China Mobile Phone LBS (Location Based Service) Industry Report, 2007
  • Dec/2007
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Location Based Service (or LBS) is also called as positioning service, which confirms the actual geographical location of mobile phone users by the coordination of mobile terminals and mobile network, and thus provides the users with location related information and services. LBS is a form of service integrating mobile communication and navigation. Such service has strong relativity to location.

Technically, LBS can be based on network positioning, terminal positioning, and mix positioning.

1. LBS that is based on network positioning technologies works out the location of a terminal in the network by using such information as time and angles for the arrival of terminal signals at a base station.
2. LBS that is based on terminal positioning technologies mainly makes use of GPS and provides relevant location information by GPS satellite signals received by the terminal.
3. LBS, being based on mix positioning technologies and combining the merits of the above-mentioned two technologies, can make use of the information of handset base station to assort with traditional GPS satellite and make the positioning speed faster. A-GPS and GpsOne are the typical representatives.

Positioning Theory of GpsOne


Technically, LBS technologies will be led by mix positioning technology in the future and develops towards the state-of-the-art LBS that is characterized by high precision, high usability and high speed.

In 2005, the number of individual LBS users (excluding car LBS users) in China hit 0.966 million. LBS users take less than one percent in total number of mobile phone users. Yet, there are great potential users of handset LBS, therefore the market of handset LBS is big sized.

Scale and Forecast of LBS Users in China, 2001-2007


According to the forecast, the number of individual LBS users will rise to three million in 2007 and the market size will be valued by RMB 750 million. This shows Chinese LBS market is still in the primary stage of development, but the market maintains a fast growing momentum and enjoys a bright prospect. By 2008, the number of GPS handsets with navigation functions will be up to 20 million. In this sense, handset LBS market will witness a broader space of development.

1.1 Definition
1.2 Main Types

2 Development of LBS Market in China
2.1 Development Course of LBS in China
2.2 Scale of LBS Users in China
2.3 LBS Market Scale in China
2.4 GPS Terminal Market Scale in China
2.5 GPS Mapping Market Scale in China
2.5.1 GIS Engine Market Scale in China
2.5.2 Map Data Market Scale in China

3 Analysis on the Structure of China LBS Industry
3.1 Composition of LBS Industry Chain
3.2 Cooperative Patterns among Links of LBS Industry Chain
3.3 LBS Business Patterns in China
3.3.1 Income and Expenditure Pattern of Positioning Platform Operators
3.3.2 Income and Expenditure Pattern of Application Platform Operators
3.3.3 Income and Expenditure Pattern of Service Providers

4 LBS Providers
4.1 Blister Entertainment Corporate
4.2 Beijing Guodu Information Technology Co., Ltd.
4.3 GCI Science & Technology Co., Ltd.
4.4 Guangdong Iscreate Communication Co., Ltd.
4.5 Chengdu Huahao Wangjing Technology Co., Ltd.
4.6 Hangzhou Red Rain Technology Co., Ltd.
4.7 Antong Mobile Satellite Positioning Communication Co., Ltd.
4.8 Aircom Technologies
4.9 iFun Information Service Ltd.
4.10 Sichuan Great Wall Software Technology Co., Ltd.
4.11 China Satcom Guomai Communications Co., Ltd.
4.12 Airversal Technology Co., Ltd.
4.13 Huitian Aoxing Technology (Beijing) Co., Ltd.
4.14 Xiamen Jing Tong Technology Industry Co., Ltd.
4.15 New World CyberBase
4.16 Beijing Zhixiang Century Communication Technology Co., Ltd.
4.17 Beijing Yitian Puhui Technology Co., Ltd.

5 Analysis of LBS Operation
5.1 Status Quo of LBS Operation in China
5.1.1 China Mobile
5.1.2 China Unicom
5.2 Analysis of Opportunities in Handset LBS Operation
5.3 Analysis of Risks in Handset LBS Operation
5.4 Strategies for Handset LBS Operation

6 Conclusions on Handset LBS
Scale and Forecast of LBS Users in China, 2001-2007
Sales of GPS Handsets in China, 2001-2007
Industry Chain of Mobile Positioning Services
Income and Expenditure Pattern of Positioning Platform Operators
Income and Expenditure Pattern of Application Platform Operators
Income and Expenditure Pattern of Service Providers
Location Application Platform of Blister
Structure of Mobile Phone Alarm Positioning Application System
Logistics Vehicle Positioning and Dispatching System
GIS Engine of Logistics Vehicle Positioning and Dispatching System
Mobile Targets Monitoring Center System
"eNavi" Car Navigation System-Peripheral Navigation
"eNavi" Car Navigation System-Navigation Reminder
"Mobile Map" Application Cases
Classification of LBS Applications of China Mobile
Structure of "Location Based Service" Business System
Brand Development Strategy of China Mobile
Classification of LBS Applications of China Unicom
Structure of StaronMap Business System
Development Course of LBS in China
Roles of Constituents of Mobile Positioning Service Industry Chain
Patterns of Cooperation between Constituents of LBS Industry Chain
Main Modes of Cooperation between Constituents of LBS Industry Chain
Main Products of Blister Company
Cooperative Partners of Beijing Guodu Information Technology Co., Ltd
Main Products of Beijing Guodu Information Technology Co., Ltd
Main Products of GCI Science & Technology Co., Ltd
Major Events of Guangdong Iscreate Communication Co., Ltd
Cooperative Partners of Guangdong Iscreate Communication Co., Ltd
Main Products of Guangdong Iscreate Communication Co., Ltd
Major Events of Chengdu Huahao Wangjing Technology Co., Ltd
Main Products of Chengdu Huahao Wangjing Technology Co., Ltd
LBS Related Business of Hangzhou Red Rain Technology Co., Ltd
Staff Management Business Functions
Other Business of Hangzhou Red Rain Technology Co., Ltd
Main Business of Antong Mobile Satellite Positioning Communication Co., Ltd
Positioning Business of Aircom Technologies
Main Business of iFun Information Service Ltd
Cooperative Partners of Sichuan Great Wall Software Technology Co., Ltd
LBS Related Business of Sichuan Great Wall Software Technology Co., Ltd
Major Events of China Satcom Guomai Communications Co., Ltd
Main Business of China Satcom Guomai Communications Co., Ltd
Main Business of Airversal Technology Co., Ltd
SpatiaLogic Functional Groupware of GIS System Platform
Functions of Mobile Targets Monitoring Center System
"Map Mobile" Functions
GPS Products of Huitian Aoxing Technology (Beijing) Co., Ltd
GPS Application Software of Huitian Aoxing Technology (Beijing) Co., Ltd
Main Cooperative Partners of New World CyberBase
Main Business of New World CyberBase
Main Channels of
Main Channels of
Main Cooperative Partners of Beijing Yitian Puhui Technology Co., Ltd
Mobile Location Services (Partial) Released in China
Location Based Service of China Mobile
Brand System of China Mobile
Marketing Strategy of China Mobile
Characteristics of Development Strategy of China Mobile
Location Based Service (Partial) of China Unicom
Functions of StaronMap Business
Functions of Mobile Voice Navigation
Brand System of China Unicom
Marketing Strategy of China Unicom
Characteristics of Development Strategy of China Unicom

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