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In China, the output and sales of fruit juice drinks have developed so fast in recent years. In the first half of 2006, the output of fruit juice drinks reached 6.34 million tons, with a year-on-year increase of 29%. However, the sales volume and sales revenue of fruit juice drinks didn't grow synchronously. Fruit juice drinks market meets great challenges in the growth of sales revenue. Therefore, how to promote the simultaneous growth of sales revenue and volume becomes a knotty problem for fruit juice drinks industry.
Monthly Output Growth of Fruit Juice Industry, 2004-2006
The market competition of fruit juice drinks becomes more and more drastic. There are now three different strong rival camps in the market: Taiwan-based enterprises like Union-President and MasterKong, mainland well-known enterprises like Huiyuan and Wahaha, and large multinational companies like Coco-Cola and Pepsi-Cola. Currently, many front-line beverage brands like Wahaha, Huiyuan, Nongfu Orchard, Unif Orangeade, Minute Maid Orange Juice with pulp, Qoo and LOLO appear in Chinese market, so foreign beverage brands difficultly enter Chinese fruit juice drinks market. At the same time, along with the increasing transparency of fruit juice drinks price, the profits of manufacturers and dealers become increasingly marginal. Therefore, seeking a new growth engine of profits becomes urgent for fruit juice drinks enterprises. But, in order to take the leading position in the growing competitive fruit juice drinks market, the enterprises have no choice but to implement differentiated operation strategy.
Now China's fruit juice drinks industry faces international competition and product internationalization under WTO system, so what fruit juice drinks manufacturers should make great efforts to accomplish most at present is the product standardization. The great importance of fruit juice drinks production should be attached to fruit resources. China is rich in fruit resources. The output of apples and oranges ranks first and third of the world respectively, and the outputs of pears and peaches are at the front rankings of the world as well. In 2006, the total output of apples in China will reach 25 million tons and its general price is stable but with slight decline. In addition, the total output of pears will reach about 12 million tons with the relatively stable price. Although the output of Chinese fruits is high, some fruits are only suitable for fresh eating and unfavorable to be processed into fruit juice, so processing raw materials are in short supply now. Contrasted sharply with the output of fruits, the consumption of fruit juice drinks are relatively low though China has a large population. The annual per capita consumption of fruit juice drinks is less than 1kg, one-tenth of the average level in the world, one-fortieth of the average level of developed countries. For example, currently the number is 45 in USA, 46kg in Germany, 16-19kg in Japan and Singapore. The world per capita consumption of fruit juice drinks has already reached 7kg. Provided calculating in terms of the world average consumption, the market capacity of fruit juice drinks in China should be 9.1 million tons while actually is only 1.3 million tons at present. This indicates China's fruit juice drinks industry still has a bright prospect.
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In China, the output and sales of fruit juice drinks have developed so fast in recent years. In the first half of 2006, the output of fruit juice drinks reached 6.34 million tons, with a year-on-year increase of 29%. However, the sales volume and sales revenue of fruit juice drinks didn't grow synchronously. Fruit juice drinks market meets great challenges in the growth of sales revenue. Therefore, how to promote the simultaneous growth of sales revenue and volume becomes a knotty problem for fruit juice drinks industry.
Monthly Output Growth of Fruit Juice Industry, 2004-2006
The market competition of fruit juice drinks becomes more and more drastic. There are now three different strong rival camps in the market: Taiwan-based enterprises like Union-President and MasterKong, mainland well-known enterprises like Huiyuan and Wahaha, and large multinational companies like Coco-Cola and Pepsi-Cola. Currently, many front-line beverage brands like Wahaha, Huiyuan, Nongfu Orchard, Unif Orangeade, Minute Maid Orange Juice with pulp, Qoo and LOLO appear in Chinese market, so foreign beverage brands difficultly enter Chinese fruit juice drinks market. At the same time, along with the increasing transparency of fruit juice drinks price, the profits of manufacturers and dealers become increasingly marginal. Therefore, seeking a new growth engine of profits becomes urgent for fruit juice drinks enterprises. But, in order to take the leading position in the growing competitive fruit juice drinks market, the enterprises have no choice but to implement differentiated operation strategy.
Now China's fruit juice drinks industry faces international competition and product internationalization under WTO system, so what fruit juice drinks manufacturers should make great efforts to accomplish most at present is the product standardization. The great importance of fruit juice drinks production should be attached to fruit resources. China is rich in fruit resources. The output of apples and oranges ranks first and third of the world respectively, and the outputs of pears and peaches are at the front rankings of the world as well. In 2006, the total output of apples in China will reach 25 million tons and its general price is stable but with slight decline. In addition, the total output of pears will reach about 12 million tons with the relatively stable price. Although the output of Chinese fruits is high, some fruits are only suitable for fresh eating and unfavorable to be processed into fruit juice, so processing raw materials are in short supply now. Contrasted sharply with the output of fruits, the consumption of fruit juice drinks are relatively low though China has a large population. The annual per capita consumption of fruit juice drinks is less than 1kg, one-tenth of the average level in the world, one-fortieth of the average level of developed countries. For example, currently the number is 45 in USA, 46kg in Germany, 16-19kg in Japan and Singapore. The world per capita consumption of fruit juice drinks has already reached 7kg. Provided calculating in terms of the world average consumption, the market capacity of fruit juice drinks in China should be 9.1 million tons while actually is only 1.3 million tons at present. This indicates China's fruit juice drinks industry still has a bright prospect.
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2005-2006 www.researchinchina.com All Rights Reserved |
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Part one: Status quo of fruit juice drinks industry
1. Overview of fruit juice drinks industry
1.1 Definition and classification
1.2 Industrial characteristics
1.2.1 Industrial barrier
1.2.2 Industrial concentration
1.2.3 Industrial lifecycle 2. Market analysis on Chinese beverage industry
2.1 Overall operations of beverage industry, 2006
2.1.1 Production
2.1.2 Benefit
2.1.3 Cost
2.1.4 Assets and capital
2.1.5 Operations of major enterprises
2.2 Analysis on supply and demand of beverage market, 2006
2.2.1 Output
2.2.2 Sales and inventory
2.3 Analysis on price of beverage products, 2006
2.4 Development direction of Chinese beverage industry 3. Development overview of China's fruit juice drinks industry
3.1 Development course
3.2 Development status
3.2.1 Operation status, 2005-2006
3.2.2 Development advantages
3.2.3 Problems
3.3 Production status
3.3.1 Production across China, Jul 2007
3.3.2 Production in north China, Jul 2007
3.3.3 Production in central China, Jul 2007
3.3.4 Production in east China, Jul 2007
3.3.5 Production in South China, Jul 2007
3.3.6 Production in southwest, Jul 2007
3.3.7 Production in northwest, Jul 2007
3.3.8 Production in northeast, Jul 2007
3.4 Development status of concentrated fruit juice industry
3.4.1 Overview
3.4.2 Industrial characteristics
3.4.3 Leading enterprises
3.4.4 Industrial bottleneck Part Two: Industrial Market Analysis
4. Analysis on China's fruit juice drinks market
4.1 Status quo of fruit juice and fruit juice drinks market, 2006
4.1.1 Performance of fruit juice and fruit juice drinks market
4.1.2 Analysis on functional fruit juice and freezing fruit juice market
4.1.3 Situation of safety and credit of fruit juice industry, 2006
4.1.4 Problems
4.2 Environmental analysis on fruit juice drinks market
4.2.1 Economic environment
4.2.2 Policy environment
4.3 Analysis of market demand on China's fruit juice drinks
4.3.1 Consumption status
4.3.2 Demand scale 5. Analysis on import and export of Chinese fruit juice drinks
5.1 Analysis on import of Chinese fruit juice drinks
5.1.1 Analysis on import volume and import value of Chinese fruit juice
5.1.2 Import sources of Chinese fruit juice drinks
5.2 Export of Chinese fruit juice drinks
5.2.1 Export volume and export value of Chinese fruit juice
5.2.2 Export destination of Chinese fruit juice drinks 6. Research on Chinese fruit juice drinks consumers
6.1 Consumer habits of Chinese popular beverages
6.1.1 Consumer habits of Chinese popular beverages
6.1.2 Consumption analysis of Beijing beverages in summer of 2006
6.2 Analysis on Chinese college students' attitudes on beverage brands
6.2.1 Consumption status
6.2.2 Penetration of beverage brands in colleges
6.2.3 College students' awareness on beverage brands
6.3 Analysis on popular trend of beverages, 2006-2007
6.4 Research on Chinese fruit juice drinks consumers
6.4.1 Consumer psychology
6.4.2 Consumption preference and behaviors
6.4.3 Consumer characteristics Part Three: Industrial Competition Analysis
7. Analysis on market competition of Chinese fruit juice drinks
7.1 Status quo of market competition
7.1.1 Overall competition pattern
7.1.2 In-depth analysis on industrial competition
7.1.3 Analysis on competition strategies of leading brands
7.2 Competition characteristics of China’s fruit juice drinks industry
7.2.1 Numerous brands and fierce competition
7.2.2 Direct competition between new and old brands
7.2.3 White-hot competition among rivals but winners not appearing
7.2.4 Uncompleted market exploration, so large development space exists
7.3 Competition strategy of China's fruit juice drinks industry
7.3.1 Regular competition strategy
7.3.2 Irregular competition strategy
7.3.3 Strategic transfer 8. Leading fruit juice drinks manufacturers
8.1 Beijing Huiyuan Beverage & Food Group Co., Ltd.
8.1.1 Overview
8.1.2 Operation status
8.1.3 Marketing analysis
8.2 Chengde LOLO Group
8.2.1 Overview
8.2.2 Business scope
8.2.3 Financial results
8.3 Hangzhou Wahaha Group Co., Ltd.
8.3.1 Overview
8.3.2 Operation status
8.3.3 Development strategy
8.4 Uni-President Enterprises Corporation
8.4.1 Overview
8.4.2 Development in China mainland
8.4.3 Acquisitions of Uni-President
8.4.4 Fruit juice drinks of Uni-President
8.4.5 New trends
8.5 Ting Hsin (MasterKong) Group
8.5.1 Overview
8.5.2 MasterKong's fruit juice drinks
8.6 Coca—Cola Company
8.6.1 Overview
8.6.2 Development in China
8.6.3 Take the lead in fruit juice drinks market
8.6.4 Marketing strategy of fruit juice
8.7 Pepsi-Cola Company
8.7.1 Overview
8.7.2 Development in China
8.7.3 Development in fruit juice market
8.8 NongFu Spring Co., Ltd
8.8.1 Overview
8.8.2 Business features
8.9 Beijing Huabang Food Co., Ltd Part Four: Industrial Development Trend
9. Relevant industries of Chinese fruit juice drinks
9.1 Chinese fruit market
9.1.1 Development of China's fruit industry,2005
9.1.2 Market situation of fruits, 2006H1
9.1.3 Output of apples in China, 2006
9.1.4 Output of pears in China, 2006
9.1.5 Production and sales of Chinese pears, 2006
9.2 Chinese vegetable market
9.2.1 Situation of vegetable production and price changes, 2006H1
9.2.2 Situation of vegetable exports, 2006H1
9.3 Beverage packaging
9.3.1 Status quo of Chinese beverage packaging market
9.3.2 Changes trend of beverage packaging, 2006
9.3.3 Problems existing in China's beverage packaging industry
9.3.4 Development trend of beverage packaging industry
9.4 Beverage production machines
9.4.1 Overview of Chinese beverage processing machinery industry
9.4.2 Technical reform of beverage processing equipment
9.4.3 Development trend of foreign beverage filling equipment 10. Marketing analysis of fruit juice drinks
10.1 Analysis on sales channels and strategies of fruit juice drinks
10.1.1 Direct selling from manufacturers
10.1.2 Network selling
10.1.3 Platform-based selling
10.1.4 Mode that farmer's wholesale market naturally radiates to surrounding areas
10.1.5 Change modes of sales channel of Chinese fruit juice drinks
10.2 Leading strategy of terminal marketing
10.2.1 Terminal display
10.2.2 Terminal design
10.2.3 Terminal advertisement
10.2.4 Terminal sales promotion 11. Development trend and investment of China's fruit juice drinks industry
11.1 Impact of China's entry into WTO on development of China fruit juice industry
11.1.1 Impact on raw materials industry of fruit juice drinks
11.1.2 Impact on imports and exports of Chinese fruit juice drinks
11.1.3 Impact on domestic market of fruit juice drinks
11.2 Development trend of fruit juice drinks industry
11.2.1 Development direction
11.2.2 Development trend of fruit juice drinks market
11.3 Development trend of functional fruit juice and fruit juice drinks
11.3.1 Prospect of functional beverage industry
11.3.2 Development trend of functional fruit juice and fruit juice drinks
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2005-2008 www.researchinchina.com All Rights Reserved |
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Classification of fruit juice drinks and soft drinks, and the relevant standards
Production of Beverage Industry, Jan-Apr 2006
Production proportion of sub-industries of beverage industry, Jan-Apr 2006
Growth of total industrial output value and sales revenue, Jan-Apr 2006
Profits of beverage industry
Total profits and losses of beverage industry, Jan-Apr 2006
Profit margin of beverage industry
Growth rate of cost and expenses of beverage industry
Changes of major expenses in beverage industry, Jan-Apr 2006
Changes of assets and capitals in beverage industry
Concentration of Top 10 enterprises in beverage industry
Profit growth of enterprises in beverage industry by scale
Profit growth of beverage industry by ownership
Growth of investment in fixed assets of beverage manufacturing
Output growth of beverage industry
Top 10 medium-sized fruit juice drinks enterprises by profitability, 2005
Monthly output growth of fruit juice industry
Ranking of fruit juice drinks enterprises by output, Jan-Jun 2006
Total output of fruit juice and fruit juice drinks in China, Jan-Jul 2006
Total output of fruit juice and fruit juice drinks in Beijing, Jan-Jul 2006
Total output of fruit juice and fruit juice drinks in Tianjin, Jan-Jul 2006
Total output of fruit juice and fruit juice drinks in Hebei province, Jan-Jul 2006
Total output of fruit juice and fruit juice drinks in Shanxi province, Jan-Jul 2006
Total output of fruit juice and fruit juice drinks in Henan province, Jan-Dec 2005
Total output of fruit juice and fruit juice drinks in Henan province, Jan-Jul 2006
Total output of fruit juice and fruit juice drinks in Hunan province, Jan-Jul 2006
Total output of fruit juice and fruit juice drinks in Hubei province, Jan-Jul 2006
Total output of fruit juice and fruit juice drinks in Shanghai, Jan-Jul 2006
Total output of fruit juice and fruit juice drinks in Jiangsu province, Jan-Jul 2006
Total output of fruit juice and fruit juice drinks in Zhejiang province, Jan-Jul 2006
Total output of fruit juice and fruit juice drinks in Jiangxi province, Jan-Jul 2006
Total output of fruit juice and fruit juice drinks in Anhui province, Jan-Jul 2006
Total output of fruit juice and fruit juice drinks in Shandong province, Jan-Jul 2006
Total output of fruit juice and fruit juice drinks in Guangdong province, Jan-Jul 2006
Total output of fruit juice and fruit juice drinks in Fujian province, Jan-Jul 2006
Total output of fruit juice and fruit juice drinks in Hainan province, Jan-Jul 2006
Total output of fruit juice and fruit juice drinks in Sichuan province, Jan-Jul 2006
Total output of fruit juice and fruit juice drinks in Chongqing, Jan-Jul 2006
Total output of fruit juice and fruit juice drinks in Yunnan province, Jan-Jul 2006
Total output of fruit juice and fruit juice drinks in Guangxi province, Jan-Jul 2006
Total output of fruit juice and fruit juice drinks in Guizhou province, Jan-Jul 2006
Total output of fruit juice and fruit juice drinks in Gansu province, Jan-Dec 2005
Total output of fruit juice and fruit juice drinks in Gansu province, Jan-Jul 2006
Total output of fruit juice and fruit juice drinks in Inner Mongolia, Jan-Jul 2006
Total output of fruit juice and fruit juice drinks in Shaanxi province, Jan-Jul 2006
Total output of fruit juice and fruit juice drinks in Xinjiang, Jan-Jul 2006
Total output of fruit juice and fruit juice drinks in Jilin province, Jan-Jul 2006
Total output of fruit juice and fruit juice drinks in Heilongjiang province, Jan-Jul 2006
Total output of fruit juice and fruit juice drinks in Liaoning province, Jan-Jul 2006
Exports of China's concentrated fruit juice and forecast
Export price of concentrated apple juice and development trend
City penetration rate of fruit juice drinks
Frequency distribution of drinking fruit juice drinks
Statistics of imports of fruit juice and vegetable juice, Dec 2005
Statistics of imports of fruit juice and vegetable juice, Nov 2005
Statistics of imports of fruit juice and vegetable juice, Oct 2005
Statistics of imports of fruit juice and vegetable juice, Sep 2005
Statistics of imports of fruit juice and vegetable juice, Aug 2005
Statistics of imports of fruit juice and vegetable juice, Jul 2005
Statistics of imports of fruit juice and vegetable juice, Jun 2005
Statistics of imports of fruit juice and vegetable juice, May 2005
Statistics of imports of fruit juice and vegetable juice, Apr 2005
Statistics of imports of fruit juice and vegetable juice, Mar 2005
Statistics of imports of fruit juice and vegetable juice, Feb 2005
Statistics of imports of fruit juice and vegetable juice, Jan 2005
Statistics of imports of fruit juice and vegetable juice by country, Dec 2005
Statistics of exports of fruit juice and vegetable juice, Dec 2005
Statistics of exports of fruit juice and vegetable juice by country, Dec 2005
Statistics of exports of fruit juice and vegetable juice by country, Nov 2005
Statistics of exports of fruit juice and vegetable juice by country, Oct 2005
Statistics of exports of fruit juice and vegetable juice by country, Sep 2005
Statistics of exports of fruit juice and vegetable juice by country, Aug 2005
Statistics of exports of fruit juice and vegetable juice by country, Jul 2005
Statistics of exports of fruit juice and vegetable juice by country, Jun 2005
Statistics of exports of fruit juice and vegetable juice by country, May 2005
Statistics of exports of fruit juice and vegetable juice by country, Apr 2005
Statistics of exports of fruit juice and vegetable juice by country, Mar 2005
Statistics of exports of fruit juice and vegetable juice by country, Feb 2005
Statistics of exports of fruit juice and vegetable juice by country, Jan 2005
Proportion of beverage that consumers often drink
Price distribution of beverage that consumers purchase
Places where consumers frequently buy beverage
Beverages that consumers often drink or like to drink
Types of beverage that consumers often drink in Beijing market
Brands of beverage that consumers often drink in Beijing market
Consumers' impressions on advertisements of various beverage brand in Beijing market
Factors that affect the purchase of beverage in Beijing market
Places where consumers buy beverages in Beijing market
Packaging situation of beverage in Beijing market
Price distribution of beverage in Beijing market
Consumption status of beverage in colleges
Brand penetration of fruit juice drinks in colleges
College students' appraisal on famous bands of fruit juice drinks
College students' appraisal on well-known brands of functional beverages
Consumers' favorite beverage types in summer of 2005 and 2006
Comparison among estimated value and actual value of beverage types in summer of 2006
Types of beverages male and female consumers most frequently buy
Factors that consumers most concerned when purchasing beverage
Major places where consumers often buy beverages
Concept of most attractive beverage products
Consumers' three major demands on different beverage products, 2006
Ten big beverage brands that consumers often buy
Consumption forecast of beverage products in summer of 2007
Consumers' three major potential demands on beverage products, 2007
Types of beverages meeting the demands of men and women in 2007
Capital stock structure of Huiyuan fruit juice
Profitability of LOLO Group, 2006H1
Operating ability of LOLO Group, 2006H1
Cash flow of LOLO Group, 2006H1
Profit structure of LOLO Group, 2006H1
Proportion of Wahaha's total beverage output to total output of the whole beverage industry
Proportion of Wahaha's sales revenue to total sales revenues of top 10 beverage enterprises
Proportion of Wahaha's beverage output to total output of top 10 beverage enterprises
Proportion of Wahaha's profits to total profits of top 10 beverage enterprises
Layout of Wahaha Group nationwide
Beverage investment of Union-President in China mainland
Total output of Chinese fruits over the past years
Export of Chinese fruits, Jan-Jun 2006
Import and export of fruits by province and city, Jan-Jun 2006
Export of Chinese fruits by country, Jan-Jun 2006
Import of Chinese fruits by country, Jan-Jun 2006
Fruit trade among China and East European Union by country, Jan-Jun 2006
Wholesale price of mandarin orange, 2003-2006
Wholesale price of sweet orange, 2003-2006
Wholesale price of pear, 2003-2006
Wholesale price of Guoguang apple, 2003-2006
Wholesale price of Fuji apple, 2003-2006
Wholesale price of banana, 2003-2006
Wholesale price of pineapple, 2003-2006
Wholesale price of longan, 2003-2006
Wholesale price of mango, 2003-2006
Average wholesale prices of parts of vegetables in China, 2006 Q2
Wholesale price of Chinese cabbage, 2003-2006
Wholesale price of cabbage, 2003-2006
Wholesale price of potato, 2003-2006
Wholesale price of carrot, 2003-2006
Wholesale price of cucumber, 2003-2006
Wholesale price of tomato, 2003-2006
Wholesale price of celery, 2003-2006
Sketch map of direct sales channel
Sketch map of network sales channel
Sketch map of platform-based sales channel
Sketch map of sales channel in farmer's wholesale market
Frequency of consumers drinking functional drinks in major cities
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