Generally speaking, China coach industry had a related slow development recently years. Owing to the security and environmental policies as well as the improvement of regional traffics, coach operators accelerate their steps for products upgrading, large sized coaches maintained a considerable market demand. The output and sales of large sized coaches in 2005 was 38,900 and 39,000 respectively, increased by nearly 30% for both compared to the year of 2004. Meanwhile, the output and sales of medium sized coaches in 2005 was 55,900 and 55,400 respectively, decreased by 6.06% and 7.86% respectively year-on-year. The production and sales of small sized coaches was 179800 and 182400 respectively, decreased by 2.48% and 0.95% respectively year-on-year.

Monthly Sales of coaches in 2005
 

The national economy maintained a good development in the first half of 2006. The traffic infrastructure in cities, towns and villages was constantly improved; as a result, the development of coach market has been much better than that of the previous year since early 2006. In the fist half of 2006, the accumulative output and sales was 146800 and 143800 respectively, increased by 15.32% and 13.82% respectably year-on-year, against the negative growth in the first half of 2005.The output and sales of large sized coaches maintained an repaid growth, and that of light-duty and medium sized coaches ended the decline tendency, especially that of the medium sized coaches.

Up to now, the annual output value of coaches in China is RMB 30 billion, accounting 1/3 of the world total, and the annual sales is over 0.1 million coaches. In addition, the industry concentration degree has been increasingly improved. Market shares represented by the domestic brands of Yutong, Kinglong (Xiamen), Kinglong (Suzhou) and Golden Dragon have exceeded 50%.

Most of China made coaches represented by Yutong and King-long are exported to less-developed regions like central Asia, north Asia and Africa. Indeed, such exports, which mainly depend on price advantage, problems like export-channel exploring, after-sale services and technique still restrict the export domestic made coaches.

China coach industry has achieved some developments; however, the difficulties such as overcapacity, poor profit-making ability, homogeneous products and lack of marketing power are still exist. Moreover, RMB appreciation and price rising of oil and raw material also hamper the advancement of coach industry. For those enterprises rely on low-price strategy and disorder competition, have to struggle for survival due to the fierce market completion and marginal profits. So there is no doubt that merger and reform will be imperative.

2 Market segmentations
2.1 Large sized coach market
2.1.1 Demand forecast
2.1.2 Technical cost
2.1.3 Production 
2.1.4 Sales 
2.1.5 Growth
2.2 Medium-sized coach market
2.2.1 Production
2.2. Sales
2.3 Light-duty passenger vehicle market
2.3.1 Production
2.3.2 Sales
2.3.3 Market trend
2.4 Mini coach market 
2.4.1 Production and sales 

3. Development trend and characteristics of luxury coaches
3.1 Development trend and characteristics
3.1.1 Characteristics 
3.1.2 Current development 
3.1.3 Development trend of body design
3.1.4 Developing trend of luxury coach market
3.2 Market performance 
3.2.1 Market performance 
3.2.2 Advantages and disadvantages

4. Market analysis and forecast of various functional coaches
4.1 City coach market, 2005-2006
4.1.1 Dramatic drop heats up the market competition
4.1.2 Analysis of the market strategies in 2006 
4.2 Tourism and special coach market
4.3 Long-distance coach 
4.4. Market situation of various functional coaches 
4.4.1 Normal coach
4.4.2 Sleeper coach
4.4.3 City coach
4.4.4 Declining operation efficiency of 11-12m series 
4.4.5 Sales of each functional coach, Jan 2006-Apr 2006 

5. Regional market analysis
5.1 Beijing-Tianjin-Tangshan
5.2 Yangze River Delta 
5.3 Pearl River Delta

6. Analysis of the import and export
6.1 Import of coach, 2005-2006 
6.2 Export of coach, 2005-2006
6.2.1 General situation 
6.2.2 Price analysis
6.2.3 Export manufacturers and brands
6.2.3.1 Yutong
6.2.3.2 Kinglong (Xiamen)
6.2.3.3 Zhong tong Bus
6.2.3.4 Export trends
6.3 Comparison between domestic coach and foreign coach
6.3.1 Major gaps
6.3.2 Causes lead to such disparities 

7. Competition analysis
7.1 Competition characteristics
7.2 Competition trend
7.3 Differentiated competition
7.4 Price competition
7.5 Product competition
7.6 Competition pattern

8. Competition in segmented markets
8.1 Luxury coach market 
8.2 Light-duty coach market 
8.3 Mini coach market
8.3.1 Competition circumstance
8.3.2 Competition characteristics
8.3.3 Competition trend
8.4 Tourism coach

9. Distribution channels and marketing strategies 
9.1 Marketing in coach industry
9.1.1 Three tips for coach marketing
9.1.2 Concept marketing improves the overall performance
9.1.3. Marketing strategies and countermeasures 
9.2 Marketing strategies of Kinglong for example
9.3 After-sales services 
9.4 After-sale services of Kinglong for example

10. Manufacturer analysis
10.1 Yutong
10.1.1 Company profile
10.1.2 Products
10.1.3 Brand value
10.1.4 Production and sales
10.1.5 Profit analysis
10.2 Kinglong (Xiamen)
10.3 Dongfeng Motor
10.4 Jiangling Motors
10.5 Yaxing (Yangzhou)
10.6 Foton
10.7 Changhe Automobile
10.8 Jianghuai Automobile
10.9 Jinbei Automotive 
10.10 Changan Automobile

11. Development trend of coach industry in 2007 
11.1 General trend
11.1 Development status
11.1.2 Development forecast of China coach industry in the next 5 to 10 years
11.1.3 Developing trend 
11.1.4 Five major problems confronting with coach industry
11.1.5 Growth of coach industry in 2006 
11.1.6 Analysis of the hotspot in coach market 
11.2 Technical tendency

12. Characteristics of coach industry and investment analysis
12.1 Definition and classification of coach industry
12.2 Analysis of investment in coach industry
12.2.1 Growth 
12.2.2 Entry barriers
12.2.3 Product structure
12.2.4 Industrial concentration
12.2.5 Profit analysis