewelry sales reported $325 billion, of which online sales of high jewelry surged by 16% v...

China Cosmetics Market Report, 2019-2025

China has already been the world’s second largest cosmetics consumer market only behind the United States, with the retail sales rising by 4.2% year on year to RMB261.9 billion in 2018. Spurred by urb...

China Outdoor Gear Industry Report, 2018-2023

After its boom between 2008 and 2012, the Chinese outdoor gear market started to slow down in 2013 and witnessed a decade-low growth rate in 2017 with annual retail sales of RMB24.46 billion, represen...

China Outdoor Gear Industry Report, 2016-2021

In 2015, China’s overall outdoor gear market was scaled up to RMB45.4 billion, up 12.5% from a year earlier, of which, the core outdoor gear market accounted for 39.6% with RMB18 billion. It is estima...

China Disposable Diaper Industry Report, 2016-2020

According to different user groups, disposable diapers can be divided into baby diapers and adult incontinence products 1. Baby DiapersIn 2015, the size of global baby diaper market reached around US...

China TV Shopping Industry Report, 2016

Chinese TV shopping began in the 1990s, and it has gone through a start-up stage, a golden development stage, a low tide stage, a transformation stage, a multimedia integration stage and so on. With t...

China Ceramic Tile Industry Report, 2015-2018

After thirty years of rapid development, China's economy has entered a new normal state, in which real estate investment and development slows down, construction area declines and the demand for decor...

Global and China Luxury Apparel Industry Report, 2015-2018

Affected by the global economic downturn and other factors, the total global consumption of luxury goods rose only by 3.2% year on year to EUR224 billion in 2014, of which luxury apparel accounted for...

China Outdoor Gear Industry Report, 2015-2018

In recent years, the fact that outdoor activity is becoming increasingly prevalent has promoted the rapid development of Chinese outdoor gear industry. The total retail sales of China’s outdoor gear i...

Global and China Jewelry Industry Report, 2014-2018

Jewelry belongs to the luxury goods, and the industry development is mainly affected by per capita income growth. In 2014, the global jewelry sales reported USD157 billion, of which, China (Mainland a...

China Leather Shoes Industry Report, 2015-2018

In 2014, China’s leather shoes industry was characterized by the followings: A Shift of Production Bases to InlandIn 2014, the output of leather shoes in China totaled 4.4988 billion pairs, down 8.7%...

China Cosmetics Market Report, 2014-2017

China’s cosmetics market has been booming in recent years and already become the world’s second largest cosmetics consumer market second only to America, with annual volume of retail sales approximati...

Global and China Piano Industry Report, 2014-2017

Global piano industry, which originated from Europe in the 18th century, has begun to shift to China since the late 1990s. At present, China has been the world’s largest piano producer, with the outpu...

Global and China Luxury Apparel Industry Report, 2014-2017

With the improvement of people’s income as well as the prosperity of agent purchasing and gifting, the luxury market in China (especially Mainland China) has achieved steady growth over the recent yea...

China Textile and Apparel Production and Sales Statistics, 2013-2014

China textile & apparel industry has been in a transitional period of adjustment since 2013, featuring the following operating characteristics: Cotton purchasing and storage policy termination ...

China Outdoor Gear Industry Report, 2013-2016

With the rise of outdoor sports, the outdoor gear industry has gradually developed in China. Total retail sales of China outdoor gear industry registered a CAGR of 42.9% during 2005-2013, and reached ...

2005- All Rights Reserved 京ICP备05069564号-1 京公网安备1101054484号