China Outdoor Gear Industry Report, 2013-2016
  • June 2014
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With the rise of outdoor sports, the outdoor gear industry has gradually developed in China. Total retail sales of China outdoor gear industry registered a CAGR of 42.9% during 2005-2013, and reached RMB 18.05 billion in 2013, jumping by 24.3% year on year.

Sales channels of China outdoor gear industry consist mainly of professional outdoor store, market store and others including e-commerce. In 2007, the number of professional outdoor stores almost tied that of market stores. However, at the end of 2013, the number of market stores has expanded to 7,716, more than three times as many as professional outdoor stores, occupying 73.9% of total stores in outdoor gear market.

In the meantime, percentage of outdoor stores’ retail sales shrank significantly, while that of other channels including e-commerce expanded rapidly, reaching 19.7% in 2013, up 16.2 percentage points against 2007.

At present, almost all global outdoor brands have entered China, with growth rate decelerating, whereas Chinese local brands are still increasing. As of the end of 2013, there were 891 outdoor brands in China, of which 458 were Chinese local ones (including Toread, Kolumb, Camel, Kroceus under Shanghai Challenge Sports Products Co., Ltd., Jihua Outdoors under Jihua Group, Anemaqen under Sanfo Outdoors and Shehe).

However, foreign brands hold about 70% of China’s outdoor gear market, assuming absolute superiority. In 2013, Columbia and The North Face were the top two players in China outdoor gear market with a share of 16.9% and 14.0%, respectively.

Toread is the largest local company which specializes in outdoor gear, ranking third in China outdoor gear market, with a share of 8.0% in 2013. As famous Chinese local outdoor brands, Kolumb and Camel ranked eighth and ninth with a market share of 3% each.

户外用品 英文_副本.jpg

China Outdoor Gear Industry Report, 2013-2016 highlights the following:
20120114.gifDevelopment background and market capacity of foreign outdoor gear industry;
20120114.gifMarket size, sales channels and competitive landscape of China outdoor gear industry;
20120114.gifEconomic environment, policy environment and development trend of China outdoor gear industry;
20120114.gifOperation, development in China and outlook of 5 global and 8 Chinese outdoor gear companies.

1 Overview of Outdoor Gear
1.1 Definition
1.2 Classification

2 Development of Foreign Outdoor Gear Industry
2.1 Background
2.2 Market Capacity

3 Development of China Outdoor Gear Industry
3.1 Status Quo
3.1.1 Market Size
3.1.2 Brand
3.1.3 Channel
3.1.4 Sales
3.1.5 Shipments
3.2 Competitive Landscape
3.3 Operating Environment
3.3.1 Economic Environment
3.3.2 Industrial Management System
3.3.3 Laws, Regulations and Policies
3.4 Development Trends
3.4.1 Sports Goods Companies Enter Outdoor Gear Industry
3.4.2 Industry Norms Push the Development of the Industry
3.4.3 Outdoor Gear Penetration Rate Improves
3.4.4 Local Brands Gain More Market Share

4 Major Foreign Companies
4.1 Columbia Sportswear
4.1.1 Profile
4.1.2 Operation
4.1.3 Revenue Structure
4.1.4 Gross Margin
4.1.5 Development in China
4.2 VF Corp
4.2.1 Profile
4.2.2 Operation
4.2.3 Revenue Structure
4.2.4 Gross Margin
4.2.5 Development in China
4.3 Jarden Corporation
4.3.1 Profile
4.3.2 Operation
4.3.3 Revenue Structure
4.3.4 Gross Margin
4.3.5 Development in China
4.4 Lafuma
4.4.1 Profile
4.4.2 Operation
4.4.3 Revenue Structure
4.4.4 Gross Margin
4.4.5 Development in China
4.5 Black Diamond
4.5.1 Profile
4.5.2 Operation
4.5.3 Revenue Structure
4.5.4 Gross Margin
4.5.5 Development in China

5 Major Chinese Companies
5.1 Beijing Toread Outdoor Products Co., Ltd.
5.1.1 Profile
5.1.2 Operation
5.1.3 Revenue Structure
5.1.4 Gross Margin
5.1.5 R&D and Investment
5.1.6 Forecast and Outlook
5.2 Yotrio Group Co., Ltd.
5.2.1 Profile
5.2.2 Operation
5.2.3 Revenue Structure
5.2.4 Gross Margin
5.2.5 R&D
5.2.6 Outdoor Gear Business
5.2.7 Forecast and Outlook
5.3 Shanghai Challenge Textile Company Limited
5.3.1 Profile
5.3.2 Operation
5.3.3 Revenue Structure
5.3.4 Gross Margin
5.3.5 R&D and Investment
5.3.6 Outdoor Gear Business
5.3.7 Forecast and Outlook
5.4 Jihua Group Corporation Limited
5.4.1 Profile
5.4.2 Operation
5.4.3 Revenue Structure
5.4.4 Gross Margin
5.4.5 Outdoor Gear Business
5.4.6 Investment and R&D
5.4.7 Forecast and Outlook
5.5 Beijing Sanfo Outdoor Products Co., Ltd.
5.5.1 Profile
5.5.2 Operation
5.5.3 Revenue Structure
5.5.4 Gross Margin
5.5.5 Investment
5.5.6 Forecast and Outlook
5.6 Others
5.6.1 Guangzhou Shehe Outdoor Co., Ltd.
5.6.2 Kolumb Outdoor Equipment Co., Ltd.
5.6.3 Guangzhou Camel Apparel Co., Ltd.

6 Summary and Forecast
6.1 Market Size Forecast of China Outdoor Gear Industry
6.2 Operation Comparison of Major Companies
6.2.1 Revenue
6.2.2 Net Income
6.2.3 Gross Margin
Classification of Outdoor Gear
Number of Participants and Participation Rate in Outdoor Sports in the U.S., 2006-2013
Total Number of Participation in Outdoor Activities in the U.S., 2006-2013
Participation Rate in Outdoor Sports of Various Age Groups in the U.S., 2013
Outdoor Gear Market Capacity in the World’s Major Countries, 2012
Total Retail Sales and Growth Rate of China Outdoor Gear Industry, 2005-2013
Number of Outdoor Gear Brands and Growth Rate in China, 2012-2013
Outdoor Brands Penetration in Chinese Cities, 2013
Number of Stores in China Outdoor Gear Industry by Channel, 2007-2013
Number of Market Stores in Typical Cities in China Outdoor Gear Industry, 2010-2013
Number of Outdoor Stores in Typical Cities in China Outdoor Gear Industry, 2010-2013
Retail Sales of China Outdoor Gear Industry by Channel, 2007-2013
Sales Percentage of Outdoor Stores in China Outdoor Gear Industry by Product, 2013
Sales Percentage of Market Stores in China Outdoor Gear Industry by Product, 2013
Shipment of China Outdoor Gear Market by Brand, 2010-2013
Number of Brands/Companies with Annual Revenue Above RMB 10 Million from Main Business Operation in China Outdoor Gear Market, 2010-2013
Shipments of Brands with Annual Revenue Above RMB 10 Million from Main Business Operation in China Outdoor Gear Market, 2010-2013
Shipments Breakdown of Brands with Annual Revenue Above RMB 10 Million from Main Business Operation in China Outdoor Gear Market, 2010-2013
Market Share of Outdoor Gear Brands in China, 2013
Income of and Income Ratio of China’s Urban and Rural Households, 1980-2013
Revenue from Domestic and International Tourism in China, 1995-2013
Engel's Coefficient of Urban and Rural Households in China, 1980-2013
Laws, Regulations and Policies Concerning Outdoor Gear Industry in China
Net Sales and Net Income of Columbia, 2009-2013
Net Sales of Columbia by Product, 2009-2013
Net Sales of Columbia by Region, 2009-2013
Net Sales Structure of Columbia by Product, 2009-2013
Net Sales Structure of Columbia by Region, 2009-2013
Gross Margin of Columbia, 2009-2013
Total Revenue and Net Income of VF Corp, 2009-2013
Total Revenue of VF Corp by Product, 2009-2013
Total Revenue of VF Corp by Region, 2009-2013
Total Revenue Structure of VF Corp by Product, 2009-2013
Total Revenue Structure of VF Corp by Region, 2009-2013
Gross Margin of VF Corp, 2009-2013
Net Sales and Net Income of Jarden, 2009-2013
Net Sales of Jarden by Product, 2011-2013
Net Sales of Jarden by Region, 2011-2013
Net Sales Structure of Jarden by Product, 2011-2013
Net Sales Structure of Jarden by Region, 2011-2013
Gross Margin of Jarden, 2009-2013
Sales and Gross Profit of Lafuma, 2010-2013
Sales of Lafuma by Product, 2011-2013
Sales of Lafuma by Region, 2011-2013
Sales Structure of Lafuma by Product, 2011-2013
Sales Structure of Lafuma by Region, 2011-2013
Gross Margin of Lafuma, 2010-2013
Sales and Gross Profit of Black Diamond, 2010-2012
Sales of Black Diamond by Region, 2010-2012
Sales Structure of Black Diamond by Region, 2010-2012
Gross Margin of Black Diamond, 2010-2012
Revenue and Net Income of Toread, 2009-2013
Revenue of Toread by Product, 2009-2013
Revenue Structure of Toread by Product, 2009-2013
Gross Margin of Toread, 2009-2013
Gross Margin of Toread by Product, 2009-2013
R&D Costs and % of Total Revenue of Toread, 2009-2013
Revenue and Net Income of Toread, 2012-2016E
Revenue and Net Income of Yotrio Group, 2009-2013
Revenue of Yotrio Group by Product, 2009-2013
Revenue of Yotrio Group by Region, 2009-2013
Revenue Structure of Yotrio Group by Product, 2009-2013
Revenue Structure of Yotrio Group by Region, 2009-2013
Gross Margin of Yotrio Group, 2009-2013
Gross Margin of Yotrio Group by Product, 2009-2013
R&D Costs and % of Total Revenue of Yotrio Group, 2010-2013
Revenue and Net Income of Yotrio Group, 2012-2016E
Revenue and Net Income of Shanghai Challenge Textile, 2009-2013
Revenue of Shanghai Challenge Textile by Region, 2009-2013
Revenue Structure of Shanghai Challenge Textile by Region, 2009-2013
Gross Margin of Shanghai Challenge Textile, 2009-2013
R&D Costs and % of Total Revenue of Shanghai Challenge Textile, 2010-2013
Revenue and Net Income of Shanghai Challenge Textile, 2012-2016E
Revenue and Net Income of Jihua Group, 2009-2013
Revenue of Jihua Group by Product, 2010-2013
Revenue of Jihua Group by Region, 2011-2013
Revenue Structure of Jihua Group by Product, 2010-2013
Revenue Structure of Jihua Group by Region, 2011-2013
Gross Margin of Jihua Group, 2009-2013
Gross Margin of Jihua Group by Product, 2010-2013
R&D Costs and % of Total Revenue of Jihua Group, 2011-2013
Revenue and Net Income of Jihua Group, 2012-2016E
Revenue and Net Income of Sanfo Outdoor Products, 2011-2013
Revenue of Sanfo Outdoor Products by Product, 2011-2013
Revenue of Sanfo Outdoor Products by Region, 2011-2013
Revenue Structure of Sanfo Outdoor Products by Product, 2011-2013
Revenue Structure of Sanfo Outdoor Products by Region, 2011-2013
Gross Margin of Sanfo Outdoor Products, 2011-2013
Gross Margin of Sanfo Outdoor Products by Product, 2011-2013
Gross Margin of Sanfo Outdoor Products by Region, 2011-2013
Revenue and Net Income of Sanfo Outdoor Products, 2012-2016E
Total Retail Sales and Growth Rate of China Outdoor Gear Industry, 2010-2016E
Revenue of Major Companies in China Outdoor Gear Industry, 2009-2013
Revenue Growth Rate of Major Companies in China Outdoor Gear Industry, 2010-2013
Net Income of Major Outdoor Gear Companies in China, 2009-2013
Net Income Growth Rate of Major Outdoor Gear Companies in China, 2010-2013
Net Profit Margin of Major Outdoor Gear Companies in China, 2009-2013
Gross Margin of Major Outdoor Gear Companies in China, 2009-2013

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