Being closely related to national economy and people's livelihood, edible oil industry is enjoying a boom along with the establishment and improvement of Chinese market economy as well as the opening of grain and oil market. Besides, the traditional bulk edible oil is being gradually replaced by refined packed edible oil due to the change in consumer habits. Particularly, the small-package edible oil is playing the leading role in some developed megalopolis. Chinese edible oil consumption has experienced a rapid growth; as a result, capitals both at home and abroad are surging into China oil industry.

The rapid growth and huge profit created some famous edible oil brands such as JinLongyu, Hujihua, Fulinmen and Luhua and industrial giants including Kerry and COFCO, which have shared most of the domestic markets. Brand competition appeared in Chinese edible oil consumption, and it has become increasingly fierce and even will last quite a long time.

In 2005, the domestic supply of oils & fats totaled at 20.65 million tons, among which the output of domestic pressed oils & fats amounted to 14.12 million tons and the import volume reached 6.53 million tons; the total domestic consumption in oils & fats was 20.53 million tons, among which the edible oil consumption was 18.38 million tons with 14 kg per capita; the industrial and other consumption was 2.05 million tons with yearly surplus of 1.25 million tons. 

The year of 2005 was the last year for import quota management on fats and oilseed in China. According to the statistics of China Customs, in 2005, the direct oils & fats import accumulated to 6.53 million ton, among which the palm oil was 4.33 million tons, the soybean oil was 1.694 million tons, the rapeseed oil and others was 506,000 tons. The import environment of edible oil has loosened since China cancelled the import quota on Jan 1 2006. In 2006, China import demands for edible oil keep growing at an average rate of approximately 3%-4%.

Import Statistics of Soybean Oil, Rapeseed oil and Palm Oil in China, Jan-Sep 2006

With the advancement of China national economy as well as people's living standard, the demands for small-package edible oil are becoming much stronger, and consequently, the competition seems more fiercely. Earlier, the competition focused on purchasing power, then extended to quality during late 1980s and early 1990s, and now concentrates on brand and functions, which results in price war, advertisement war and even promotion war.

Being in a relatively complicated investment period, China edible oil market, on one hand is in a sound development environment with government policies support and huge market; on the other hand, it has to face the increasing competition.

2 Import and export analysis on China edible oil market
2.1 Import and export of China edible oil, 2006
2.1.1 Overall import and export status 
2.1.2 Main reasons of import decrease in soybean oil and rapeseed oil in China
2.2 Import trade of China edible oil, 2006
2.3 Export trade of China edible oil, 2006

3 Investment in China edible oil processing industry 
3.1 Characteristics of multi-national enterprises investing in China edible oil industry
3.2 Investment suggestions on edible oil processing industry

4 China Soybean Oil Market
4.1 Soybean and related products market 
4.1.1 Planting areas of soybean, 2006 
4.1.2 Market of soybeans and related products, 2005-2006 
4.1.2.1 Output and consumption 
4.1.2.2 Price analysis
4.1.3 Import and export of soybeans, 2006
4.1.4 Market forecast, 2007
4.1.4.1 Analysis and forecast of soybean market, 2007
4.1.4.2 Analysis and forecast of soybean meal supply£¬2007
4.1.4.3 Analysis and forecast of soybean oil supply, 2007
4.2 Problems and countermeasures on the market of China soybean and related products 

5 China peanut oil market
5.1 Peanut and peanut oil market, 2005-2006
5.1.1 Planting areas of peanut in China 
5.1.2 Market status of China peanut/peanut oil, 2005-2006
5.1.2.1 Price analysis 
5.1.2.2 Supply and demand 
5.2 Import and export of China peanut oil, 2006
5.3 Price and competitiveness of China peanut oil
5.3.1 Price and competitiveness of China peanut oils and fats
5.3.2 Strategies on enhancing the competitiveness of the industry

6 China rapeseed and rapeseed oil market
6.1 Planting Areas of rapeseed in China, 2005-2006
6.2 Rapeseed and rapeseed oil market, 2005-2006
6.2.1 Price analysis 
6.2.2 Supply and demand 
6.3 Import and Export of China rapeseed oil, 2005-2006
6.4 Opportunities and challenges 
6.5 2007 forecast  
6.5.1 Output forecast of rapeseed, 2007
6.5.2 Price forecast of rapeseed, 2007

7 China olive oil market
7.1 China olive oil market, 2005-2006
7.2 Import and export 

8 Palm oil market
8.1 Analysis on Palm Oil Market
8.1.1 Price analysis 
8.1.2 Supply and demand 
8.1.3 Palm oil market, 2005
8.2 Import and export 

9 Consumer market of Edible Oil in China 
9.1 Edible oil consumption in recent years in China
9.2 Consumer scale of edible oil market
9.3 Development trend of China edible oil consumption

10 China small-package edible oil market
10.1 Market status and development potentials 
10.2 Development orientation of group purchase market 
10.3 Management on distributors 

11 Consumer Analyses 
11.1 Basic status 
11.1.1 Incomes and expenditure of residents 
11.1.2 Investigation on habits of consumers¡¯ purchasing edible oil 
11.2 Consumer behaviors 
11.2.1 Consumer segmentation
11.2.2 Purchasing psychoanalysis on edible oil consumer
11.3 Survey on urban consumers 
11.3.1 Regional consumption 
11.3.2 Edible oil consumption in major cities
11.4 Analysis on rural market

12 Competitive pattern of China edible oil market 
12.1 Competition in brand and category of edible oil 
12.1.1 Brand competition 
12.1.2 Category competition 
12.2 Competition in Edible Oil Market 
12.3 Influence of new standards on market pattern of edible oil 
12.3.1 New standards regulating market competition
12.3.2 New standards aggravating competition 

13 Key edible oil processing enterprises 
13.1 Kerry Oils & Grains (China) Co., Ltd. 
13.1.1 Company profile
13.1.2 Main member enterprises and operation status 
13.1.3 Brand strategy
13.1.4 Enterprise dynamic 
13.2 COFCO International Limited
13.2.1 Company profile
13.2.2 Main member enterprises and operation status
13.2.3 Fulinmen: Industrial chain forges top brand 
13.3 Shandong LUHUA Group Co., Ltd. 
13.3.1 Company profile
13.3.2 Brand growing course 
13.3.3 Enterprise dynamic 
13.4 Shenzhen Lamsoon Edible Oils Co., Ltd.
13.4.1 Company profile
13.4.2 Operation status 
13.5 Fanyu Hexin Edible Oils Co., Ltd. 
13.5.1 Company profile
13.5.2 Brand operation 
13.6 Shanghai Liangyou Haishi Oils Co., Ltd. 
13.6.1 Company profile
13.6.2 Brand operation
13.7 Sanhe Hopeful Grain & Oil Group Co. Ltd. 

14 Channel marketing strategy of edible oil enterprises 
14.1 Sales channel of edible oil processing enterprises 
14.1.1 Channel management in edible oil industry
14.1.2 Choice of small-package edible oil distributors 
14.2 Research on interior marketing cases of China edible oil enterprises
14.3 Marketing research on small-package edible oil
14.4 Marketing strategies analysis on main edible oil brands in China 

15 Economic environment and forecast, 2006-2007
15.1 Macro economic environment in China, 2005-2006
15.2 Forecast of economic operation, 2007
15.3 Economic operations of food processing from agricultural & sideline products, 2005-2006
15.3.1 Operation status of food processing from agricultural & sideline products, 2005
15.3.2 Operation status of food processing from agricultural & sideline products, 2006

16 Policy environments of China edible oil market, 2006
16.1 Related policy environments of China edible oil industry 
16.1.1 Policies of food industry 
16.1.2 New standards of edible oil industry
16.1.3 Related policies of management on food import
16.2 Effects of new standards on China edible oil 
16.3 Effects of WTO on China edible oil market
16.3.1 Effects of China entry into WTO 
16.3.2 Effect on tariff quota of edible oil after entry into WTO 
16.3.3 Impact on China edible market after China entry into WTO 

17 Technical environment of China edible oil processing industry 
17.1 Enlarged technical scale in oils and fats processing industry
17.2 New techniques and new processes of oils and fats processing
17.3 Development strategies of China edible oil industry during the 11th Five-Year Plan period