China Leather Shoes Industry Report, 2013-2015
  • Jan./2014
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Due to slowdown in economic growth both in China and beyond in 2012-2013, leather shoes manufacturers and leather shoes retailers shouldered grave operation pressure in the wake of the slowdown in the industry.

Output & Consumption
The economic slowdown frustrates Chinese consumers who have weakening willingness to buying non-necessities such as leather shoes. As such, adverse factors, including price hike of raw materials, growing exchange rate and soaring labor cost, bring with tough business environment for entrepreneurs who, in turn, hold pessimistic attitude towards future development. In 2012-2013, both the output and consumption of China leather shoes industry witnessed a decline, with the output growth rates down to 5.29% and 7.45%, respectively, while the consumption growth rates down to 9.22% and 8.42%, a level well below the 2010 boom albeit its outperforming the 2011 level. Thus far, the confidence of both consumers and entrepreneurs has yet substantively changed for better. Given this, it is expected that the growth rates for both the output and consumption in China leather shoes industry will sustain slight decline tendency between 2014 and 2015.? ?

Anti-dumping investigations launched by many countries on made-in-China leather shoes are very frequent for a long time, which forces Chinese industrial players to bear higher import tariff and anti-dumping duty. In Nov.2012, Zhejiang Aokang Shoes won a lawsuit in an anti-dumping case, which cheered up Chinese leather shoes makers’ export confidence to some extent. According to the estimate, the export volume of made-in-China leather shoes will realize slight growth in upcoming two years.

Industrial Cluster
The production of leather shoes in China still concentrates in Fujian, Zhejiang and Guangdong provinces, the combined output of which accounted for 69.62% of China’s total in 2013. As a result of the growing wages and decreasing labor resources, leather shoes enterprises in the three provinces are encountered with higher operation pressure. In the meanwhile, some leather shoes producers are transferring their production bases to West and Central China where feature abundant labor resources and lower pay. It is projected that the leather shoes output of these three provinces will occupy a decreased proportion of the total in China, and that the output in Hunan, Chongqing and Sichuan will see a rise. ?

Marketing Channel
Along with the ceaseless improvement and development of e-commerce, China online shopping industry has long been maintaining booming development. In 2013, the market size of China online shopping industry soared by 40% year-on-year to roughly RMB1.82424 trillion. Many leading leather shoes enterprises including Belle, Aokang, Red Dragonfly, Yearcon and Mulinsen have jumped on e-commerce business by opening up flagship stores or franchised stores through the platform of Tmall, JD and other well-known B2C websites.? ?

Leading industrial players continue to give priority to expansion or renovation of franchised stores. For instance, Belle International is keen on expanding retail outlets, with the number of self-run shoes retail outlets increasing by 442 on Chinese Mainland in the first half of 2013. Another example is Zhejiang Aokang Shoes, which, on the contrary, puts sub-brands together in a store with larger coverage and more staff for sale or sort management.


The report highlights:

20120114.gif Industrial Pattern, Brand Pattern, Regional Pattern of Global and China Shoemaking Industry;
20120114.gif Number, Gross Margin, Output, Consumption, Export Volume and Outlook of Chinese Leather Shoes Enterprises;
20120114.gif Market Characteristics, Main Brands, Prices, Market Occupancy of Men’s Leather Shoes and Women’s Leather Shoes Market;
20120114.gif Status Quo and Prediction of Main Leather Shoes Production Regions in China;
20120114.gif Main Marketing Channels of Made-in-China Leather Shoes, and Supply of Leather;
20120114.gif Brands, Revenue, Gross Margin, Distribution of Sales Outlet, and Development Strategy of Main Leather Shoes Manufacturers in China

1. Leather Shoes Industry
1.1 Overview of Leather Shoes
1.1.1 Definition
1.1.2 Dermal Mark
1.1.3 Gross Margin
1.2 Global Pattern
1.2.1 Industry Pattern
1.2.2 Brand Pattern
1.3 China Pattern
1.3.1 Industry Pattern
1.3.2 Brand Pattern

2. China Leather Shoes Market
2.1 Output
2.2 Consumption
2.2.1 Total Consumption
2.2.2 Per Capita Consumption
2.3 Exports
2.4 Market Segment
2.4.1 Women’s Shoes Market
2.4.2 Men’s Shoes Market

3. Regional Market
3.1 Regional Pattern
3.2 Development in Fujian
3.3 Development in Zhejiang
3.4 Development in Guangdong

4. Marketing Channel
4.1 Product Price
4.2 Brand Strategy
4.3 Marketing Channel
4.4 Network Marketing
4.4.1 Network Marketing Scale
4.4.2 Network Marketing Brand Ranking

5. Leather Market
5.1 Classification of Leather
5.2 Industry Status
5.3 Output and Import
5.4 Competitive Landscape
5.5 Development Tendency

6. Key Enterprises
6.1 Belle International Holdings Limited
6.1.1 Profile
6.1.2 Business Performance
6.1.3 Revenue Structure
6.1.4 Gross Margin
6.1.5 Distribution Network
6.1.6 New Business Development Layout
6.2 DAPHNE International Holdings Limited
6.2.1 Profile
6.2.2 Business Performance
6.2.3 Revenue Structure
6.2.4 Gross Margin
6.2.5 Distribution Network
6.3 ZheJiang AoKang Shoes Co., Ltd.
6.3.1 Profile
6.3.2 Business Performance
6.3.3 Revenue Structure
6.3.4 Gross Margin
6.3.5 Business Model
6.3.6 Production Model
6.3.7 Sales Model
6.3.8 Brand Operation Mode
6.3.9 Development Strategy
6.4 C. banner International Holdings Limited
6.4.1 Profile
6.4.2 Business Performance
6.4.3 Revenue Structure
6.4.5 Gross Margin
6.4.6 Distribution Network
6.5 Fuguiniao Co., Ltd.
6.5.1 Profile
6.5.2 Business Performance
6.5.3 Revenue Structure
6.5.4 Gross Margin
6.5.5 Distribution Network
6.5.6 Brand Positioning
6.5.7 Strategic Target
6.6 Foshan Saturday Shoes Co.,Ltd.
6.6.1 Profile
6.6.2 Business Performance
6.6.3 Revenue Structure
6.6.4 Gross Margin
6.6.5 Distribution Network
6.7 Le Saunda Holdings Limited
6.7.1 Profile
6.7.2 Business Performance
6.7.3 Revenue Structure
6.7.4 Gross Margin
6.7.5 Distribution Network
6.8 Walker Group Holdings Ltd.
6.8.1 Profile
6.8.2 Business Performance
6.8.3 Revenue Structure
6.8.4 Gross Margin
6.8.5 Distribution Network
6.9 Qingdao Hengda Co., Ltd
6.9.1 Company Profile
6.9.2 Revenue
6.9.3 Distribution Network
6.11 Red Dragonfly Footwear Co., Ltd.
6.12 Kangnai Group Co. Ltd
6.13 Jinhou Group
6.14 Harson Trading (China) Co., Ltd.
6.15 Spider King Group Co., Ltd
6.16 Jiangsu Senda Group Co.,Ltd.

7. Summary
7.1 Leather Shoes Industry Development Trendency
7.1.1 Negative Factor
7.1.2 Positive Factor
7.1.3 Development Trendency Summary
7.2 Comparison of Listed Companies
7.2.1 Revenue
7.2.2 Net Income
7.2.3 Gross Margin and Net Profit Margin
7.2.4 Retail Stores
Leather Shoes Brands Being Selected as the “Chinese Leading Dermis Shoes King”, 2012
Number of Chinese Leather Shoes Makers above Designated Scale, 2011-2013 
Revenue and Gross Margin of Chinese Leather Shoes Makers above Designated Scale, 2011-2013
Distribution of the World’s Leading Footwear Producing Countries
Comparison among the World’s Major Footwear Producing Countries
Migration Process of Global Footwear Clusters
Famous Footwear Brands Worldwide
Three Major Footwear Clusters in China
Market Positioning and Price of Chinese Footwear Products
Leathers Shoes Output in China, 2004-2015 
Leather Shoes Consumption and Growth Rate in China, 2004-2015  
Leather Shoes Sales in Domestic Market of China, 2004-2015 (%)
Per Capita Consumption of Leather Shoes in China, 2004-2015 
Leather Shoes Export Volume in China, 2004-2015 
Leather Shoes Export Volume of China in Total Output, 2004-2015
Average Export Unit Price of Leather Shoes in China, 2004-2015
Market Occupancy of Leading Leather Shoes Enterprises in China, 2012 
China Footwear Market Structure, 2012 
Chinese Women's Shoes Brand Awareness –No.1 Brand Awareness without Hint
Market Occupancy of Women’s Leather Shoes in China, 2012 
Style and Positioning of Main Women’s Leather Shoes Brands in China 
Market Occupancy of Men’S Leather Shoes in China, 2012
Main Men’s Shoes Brands in China 
Leather Shoes Output in China by Region, 2012-2013 
Leather Shoes Output in Fujian, 2004-2015 
Minimum Wage Standard in Fujian, 2005-2013 
Leather Shoes Output in Zhejiang, 2004-2015
Minimum Wage Standard in Zhejiang, 2005-2013
Leather Shoes Output in Guangdong, 2004-2015
Minimum Wage Standard in Guangdong, 2005-2013
Leather Shoes Consumption in China by Grade, 2007/2012/2015
Multi-brand Situation of Well-known Footwear Enterprises in China
Retail Channel Distribution of Footwear in China, 2000, 2006, 2011 and 2013
China Online Shopping Market Size by Quarter, 2012-2013 
China Online Shopping Market Size, 2007-2015 
Proportion of B2C in Online Shopping Market in China, 2012-2013 
Market Occupancy of China B2C Platform in China, 2013Q3 
Turnover of Tmall on Nov.11, 2009-2013
Transaction Volume of Men’s and Women’s Shoes on Tmall on Nov.11, 2013 
TOP10 Women’s Shoes Brands of Tmall on Nov.11, 2013
Average Selling Price and Per Customer Transaction of Top 10 Women’s Shoes Brands on Tmall on Nov.11, 2013
TOP10 Men’s Shoes Brands of Tmall on Nov.11, 2013
Average Selling Price and Per Customer Transaction of Top 10 Men’s Shoes Brands on Tmall on Nov.11, 2013
Classification of Leather 
Business Index of China Leather Market, 2013 
Price Index of China Leather Market, 2013
Rise in Price of Leather Products by Variety, Nov.2013
Average Price of First-Layer Cow Leather in China, 2010-2015 
China Raw Hide Output, 2004-2015 
Import Volume of Raw Hide and Wet Blue Leather in China, 2009-2015 
Average Import Unit Price of Raw Hide and Wet Blue Leather in China, 2009-2015
Major Leather-making Enterprises in China 
Revenue and YoY Growth Rate of Belle International, 2008-2015 
Net Income and YoY Growth Rate of Belle International, 2008-2015
Revenue Structure of Belle International by Product, 2008-2013
Revenue Structure of Belle International by Region, 2008-2013
Gross Margin and YoY Growth Rate of Belle International, 2008-2013 
Gross Margin of Belle International, 2008-2013
Number of Self-Run Retail Outlets under Belle International in China, 2008-2013 
Distribution of Self-Run Retail Outlets under Belle International on Chinese Mainland by Province/Municipality, 2013H1 
Revenue and YoY Growth Rate of Daphne International, 2008-2015
Net Income and YoY Growth Rate of Daphne International, 2008-2015
Revenue Structure of Daphne International by Business, 2008-2012
Gross Margin and YoY Growth Rate of Daphne International, 2008-2013
Gross Margin of Daphne International, 2008-2013
Number of Retail Outlets of Daphne International in China, 2008-2013
Distribution of Outlets with Core Brands under Daphne International by Layer of Cities, 2008-2013 
Revenue and YoY Growth Rate of Zhejiang Aokang Shoes, 2008-2015
Net Income and YoY Growth Rate of Zhejiang Aokang Shoes, 2008-2015
Revenue Structure of Zhejiang Aokang Shoes by Product, 2009-2013
Revenue Structure of Zhejiang Aokang Shoes by Region, 2009-2013
Gross Margin of Zhejiang Aokang Shoes by Product, 2009-2013
Gross Margin of Zhejiang Aokang Shoes by Region, 2009-2013
Number of Direct-Sale Stores and Franchised Stores of Zhejiang Aokang Shoes, 2008-2013 
Number of Sales Outlets under Zhejiang Aokang Shoes in China by Province/Municipality, 2011 
Global Distribution of Sales Network of Zhejiang Aokang Shoes, 2012 
Orientation and Marketing Channels of Five Leading Brands under Zhejiang Aokang Shoes
Revenue and YoY Growth Rate of C.Banner, 2008-2015
Net Income and YoY Growth Rate of C.Banner, 2008-2015
Revenue Structure of C.Banner by Region, 2008-2012
Net Income and YoY Growth Rate of C.Banner, 2008-2013
Gross Margin of C.Banner, 2008-2013
Number of Direct-Sale Stores and Franchised Stores of C.Banner, 2010-2013
Distribution of Outlets of C.Banner by Region, 2013H1 
Production Bases and R&D Centers of Fuguiniao
Revenue and YoY Growth Rate of Fuguiniao, 2010-2015
Net Income and YoY Growth Rate of Fuguiniao, 2010-2015
Revenue Structure of Fuguiniao by Product, 2010-2013
Revenue Structure of Fuguiniao by Brand, 2010-2013
Revenue Structure of Fuguiniao by Marketing Channel, 2010-2013
Revenue Structure of Fuguiniao by Marketing Region, 2010-2013
Gross Margin and YoY Growth Rate of Fuguiniao, 2010-2013
Gross Margin of Fuguiniao, 2010-2013
Number of Retail Outlets of Fuguiniao by Channel, 2010-2013 
Number of Retail Outlets of Fuguiniao by Product, 2010-2013
Number of Retail Outlets and Distributers of Fuguiniao by Region, 2010-2013
Positioning of Three Leading Brands under Fuguiniao
Revenue and YoY Growth Rate of SATURDAY SHOES, 2008-2015
Net Income and YoY Growth Rate of SATURDAY SHOES, 2008-2015
Revenue Structure of SATURDAY SHOES by Product, 2008-2013
Revenue Structure of SATURDAY SHOES by Region, 2008-2013
Gross Margin of SATURDAY SHOES by Product, 2009-2013
Gross Margin of SATURDAY SHOES by Region, 2009-2013
Number of Retail Outlets of SATURDAY SHOES and YoY Growth Rate, 2008-2013
Revenue and YoY Growth Rate of Le Saunda, FY2008-FY2014
Net Income and YoY Growth Rate of Le Saunda, FY2008-FY2014
Revenue Structure of Le Saunda by Product, FY2009-FY2014
Revenue Structure of Le Saunda by Region, FY2008-FY2014
Gross Margin and YoY Growth Rate of Le Saunda, FY2008-FY2014
Gross Margin of Le Saunda, FY2008-FY2014
Number of Retail Outlets Le Saunda and YoY Growth Rate, FY2008-FY2014
Number of Self-Run and Franchised Stores under Le Saunda by Region, FY2011-FY2014
Revenue and YoY Growth Rate of WALKER GROUP, FY2008-FY2015
Net Income and YoY Growth Rate of WALKER GROUP, FY2008-FY2014
Revenue Structure of WALKER GROUP by Region, FY2008-FY2014
Gross Profit and YoY Growth Rate of WALKER GROUP, FY2008-FY2014
Gross Margin of WALKER GROUP, FY2008-FY2014
Number of Retail Outlets of WALKER GROUP and YoY Growth, FY2008-FY2014
Product Positioning of HengDa by Brands
Revenue and Net Income of HengDa, 2008-2011
Revenue Breakdown of HengDa by Business, 2008-2011
Revenue Breakdown of HengDa by Region, 2008-2011
Store Distribution of HengDa, H1 2011
Self-operated Store Quantity of HengDa by Brands, H1 2011
Self-operated Store Distribution of HengDa by Brands, H1 2011
Growth Rates for Output and Consumption of Made-In-China Leather Shoes, 2008-2015 
Growth Rate for Export of Made-In-China Leather Shoes, 2008-2015
Proportion of Leather Shoes Output of Fujian, Zhejiang and Guangdong in China’s Total, 2008-2015 
China Online Shopping Market Size and Growth Rate, 2008-2015 
Revenue of Listed Industrial Players in China, 2008-2013 
Growth Rate for Revenue of Listed Industrial Players in China, 2009-2013
Net Income of Listed Industrial Players in China, 2008-2013
Growth Rate for Net Income of Listed Industrial Players in China, 2009-2013
Gross Margin of Listed Industrial Players in China, 2008-2013
Net Income of Listed Industrial Players in China, 2008-2013
Number of Retail Outlets under Listed Industrial Players in China, 2008-2013

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