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China Household Chemicals Industry Report,2004-2005

Published: Sep/2005

Hard Copy  USD $ 1,500
Pages: 130 Electronic(PDF)  USD $ 1,650
Report Code: Enterprisewide  USD $ 2,500
 

The report sums up the development of the global and Chinese household chemicals industries in 2004. Through accurate data and full elaboration, it describes the structure of China's household chemicals industry and competition situation in the industry from various angles. Meanwhile, it presents assessment of leading enterprises' business strategy and competitiveness.

The report especially points out the following: There are huge business opportunities in China's household chemicals market, and competition is intensifying. The beauty industry is becoming the fifth hotspot area after real estate, automobile, tourism and electronic communications. China's household chemicals industry is getting into the prosperity period, with immense development space and profit space. This attracts giants in other sectors to participate in this industry; at the same time, multinational giants in this industry are seeking monopoly in the China market by acquiring local brands. Thus, SMEs are facing grim challenges. The average profit of product categories returned to rational distribution based on consumer demand. For market growth mode, extensive growth achieved through product imitation gave way to intensive growth achieved though innovation. With regard to the segmentation of core market, urban and rural markets gradually evolved into a unified Greater China market. In the next few years, the industry size will further expand. Consumption of cosmetic products and perfume will grow, and synthetic detergent will gradually play a leading role in the detergent market.

After analyzing major factors affecting the development of China's household chemicals industry from 2005-2009, the report presents qualitative and quantitative forecast of the industry. Finally, it provides development strategy and recommendations for the government, enterprises and investors respectively.



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