Online recruitment/e-recruitment refers to the recruitment activity by Internet, which includes information release, resume collection and arrangement, e-interview and online evaluation, etc. and it has brought a dramatic change to the traditional recruitment forms. Unlike the traditional recruitment forms, online recruitment is not only unconstrained by limitations of geography, but also featured by lower cost, stronger pertinence and speedy information spread.

Global online recruitment industry is in the ascendant and its huge market share grows rapidly. Online recruitment has become one of the most successful commercial applications on the Internet. The data from IDC revealed that the market scale of global online recruitment was only USD 2.8 billion in the year of 2001 but that reached USD 7.85 billion by 2004, USD 13.4 billion by 2005 and USD 17.2 billion by 2006. Its annual average growth rate has hit 44.4% in 2000-2006.

Online recruitment has been growing steadily since it appeared in the human resources market of China in 1999. The number of job-search websites has broken through 2000 by the end of 2006 and the click rate reached over 4 billion person-times, and even more, the specialization degree of these websites has also been greatly improved. The market scale of online recruitment of China achieved RMB 4.5 billion in 2005 and RMB 5.03 billion in 2006.

Market Scale of Online Recruitment of China, 2002-2006
 

However, traditional recruitment forms still have a large market share and newspaper-based recruitment & job fairs are still the mainstream. The market scale of newspaper-based recruitment keeps growing but its market share shows no remarkable change while the market scales of other traditional forms like job fairs and headhunter have fallen into a decline.

With its attractive future, Chinese online recruitment market has become another new investment hotspot.

The investment of Chinese enterprises in recruitment is currently far beyond enough. For instance, the recruitment cost for senior-junior talents in the US reaches USD 300-400 and its average proportion to annual salary (calculated at USD 50,000 on the average) is 1:150. The corresponding recruitment cost in China, however, is only RMB 20-50 and its proportion to annual salary (calculated at RMB 10,000-12,000) is 1:2500. Therefore, the recruitment market shows huge potentials. Moreover, as the sustainable development of China's economy, the recruitment market scale in China will be constantly expanded at a steady growth rate.

2. China Recruitment Market
2.1 Classification
2.2 Market scale of various recruitment markets
2.3 Market scale and forecast
2.4 Summary

3. Global Online Recruitment Market
3.1 Overview
3.2 Mainstream business pattern
3.3 American online recruitment market
3.4 European online recruitment market
3.5 Case studies
3.5.1 Monster analysis
3.5.2 Workstream analysis
3.5.3 Headhunter analysis
3.5.4 Judge analysis
3.6 Summary

4. China Online Recruitment Market
4.1 Background
4.1.1 Political and law environment
4.1.2 Economic environment
4.1.3 Social cultural environment
4.1.4 Development in theory and technology of Internet
4.2 Market scale
4.3 Competitive pattern
4.4 Summary

5. Relationships among Enterprises, Individuals and Online Recruitment
5.1 Relationship between enterprises and online recruitment
5.1.1 Enterprises making external recruitment
5.1.2 Characteristics of online recruitment enterprises
5.1.3 Industrial types of online recruitment enterprises
5.1.4 Distribution of online recruitment enterprises
5.1.5 Number of online recruitment enterprises
5.1.6 Average annual spending on online recruitment ads by enterprise
5.1.7 Enterprises using other recruitment forms
5.1.8 Summary
5.2 Relationship between individuals and online recruitment
5.2.1 Individual demands for online job-search
5.2.2 Characteristics of online job-seekers
5.2.3 Behavior of online job-seekers
5.2.4 Individual users group utilizing online recruitment
5.2.5 Summary

6. Market Operations of Chinese Large Recruitment Websites
6.1 Overview of Chinese recruitment websites
6.2 51job.com
6.2.1 Overview and services
6.2.2 Business pattern
6.2.3 Financial results
6.3 chinahr.com
6.3.1 Overview and services
6.3.2 Features
6.4 zhaopin.com
6.4.1 Overview and services
6.4.2 Features
6.5 cjol.com
6.5.1 Overview and services
6.5.2 Features
6.6 Summary

7. Investment Opportunities of Local Online Recruitment Market
7.1 Strengths of local recruitment market
7.2 Market operation of job168.com
7.2.1 Overview
7.2.2 Features
7.3 Market operation of zjrc.com
7.4 Online recruitment market in north China
7.4.1 Beijing
7.4.2 Tanjin
7.4.3 Shandong
7.4.4 Hebei
7.4.5 Others
7.5 Online recruitment market in east China
7.5.1 Shanghai
7.5.2 Jiangsu
7.5.3 Zhejiang
7.5.4 Others
7.6 Online recruitment market in south China
7.6.1 Guangdong
7.6.2 Fujian
7.6.3 Others
7.7 Online recruitment market in central China
7.7.1 Henan
7.7.2 Hubei
7.7.3 Hunan
7.7.4 Others
7.8 Online recruitment market in northeast China
7.9 Online recruitment market in southwest China
7.10 Online recruitment market in northwest China
7.11 Investment opportunities

8. Investment Opportunities of Online Recruitment Market by Industry
8.1 Strengths
8.2 Market operation of 800hr.com
8.2.1 Overview
8.2.2 Features
8.2.3 Market operation of buildhr.com
8.3 Market operation of JOBeast.com
8.4 Online recruitment markets of 11 industries
8.4.1 IT industry
8.4.2 Manufacturing industry
8.4.3 Pharmaceutical industry
8.4.4 Tourism industry
8.4.5 Real estate
8.4.6 Chemical industry
8.4.7 Durable consumer goods
8.4.8 Electronic technology industry
8.4.9 Consultation industry
8.4.10 Finance industry
8.4.11 Education and training industry
8.5 Investment opportunities

9. Development Trend of China Online Recruitment Market
9.1 Market Trend
9.2 Countermeasures
9.2.1 Ways guaranteeing website information valid
9.2.2 Change of management idea
9.2.3 Individualized services
9.2.4 Diversified business
9.3 Conclusion