Global DTV IC Industry Report, 2007-2008
  • May/2008
  • Hard Copy
  • USD $2,300 $1,610
  • Pages:158
  • Single User License
    (PDF Unprintable)       
  • USD $2,500 $1,750
  • Code: CA034
  • Enterprise-wide License
    (PDF Printable & Editable)       
  • USD $3,750 $2,625
  • Hard Copy + Single User License
  • USD $2,500 $1,750
      


Statistics and Forecast of Global DTV Shipment and DTV IC Market Scale, 2004-2012
 

 

Note:
The market scale here refers to all IC components of DTV, including EMS memory, interface, MCU and audio frequency. Some unprofessional research organizations also count drive IC of LCD TV and plasma TV into DTV IC, but in reality it should not be counted, due to the fact that while producers buy liquid crystal panel and plasma panel, driver IC is already included in the panels. The digital TV here refers to integrated DTV, which can receive digital TV programs without any extra device. Therefore, the statistics here are smaller than those of the majority of research organizations.

In the era of CRT, the largest difference between digital TV and analog TV is digital TV has digital TV demodulation , MPEG-2 demodulation and video DAC. But in the era of flat panel TV, composed mainly of LCD TV and plasma TV, the situation has changed. All these display components are digital signal ones, indicating that the liquid crystal panel and plasma panel can correspond the digital signal directly, while the picture tube can not correspond digital signal. In the era of flat panel TV, the difference between digital TV and analog TV is digital TV has digital TV decode chip, MPEG-2 decode chip, so video DAC is not needed. But considering many analog video equipment, digital TV has a video ADC.

Currently, digital TV mainly has about seven chips, like Signal demodulator chip, video-control chip, MPEG-2 decode chip, video processing chip, HDMI interface chip, audio frequency treatment chip and audio frequency amplification chip. High-end DTVs with more than 37 inches in size mainly adopt separation design, requiring at least seven chips, and sometimes one more MCU chip is needed to make up for the performance of video-control IC. Medium- and high-level DTVs with 32-37-inch sizes usually integrates video control chip and video processing chip into a single chip, while DTVs with 20-32 inches in size usually integrates video-control chip, MPEG-2 decode chip and video processing chip into one single chip, sometimes HDMI interface chip is included. The future development trend is except high-end DTVs with more than 37 inches in size, the other sizes of TV will all adopt highly integrated single chip design, which integrates signal demodulator chip, video-control chip, MPEG-2 decode chip, video processing chip, HDMI interface chip and audio frequency processing chip into a single chip, namely SoC. The single chip design has sharply decreased the cost of DTV semiconductor and design difficulty.

The SoC trend has brought about a serious competition to the DTV industry. Media Tek and MStar Semiconductor initially launched the price war. In 2006, the prices of a chipset, including demodulator chip, video processing and controller chip and MPEG-2 decode chip but excluding tuner chip, were around US$40-US$50. In early 2007, the price dropped to US$20, which could be lower given a large order, and it fell to below US$15 at the end of 2007. The cut-throat competition was a heavy toll to the European and U.S. companies suffering huge losses.

Genesis was the first one to be beaten. From fiscal year 2006 onwards, the company was on the downward trend with its revenue and gross profit margin declining rapidly. Its revenue in the first half of fiscal year 2007 was US$100 million and its operation loss amounted to US$21.6 million. Both the revenue and profit had a big fall compared to the same period of the previous year. But Genesis as the former first LCD TV control IC manufacturer in the world had a powerful strength in technology, which made ST take over the company at the price of US$336 million at the end of 2007.

Pixelworks was the second unfortunate fellow, whose revenue in TV field amounted to US$90 million in 2005 and shrank to only US$19.8 million in 2007. The European manufacturers also suffered losses in tandem with U.S. companies. Micronas, the world's largest DTV audio frequency IC manufacturer with its headoffice based in Switzerland, had a loss of CHF17 million in 2006, and its loss soared to CHF543 million in 2007, which has placed the company on the brink of bankruptcy. AMD/ATI was the next. The consumer electronics division of AMD/ATI had its first loss, while ATI with its target pinpointing at the ultra high-end produces suffered the least impact. Trident, relying on the powerful partners like Sony and Samsung, had a good performance, but it is also facing a tough time ahead. Its revenue in fiscal year 2008 is expected to grow 7% only, while the growth rate was 58% in fiscal year 2007. The rapid growth has been restricted by the manufacturers in Taiwan.

The global TV market has mainly the following manufacturers, like Sony, Panasonic, Sharp, Samsung, LG, Philip and TTE. In the era of CRT, Sony was the top TV brand with all its IC developed independently. In the era of panel TV, Sony lagged behind. It started to compete with low prices with all its IC for TV outsourced. Samsung and Sharp are the loyal clients of Trident, while LG depends on Genesis, Trident and Broadcom. Philip relies on NXP. Only Panasonic develops all its IC independently. The manufacturers in Mainland China are eager to adopt the products of Media Tek and MStar Semiconductor. Nearly all the flat panel TVs of Konka adopts MStar Semiconductor's IC, while TTE and Changhong prefer Media Tek. However, MStar Semiconductor enjoys 65% of the flat panel TV market share in Mainland China. Currently, Media Tek is entering the U.S. market through the TV OEMs in Taiwan, but the progress is not as smooth as MStar Semiconductor's exploitation in mainland market.

1. Overview of DTV
1.1 Definition 
1.1.1 Advantages and Characteristics 
1.1.2 Terrestrial Transmission Standard 
1.2 DTV IC 
1.2.1 Design of Digital LCD TV 

2. Global TV Market and TV Industry 
2.1 Development Trend 
2.2 Industry Overview 
2.2.1 LCD Panel Industry 
2.2.2 LCD TV Market and Its Development 
2.2.3 LCD TV Assembly Plants in Taiwan 

3. Status Quo and Future of DTV IC Market 

4. Examples of Advanced TV Design
4.1 Samsung LN-T4665F 
4.2 Samsung HPT5064 
4.3 Konka 
4.4 LG 26LC2D 
4.5 VIZIO L37HDTV  

5. Advanced TV IC Manufacturers
5.1 TRIDENT 
5.2 GENESIS (ST)
5.3 ZORAN 
5.4 MStar Semiconductor 
5.5 Media Tek 
5.6 Cheertek 
5.7 MICROTUNE 
5.8 Samsung 
5.9 MICRONAS
5.10 NXP 
5.11 SILICONIMAGE
5.12 BRODCOM
5.13 AMD/ATI
5.14 Chengdu West Star
5.15 Renesas 
5.16 Pixelworks
Regional Distribution of Global Mobile Phone TV Standard 
Regional Distribution of Global Digital TV Standard 
Principle of DMB-TH System Transmitter 
Sketch of Digital TV Module 
Market Shares of Key Global LCD Panel Manufacturers, Mar., 2008 
Monthly Shipment of LCD TV Panel, Apr. 2007-Mar. 2008 
Monthly Structure of LCD TV Panel by Size, Apr. 2007-Mar. 2008 
Monthly Market Share of Key LCD TV Panel Manufacturers, Apr. 2007-Mar. 2008 
Statistics and Forecast of Global DTV Shipment and DTV IC Market Scale, 2004-2012 
Forecast of Average Price of Digital TV IC, 2005-2011 
Forecast of Market Share of Key Global DTV IC Manufacturers, 2008 
Forecast of Market Share of Key Global DTV Video Processing and Control IC Manufacturers, 2008 
Internal Framework of HPT5064 
Internal Framework of 26LC2D 
Internal Framework of L37HDTV
Internal Framework of L37HDTV Main Board 
Structure of L37HDTV Video Circuit Board
Revenue of Trident by Region, 2007-2008 
Internal Framework of SVP-CX 
Typical Application of SVP-PX
Typical Application of HiDTV 
Statistics and Forecast of Revenue and Gross Profit Margin of Genesis, FY2003-2008
Revenue of Genesis by Region, 2007-H12008FY
Typical Application of FLI8638
Internal Framework of FLI8638 
Revenues of Zoran, 2000-2007 
Revenue of Zoran by Region, 2007

Global and China Semiconductor Equipment Industry Report, 2019-2025

The semiconductor industry with high technical threshold is advancing speedily. Every generation of products requires unique processes and equipment. With progresses in semiconductor manufacturing pro...

Global and China IGBT Industry Report, 2019-2025

IGBT finds wide application in fields ranging from home appliances and digital products to aviation & aerospace and high-speed rails, so does in the emerging sectors like smart grid and new energy...

Global and China Memory Industry Report, 2019-2025

In 2018, global memory market was worth USD153.4 billion, surging by 23.7% from a year earlier thanks to rising prices as a result of robust demand from mobile phones and cloud services and a higher s...

China IGBT (Rail Transit/Electric Vehicle/Wind Power/Photovoltaic/Home Appliance) Industry Report, 2016-2020

An IGBT is a complex device with the Darlington configuration. Using GTR as the dominant component and MOSFET as the drive component, IGBTcombines the merits of BJT and MOSFET, such as low drive power...

China Semiconductor Industry Report, 2014-2015

The report covers the followings:1. Global Semiconductor Market and Industry; 2. China Semiconductor Market and Industry;3. Eleven Chinese IC Design Companies4. Five Chinese Foundries5. Four Chinese P...

Global and China Memory Industry Report, 2014-2015

Global and China Memory Industry Report, 2014-2015 covers the followings:1. Memory technology trends2. Memory market 3. Memory industry4. 19 typical memory industry chain vendors ...

Global and China Semiconductor Equipment Industry Report, 2013-2014

After two years of recession, the semiconductor equipment market is projected to achieve growth in 2014. In 2011, the semiconductor equipment market size hit a record high of USD43.532 billion, but it...

China Digital TV Transmitter Industry Report, 2013

According to the planning of the State Administration of Radio, Film and Television (SARFT), China in 2015 will shut down analog TV and complete the integral transition of cable TV from analog to digi...

Global and China Memory Industry Report, 2013

Global and China Memory Industry Report, 2013 consists of the following contents: Brief introduction to global semiconductor industry Market analysis of DRAM and NAND Major memory vendors  Majo...

Global and China Passive Component Industry Report, 2012-2013

The report highlights the followings: 1. Brief Introduction to Passive Components;  2. Passive Component Industry & Market Segments-Capacitor, Inductor and Resistor;  3. Main Downst...

Global and China GaAs Industry Report, 2012-2013

Global and China GaAs Industry Report, 2012-2013 covers the followings: 1 Brief introduction to GaAs2 Industry overview of GaAs3 Downstream market of GaAs4 Analysis on mobile phone RF system 5 Study o...

Global and China Advanced Packaging Industry Report, 2012-2013

Global and China Advanced Packaging Industry Report, 2012-2013 covers the followings: 1.     Global Semiconductor Industry Overview;2.     IC Manufacturing Industry Overv...

Global and China Touch Screen (Panel) Industry Report, 2012-2013

Global and China Touch Screen (Panel) Industry Report, 2012-2013 covers the followings: Touch Screen Market Size Trends of Small, Medium and Large-sized Touch Screens Touch Screen Downstream Market...

Global and China Mobile PC Casing (Enclosure) Industry Report, 2012-2013

The report covers the followings:    1. Global and Chinese PC markets    2. Global and China Mobile PC industry    3. Notebook and tablet PC casing industr...

Global and China PC Cable Assembly Industry Report, 2012-2013

Global and China PC Cable Assembly Industry Report, 2012-2013 covers the followings: 1. Global and China PC Market; 2. Global and China Mobile PC Market;3. PC Cable Assembly Industry;4. 15 Major PC Ca...

Global and China Flexible Printed Circuit Board (FPCB) Industry Report, 2012

Global and China Flexible Printed Circuit Board (FPCB) Industry Report, 2012 includes the following contents: 1. Profile of FPCB2. Overview of FPCB Market and Industry3. Analysis of 22 Major FPCB Ma...

Global and China OLED Industry Report, 2012

Promoted by the display giants headed by Samsung and LG, OLED industry is still in the stage of steady development. In 2011, the OLED output value worldwide approximated USD3.3 billion, with year-on-y...

China Navigation Equipment Industry Report, 2012-2014

After forty years of development, the global satellite navigation system has developed into a “one plus three” pattern. And the “one” refers to GPS made in the USA, and the three refer to Chinese, Rus...

2005- www.researchinchina.com All Rights Reserved 京ICP备05069564号-1 京公网安备1101054484号