In Jan-Apr, 2007, the imports of wine grew over 100%, and the imported value grew 74.31% year-on-year. The average imported price dropped sharply. During this period, the growth rate for wine imports decreased to 65.57%, and the imported value rose 72.63% from a year earlier. There was a significant rise in the average imported price. This imposes a great threat to China-made top-grade wine.

In Jan-May, 2007, the liquor industry continued its fast growth. The output increased and the price also rose rapidly. The revenues of beer industry dropped slightly, but handsome profits were earned. The profitability of the industry improved a lot. Yet, there was a drop in the wine output and the gross profit margin dropped sharply. Besides, the output of yellow wine decreased rapidly, but with considerable income and profits gained. It is noteworthy that the growth rate of profit is 17.62 percent higher than that of revenue.

Profit Growth of China Alcoholic Beverage Industry, 2002-2007

Revenue and Profit of China Alcoholic Beverage Industry

2 Operating Performance of Alcoholic Beverage Sub-industries, 2007H1
2.1 Profitability Analysis
2.2 Value Analysis
2.3 Trend of Total Profits

3 Competitive Enterprises in Sub-industries
3.1 Overall Appraisal of Enterprises
3.2 Kweichow Moutai Co., Ltd.
3.3 Zhejiang Gu Yue Long Shan Shaoxing Wine Co., Ltd
3.4 Zhejiang China Light & Textile Industrial City Group Co., Ltd
3.5 Yantai Changyu Pioneer Wine Co., Ltd