China Mobile Browser User Survey and Industry Report, 2010
  • Sep/2010
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Cooperated with, ResearchInChina conducted a questionnaire survey concerning mobile browser in August 2010. Collecting 600 samples, the survey mainly focused on people aged 20-50, with male and female covering 49% and 51% respectively. Furthermore, it covered 23 first-tier, second-tier and third-tier cities including Shanghai, Shenzhen, Beijing, Guangzhou and Chengdu, and involved people from many walks of life such as civil servants, teachers, military personnel, corporate executives & general staff, self-employed laborers, blue-collar workers and students.

The survey found that 49.2% of respondents were inclined to choose built-in browsers, and more than 60% of this part of respondents claimed that built-in browsers were already sufficient for their needs. Among the third-party mobile browsers, UCWEB, QQ and Opera accounted for 27.2%, 15.7% and 5.7% of the users respectively.

Distribution of Commonly Used Mobile Browsers
Source: ResearchInChina,

Meanwhile, among the means to obtain mobile browsers, search engine, software download website and official website held similar shares – each around 29% - of total respondents. It’s noteworthy that over 10% of respondents would choose to download a mobile browser recommended by a friend, indicating that the user’s praise is still an important factor for mobile browser manufacturers to seize market share.

Means of Mobile Browser Users to Obtain a Third-party Browser
Source: ResearchInChina,

Additionally, respondents were generally satisfied with current mobile browsers, while 9.2% of respondents were somewhat dissatisfied. Respondents were most dissatisfied with slow web display, followed by web compatibility, traffic consumption and program stability. Around 14% and 27% of respondents respectively were dissatisfied with browser appearance and operating feeling, which indicated that mobile browser manufacturers should further enhance UI and interaction design in order to improve the user experience.
1. Mobile Browser Industry Overview 
1.1 History & Status Quo  
1.2 Competition  
1.2.1 Competition Worldwide 
1.2.2 Competition in China   

2. Mobile Browser Business Model 
2.1 Business Model Worldwide
2.1.1 Dominated by Mobile Operators 
2.1.2 Dominated by Internet Companies 
2.1.3 Dominated by Cell Phones  
2.1.4 Dominated by Third-Party Browsers 
2.2 Business Model in China 
2.2.1 Dominated by Mobile Operators
2.2.2 Dominated by Internet Companies
2.2.3 Dominated by Cell Phones 
2.2.4 Dominated by Third-Party Browsers

3. China’s Mobile Browser Market 
3.1 User Preference 
3.2 User’s Attention and Satisfaction of Product Performance & Function 

4.  Browsers Built in Mobile Phone Operating Systems 
4.1 Mobile Safari
4.2 Google Chrome Lite
4.3 Internet Explorer Mobile

5. Third-party Mobile Browser Companies 
5.1 Opera Software ASA
5.1.1 Profile
5.1.2 Opera Mini
5.1.3 Opera Mobile
5.2 Mozilla Foundation 
5.2.1 Profile
5.2.2 Firefox for mobile
5.3 ACCESS Co., Ltd.
5.3.1 Profile
5.3.2 NetFront
5.4 UC Mobile Ltd 
5.4.1 Profile
5.4.2 UCWEB
5.4.3 UCMobile
5.5 QQ 
5.5.1 Profile
5.5.2 QQ Mobile Browser  
5.6.1 Profile
5.6.2 GO Browser 
5.7.1 Profile
5.7.2 Mach5 Mobile Browser 
5.8 DraTek
5.8.1 Profile
5.8.2 Star Mobile Browser 
Mobile Browser & Desktop Browser 
Directly-connected Mobile Browser 
Adaptive Server-based Web Browser 
Server Web Browser with Additional Gateway and Device Characteristics 
Mobile Browser Market Share, Nov, 2009-Sep, 2010 
Business Comparison of Worldwide Major Mobile Browser Companies 
Function Comparison of Worldwide Mainstream Mobile Browsers 
Layout Engine & Software License of Worldwide Mainstream Mobile Browsers 
Ratio of Active User of China’s Mainstream Mobile Browsers, 2010H1 
Active User Number of China’s Mobile Browser Market, 2009Q2-2010Q2 
Business Models Dominated by Mobile Operators in Worldwide Mobile Browser Market 
Business Models Dominated by Internet Companies in Worldwide Mobile Browser Market 
Relation and Share Distribution of Some Mobile Browser Companies and Mobile Phone Manufacturers 
Business Models Dominated by Mobile Phones in Worldwide Mobile Browser Market 
Value Chain of Mobile Browser Companies 
B2B & B2C Profitability Model of Mobile Browser Companies 
Internal Force of Business Models of Mobile Browser Companies 
OEM Cooperation Flow and Profitability Model of Mobile Browser Companies 
Business Models Dominated by Third-party Browser in Worldwide Mobile Browser Market 
Business Models Dominated by Mobile Operators in China’s Mobile Browser Market
Business Models Dominated by Internet Companies in China’s Mobile Browser Market 
Business Models Dominated by Mobile Phones in China’s Mobile Browser Market 
Business Models Dominated by Third-party Browser in China’s Mobile Browser Market 
Operation Model Comparison between Domestic and Foreign Mobile Browsers 
Distribution of Mobile Browsers Commonly Used in China 
Distribution of Mobile Browsers Commonly Used by China’s Male Users 
Distribution of Mobile Browsers Commonly Used by China’s Female Users 
Reasons for China’s Mobile Browser Users to Choose Built-in Browsers 
Means of China’s Mobile Browser Users to Obtain a Third-party Mobile Browser 
Chinese Mobile Browser Users’ Attention to Version Update of Mobile Browser 
Chinese Mobile Browser Users’ Willingness to Try New Mobile Browser 
Chinese Mobile Browser Male Users’ Willingness to Try New Mobile Browser 
Chinese Mobile Browser Female Users’ Willingness to Try New Mobile Browser 
China’s Mobile Browser User’s Understanding of Current Mobile Browser 
China’s Mobile Browser Male User’s Understanding of Current Mobile Browser 
China’s Mobile Browser Female User’s Understanding of Current Mobile Browser 
China’s Mobile Browser User’s Satisfaction with Current Mobile Browser 
Aspects of China’s Mobile Browser User’s Dissatisfaction with Current Mobile Browser 
China’s Mobile Browser User’s Frequency of Using Mobile Browser 
Types of Homepage Websites that China’s Mobile Browser Users Set up for Mobile Browsers 
Main Content that China’s Mobile Browser Users Access via Mobile Browsers 
Main Mobile Browser Functions that China’s Mobile Browser Users Adopt
Aspects that China’s Mobile Browser Users Most Concerned 
Performance Indices that China’s Mobile Browser Users Most Concerned 
Mobile Safari Interface
Safari Mobile Version Information 
Google Chrome Lite Interface
Internet Explorer Mobile 6 Interface
Operators Cooperated with Opera
Opera Mini Interface
Mobile Terminals Preinstalled with Opera Mini
Monthly Web Browsing Number of Opera Mini Users, Jul, 2008-Jun, 2010 
Monthly Traffic Consumption of Opera Mini Users, Jul, 2008-Jun, 2010 
Opera Mobile Interface 
Mobile Terminals Preinstalled with Opera Mobile 
Firefox for Maemo Interface
NetFront Interface
Financing of UC Mobile Ltd
UCWEB Interface
UCMobile Interface
QQ Mobile Browser Interface
GO Browser Interface
Mach5 Mobile Browser Interface
Partners of DraTek 
Star Mobile Browser Interface

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