Since the later half of 2004, the real estate industry gained an optimistic prospect by the soaring housing price. A great demand has represented in the first three quarters; sold area also rose by 19.3%, which is highly above the growth rate (9.5%) of floor space completed. By the state's macro regulations, space completed, land development area, newly commencing space all meet a correction. Government control of the land resources causes people's high expectation on the increase in value of land, no matter for investment or for their own dwelling, people are all glad to purchase immediately. The housing price is well supported by the strong demands.

Meanwhile, the increased removal expense and high price of the crude oil led to the increased price of building materials, which supported the house price too. Housing price became the focus in the  real estate industry in the first three quarters of 2004. From Jan to Sep, the average sales price of commodity housing was RMB2777 per square meter, rose by 13% compared to the same period of 2003.

Good sales performance led to the decreased space vacancy. At the end of Sep, vacant space was 97. 48 million square meters nationwide, decreased by 2.3% compared with the same period of 2003. Commodity houses met the largest decrease of vacant space, however, vacancy of the houses for commercial purpose increased a lot. It is predicted that the gross investment volume would reach RMB1294.39 billion, up by 28 percent compared to last year. The government will cool the real estate industry by land supply and financing policies. The growth rate of 2005 is about 23 percent, which will be lower than 2004. Because of the special rules of real estate industry, the investment in the first quarter only accounts for 10% of the whole year, about RMB18.16 million.

Based on the information from National Bureau of Statistics of China, Beijing Bureau of Statistics, Shanghai Bureau of Statistics, Shenzhen Bureau of Statistics, National Commercial Information Center, Shenzhen Land and Resources Bureau, China Real Estate Association, etc. and a in-depth market investigation, the report analyzed China's real estate industry's general status, macro situations and structural features and so on, and presented innovative suggestions for those who are engaged in the industry to realize the prospects.

2 Development of international real estate industry
2.1.Development characteristics and trends in typical countries
2.2.Current status and characteristics of real estate industry in HK, Macao, and Taiwan.

3 Trends of China's real estate market
3.1.General operation status
3.2.Real estate developer
3.2.1 Scale and characteristics
3.2.2 Profitability
3.3.Nationwide land supply  
3.4.Investment analysis
3.5.House supply analysis
3.6.Sales and vacancy of commodity houses
3.7.Market equilibrium 
3.8.Analysis on the boom index
3.9.Analysis on housing price

4 Demand analysis
4.1.Residential demands
4.2.Characteristics of the demand
4.3.Statistics of consumption desire in Shenzhen
4.4.Basic demands of housing purchase in Beijing
4.5.House purchasing demands in Shanghai
4.6.Major influential factors regarding the consumption demands 
4.7.Forecast of the market demands
4.7.1 Analysis on the growth
4.7.2 Projection of market demands
4.7.3 Consumer structure 

5 Characteristics of China's real estate development
5.1.Characteristics 
5.2.Major problems

Part two: Market segmentations

6 Major real estate types
6.1. Status quo of China' housing industry
6.1.1 History
6.1.2 Treends
6.1.3 Types and characteristics   
6.1.4 International comparison
6.1.5 Development characteristics
6.1.6 Forecast of China' housing market in 2005 
6.2.Status quo of China' office building market
6.2.1 History
6.2.2 Status quo
6.2.3 Demand structure and architectonic features
6.2.4 Development problems
6.2.5 Forecast 
6.3.Store market
6.4.Second-hand house market
6.4.1 Development status of second-hand house market nationwide and in major cities
6.4.2 Comparison between Beijing and Shanghai

7 Real estate development in key cities
7.1.Shanghai
7.2.Hangzhou
7.3.Shenzhen
7.4.Guangzhou
7.5.Beijing
7.6.Chengdu
7.7.Regional disparity in real estate market

Part Three: Operation modes

8 Operation modes of real estate industry
8.1.Business modes of real estate companies
8.2.Sales modes of China¡¯s real estate industry

Part Four: Competition pattern and superior enterprises

9 Competitions
9.1.Competition patterns
9.1.1 Lack of a ¡°leader¡± in real estate market 
9.1.2 Many listed companies entered the real estate industry
9.1.3 Why multinational real estate enterprises have gained advantages in China
9.1.4 Trends of overseas investments

10 Superior enterprises
10.1.Listed companies
10.2.Cosco Development Co.,Ltd
10.3.Vanke Real Estate
10.4.Shenzhen Overseas Chinese Town£­Industry Development Co., Ltd.
10.5. Beijing Tianhong Group
10.6. Gemdale Corporation
10.7. Beijng Urban Construction Investment & Development Co., Ltd
10.8. Shanghai Lujiazui Finance & Trade Zone Development Co., Ltd.
10.9. China Enterprise Company Limited
10.10.  China Merchants Property Development Co., Ltd

Part Five: Trends and strategies

11 Real estate policies and related influential factors
11.1.Key policies and influence analysis of policies  
11.1.1 Policies adopted in 2004
11.1.2 System constructions of China's land market 
11.1.3 China's current economically affordable housing policies
11.1.4 Preferential treatment for house purchasing 
11.2. Real estate financing 
11.2.1 Analysis on the real estate financing
11.2.2 Opinion on the real estate financing development
11.2.3 Trends of real estate financing policies
11.3.China's building material market
11.4.Obstacles and opportunities of property management industry
11.5.Influence analysis of 2008 Beijing Olympic Games
11.6.Influence of WTO 
11.7.Other important factors

12 Trends of real estate industry
12.1.International trends
12.2.Trends of China's real estate industry
12.3.Forecast of China's real estate market in 2005

13 SWOT analysis of China's real estate industry
13.1.Negative factors
13.2.Advantages
13.3.Watch out the real estate bubble
13.4.Opportunities and challenges

14 Development strategy
14.1.Core competitiveness of real estate enterprises
14.1.1 Connotations and characteristics of real estate enterprises' core competitiveness
14.1.2 Evolution of real estate enterprises' core competitiveness under traditional economy
14.1.3 Core competitiveness in the new economy era
14.1.4 Constructing and maintaining a modern real estate enterprise's core competitiveness
14.2.Development strategy
14.2.1 strategy selection
14.2.2 Development mode of small-scale enterprises