China Rare Earth Permanent Magnet Industry Report, 2009-2010
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From 2000 to 2008, the average annual growth rate of global rare earth permanent magnet market maintained 25% or so. The downstream demand for rare earth permanent magnet declined sharply in 2009 because of the financial crisis. Along with the economic recovery in 2010, the consumption of Nd-Fe-B has upturned quickly, increasing by more than 30% in Q1 of this year. In the following years, there will be a vigorously increasing demand for rare earth permanent magnet in the fields such as wind power, new energy vehicles, and energy-saving home appliances with the improved requirements of energy saving & environment protection as well as the solutions of technical matters.

Rare earth permanent magnet materials consist of Sm-Co permanent magnet materials and Nd-Fe-B permanent magnet materials. Sm-Co permanent magnet, which is of relatively high cost, is mainly applied to special fields like war industry and not more than 1000 tons of it is used in these fields annually; Nd-Fe-B permanent magnet is of higher performance price ratio and its application amount is several tens of times of that of Sm-Co permanent magnet material.

China is the main Nd-Fe-B producing country in the world and its output in 2009 was 94 kilotons. The major Nd-Fe-B manufacturers in China include Zhong Ke San Huan, Ningbo Yunsheng, Taiyuan Twin-Tower, AT& M, etc. Since 2003, Chinese Nd-Fe-B manufacturers have gradually turned from medium and low-end low value-added application market to high-end application market, for instance, VCM, automobile, wind power, MRI instrument, and so on.

Output Capacity & Product Application Fields of China’s Major Nd-Fe-B Enterprises 



Capacity (ton)

Main Application Fields of Products


Zhong Ke San Huan


DVD, VCM, automobile, TV

Production expansion of permanent magnet materials for energy-saving compressor in 2009; 

Ningbo Yunsheng


DVD, CD-ROM, sound system

Development in fields such as wind power equipment, new-power auto motor, intelligent robot, etc. and make the new businesses become the important growth points of the company in the following 2-3 years; 

Taiyuan Twin-Tower



It established Shanxi Huizhong Magnetic Material R&D and Inspection Co., Ltd. in 2009.




In 2009, the company was developing

nanocrystal Nd-Fe-B. 

Baotou Steel Rare-Earth



Design capacity target: 15000 tons of self-build capacity and 15000 tons of joint-build capacity; the planned annual output of MRI instrument is 300 which is estimated to be obtained in 2010;



Motor, loudspeaker, toy,

electric appliance


It is engaged in R&D of multilevel magnet ring and can produce in small quantity. 

Ningbo Heli



It purchased the shares of rare earth mine in 2006; in 2008, it developed the magnetic materials for Hitachi MRI instrument and magnetic steel for top-grade electric bicycle.

Source: ResearchInChina

Starting from rare earth resources, rare earth permanent magnet supply, segmented markets of rare earth permanent magnet, and key manufacturers, this report has presented the deep analysis of China rare earth permanent magnet industry. 

1 Overview of Rare Earth Permanent Magnet Industry 
1.1 Definition 
1.2 Classification 
1.2.1 Development 
1.2.2 Major Permanent Magnet Materials 
1.3 Application Fields 
1.3.1 Sm-Co Permanent Magnet Materials 
1.3.2 Nd-Fe-B Permanent Magnet Materials
1.4 Brief Introduction to Rare Earth 

2 Supply of Rare Earth Permanent Magnet Industry
2.1 Supply of Rare Earth 
2.2 Supply of Rare Earth Permanent Magnet Materials 
2.3 China’s Nd-Fe-B Output Volume & Output Value are not in Direct Proportion
2.4 Patent Restricts China’s Rare Earth Permanent Magnet Supply 
2.5 Output Volume of China’s High Performance Nd-Fe-B Will Maintain Rapid Growth 

3 Demand of Rare Earth Permanent Magnet Material 
3.1 Demand 
3.2 Demands in Segmented Market 
3.2.1 Demand for Nd-Fe-B Permanent Magnet Material in Consumer Electronics Market
3.2.2 Demand for Nd-Fe-B Permanent Magnet Material in Electric Bicycle Market
3.2.3 Demand for Rare Earth Permanent Magnet Material in MRI Products Market
3.2.4 Demand for Rare Earth Permanent Magnet Material in Frequency Convertible Air-conditioner Market
3.2.5 Demand for Rare Earth Permanent Magnet Material in Wind Power Field Market
3.2.6 Demand for Nd-Fe-B Permanent Magnet Material in Automobile Market 
3.2.7 Demand for Rare Earth Permanent Magnet Material in Other Markets

4 Key Enterprises 
4.1 Hitachi Metals
4.1.1 Profile 
4.1.2 Operation 
4.1.3 Rare Earth Permanent Magnet Business 
4.2 TDK 
4.2.1 Profile 
4.2.2 Operation 
4.2.3 Development of Energy Saving & Environment Protection Products
4.2.4 Acquisition of Germany’s EPCOS AG Company 
4.3 Shin-Etsu Chemical
4.3.1 Profile 
4.3.2 Operation 
4.3.3 Rare Earth Permanent Magnet Business
4.4 Beijing Zhong Ke San Huan Hi-tech Co., Ltd. 
4.4.1 Profile 
4.4.2 Operation 
4.4.3 Production Expansion of Energy Saving Compressor Permanent Magnet 
4.5 Ningbo Yunsheng 
4.5.1 Profile 
4.5.2 Operation 
4.5.3 Rare Earth Permanent Magnet Business
4.5.4 Rare Earth Permanent Magnet Industry Extends to Downstream
4.6 Taiyuan Twin-Tower Aluminum Oxide Inc. 
4.6.1 Profile 
4.6.2 Operation 
4.6.3 Rare Earth Permanent Magnet Business
4.6.4 Investment & Establishment of R&D and Inspection Companies 
4.7 Advanced Technology & Materials Co., Ltd (AT&M)
4.7.1 Profile 
4.7.2 Operation 
4.7.3 Rare Earth Permanent Magnet Business
4.8 Inner Mongolia Baotou Steel Rare Earth (Group) Hi-tech Co., Ltd. 
4.8.1 Profile 
4.8.2 Operation 
4.8.3 Rare Earth Permanent Magnet Business
4.8.4 Comprehensive Advantages 
4.9 Sinosteel Anhui Tianyuan Technology Co., Ltd. 
4.9.1 Profile 
4.9.2 Operation 
4.9.3 Rare Earth Permanent Magnet Business
4.10 Ningbo Heli Magnet Technology Co., Ltd.  
4.11 Yantai Zhenghai Magnetic Material Co., Ltd. (Zhmag)
4.12 Tianjin Tianhe Magnetic Material Group 
4.13 Yantai Shougang Magnetic Materials Inc. (YSM)
4.14 Ningbo Permanent Magnetics Co., Ltd. 
4.15 Shanxi Jinshan Magnetic Materials Co., Ltd. 
4.16 Zhongci Magnet Co., Ltd.

5 Development Trend of Rare Earth Permanent Magnet Industry 
Development of Permanent Magnet Materials 
Classification of Permanent Magnet Materials
Classification of Rare Earth 
Global Proportion of Rare Earth Reserves by Region 
Operation Characteristics of China Rare Earth Market by Phase
Major Rare Earth Enterprises and Production Capacities in China
Major Nd-Fe-B Enterprises in China 
Output of Global Nd-Fe-B Magnet, 1996-2008
Global Proportion of Nd-Fe-B Output Volume, China VS Japan, 1996-2008
Global Proportion of Nd-Fe-B Output Value, China VS Japan, 1996-2008
Patent Expiry Date of Main Components of Nd-Fe-B 
Output Forecast of Global High Performance Nd-Fe-B Permanent Magnet Materials 
Volume of Sintered Nd-Fe-B Used in Japan by Application, 1996-2007
Volume of Nd-Fe-B Used in China by Application, 2003-2008
Consumption Structure of Sintered Nd-Fe-B in China, 2003-2008
Performance Comparison between Frequency Convertible Air-conditioner and Fixed Frequency Air-conditioner 
Types and Application of China’s Wind Power Generators 
Demand Forecast of Nd-Fe-B Permanent Magnet Material in China’s Wind Power Field
Location of Magnet in Auto Motor 
Global Proportion Forecast of Various Energy Vehicles 
Target Markets of Hitachi 
Financial Data of Hitachi Metals, 2005FY-2009FY
Revenue Structure of Hitachi Metals by Field, 2009FY
Products of TDK in 4 Fields 
Financial Data of TDK, 2008FY-2009FY
Operation of TDK Electronic Material 
Operation of TDK Electronic Devices
Operation of TDK Recording Devices 
Operation of TDK’s Other Business
TDK and EPCOS Have Complementary Advantages 
Operating Revenue and Profit of Shin-Etsu Chemical, 2005FY-2009FY
Sales Revenue of Various Businesses of Shin-Etsu Chemical, 2005FY-2009FY
Sales Structure of Nd-Fe-B Products of Zhong Ke San Huan 
Operating Revenue of Zhong Ke San Huan, 2005-2010
Revenue Structure of Zhong Ke San Huan by Region, 2005-2009
Revenue Structure of Zhong Ke San Huan by Product, 2009 
Operating Revenue of Ningbo Yunsheng, 2005-2010
Main Business Revenue Structure of Ningbo Yunsheng by Region, 2009
Main Business Revenue Structure of Ningbo Yunsheng by Product, 2009
Operating Revenue of Taiyuan Twin-Tower, 2005-2010
Operating Revenue Structure of Taiyuan Twin-Tower by Product, 2009
Operating Revenue of AT& M, 2005-2010
Main Business Revenue Structure of AT& M, 2009
Operating Revenue of Baotou Steel Rare Earth, 2005-2010
Net Profit of Baotou Steel Rare Earth, 2005-2010
Main Business Revenue Structure of Baotou Steel Rare Earth by Product, 2009
Operating Revenue of Sinosteel Anhui Tianyuan, 2005-2010
Main Business Revenue Structure of Sinosteel Anhui Tianyuan by Product, 2009

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