China has become the world's car audio manufacturing center.
80 percent of the global car audio companies have established factories in China and 60 percent of the world's car audio products are made in China. By 2010, the production and sales volume in China's automobile market will reach 10 million and will become the second largest auto production and consumption country following the US, exceeding Germany and Japan, which will further consolidate China's position as the car audio manufacturing center.
OEM (Original Equipment Manufactures) dominate, and giants monopolize the market.
After sale market of car audio in China is relatively small and OEM occupies 90 percent of the market share with a high concentration degree. After several years' development, car audio OEM market has gradually concentrated in several car audio giants like Siemens VDO, Philips, Jiangsu Toppower, Hangsheng Electronics, which occupy over 75 percent of the OEM market.
Retail market leaves huge space for growth.
At present, the retail market scale of car audio in China is relatively small. Less than 10 percent of passenger car owners changed their car audio facilities. However, the after sale market accounts for 70 percent of the total market in overseas developed countries. And the world's large car audio makers are also mainly targeting after sale markets. It is not a long shot to predict that the proportion of after sale market in China will gradually increase, which will bring enormous business opportunities.
Brand pattern of “triple play” has been formed in China, competition sharpened
Car audio market in China has formed a “triple play” brand pattern - Japanese and Korean brands, European and American brands, and domestic brands. Because of the fight for market shares and high profits among the brands, competition has become increasingly fierce. Moreover, some companies such as Sanyo, SVA, Philips, Skyworth and Desay, who are mainly concentrated on consumer electronics, have turned to car audio industry. Evidences show that a growing number of home electronics makers are nibbling at the car audio market cake.
This report is a research report specialized in China's car audio market, dealing with facts including China's car audio market pattern, companies competition and cooperation relations in the industry chain, market scale, growth rate, profits, future trends in the industry chain, car audio consumption survey, advertisement investment and market strategies, car audio business mode and distribution channels, car audio imports & exports and products strategies and market trends of car audio, providing a comprehensive research reference for enterprises to penetrate China's car audio industry.
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