Globally in 2006, the average PMP price will decrease to about US$300, accelerating the flourishing of PMP market worldwide.

Due to the declining price of storage media such as hard disk and flash memory as well as the increasing numbers of PMP terminal manufacturers, PMP price will be continuously reduced. From the above figure, the sharpest drop in global PMP price occurred in 2004. Flash memory PMP and HARD DISK-BASED PMP prices both decreased by more than 10%. Hereafter, HARD DISK-BASED PMP price fall will be at this level for a period, whereas flash memory PMP would be on an obvious downward. In 2006, global PMP price will average to 300 US dollars or so, which gives an incentive to the flourishing of the world's market. PMP market will develop rapidly in a real sense in 2006 and a great many obstacles to PMP market development will be uprooted. Global PMP shipment will increase from 0.3 million units in 2004 to over 2.3 million units in 2006.

PMP products of French Archos entered into China in 2003, which stimulated the cultivation of Chinese PMP industry. Many domestic companies began to produce PMP products and far-sighted designing firms were involved in this field as well, providing customized software and hardware systems for domestic PMP products. In 2003-1H 2004, there were only a few domestic PMP brands and product models in Chinese market almost monopolized by Archos. By 2H 2004, manufactures from South Korea, Taiwan and other regions marched consecutively into Mainland China. Meanwhile, domestic brands were growing rapidly. In 1H 2005, Chinese PMP terminal market surged, and released PMP models enjoyed about 51.9% of market shares. In 2H 2005, the figure rose to 78.9% due to more PMP brands released by domestic manufacturers, far over foreign brands in Chinese market. The year 2005 is the initial year for Chinese PMP market development in a real sense.

In spite of the great surge in numbers, most domestic PMP products are low-end ones without its own features. These products almost adopt universal code. The considerably great sales volume was achieved at the cost of low price, inevitably resulting in enterprises to further reduce product price and sustainable development & follow-up services of enterprises not to be guaranteed. If such situation can not be improved, China's PMP industry will be re-acted as China's MP3 industry.

RIC forecasted the running trend of the shipment and average price of hard disk-based PMP and flash memory PMP according to the study on development history of portable consumer electronics, consumptive level and consumer behavior of Chinese market, and competition status of PMP industrial chains.

In 2005, PMP products were confined to early users and gift market. Abide by our statistics, PMP shipment nearly doubled to 78,100 units in 2005 compared to the shipment in 2004. In 2006, China's PMP market will still be confined to the early-user market and will have a 50% drop in the annual shipment growth on account of factors such as PMP price, the issue of acquiring play content, and Chinese consumers being more sensitive to product prices, etc. In 2007, PMP products will be popularized and the shipment will increase considerably in Chinese market, with a forecasted annual growth rate of more than 200%. Thereafter, Chinese market will be in its maturity. In 2008-2009, the growth rate of PMP shipment in Chinese market will decline by and by. Due to low consumptive level of Chinese consumers, flash memory PMP shipment will enjoy a more proportion in Chinese market than the world's market then and the proportion will be upward gradually before 2008, which contributes to PMP popularization in China. After 2009, HARD DISK-BASED PMP price will be declining notably and there will be a drop in the proportion of flash memory PMP product in Chinese market.  

The fast-growing PMP market draws attention from PMP parts suppliers, PMP design companies and PMP terminal makers, taking Intel, AMD, TI and Samsung for instance.

A PMP player mainly contains five parts--core chip, memory, display screen, semiconductor components and software system. Of them, core chip is the most powerful in spite of its relatively low cost. Users will be satisfied with ultimate play effects with a powerful core chip. More than ten chip manufacturers released its own products targeting at PMP. Partial manufacturers and chips are as below:

Since effortful R&D, PMP products in current market are almost designed in Taiwan and foreign countries. Being poor in R&D, most entertainment product manufacturers in Mainland China can not develop their own products independently. In the future, PMP design& manufacture will be done in Chinese Mainland via the mode of parts suppliers plus design houses. Domestic design companies can bring their strong design abilities and low operational cost into full play to sweep more market shares. So far, some domestic Design houses have worked out relatively mature PMP solutions. Partial design companies and their PMP solutions are as below:

Currently, PMP industrial chains are not well developed in Mainland China. Most enterprises in Mainland China are only involved in product designing and terminal production while parts such as chip, storage media and display screen are still controlled by overseas manufacturers and Taiwanese counterparts, hampering the development of China¡¯s PMP industry. Although some domestic IC design companies such as Anyka Cayman and Jade Technologies released their own PMP design solutions based on handset-purpose chips, more efforts are still to be made. Of all PMP solutions released by design companies in Mainland China, most adopted chips belong to overseas manufacturers such as Sigma Design, TI, Intel, AMD, Samsung and Taiwanese Sunplus.    

In 2005, facing to competition from PSP, multi-media handset, PMP products are of better performance in its main application field (audio-visual play) than its competitors (in aspects of capacity, effect, playing time, etc.). PMP products promoted in this year are integrated with more functions like camera/video, TV program list/play, WiFi, games and GPS, etc.

2 Status quo & development trend of PMP market
2.1 Current status & forecast of global PMP market
2.1.1 PMP shipment worldwide
2.1.2 Average PMP price and sales amount worldwide
2.2 Current status & forecast of China's PMP market
2.2.1 2005 being the initial year for China's PMP market
2.2.2 Shipment changes of China's PMP market
2.2.3 Running trend of average PMP price in China

3 PMP product development
3.1 PMP product configuration changes in China in 2005
3.1.1 Changes in display screen dimensions
3.1.2 Memory media and capacity changes
3.1.3 PMP high-end performance configuration proportion
3.2 PMP product functions displayed on CES exhibition in 2006
3.3 Development of PMP product functions

4 PMP core chip
4.1 Comparison between major PMP chips
4.1.1 Performance comparison
4.1.2 Cost comparison
4.2 PMP core chip providers
4.2.1 Sigma Designs
4.2.1.1 Corporate overview
4.2.1.2 EM851x solution
4.2.1.3 EM8610L
4.2.1.4 EM8620L
4.2.2 Texas Instruments
4.2.2.1 Corporate overview
4.2.2.2 TMS320DM270
4.2.2.3 DM275
4.2.2.4 TMS320DM320
4.2.2.5 TMS320DM342
4.2.2.6 OMAP2420
4.2.3 Intel
4.2.3.1 Corporate overview
4.2.3.2 PXA25X
4.2.3.3 PXA27X
4.2.4 AMD
4.2.4.1 Corporate overview
4.2.4.2 Alchemy Au1200
4.2.4.3 Alchemy™ DBAu1200™ development board
4.2.5 Freescale
4.2.5.1 Corporate overview
4.2.5.2 i.MX series application processor
4.2.5.3 i.MXL
4.2.5.4 i.MX1
4.2.5.5 i.MX21
4.2.5.6 i.MX31
4.2.6 Philips
4.2.6.1 Corporate overview
4.2.6.2 Nexperia multimedia processor
4.2.6.3 PNX1300
4.2.6.4 PNX1500
4.2.6.5 PNX1700
4.2.6.6 PNX0190
4.2.7 ADI
4.2.7.1 Corporate overview
4.2.7.2 BlackFin series
4.2.8 MagicEyes
4.2.8.1 Corporate overview
4.2.8.2 MMSP2 product
4.2.9 Sharp
4.2.9.1 Corporate overview
4.2.9.2 LH7A404 product
4.2.9.3 Sharp PMP solution
4.2.10 Samsung
4.2.10.1 Corporate overview
4.2.10.2 S3C2440A product
4.2.11 Atmel
4.2.11.1 Corporate overview
4.2.11.2 AT76C120 product
4.2.12 Fujitsu
4.2.12.1 Corporate overview
4.2.12.2 FR-V series
4.2.13 SigmaTel
4.2.13.1 Company background and technical strength
4.2.13.2 Purchasing Protocom
4.2.13.3 STM36XX
4.2.14 Zoran
4.2.14.1 Corporate overview
4.2.14.2 COACH7
4.2.14.3 COACH8
4.2.15 Sunplus
4.2.15.1 Corporate overview
4.2.15.2 SPCA536
4.2.16 Anyka Microelectronics
4.2.16.1 Company background and technical strength
4.2.16.2 AK3220M product analysis 
4.2.17 Jade Technologies
4.2.17.1 Background and technical strength
4.2.17.2 Operation analysis
4.2.17.3 Z228 product analysis
4.2.18 Actions
4.2.18.1 Background and technical strength
4.2.18.2 ATJ2085/2097

5 PMP design manufacturers
5.1 China's PMP design industry
5.1.1 Features of Chinese PMP design companies
5.1.2 Problems facing Chinese PMP design companies
5.2 PMP design manufacturers
5.2.1 Ingenient
5.2.1.1 Corporate overview
5.2.1.2 PMP solution
5.2.2 New Chabridge Communication
5.2.2.1 Corporate overview
5.2.2.2 PMP solution based on Sigma Designs' processor
5.2.3 Shenzhen Bestspring Technology
5.2.3.1 Corporate overview
5.2.3.2 Brief introduction to PMP products
5.2.4 SEUIC
5.2.4.1 Company background and technical strength
5.2.4.2 PMP design solution
5.2.5 SSTvision
5.2.5.1 Corporate overview
5.2.5.2 PMP designing
5.2.6 Microunit
5.2.6.1 Corporate overview
5.2.6.2 PMP designing
5.2.7 Shenzhen Highvision Technology
5.2.7.1 Corporate overview
5.2.7.2 PMP designing
5.2.7.3 PMP solution based on AMD platform
5.2.7.4 PMP solution based on Sigma Design platform
5.2.8 ADBON
5.2.8.1 Corporate overview
5.2.8.2 PMP designing
5.2.9 Shanghai Shangguo Electronics
5.2.9.1 Corporate overview
5.2.9.2 PMP designing
5.2.10 LanSecS and Mobilesoft
5.2.10.1 Corporate overview
5.2.10.2 PMP designing
5.2.11 Shanghai Wellcom IT
5.2.11.1 Corporate overview
5.2.11.2 Product introduction
5.2.12 Shanghai TenHz Software Co., ltd
5.2.12.1 Corporate overview
5.2.12.2 PMP designing
5.2.13 Best Asia International Digital Technology Ltd.
5.2.13.1 Corporate overview
5.2.13.2 PMP solution
5.2.14 Shanghai ShengTang Technologies
5.2.14.1 Corporate overview
5.2.14.2 Product introduction
5.2.15 Argotech Company Limited
5.2.15.1 Corporate overview
5.2.15.2 PMP designing
5.2.16 Shenzhen LGUI Technology
5.2.16.1 Corporate overview
5.2.16.2 PMP solution
5.2.17 Shenzhen ALUKA Electronic Co., Ltd
5.2.17.1 Corporate overview
5.2.18 Shenzhen Techno
5.2.18.1 Corporate overview
5.2.18.2 PMP designing
5.2.19 Book Digital Technology (private brand) 
5.2.19.1 Corporate overview
5.2.19.2 PMP products
5.2.20 Shenzhen Zhonghe Xingye (private brand)
5.2.20.1 Corporate overview
5.2.20.2 PMP products
5.2.21Shenzhen Huanshi Technology (private brand)
5.2.21.1 Corporate overview
5.2.21.2 PMP designing
5.2.22 Orbbit International (private brand)
5.2.22.1 Corporate overview
5.2.22.2 PMP vidicon
5.2.23 A-MAX (private brand)
5.2.23.1 Corporate overview
5.2.23.2 PMP designing
5.2.24 World Peace Group (agent)
5.2.24.1 Company background and technical strength
5.2.24.2 PMP solution
5.2.25 Suoli Industry Co., Ltd. (agent)
5.2.25.1 Corporate overview
5.2.25.2 PMP designing
5.2.26 Silicon Application Corp. (Shenzhen) (agent)
5.2.26.1 Corporate overview
5.2.26.2 PMP designing
5.2.27 Asiacom Technology (agent)
5.2.27.1 Corporate overview
5.2.27.2 PMP solution
5.2.28 Arrow Electronics (device distributor, IDH solution supplier)
5.2.28.1 Corporate overview
5.2.28.2 PMP solution
5.2.29 Jetronic Electronics (device distributor and solution supplier)
5.2.30 Polar Star Internationl (agent) (Fuzhou Createvision Technology Co., Ltd.)
5.2.30.1 Corporate overview

6 PMP terminal manufacturers
6.1 PMP industry in Mainland China
6.1.1 Traits of domestic PMP brands
6.1.2 Problems brought by surging PMP manufacturers
6.1.2.1 Growth in raw materials and deficient supply
6.1.2.2 Saturated channels and unbalanced demand &supply
6.1.2.3 Chaotic prices and disordered market competition
6.1.2.4 Homogenizing products and absence of brand salience
6.1.2.5 Lack of visualized products
6.1.3 Product strategies of leading PMP manufacturers worldwide
6.1.3.1 PMP strategies of ARCHOS
6.2 PMP terminal manufacturers
6.2.1 ARCHOS
6.2.2 Beijing Huaqi Information Digital Technology Co., Ltd.
6.2.3 Newman
6.2.4 Micro-Star Int'l
6.2.5 Samsung
6.2.6 IRIVER
6.2.7 HMCS
6.2.8Changhong Chaohua Digital Technology Co., Ltd.
6.2.9 Shenzhen Tsinghua TongFang Co., Ltd.
6.2.10 Jiangsu Shinco Electronics Group Co., Ltd.
6.2.11 Hisense Group
6.2.12 TCL
6.2.13 Haier Group
6.2.14 LG Electronics (China) Co., Ltd.
6.2.15 Axisoft&saintech
6.2.16 Power Quotient Int'l
6.2.17 Founder Technology Group Co., Ltd.
6.2.18 Mapower Electronics Co., Ltd.
6.2.19 DMTECH
6.2.20 PAN OCEAN
6.2.21 HEDY Holding Co., Ltd.
6.2.22 Maxian
6.2.23 SICONG Group
6.2.24 Aneca Digital
6.2.25 Travelstar
6.2.26 Init Technology
6.2.27 Digital Audio Laboratory Limited
6.2.28 Bless Digi & Tech Co., Ltd.
6.2.29 Mele Digital Technology Ltd
6.2.30 SMARTDISK
6.2.31 Homeserver
6.2.32 MobiNote Technology
6.2.33 Mustek
6.2.34 Shenzhen Tokolong Technologies Co., Ltd.
6.2.35 Eastbell Technology Co., Ltd.
6.2.36 K&C Digital
6.2.37 Banyu Technology
6.2.38 Shenzhen Bell Electronics Industry Co., Ltd.
6.2.39 Aomg
6.2.40 Shenzhen DeGen Electronics Co., Ltd.
6.2.41 Shenzhen Owin Technology Co., Ltd.
6.2.42 IPED Digital Technology Co., Ltd.
6.2.43 Dongguan Gemei Electronic Technology Co., Ltd.
6.2.44 Grand Horizon International Ltd.