Company Study of Canny Elevator, 2009
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Canny Elevator Co., Ltd, the biggest elevator manufacturer with self-owned brands in China, is engaged in the R&D, production, sales, installation and maintenance & repairing of elevator, escalator and key parts. In 2009, its sales revenue hit RMB806.03 million, up 17.89% yr-on-yr; of which the total sales revenue of elevator reached RMB400.71 million and that of escalator RMB310.68 million, with a respective share of 49% and 18% in the total.

Main Business Revenue Structure of Canny Elevator, 2009
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Source: Canny Elevator; ResearchInChina

Escalator, among its four main businesses, has enjoyed competitive advantage in domestic elevator brands, and its hand-held orders valued RMB322 million in 2009, 1,279 sets in total; of which the order sum of medium and high-rise escalator was RMB201 million, 281 sets altogether. In addition, the elevator order reached RMB698 million, 4,019 sets in total, of which medium and high-speed elevators registered 2,833 sets valuing RMB551 million.

Canny Elevator successively went public on Mar. 12, 2010, raising a total capital of RMB234 million for investing three fields including elevator, components and escalator. It will produce various elevators 6,500 sets, 33,000 sets of key parts and 2,500 escalators, and the output capacity of medium and high-speed elevator, key parts, and high-rise public traffic series of escalator will respectively reach 4,000 sets, 22,000 sets, and 2,000 sets after the projects with the collected fund achieve the designed output in 2012.

1 China’s Elevator Industry
1.1 Market Overview 
1.2 Import & Export 
1.3 Industry Layout 
1.4 Competition 

2 Industry Status of Canny Elevator
2.1 Company Profile 
2.2 Competitive Advantages 
2.2.1 Brand Advantage 
2.2.2 Cost Advantage 
2.2.3 Marketing Network 

3 Operation in 2009 
3.1 Revenue 
3.2 Profitability 
3.3 Orders
3.4 Typical Projects 

4 R&D 
4.1 Status Quo
4.2 Direction

5 Development Strategies 
5.1 Market & Product 
5.2 Future Planning
Regional Layout of China’s Elevator Industry 
Market Shares of Domestic and Foreign-funded Elevator Companies 
Total Sales Revenue of Canny Elevator, 2007-2009 
Revenue Structure of Canny Elevator’s Main Products, 2009 
Gross Profit of Canny Elevator, 2007-2009 
Gross Profit Structure of Canny Elevator’s Main Products, 2009 
Orders of Canny Elevator, 2007-2009 
Typical Projects of Canny Elevator, 2009-2010 
R&D Directions of Key Elevator Companies
Raised Capital Usage Trend of Canny Elevator, 2009

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