China Cosmetics Market Report, 2019-2025
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China has already been the world’s second largest cosmetics consumer market only behind the United States, with the retail sales rising by 4.2% year on year to RMB261.9 billion in 2018. Spurred by urbanization, people’s higher income and mature consumer education, the cosmetics market size is expected to surge from RMB361.6 billion in 2017 to RMB62.61 billion in 2022, showing an AAGR of 8.16%.

Chinese cosmetics market witnesses the burgeoning online sales. The penetration rate of online cosmetics has been on a rapid rise in China since 2009, hitting 25.3% in 2018, far above the levels of UK (12.1%), the United States (10.9%) and Japan (9.2%). China's online penetration rate of cosmetics will range at 31.4% in 2022.


Online: The retail sales of cosmetics at Alibaba have grown apace, with fluctuations in recent months. Chinese brands have performed differently. Thanks to the industry’s prosperity and fast e-commerce penetration, the retail sales of cosmetics at Alibaba swelled by 44.87% in November and 50.54% in December 2018, and 39.55% in January 2019. Compared with December 2018, the growth slowed down in January 2019, perhaps because the Spring Festival arrived earlier than the previous year. International brands and new Chinese brands made outstanding performance, while traditional domestic brands performed at varying levels.

Import: The high-end trend is apparent and China's import of cosmetics maintains fast growth. The imported cosmetics took a nosedive for the first time in November 2018, but resumed growth in December 2018. Amid the high-end trend of cosmetics consumption at home, the import value of cosmetics in China grew at a compound annual rate of 30% between 2008 and 2017; the monthly growth rate was over 50% in January-September 2018, but it stood at 16.84% in November and 37.98% in December.

From the perspective of Chinese cosmetics consumers, people born in 1970s-1990s are the leading force whose consumption accounts for nearly 90%, of which nearly 40% is contributed by those born in 1980s. In addition to traditional gifts such as flowers and chocolates, “imported cosmetics”, especially lipsticks, have become a new option for gifts, with the sales volume soaring by 76.5% year on year.

In recent years, people born between 1995 and 2000s have the growing demand for cosmetics as they enter colleges, universities and the society. Compared with other age groups, they are featured as follows: 1
) They are keen on online shopping with changing demand, diversified brand preference and focus on both high-end and affordable brands;
2) They are brought up in Chinese and foreign cultural turmoil, but they have more confidence in Chinese culture;
3) Amid the prevailing fandom and participatory culture, they like to try cyberstar products and new products. Changes in demographics, consumption upgrades, skin care and makeup habits will be crucial to the future Chinese cosmetics market.

So far, foreign-funded enterprises still play a dominant role in China’s cosmetics market, an 86% share of the total retail sales. To cater to the demand of Chinese cosmetics consumers and gain more market shares in the China, L'Oreal, Estee Lauder, Procter & Gamble, Shiseido and other foreign companies have constantly adjusted brand strategies and intensified the building of channels. Meanwhile, Chinese companies led by Jahwa and Marubi are also stepping up the layout of cosmetics market.

Japanese, Korean, European and American brands have long dominated the cosmetics market in China. In 2017, only 3 Chinese brands ranked among the top ten cosmetics brands in China, namely Shanghai CHICMAX (sub-brands: KANS, One leaf, etc.), Shanghai Pechoin (sub-brands: Pechoin, Sansen, etc.) and JALA Corporation (sub-brands: CHANDO, MAYSU, etc.), while the rest were foreign brands.

Among listed companies, Shanghai Jahwa occupied the 11th place in Chinese cosmetics market with a market share of 1.9%, followed by PROYA with 1.0% and Yujiahui with about 0.5%.

The report highlights the following:
20120114.gifChina’s cosmetics market size, import and export, product structure, channel structure, regional structure, tariff policy, etc.;
20120114.gifDevelopment status, market size and development trend of major cosmetics channels e.g. department store, supermarket, franchised store, e-commerce, direct marketing;
20120114.gifMarket size, competition pattern, channel development of major cosmetics segments e.g. skin care, make-ups, perfume, men’s cosmetics, infant & child care products;
20120114.gif5 global cosmetics companies (operation, development in China);
20120114.gif12 Chinese cosmetics companies (operation, development strategy, etc.).

1. Overview
1.1 Definition
1.2 Classification
1.3 Cosmetics Industry Chain

2. Cosmetics Market
2.1 Global Market size
2.1.1 Enterprise Pattern
2.2 Chinese Market size
2.3 Import and Export
2.3.1 Export
2.3.2 Import
2.4 Product Structure
2.5 Channel Structure
2.6 Regional Structure
2.7 Enterprise Pattern
2.8 Duties and Policies

3. Cosmetics Market Channels
3.1 Department Store
3.1.2 Characteristics
3.1.2 Mode of Operation
3.1.3 Development Trend
3.2 Supermarket
3.2.1 Development Status
3.2.2 Development Trend
3.3 Franchised Store
3.3.1 Development Status
3.3.2 Mode of Channel Development
3.3.3 Development Trend
3.4 E-commerce
3.4.1 Market Size
3.4.2 E-commerce Pattern
3.4.3 Main E-commerce
3.5 Others
3.5.1 Direct Marketing
3.5.2 Drugstore

4. Cosmetics Market Segments
4.1 Skin Care
4.1.1 Market Size
4.1.2 Market Structure
4.1.3 Competition Pattern
4.1.4 Mass Products
4.2 Make-ups
4.2.1 Market Status
4.2.2 Brand Pattern
4.2.3 Developments of Multinational Companies
4.3 Perfume
4.3.1 Consumption Status
4.3.2 Competition Pattern
4.3.3 Import and Export
4.3.4 Channel

5. Other Emerging Market Segments
5.1 Men's Cosmetics
5.1.1 Market Size
5.1.2 Market Structure
5.1.3 Competition Pattern
5.1.4 Channel
5.1.5 Market Characteristics
5.2 Cosmeceuticals
5.2.1 Market Status
5.2.2 Major Enterprise
5.2.3 Channel
5.3 Infant & Child Care Product
5.3.1 Development Status
5.3.2 Industry Structure
5.3.3 Channel

6. Major Cosmetics Companies Worldwide
6.1 L'Oreal
6.1.1 Profile
6.1.2 Operation
6.1.3 Revenue Structure
6.1.4 R&D
6.1.5 Cosmetics Business
6.1.6 Development in China
6.2 Estée Lauder
6.2.1 Profile
6.2.2 Operation
6.2.3 Revenue Structure
6.2.4 R&D
6.2.5 Distribution Channel
6.2.6 Development in China
6.3 Procter & Gamble
6.3.1 Profile
6.3.2 Operation
6.3.3 Revenue Structure
6.3.4 Gross Margin
6.3.5 R&D
6.3.6 Cosmetics Business
6.3.7 Channel
6.3.8 Development in China
6.4 Shiseido
6.4.1 Profile
6.4.2 Operation
6.4.3 Revenue Structure
6.4.4 Channel
6.4.5 R&D
6.4.6 Cosmetics Business
6.4.7 Development in China
6.5 Unilever
6.5.1 Profile
6.5.2 Operation
6.5.3 Revenue Structure
6.5.4 Channel
6.5.5 R&D
6.5.6 Cosmetics Business
6.5.7 Development in China
6.6 Development of Other Foreign Brands in the Chinese Market

7. Major Cosmetics Companies in China
7.1 Shanghai Jahwa United Co., Ltd. (600315)
7.1.1 Profile
7.1.2 Operation
7.1.3 Revenue Structure
7.1.4 Gross Margin
7.1.5 Channels
7.1.6 Brands
7.1.7 Development Prospects
7.2 Jiangsu LONGLIQI Bio-Science Co., Ltd. (Longrich)
7.2.1 Profile
7.2.2 Operation
7.2.3 Channels
7.3 Shanghai Inoherb Cosmetics Co., Ltd.
7.3.1 Profile
7.3.2 Operation
7.3.3 Revenue Structure
7.3.4 Gross Margin
7.3.5 Channels
7.3.6 Production and Sales
7.4 JALA Corporation
7.4.1 Profile
7.4.2 Operation
7.4.3 Channels
7.4.4 Chcedo
7.5 Zhejiang Osmun Group
7.5.1 Profile
7.5.2 Operation
7.5.3 Channels
7.5.4 Brand
7.6 Zhejiang Proya Cosmetics Co., Ltd
7.7 Tianjin Yumeijing Group Co., Ltd.
7.8 Softto Co., Ltd. (000662)
7.8.1 Profile
7.8.2 Operation
7.8.3 Revenue Structure
7.8.4 Gross Margin
7.8.5 Developments
7.9 BaWang International (Group) Holding Limited
7.9.1 Profile
7.9.2 Operation
7.9.3 Revenue Structure
7.9.4 Brands
7.9.5 Channels
7.9.6 Development Prospect
7.10 Guangzhou Huanya Cosmetics Technology Co., Ltd.
7.10.1 Brands and Channels
7.10.2 Investment and Project Construction
7.11 Guangdong Marubi Biotechnology Co., Ltd.
7.11.1 Profile
7.11.2 Operation
7.11.3 Revenue Structure
7.11.4 Channels
7.11.5 Production and Sales
7.11.6 Brands
7.11.7 Construction Project
7.12 KOSé Corporation
7.13 Shanghai CHICMAX Cosmetics Co., Ltd 

8. Conclusion and Forecast
8.1 Enterprise and Brand
8.1.1 Enterprise
8.1.2 Brand
8.1.3 Foreign-Capital Development in China
8.2 Forecast
Classification of Cosmetics
Cosmetics Industry Chain
Global Cosmetics Market Size, 2012-2017
Retail Sales and YoY Growth of Cosmetics in China, 2015-2025
Core Cosmetics Consumer Population in China, 2015-2025E
Import Volume and Value of Cosmetics in China, 2011-2018
Export Volume and Value of Cosmetics in China, 2011-2018
Retail Sales Structure of Cosmetics in China (by Product), 2017-2018
Total Retail Sales Structure of Cosmetics in China (by Channel), 2013-2018
Retail Sales Structure of Cosmetics Consumption in China (by Region), 2018
Cosmetics Enterprise Structure in China, 2018
Top 10 Cosmetics (Skin Care / Makeup) Brands in China, 2018
Market Share of Major Cosmetics Companies in Beauty & Personal Care Products, 2017 
Top 10 High-end Cosmetics Brands (CR10), 2017
Popular Cosmetics Market (CR20)
Cosmetics Market Segmentation by Price and Target Consumers
Customs Duty Rates of Main Cosmetics in China, 2018
Policies about Cosmetics in China, 2010-2018
Comparison of Distribution Channels of Cosmetics in China
Channel Distribution of Cosmetics in China (by Enterprise / Brand), 2018
Operation Model of Department Store as a Sales Channel for Cosmetics
Number of Major Cosmetics Franchise Stores and Shops in Mainland China, 2012&2018
Stage of Multinational Brand Penetrating Franchised Store Channel, 2010-2018
Transaction Size and YoY Growth of China Cosmetics Online Shopping Market, 2015-2025E
Cost Structure of Cosmetics E-commerce in China, 2017
Consideration of Purchasing Cosmetics Online in China, 2018
Online Marketing Channel of Cosmetics in China
Time When International Brands Entered Tmall
Direct Selling Income of Top Chinese Direct Selling Cosmetics Companies in China, 2011-2018
China’s Skin Care Market Size and YoY Growth, 2015-2025E
The Decreasing Share of CR5 and CR20 in the Skin Care Market
China’s Skin Care Market Sales Structure (by Product), 2018
Proportion of Whitening Product in China, 2018
Classification of China Facial Mask Market (by Price), 2018
Leading Brands of China Facial Mask Market, 2011-2018
Retail Sales and Market Share of Top 10 Skin Care Brands in China Cosmetics Market, 2017
Brand Distribution of China Cosmetics Market (by Price)
Representative Brands of Mass Skin Care
China’s Make-up Market Size, 2015-2025E
Make-up Use Attention of Chinese Consumers, 2018
Digital Asset Value of Top 10 Chinese Make-up Brands, 2018
Top 10 Chinese Perfume Enterprises and Their Market Share, 2018
China’s Import Volume and Value of Perfume and Floral Water, 2010-2018
China’s Export Volume and Value of Perfume and Floral Water, 2010-2018
China Men’s Cosmetics Market Structure, 2018
China Men’s Cosmetics Brand Pattern
Channel Pattern of Men’s Product, 2018
China’s Cosmeceutical Sales Structure (by Field), 2018
Products of Chinese Companies Involved in Cosmeceutical Production
Industry Pattern of Children’s Product
Channel Pattern of Infant & Child Cosmetics, 2017-2018
Revenue and Net Income of L'Oreal, 2010-2018
Revenue Breakdown and Structure of L'Oreal (by Business), 2011-2018
Revenue Breakdown and Structure of L'Oreal (by Region), 2011-2018
R&D Costs and % of Total Revenue of L'Oreal, 2011-2018
Cosmetics Revenue and Operating Income of L'Oreal, 2011-2018
Cosmetics Revenue Breakdown and Structure of L'Oreal (by Department), 2011-2018
Cosmetics Revenue Structure of L'Oreal (by Business), 2011-2018
Cosmetics Revenue Breakdown and Structure of L'Oreal (by Region), 2016-2018
Cosmetics Production Structure of L'Oreal (by Region), 2017
Revenue of L'Oreal in China, 2011-2018
Distribution of L'Oreal Counters in China (by Brand/City) as of 2019
Net Revenue and Operating Income of Estee Lauder, FY2011-FY2019Q1
Net Revenue Breakdown of Estee Lauder (by Product), FY2011-FY2019Q1
Revenue Breakdown of Estee Lauder (by Region), FY2011-FY2019Q1
R&D Costs and % of Total Revenue of Estee Lauder, FY2011-FY2019Q1
Net Revenue Structure of Estee Lauder (by Dealer Channel), FY2018
Main Events of Estee Lauder in China
Number of Estee Lauder Counters in China as of 2018
Brand Distribution of Procter & Gamble by Department, 2018
Net Revenue and Net Income of Procter & Gamble, FY2011-FY2019Q1
Net Revenue Breakdown and Structure of Procter & Gamble (by Business), FY2012-FY2018
Net Income Structure of Procter & Gamble (by Region), FY2011-FY2018
Gross Margin of Procter & Gamble, FY2010-FY2018
R&D Costs and % of Total Revenue of Procter & Gamble, FY2010-FY2018
Cosmetics Classification and Brand of Procter & Gamble
Net Revenue and Net Income of Cosmetics Business of Procter & Gamble, FY2010-FY2018
Brand Distribution of Procter & Gamble in China
Distribution of SK-II Counters in China as of 2018
Net Revenue and Net Income of Shiseido, FY2011-FY2018
Revenue Structure of Shiseido (by Product), FY2010-FY2018
Net Revenue of Shiseido (by Region), FY2010-FY2018
Overseas Revenue and % of Total Revenue of Shiseido, FY2010-FY2018
Sales Channel Distribution of Shiseido in Japan
Channel Distribution of Shiseido (by Brand), FY2018
R&D Costs and % of Total Revenue of Shiseido, FY2010-FY2018
Distribution of Shiseido’s Research Institutes (by Country)
Cosmetics Classification of Shiseido
Brand Distribution of Shiseido (by Country)
Net Revenue of Shiseido in China, 2010-2018
Subsidiaries of Shiseido in China, FY2018
Net Revenue and Net Income of Unilever, FY2011-FY2018
Revenue Structure of Unilever (by Product), FY2011-FY2018
Net Revenue of Unilever (by Region), FY2011-FY2018
Overseas Revenue and % of Total Revenue of Unilever, FY2011-FY2018
Channel Distribution of Unilever (by Brand), FY2018
R&D Costs and % of Total Revenue of Unilever, FY2011-FY2018
Cosmetics Classification of Unilever
Net Revenue of Unilever in China, 2011-2018
Subsidiaries of Unilever in China, FY2018
Revenue and Net Income of Shanghai Jahwa, 2011-2018
Operating Revenue Breakdown of Shanghai Jahwa (by Business), 2017-2018
Operating Revenue Breakdown of Shanghai Jahwa (by Region), 2017-2018
Gross Margin of Shanghai Jahwa (by Business), 2017-2018
Positioning (by Brand) and Main Sales Channels of Shanghai Jahwa
Sales Structure of Shanghai Jahwa (by Channel), 2017-2018
Gross Profit of Shanghai Jahwa (by Brand), 2017-2018
Main Cosmetics Brand of Shanghai Jahwa
Main Brand Price of Shanghai Jahwa
Market Share of SIX GOD (by Product), 2017-2018
Market Share of MAXAM Hand Care, 2010-2018
HERBORIST Brand Product
Revenue and Net Income of Shanghai Jahwa, 2013-2022E
Main Brands of Longrich
Development of Longrich, 2010-2018
Global Research Center of Longrich
Revenue of Longrich, 2010-2018
Revenue and Net Income of INOHERB, 2010-2018
Revenue of INOHERB (by Product), 2017-2018
Revenue of INOHERB (by Region), 2017-2018
Gross Margin of INOHERB (by Product), 2011-2018
Revenue Structure of INOHERB (by Channel), 2017&2018
Channel Model and Sales Terminal of INOHERB Product
Distribution of INOHERB Counters in Mainland China as of 2018
Production Capacity of INOHERB Product (by Factory), 2017-2018
Output and Sales Volume of INOHERB (by Product), 2017-2018
Production Base of JALA Corporation
Sales of JALA Corporation, 2011-2018
Distribution of CHANDO Counters in Mainland China as of 2018
Sales of Osmun, 2011-2018
Retail Sales Growth of Department Store Channel of PROYA (by Brand), 2018
Number of PROYA Counters in Mainland China (by City) as of 2018
Revenue of Tianjin Yumeijing Group, 2011-2018
Revenue and Net Income of Softto, 2011-2018
Operating Revenue Breakdown of Softto (by Product), 2011-2018
Gross Margin of Softto (by Product), 2011-2018
Revenue and Net Income of BaWang, 2011-2018
Revenue Structure of BaWang (by Product), 2017-2018
Revenue Structure of BaWang (by Region), 2017-2018
Brand Distribution of BaWang
Revenue Structure of BaWang (by Brand), 2015-2018
Channel Distribution of BaWang (by Brand), 2017-2018
Development Target of BaWang International (Group) Holding Limited
Cosmetics Brand and Product Development of Guangzhou Huanya Cosmetics Technology, 2012-2018
Brand of Guangzhou Huanya Cosmetics Technology
Revenue and Net Income of Guangdong Marubi Biotechnology, 2011-2018
Revenue Structure of Marubi (by Product), 2011-2018
Revenue Structure of Marubi (by Region), 2011-2018
Revenue Structure of Marubi (by Channel), 2011-2018
Dealers of Marubi (by Sales) as of end-2018
Terminal Sales Points of Marubi (by Region/Form) as of end-2018
Capacity and Capacity Utilization of Marubi, 2011-2018
Output, Sales Volume and Sales-Output Ratio of Marubi (by Product), 2011-2018
Revenue Structure of Marubi (by Brand), 2011-2018
Revenue Structure of Marubi? (by Product), 2011-2018
Revenue Structure of CAC? (by Product), 2011-2018
Fundraising Project Overview of Guangdong Marubi Biotechnology, 2018
Brand Distribution of KOSé Cosmetics (by Channel), 2018
Operating Revenue of KOSé Corporation, 2010-2020
Revenue of Cosmetics Companies in China, 2017-2018
Local Cosmetics Financing Events in China, 2011-2018
Retail Sales and Market Share of Top 8 Brands in China Cosmetics Industry, 2018
Counters of Main Cosmetics Brands in China (by City) as of 2018
Comparison of Development-in-China of Multinational Cosmetics Companies, 2015-2018
M&A of Local Cosmetics Brands by Foreign Companies and Developments, 2011-2018
Total Retail Sales and YoY Growth of Chinese Cosmetics Companies above Designated Size, 2015-2025E

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With the rise of outdoor sports, the outdoor gear industry has gradually developed in China. Total retail sales of China outdoor gear industry registered a CAGR of 42.9% during 2005-2013, and reached ...

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