China Jewelry Industry Report, 2012-2013
  • Mar.2013
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In 2012, affected by the European sovereign debt crisis and the sluggish economic development, the demand in the global jewelry industry grew slowly, and China jewelry industry was also influenced. In 2012, the sales volume of China jewelry industry only grew by 19% year on year, much lower than 40.7% in 2011. Specifically, the consumption growth of gold, silver, platinum and diamond jewelry was slowing down, even saw negative growth.

Gold Jewelry. In China, the gold jewelry consumption accounts for about 50% of the total jewelry consumption. The consumption of gold jewelry in China amounted to 502.75 tons in 2012, up 10.09% year on year, lower than 27.88% in 2011. Chinese consumers are interested in pure gold and solid gold, and also like K gold jewelry in recent years.

Diamond Jewelry. Diamond jewelry is mainly used in the wedding market, in which diamond rings account for 70% of the total diamond jewelry consumption. Due to the lack of resources, China relies on the import of diamond raw materials. However, the import value and volume fell by 6.36% and 2.03% respectively in 2012. Currently, the consumers of diamond jewelry in China are mainly in Beijing, Shanghai, Guangzhou and other first-tier cities, and the consumption is expected to extend to second and third-tier cities gradually.

With the entering of overseas and Hong Kong brands, the competition in China jewelry industry has gradually intensified. In addition to brands and design styles, terminal sales networks have become the focus that jewelry retailers compete for. A growing number of jewelry companies are making use of expansion to control terminal marketing networks firmly, and then grasp the sales initiative in order to obtain higher profits.

Lao Feng Xiang is the largest jewelry retailer in Mainland China, established in 1848. Its channel network is at the leading level in the industry. It had owned 2,015 self-operated and wholesale outlets by the end of 2011, far more than other enterprises. In its sales channels, distributors and franchisees occupy the high proportions of 60% and 30% respectively. In the future, Lao Feng Xiang will accelerate the development pace of franchise stores. It plans to increase about 120 new franchise stores each year during 2013-2015. Meanwhile, Lao Feng Xiang is expanding overseas markets. Lao Feng Xiang opened its first overseas franchise store in Sydney in August 2012, and intends to explore the markets in Hong Kong, Macao, Europe and America in the future.

As a Hong Kong jewelry retailer, Chow Tai Fook was founded in 1929 and entered Mainland Chinese in 1998. Now, it has surpassed Lao Feng Xiang to acquire the highest market share in Mainland China. In terms of sales channels, Chow Tai Fook mainly has self-operated stores and franchise stores. In H1 FY2013 (from Apr 1 to Sep 30, 2012), Chow Tai Fook opened 101 retail outlets in Mainland China. As for the expansion in Mainland China, it focuses on second, third and fourth-tier cities. In H1 FY2013, 40.6% of the new retail outlets were located in second-tier cities, 53.5% in third and fourth-tier cities.

Comparison between Store Networks of Major Jewelry Retailers in China

The report includes the following aspects:

20120114.gif Overview, influencing factors and development trends of China jewelry industry;
20120114.gif Raw material procurement, production, processing, market size, consumption structure, import and export as well as competition patterns of China jewelry industry;
20120114.gif Raw material supply and demand, prices and consumption of gold, platinum, diamond, pearl and other types of jewelry in China;
20120114.gif Development of the jewelry industry in major regions of China;
20120114.gif Major jewelry sales channels in China;
20120114.gif Revenue, profit, gross margin, network expansion and development strategies of major jewelry retailers in Hong Kong and Mainland China.

1. Overview of Jewelry 
1.1 Definition and Classification
1.2 Industry Chain
1.3 Industrial Characteristics

2. Status Quo of China Jewelry Industry 
2.1 Status Quo
2.2 Development Potential
2.3 Influencing Factors
2.3.1 Favorable Factors
2.3.2 Adverse Factors
2.4 Development Trend
2.4.1 Materials
2.4.2 Consumption

3. Chinese Jewelry Market
3.1 Production and Processing
3.1.1 Raw Material Procurement
3.1.2 Production Base
3.2 Marketing
3.2.1 Market Scale
3.2.2 Consumption Structure
3.2.3 Import & Export
3.3 Competition Pattern
3.3.1 Ranking
3.3.2 Market Share
3.3.3 Operational Indicators

4. Jewelry Market Segments in China
4.1 Gold Jewelry
4.1.1 Output
4.1.2 Consumption
4.1.3 Market
4.1.4 Price
4.2 Platinum Jewelry
4.2.1 Global Supply and Demand
4.2.2 Demand in China
4.2.3 Market
4.3 Diamond Jewelry
4.3.1 Import & Export
4.3.2 Supply & Demand
4.3.3 Diamond Jewelry Market
4.4 Pearl Jewelry
4.4.1 Supply & Demand
4.4.2 Market
4.5 Jade Jewelry
4.6 Silver Jewelry
4.6.1 Supply & Demand
4.6.2 Market

5. Regional Jewelry Markets in China
5.1 Regional Pattern
5.2 Main Regions
5.2.1 Guangdong
5.2.2 Shanghai
5.2.3 Beijing
5.2.4 Shandong
5.2.5 Yunnan

6. Jewelry Sales Modes and Channels in China
6.1 Sales Modes
6.1.1 Overview
6.1.2 Sales Modes of Key Companies
6.2 Sales Channels
6.2.1 Overview
6.2.2 Stores
6.2.3 Internet

7. Key Jewelry Enterprises in Hong Kong
7.1 Chow Tai Fook Jewellery Group Limited
7.1.1 Profile
7.1.2 Operation
7.1.3 Sales Network
7.2 Chow Sang Sang Holding International Ltd.
7.2.1 Profile
7.2.2 Operation
7.2.3 Sales Network
7.3 Luk Fook Holdings (International) Limited
7.3.1 Profile
7.3.2 Operation
7.3.3 Sales Network
7.4 Tse Sui Luen Jewellery (International) Limited
7.4.1 Profile
7.4.2 Operation
7.5 Emperor Watch & Jewellery Ltd.
7.5.1 Profile
7.5.2 Operation
7.5.3 Sales Network

8. Key Jewelry Enterprises in Mainland China
8.1 Lao Feng Xiang Co., Ltd.
8.1.1 Profile
8.1.2 Operation
8.1.3 Sales Network
8.1.4 Development Strategy
8.2 Shanghai Yuyuan Tourist Mart Co., Ltd.
8.2.1 Profile
8.2.2 Operation
8.2.3 Sales Mode
8.3 Zhejiang Ming Jewelry Co., Ltd.
8.3.1 Profile
8.3.2 Operation
8.3.3 Sales Network
8.4 Eastern Gold Jade Co., Ltd.
8.4.1 Profile
8.4.2 Operation
8.4.3 Sales Mode
8.4.4 Competitive Advantage
8.5 Goldleaf Jewelry Co., Ltd.
8.5.1 Profile
8.5.2 Operation
8.5.3 Sales Network
8.6 Guangdong CHJ Industry Co., Ltd.
8.6.1 Profile
8.6.2 Operation
8.6.3 Sales Network
8.6.4 Development Strategy
Jewelry Industry Chain
Growth Rate of Retail Sales in Wholesale and Retail Industries above Limits in China, 2007-2012
Market Demand Structure of Jewelry in China
China's Per Capita GDP, 2000-2012 
Per Capita Disposable Income of China's Urban and Rural Residents, 2006-2015
Wedding Consumption Structure in China
Number of Marriage Registers in China, 2006-2012
Precious Metal Trading Volume and Turnover in China, 2012 
China's GDP Growth Rate, 2006-2015 
Average Wage of Workers in China, 2002-2011 
Main Jewelry Processing & Trading Bases in China
Special Gems and Jewelry Industry Bases in China
Jewelry Sales in Mainland China, 2007-2012 
Jewelry Sales in Hong Kong, 2007-2012 
Jewelry Sales Growth Rate in Mainland China, 2011-2012 
Jewelry Sales Growth Rate in Hong Kong, 2011-2012
Jewelry Consumption Structure in Major Countries, 2012
China's Jewelry Export Value, 2007-2012
Jewelry Brand Positioning in Chinese Market 
Major Jewelry Brands in China
Ranking in Jewelry Industry by Brand Value, 2012
Market Share of Jewelry Retailers in China, 2011
Market Share of Jewelry Retailers in Mainland China, 2011
Comparison of Major Jewelry Retailers in China by Revenue Growth Rate, 2011
Comparison of Major Jewelry Retailers in China by Gross Margin, 2011
Comparison of Major Jewelry Retailers in China by Same-store Growth, 2009-2013
Comparison of Major Jewelry Retailers in China by Network Expansion Growth Rate, 2009-2013
Comparison of Major Jewelry Retailers in China by Self-operated Store Revenue, 2009-2011
China’s Gold Output, 2007-2012
Gold Consumption in China, 2007-2012
Gold Consumption Structure in China, 2012 
Gold Jewelry Consumption in China, 2007-2012
Gold Spot Closing Price in China (Au9995), 2011-2013
Gross Margin of Gold Jewelry of Jewelry Retailers in China, 2011-2012
Global Platinum Demand and Consumption, 2002-2011
Global Platinum Supply (by Region), 2011
Global Platinum Demand (by Region), 2011
Global Platinum Demand (by Application), 2011 
Platinum Demand in China, 2002-2011
Platinum Demand in China (by Application), 2011
Platinum Jewelry Demand in China and the World, 2002-2011
Average Spot Price of Platinum (Pt9995) in China, 2011-2013
Diamond Import Volume and Value in China, 2005-2012 
International Market Price of Diamond, 2007-2013
China’s Pearl Output, 2005-2012
Transaction Volume of the Latest Sessions of the Union of Myanmar, Jewelry Fair 
Global Silver Demand, 2001-2011
Global Silver Demand Structure, 2011
Silver Spot Closing Price in China, 2011-2013
Demand of Global Jewelry for Silver, 2001-2011
Major Silver Jewelry Brands in China
Jade Jewelry Sales in Yunnan, 2008-2012
Proportion of Self-operated Stores of Major Jewelers in China, 2012
Comparison of Major Jewelry Retailers in China by Store Network 
Share of Jewelry Sales Channels in China, 2012
Revenue and Net Income of Chow Tai Fook, FY2009-FY2013
Revenue of Chow Tai Fook by Region, H1 FY2013
Revenue of Chow Tai Fook by Product, H1 FY2013
Gross Margin of Chow Tai Fook, FY2009-FY2013 
Revenue of Chow Tai Fook by Sales Mode, H1 FY2013 
Outlet Distribution of Chow Tai Fook, FY2012-FY2013 
Retail Network of Chow Tai Fook, FY2012-FY2013 
Revenue and Net Income of Chow Sang Sang, 2008-2012 
Gross Margin of Chow Sang Sang, 2008-2012
Revenue of Chow Sang Sang by Business, 2008-2012 
Revenue of Chow Sang Sang by Region, 2008-2011 
Per Customer Transaction of Chow Sang Sang, 2010-2012
Number of Jewelry Retail Outlets of Chow Sang Sang (by Region), 2007-2012
Revenue and Net Income of Luk Fook, FY2008-FY2013 
Gross Margin of Luk Fook, FY2008-FY2013
Revenue of Luk Fook by Business, H1 FY2013 
Revenue of Luk Fook by Region, FY2009-FY2013 
Per Customer Transaction of Luk Fook, FY2011-FY2013 
Number of Stores of Luk Fook by Region, FY2010-FY2013
Revenue and Net Income of Tse Sui Luen Jewellery, FY2008-FY2013 
Gross Margin of Tse Sui Luen Jewellery, FY2008-FY2013
Revenue and Net Income of Emperor Watch & Jewellery, 2008-2012 
Gross Margin of Emperor Watch & Jewellery, 2008-2012
Revenue of Emperor Watch & Jewellery by Region, 2008-2012 
Revenue of Emperor Watch & Jewellery by Product, 2008-2011 
Number of Stores of Emperor Watch & Jewellery, 2009-2012
Revenue and Gross Margin of Lao Feng Xiang, 2007-2012
Top 5 Clients of Lao Feng Xiang, 2011-2012
Revenue and Gross Margin of Main Products of Lao Feng Xiang, 2011-2012
Sales Proportion of Pure Gold and Gold of Major Jewelers, 2010-2011
Sales Volume of Four New Product Series of Lao Feng Xiang, 2007-2011
Revenue of Lao Feng Xiang in Overseas Markets, 2009-2012
Brand Value of Lao Feng Xiang, 2006-2012
Proportion of Marketing Costs of Lao Feng Xiang in Revenue, 2008-2012
Revenue and Gross Margin of Shanghai Yuyuan Tourist Mart, 2007-2012
Revenue and Gross Margin of Shanghai Yuyuan Tourist Mart by Business, 2011-2012 
Revenue and Net Income of Zhejiang Ming Jewelry, 2008-2012 
Gross Margin of Zhejiang Ming Jewelry, 2008-2012 
Revenue and Gross Margin of Main Products of Zhejiang Ming Jewelry, 2011-2012 
Platinum Jewelry Sales Volume of Zhejiang Ming Jewelry, 2008-2011 
Proportion of Platinum Jewelry Trading Volume of Zhejiang Ming Jewelry in the Total Platinum Trading Volume at Gold Exchange, 2008-2011 
Top 5 Clients of Zhejiang Ming Jewelry, 2011-2012
Sales Structure of Zhejiang Ming Jewelry by Region 
Revenue of Zhejiang Ming Jewelry by Region, 2009-2012 
Number of Stores of Zhejiang Ming Jewelry, 2008-2011
Revenue and Gross Margin of Zhejiang Ming Jewelry by Sales Channel, 2011-2012
Revenue and Gross Margin of Eastern Gold Jade, 2009-2012
Revenue and Gross Margin of Eastern Gold Jade by Product, 2011-2012 
Revenue of Eastern Gold Jade by Region, 2011-2012
Development Course of Goldleaf Jewelry 
Revenue and Net Income of Goldleaf Jewelry, 2009-2012
Revenue and Gross Margin of Goldleaf Jewelry by Product, 2011-2012 
Revenue of Goldleaf Jewelry by Region, H1 2012 
Top 5 Clients of Goldleaf Jewelry, 2011-2012
Number of Stores of Goldleaf Jewelry by Type, 2011-2012
Revenue and Net Income of Guangdong CHJ Industry, 2008-2012 
Gross Margin of Guangdong CHJ Industry, 2008-2012 
Revenue and Gross Margin of Guangdong CHJ Industry by Product, 2011-2012 
Revenue of Guangdong CHJ Industry by Region, 2011-2012 
Revenue and Gross Margin of Guangdong CHJ Industry by Sales Channel, 2011-2012
Number of Stores of Guangdong CHJ Industry, 2008-2015

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