Global and China Piano Industry Report, 2012-2013
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Since 2008, the financial crisis, the fall in the birth rate and other unfavorable factors has impacted on major traditional piano consumer markets such as Europe, America and Japan, while China, India, Brazil, Russia and other emerging countries have showed increasing demand for pianos. The global piano production and consumption are transferring from Europe, America and Japan to emerging markets, especially China has become the world's largest piano producer and consumer.

In 2012, China’s piano output reached 379,746 units, accounting for 76.9% of the global piano output; in 2010-2012, the piano import volume surpassed the export volume in China, helping China be a leading piano importer in the world.

Piano Import and Export Volume in China, 2008-2013

Based on the supply & demand and the competitive structure in the global and China piano industry, the report makes a profound analysis on market development, brand management and capacity expansion of major domestic and foreign piano manufacturers.

Yamaha Group is one of the most important piano manufacturers in the world, and it focuses on the Japanese market. In recent years, it has performed poorly. In FY2013, Yamaha’s musical instrument products generated JPY22.9 billion in the Chinese market, growing by 19.9% year on year and accounting for 8.4% of its total revenue. In accordance with the company's development plan, Yamaha’s musical instrument revenue in China will hit JPY36.3 billion in FY2014.

Founded in 1956, Pearl River Piano went public on the Shenzhen Stock Exchange on May 30, 2012. Currently, it acts as the world's largest piano manufacturer. The company has three major production bases for horizontal pianos, upright pianos and wood processing, with the annual output of more than 100,000 pianos. The company owns four piano brands, namely Pearl River, Litemile, Caesar fort, and Beijing-Zhuhai. It is the first Chinese piano manufacturer whose annual output and sales volume exceed 100,000, and its domestic market share remains at 20% or more. In 2014, when the investment project of the company is finished, its piano output and sales volume will climb to 160,000 units/year.

Hangzhou Goodway Piano is engaged in the manufacturing of medium and high-end pianos, with the designed annual output of 80,000. In 2011, the company exported 48% of the pianos made by it, becoming China's second largest export piano enterprise following Pearl River Piano.
1. Overview of Piano Industry
1.1 Definition & Classification
1.2 Main Structure
1.3 Barriers

2. Development of Global Piano Industry
2.1 Status Quo
2.2 Competition Pattern

3. Development Environments for China Piano Industry
3.1 Policy 
3.2 Status Quo
3.2.1 Scale
3.2.2 Profitability

4. Development of China Piano Industry
4.1 Overview
4.2 Supply and Demand
4.2.1 Supply
4.2.2 Demand
4.3 Competition Pattern
4.3.1 Production Pattern
4.3.2 Brand Competition
4.4 Import & Export
4.4.1 Export
4.4.2 Import
4.5 Market Price

5. Key Companies
5.1 Yamaha Corporation
5.1.1 Profile
5.1.2 Operation
5.1.3 Revenue Structure
5.1.4 Development in China
5.2 Steinway Musical Instruments
5.2.1 Profile
5.2.2 Operation
5.2.3 Revenue Structure
5.2.4 Piano Business
5.2.5 Development in China
5.3 Kawai Musical Instruments
5.3.1 Profile
5.3.2 Operation
5.3.3 Revenue Structure
5.3.4 Development in China
5.4 Pearl River Piano
5.4.1 Profile
5.4.2 Operation
5.4.3 Revenue Structure
5.4.4 Gross Margin
5.4.5 Business Performance Prediction
5.5 Hailun Piano
5.5.1 Profile
5.5.2 Operation
5.5.3 Revenue Structure
5.5.4 Gross Margin
5.5.5 Business Performance Prediction
5.6 Xinghai Piano
5.6.1 Profile
5.6.2 Operation
5.7 Yichang Jinbao
5.7.1 Profile
5.7.2 Operation
5.7.3 Development Prospect
5.8 Tianjin Young Chang Music
5.8.1 Profile
5.8.2 Operation
5.9 Goodway Piano
5.9.1 Profile
5.9.2 Operation
5.10 Shanghai Eurasian Piano Company
5.10.1 Profile
5.10.2 Operation
5.10.3 Development
5.11 Macao Piano
5.11.1 Profile
5.11.2 Operation
Modern Upright Piano and Grand Piano
Global Piano Output, 2008-2012 
Ranking of Piano Brands in the World, 2012 
Policies about China Musical Instrument Industry, 2007-2012 
Number of Musical Instrument Manufacturers in China, 2005-2013
Industrial Sales Output Value of China Musical Instrument Manufacturing Industry, 2005-2013
Export Delivery Value of China Musical Instrument Manufacturing Industry, 2005-2013
Revenue of China Musical Instrument Manufacturing Industry, 2008-2012
Total Profit of China Musical Instrument Manufacturing Industry, 2008-2012
Gross Margin of China Musical Instrument Manufacturing Industry, 2008-2013
Number of Pianos per 100 Urban Households in China, 2000-2020E
China’s Piano Output, 2005-2013
China’s Piano Production Structure (by Product Type), 2005-2012
China’s Piano Apparent Consumption, 2008-2012
China’s Piano Apparent Consumption Structure (by Product Type) , 2008-2012
Output and Export Volume of Major Piano Manufacturers in China, 2011
Brands of Major Piano Companies in China, 2012  
Competition Structure of China Piano Market, 2012 
China’s Piano Export Volume, 2008-2013
China’s Export Volume (by Product Type), 2008-2013
China’s Piano Import Volume, 2008-2013
China’s Import Volume (by Product Type), 2008-2013
China’s Piano Import Structure (by Import Source), 2012
Quoted Price of Major Piano Brands in China (Median), 2004-2012
Net Sales and Major Profit Indices of Yamaha Group , FY2009-FY2013
Revenue of Yamaha Group (by Product) , FY2009-FY2013
Revenue of Yamaha Group (by Region) , FY2009-FY2013
Musical Instrument Revenue of Yamaha Group in China, FY2012-FY2013
Net Sales and Operating Profit of Steinway, 2008-2012
Revenue and Gross Profit Structure of Steinway, 2011-2012
Piano Revenue and Proportion of Steinway, 2010-2012
Piano Revenue Structure of Steinway (by Region), 2010-2012
Piano Revenue of Steinway in China, 2011-2012
Net Sales and Operating Profit of KAWAI, FY2008-FY2012
Net Sales of KAWAI (by Product) , FY2008-FY2012
Net Sales of KAWAI (by Region) , FY2008-FY2012
Sales of KAWAI in China, FY2008-FY2012
Brand Positioning of Pearl River Piano 
Sales Volume of Pearl River Piano, 2009-2012
Revenue and Net Income of Pearl River Piano, 2009-2013  
Revenue of Pearl River Piano (by Product), 2009-2012
Revenue of Pearl River Piano (by Region), 2009-2012
Gross Margin of Pearl River Piano (by Product), 2009-2013
Revenue and Net Income of Pearl River Piano, 2012-2015E
Piano Output and Sales Volume of Hailun Piano, 2009-2012
Revenue and Net Income of Hailun Piano, 2009-2013
Revenue of Hailun Piano (by Product) , 2009-2012
Revenue of Hailun Piano (by Region) , 2009-2012
Gross Margin of Hailun Piano(by Product) , 2009-2013
Revenue and Net Income of Hailun Piano, 2012-2015E
Piano Output of Xinghai Piano, 2008-2012
Operating Revenue of Xinghai Piano, 2007-2010
Piano Sales Volume of Yichang Jinbao, 2008-2012
Revenue of Yichang Jinbao, 2008-2015E
Revenue and Total Profit of Goodway Piano, 2007-2009
Revenue and Total Profit of Shanghai Eurasian Piano Company, 2007-2009

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