In the background of Chinese ICT market which shows a little downturn in its fortune, China's consumer electronics market which maintains rapid development is undoubtedly an eye-catching bright spot. China became the consumer electronics market with the highest development potential in the world with its huge population and rapid economic growth. Furthermore, in the global trend of disintegration and integration in ICT industry, China is becoming an extremely important consumer electronics manufacturing base in the globe, with many products being now mainly produced in China. Whether in the perspective of market or industry, Chinese consumer electronics domain has become a focus of attentions from both domestic and overseas tycoons and financial investment circles. In the Chinese market, many large IT manufacturers which traditionally focused on the commercial calculation area are actively transferring to the field of consumer electronics.
China's consumer electronics industry, with a wide variety of products, complicated competitive structure, and different scales, competitive intensities and developmental spaces in its sub-industries, includes a few dozen products such as family audio-visual products, consumer digital products and mobile communications terminals. How to accurately grasp the trend in Chinese consumer electronics industry through such a confusing development pattern, is a common problem currently tackled by domestic and international manufacturers competing for China's consumer electronics market, by market potential entrants transferring to consumer electronics fields, and by financial investment circles and others.
This report is made through extensive and thorough interviews with the mainstream manufactures upstream and downstream of Chinese consumer electronics chain and senior industry experts on the basis of research results on dozens of the major products in China's consumer electronics field. We also conducted numerous internal analysis and discussion and changed the draft several times. Eventually the Annual Report of China's Consumer Electronics Industry, 2005-2006 was completed.
This report mainly targets the domestic and foreign consumer electronics merchants and enterprises, who intend either to enter Chinese consumer electronics industry and financial investment organizations or to invest in Chinese consumer electronics industry.
The value of the report is intensively manifested in:
1.It precisely portrays the present status and competition pattern of Chinese consumer electronics industry with detailed data. It also helps customers to precisely grasp the development trend of Chinese consumer electronics industry and understand the structure of the industrial competition environment.
2.It comprehensively arranges key factors which will affect the development of Chinese consumer electronics industry in the coming several years. And based on this, it makes analysis and forecast on development trends for the Chinese consumer electronics industry on qualitative and quantitative bases, helping customers to grasp more comprehensively the future development trends of consumer electronics industry and seize opportunities in the market.
3.It thoroughly evaluates the development prospects and investment opportunities of main emerging industries in Chinese consumer electronics field with scientific analysis model and expert's foresight and sagacity. Then it supplies directive suggestions for strategy and tactic of entering these emerging markets.
Results of the report:
1.Market of traditional consumer electronics products such as CRT color television, mobile phone and DVD is growing mature. Intense market competition is gradually decreasing its profit margin. Implementing the strategy of cost priority with scale economy, and looking for the opportunity in emerging market which has more developmental potential and high profit level, are the two strategies to choose for electronic merchants to break through the development bottleneck of a mature market and to realize continuous development.
2.The markets of 3G terminal, IPTV, DTV, FTV, individual video and music terminal, the digital family and ELP will be the main important emerging market of China's consumer electronics field in the next several years and the engine that actuates future development of China's consumer industry.
3.The lack of core technology and the differences in the technological design abilities are the main barriers which confine China's consumer electronics industry from leaping from made-in-China to created-in-China in future several years.
4.The digital content will become the key aspect affecting the future development of the Chinese electronic industry market. Fully playing the complementary and external properties of digital content and terminal is a long term strategic choice for consumer electronics enterprises to make longstanding competitive advantage.
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