The report sums up the development of the global and Chinese alcohol industries in 2004. Through accurate data and full elaboration, it describes the present situation of China's alcohol industry and the features of the industry from various angles. Meanwhile, it examines the competition situation in the industry, presenting assessment of major enterprises' business strategy and competitiveness.

The report especially points out the following: In 2004, competition environment further improved in China's alcohol industry. The industry maintained a steady growth in output and sales revenue. Competition is fierce in the industry. Brand competition is intensifying. Under the effect of policies and public's improved health awareness, great changes have taken place in the product segment structure: The liquor market shrank, giving room to the beer and wine markets. Alcohol enterprises merged and have large production capacities. In the next few years, output will continue to grow quickly in this sector. Market demand gives a notable boost to the development of the industry. The wave of M&As will escalate. At the same time, foreign enterprises will step up efforts to penetrate this industry, intensifying the competition.

After analyzing major factors affecting the development of China's alcohol industry from 2005-2009, the report presents qualitative and quantitative forecasts for the industry. Finally, it provides development strategy and recommendations for the government, enterprises and investors respectively.

2 Overview of China's Alcohol Industry in 2004
2.1 Development Environment
2.2 Present Situation and Characteristics
2.3 Industry Segments

3 Competition Situation and Competition Behavior in China's Alcohol Industry in 2004
3.1 Competition Situation
3.2 Competition Behavior

4 Assessment of the Competitiveness of Leading Enterprises in China's Alcohol Industry in 2004
4.1 Wulianye Yibin Co., Ltd.
4.2 Kweichow Moutao Co., Ltd
4.3 Tsingtao Brewery Group
4.4 Yanjin Beer Group
4.5Changyu Pioneer Wine Co., Ltd.
4.6 China Great Wall Wine Co., Ltd.

5 Analysis of Impetuses for China's Alcohol Industry from 2005 to 2009
5.1 Policy & Statutes
5.2 Economic Environment
5.3 Human Resources
5.4 Technology

6 Development Trend of China's Alcohol Industry from 2005 to 2009
6.1 Development Trend of Products
6.2 Development Trend of Technology
6.3 Development Trend of Channels
6.4 Development Trend of User Demand
6.5 Development Trend of Price

7 Forecast of China's Alcohol Industry from 2005 to 2009
7.1 Forecast of the Industry
7.2 Forecast of Market Segments

8 Analysis of Investment Opportunities in China's Alcohol Industry from 2005 to 2009

9 Recommendations
9.1 Product Strategy
9.2 Pricing Strategy
9.3 Channel Strategy
9.4 Sales Strategy
9.5 Service Strategy
9.6 Brand Strategy