China Electric Bicycle Industry Report, 2007-2010
  • Aug/2007
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China is a big producer as well as consumer of bicycles. Since 1990s, electric bicycle, a derivative of bicycle, has developed rapidly in China. The annual output of electric bicycles is increasingly with the growth rate of over 100%. The output reached 58,000 vehicles in 1998, and the figure rose to 6.76 million units in 2004 and to 20 million in 2006.

Presently, there are over 1,900 electric bicycle producers with manufacture permits in China. They are mainly distributed in Shanghai (94 enterprises), Zhejiang Province (219 enterprises) and Jiangsu Province (381 enterprises). The three provinces accumulatively take 70% of all electric bicycle enterprises with licenses in China. Since there is a low barrier for access to electric bicycle manufacturing industry, the majority of producers have a respective output of less than 10,000 vehicles per year. About 30% electric bicycle enterprises are assembly manufacturers, and about 40% are OEM producers.

Currently, there are good social environments for the development of China electric bicycle industry. The market demand grows fast, and a lot of progresses have been made in manufacturing technology and energy equipping. In particular, the approval of "The Road Transportation Security Law of the People's Republic of China" in the fifth session of the standing committee of the 10th National People's Congress enabled electric bicycle to gain legal recognition.


1. Overview of the Development of Electric Bicycle Industry at Home and Abroad
1.1 Definition of Electric Bicycle Industry
1.1.1 Economic Features of the Industry
1.1.2 Main Product Varieties and Main Segmented Industries
1.1.3 Structure of Industry Chain
1.2 Development Maturity of Electric Bicycle Industry
1.2.1 Periodicity of Industrial Development
1.2.2 Comparison of Maturity of Electric Bicycle Markets at Home and Abroad
1.2.3 Analysis on Maturity of the Industry and Main Sub-industries

2. Analysis of Environments for the Development of China Electric Bicycle Industry
2.1 Economic Development Environment
2.2 Law and Regulation Environment
2.3 Technical Development Environment
2.3.1 Status Quo of Industrial Technologies 
2.3.2 Development Trend of Industrial Technologies
2.4 Social Development Environment

3. Overall Description of China Electric Bicycle Industry
3.1 Status Quo of Market Development
3.1.1 Existing Enterprises and Brands in the Market
3.1.2 Status Quo of the Market
3.1.3 Existing Problems in the Market
3.2 Current Development of Upstream and Downstream Markets
3.2.1 Status Quo of the Development of Upstream Raw Material Industry
3.2.2 Status Quo of the Demand in Downstream Consumption Fields
3.3 Status Quo of Supply & Demand in the Industry
3.3.1 The Supply
3.3.2 The Demand
3.4 Current Development of Segmented Products
3.4.1 Classification of Segmented Products
3.4.2 Current Development of Segmented Products
3.4.3 New Orientation of Product Development

4. Investigation Analysis of Electric Bicycle Consumption Market in China
4.1 Overall Consumption
4.1.1 Features of Market Consumption
4.1.2 Features of the Consumption in Main Regions
4.2 Consumption of Product Brands
4.2.1 Market Shares for Brands
4.2.2 Brand Preference of Different Consumer Groups
4.3 Potentials of Market Demand
4.3.1Market Potentials
4.3.2 Trend of Electric Bicycle Production and Sales in China, 2007
4.3.3 Development of Overseas Market
4.3.4 Changes in Customer's Demand will determine Brand Value

5. Current Competition in China Electric Bicycle Industry
5.1 Competition Structure of the Industry
5.1.1 Competition among Existing Enterprises
5.1.2 Potential Entrants
5.1.3 Threat of Substitution Goods
5.1.4 Bargaining Ability of Suppliers
5.1.5 The Bargaining Power of Customers
5.2 Concentration of the Industry
5.2.1Market Concentration
5.2.2 Brand Concentration
5.2.3 Enterprise Concentration
5.2.4 Regional Concentration

6. Leading Enterprises in China Electric Bicycle Industry
6.1Giant (China) Co., Ltd
6.1.1Company Profile
6.1.2 Main Product Brands
6.1.3 Major Marketing Strategies
6.2 Tianjin Battle Electric Bicycle Co., Ltd.
6.2.1Company Profile
6.2.2 Main Product Structure
6.2.3 The Company in the Market
6.3 Xinri Electric Bicycle Co., Ltd.
6.3.1Compan Profile
6.3.2 Main Product Structure
6.3.3 Marketing Strategies
6.4 Tianjin Fushida Electric Bicycle Co., Ltd.
6.4.1 Company Profile
6.4.2 Main Product Structure
6.4.3 Marketing Strategies
6.5 Shandong Incalcu Group Co., Ltd.
6.5.1 Company Profile
6.5.2 Main Product Structure
6.5.3 Marketing Strategies
6.4 Shandong Qingdao Aucma Group
6.4.1Company Profile
6.4.2Main Product Structure
6.4.3 Marketing Strategies
6.7 Suzhou Wuzhong Peace Electric Bicycle Co., Ltd.
6.7.1Company Profile
6.7.2 Main Product Structure
6.7.3 Marketing Strategies

7. Market Forecast of China Electric Bicycle Industry, 2007-2010
7.1Prospect of Development Environments of the Industry
7.1.1 Prospect of Macro-economy Situation
7.1.2 Policy Trend and its Affects
7.2 Forecast of Market Supply Capacity
7.2.1 Forecast of Industrial Supply Capacity
7.2.2 Forecast of Segmented Product Supply Capacity
7.3 Forecast of Market Consumption Capacity
7.3.1 Demand Scale Forecast of Main Products
7.3.2 Market Scale Forecast of Main Products
7.4 Market Development Trend and Strategies
7.4.1 Development Trend of Electric Bicycle in the Future
7.4.2 11th Five-Year Plan of China Electric Bicycle Industry
7.4.3 Development Direction of Electric Bicycle Technologies in China
7.4.4 Market Development of China Electric Bicycle Industry, 2007

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