China Car TV Industry Report, 2007
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In recent years, along with the rapid development of the digital technology and network technology, the broadcast TV field is undergoing great changes. Digitalization not only brings opportunities of technical upgrade and business transformation to cable TV, direct broadcast satellite, and ground wireless TV, but also brings more transmission means and service modes to broadcast TV, among which in-vehicle TV is one of the most popular business forms.

The annual growth rate of China in-vehicle TV market from 2006 to 2009 will surpass 50%. In 2006, the sales volume of China in-vehicle TV market reached 188,000 units. The figure will approach 600,000 in 2008 due to opportunities brought by Beijing Olympic Games, up over 80% year-on-year. In 2009, the figure will be expected to surpass one million.

Most cities started the mobile TV project from bus and taxi. After setting up a proper operation mode, they will expand the project to other application fields. Currently, the application field of in-vehicle TV in China mainly focuses on bus and taxi. Private car will be the most potential market. In the future, along with the fostering of private car market, China in-vehicle TV market will expand correspondingly.

China is expected to finish the building of national ground (mobile) digital TV network before Beijing Olympic Games in 2008. In order to realize watching direct broadcast of Beijing Olympic Games at any time in any place, China will install mobile TV in more traffic vehicles in 2008. By then, the receiving of ground (mobile) digital signal will be realized in most regions. China in-vehicle TV market will achieve large growth in 2008.

Up to now, over 100 enterprises are engaged in the production of in-vehicle TV equipments in China. Providing abundant programs by operators is the driving force of the rapid development of China in-vehicle TV market. As private car and bus have different demands for programs, operators need provide corresponding programs with rich content, such as increasing traffic, stock, sports, and news programs that interest car owners, so as to further promote market demand.

Scale and Growth Forecast of China In-vehicle TV Market, 2006-2009


Source: CCW

1 Overview of in-vehicle TV
1.1 Definition and principle
1.2 Background, status quo and functions

2 In-vehicle TV standard
2.1 Signal source standard
2.2 Signal channel transmission standard

3 In-vehicle TV industry policies and influences
3.1 Constitution and choosing of state and industrial standards
3.2 Operation permit system
3.3 Content regulation
3.4 Frequency spectrum plan

4 In-vehicle TV industry chain and operation mode
4.1 Industry chain and relations between links
4.2 Operation mode analysis
4.2.1 Analysis of different commercial modes
4.2.2 Operation mode of different networks

5 Case analysis (in-vehicle and urban TV)
5.1Shanghai Oriental Pearl (Group) Co., Ltd
5.2 BAMC
5.3 Hunan Mobile TV and Changsha Mobile TV
5.4 Technology/Service Operators
5.3.1 Shenzhen Leaguer
5.3.2 Shanghai High Definition
5.3.3 Towona
5.3.4 CDMTV

6 Progress of in-vehicle TV by region in China
6.1 Beijing
6.2 Shanghai
6.3 Tianjin
6.4 Chongqing
6.5 Henan
6.6 Hunan
6.7 Hubei
6.8 Anhui
6.9 Liaoning
6.10 Heilongjiang
6.11 Jilin
6.12 Jiangxi
6.13 Yunnan
6.14 Guizhou
6.15 Shandong
6.16 Jiangsu
6.17 Zhejiang
6.18 Guangdong
6.19 Shanxi
6.20 Shaanxi
6.21 Hebei
6.22 Sichuan
6.23 Hainan
6.24 Guangxi
6.25 Fujian
6.26 Ningxia
6.27 Gansu
6.28 Inner Mongolia
6.29 Xinjiang
6.30 Qinghai

7 Content supply of in-vehicle TV in China
7.1 Content manufacture
7.2 Content supply
7.3 Content classification and analysis

8 Related equipments of in-vehicle TV in China
8.1 Transmitter producers
8.1.1 BBEF
8.1.2 Beijing Gigamega
8.1.3 Harris of America
8.1.4 R&S of Germany
8.1.5 ITELCO of Italy
8.1.6 UBS of Canada
8.2 Receiver producers
8.2.1 BBEF
8.2.2 Coship
8.2.3 Changhong
8.2.4 Konka
8.2.5 Skyworth
8.2.6 Haier
8.2.7 Prima
8.2.8 Shenzhen Jinpeng
8.3 Chip companies
8.3.1 TI
8.3.2 ST
8.3.3 Freescale semiconductor
8.3.4 ZOREN
8.3.5 TOMSON
8.3.6 NXP
8.3.7 Legend Silicon
8.3.8 Shanghai High Definition
8.3.9 Hangzhou Guoxin Science and Technology Co., Ltd
8.3.10 SMIC
8.3.11 Isis IP

9 Scale and forecast of China in-vehicle TV market
9.1 Influencing factors
9.1.1 Motor vehicle scale
9.1.2 Urban public building scale
9.1.3 Opportunities
9.1.4 Advertisement industry
9.2 Scale and forecast of in-vehicle TV in China
9.3 Scale and forecast of TV in China
9.4 Scale and forecast of ground digital TV in China
9.5 Scale and forecast of in-vehicle TV in China

Appendix
1 Names of in-vehicle TV standards in China
2 Operation application procedures of mobile digital TV in China
Transmit Unit principle of in-vehicle TV system
China ground digital TV transmission system
Playing of mobile TV in buses
User contrast of TV, Internet and Handset in the world
Digital TV penetration rate comparison by country, 2005
Position of AVS standard in audio and video standard history
Front end of DTMB ground transmission system
Inserted synchronous pilot frequency of national standard COFDM
Multi-frame structure of national standard TDS-OFDM
Basic frame of DAB system
STiMi mobile digital multimedia broadcast system of Academy of Broadcasting Science
Available operations of ground digital TV broadcast
3G & mobile broadcast frequency spectrum
Broadcast TV and mobile communication frequency spectrum classification in China
Industry chain of in-vehicle TV operations
Intent of content providers to become content integrator in the future
Investigation of in-vehicle TV users
In-vehicle TV coverage network of broadcast system
In-vehicle TV coverage network of satellite system
Front-end playing control system of taxi and bus electronic stop board
Data flow of electronic stop board
Data flow of electronic stop board in Shanghai
Electronic stop boards in Shanghai
High definition business coverage in Shanghai
Development structure of CDMTV
Broadcasting room of digital mobile TV in Dalian
Broadcasting control room of digital mobile TV in Anhui
DMB-T1000W Transmitter of BAMC
DAB exciter of BAMC
FY07 transmitter of US-based Harris
Distribution of products of US-based Harris in China
DVB-T system equipments of Canada-based UBS
Transmitters of Canada-based UBS
In-vehicle T58M receiver of Skyworth
In-vehicle HDT8918 receiver of Skyworth
Composition of annual revenue of TI
Digital TV receiver chip of US-based Zoren
Operation composition of France-based Tomson
Digital TV receiver chip of France-based Tomson
National standard solution of legend silicon
Appearance of ADTB-T digital TV receiver chip of Shanghai High Definition
ADTB-T digital TV receiver chip solution of Shanghai High Definition
ID200 overall structure of Isis IP
DAB receiver solution of Isis IP
Hardware frame of DMB receiver solution of Isis IP
PCB hardware PCB of DMB receiver solution of Isis IP
Volume forecast of in-vehicle TV in China
Annual revenue forecast of in-vehicle TV in China
Accumulated revenue forecast of in-vehicle TV in China
Volume forecast of urban TV in China
Annual revenue forecast of urban TV in China
Accumulated revenue forecast of urban TV in China
Volume forecast of in-vehicle TV in China
Annual revenue forecast of in-vehicle TV in China
Accumulated revenue forecast of in-vehicle TV in China

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