China High-End TV Sets Industry Report,2004-2005
  • Sep/2005
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The report sums up the development of China's high-end TV set industry in 2004. Through accurate data and full elaboration, it describes the structure of China's high-end TV set industry and features of the demand-supply relationship from various angles. Meanwhile, it examines competition situation in the upstream and downstream of the industry chain for high-end TV sets, presenting assessment of the competitiveness of leading enterprises in different parts of the industry chain.

The report especially points out the following: In 2004, the price hike in raw materials had little impact on the development of high-tech TV set industry; the industry size further expanded. The demand of consumer has an increasing guiding effect on products design. Therefore, high-end TV terminal vendors are actively collaborating with upstream enterprises. As technological innovation accelerates, product development cycle has shortened. The consumer market grows steadily. Technology application in products has increased, while price drops substantially, increasing the demand. The revenues tier-3 and tier-4 markets are launched slowly. Price remains the key consideration for consumers.

After analyzing major factors affecting the development of the industry chain for high-end TV sets in China from 2005-2009, the report presents qualitative and quantitative forecast of the market. Finally, it provides development strategy and recommendations.

 

1.Overview of China's High-End TV Industry in 2004
1.1 Industry Size
1.2 Industry Structure
1.3 Industry Features 

2.Overview of the Industry Chain for High-End TV Sets in China in 2004
2.1 Composition of the Upstream Part of the Industry Chain
2.2 OEM/ODMs
2.3 Composition of the Downstream Part of the Industry Chain

3.Analysis of the Industry Chain for RPTV Sets in China in 2004
3.1 Supply Analysis
3.1.1. Supply of Key Components of CRT RPTV Sets
3.1.2. Supply of Key Components of LCD RPTV Sets
3.1.3. Supply of Key Components of DLP RPTV Sets
3.1.4. Supply of Key Components of LCOS RPTV Sets
3.2 Analysis of Leading Enterprises' Competitiveness
3.2.1. Product Lines
3.2.2. Product Positioning
3.2.3. Production Model

4.Analysis of the Industry Chain for LCD TV Sets in China in 2004
4.1 Supply Analysis
4.1.1. Supply of Glass Substrate 
4.1.2. Supply of Color Filter
4.1.3. Supply of Driver IC
4.1.4. Supply of Back Light Module
4.1.5. Supply of Polarizer
4.2 Analysis of Leading Enterprises Competitiveness
4.2.1. Product Lines
4.2.2. Product Positioning
4.2.3. Production Model

5.Analysis of the Industry Chain for PDP TV Sets in China in 2004
5.1 Supply Analysis
5.1.1. Supply of PDP Panel 
5.1.2. Supply of Key Raw Materials of PDP Panel
5.2 Analysis of Leading Enterprises' Competitiveness
5.2.1. Product Lines
5.2.2. Product Positioning
5.2.3. Production Model

6.Assessment of the Competitiveness of Leading High-End TV Sets Vendors
6.1 Comparison of Leading Vendors' Product Models
6.1.1. Product Lines
6.1.2. Market Positioning
6.2 Comparison of Leading Vendors' Technology Models
6.2.1. Technology R&D Model
6.2.2. Technology Investment Planning
6.3 Comparison of Leading Vendors' Manufacturing Models
6.3.1. Selection of Manufacturing Models
6.3.2. Production Investment Planning

7.Analysis of Development Trend of the Industry Chain for High-End TV Sets in China from 2005 to 2009 
7.1 Development Trend of RPTV Industry Chain
7.2 Development Trend of LCD TV Industry Chain
7.3 Development Trend of PDP TV Industry Chain

8.Forecast of China's High-End TV Set Industry from 2005 to 2009
8.1 Forecast of Key Components of High-End TV Sets
8.2 Forecast of China's High-End TV Sets Market

9.Recommendations 
9.1 Technology Strategy
9.2 Investment Strategy
9.3 Market Strategy

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