In recent years, fruit juice consumption has increased by 10% annually in the developed countries, leading to a continuous rise in demand for apple juice concentrate in international market. At the same time, with the sustained improvement of Chinese people's living standard, domestic demand for apple juice has become larger and larger.

In the extracting season 2006-2007, China's export of apple juice concentrate was four times the figure in 2001-2002, reaching 1.04 million tons, amounting to 67% of trade volume in international market.

China Export of Apple Juice Concentrate, 1996-2007 (unit: 10,000 tons) 

 
Source: ResearchInChina

China's export of apple juice concentrate grows rapidly and its growth rate is higher than that of global trade volume and consumption of apple juice concentrate. China has achieved a rapid growth in its production of apple juice concentrate by occupying emerging market and grabbing export market shares of other countries. China's exports mainly go to the United States of America, the Europe and Japan, which took up respectively 34%, 25% and 10% of China's total exports In the extracting season 2006-2007.

Export Destination Countries of China Apple Juice Concentrate in Extracting Season 2005-2006 
 
Source: Bank of China International

Based on the statistics issued by the National Bureau of Statistics, the listed companies and the Bank of China International, this report studies the changes of supply and demand and development prospect of China's apple juice concentrate industry in 2007-2008 and then analyses operation status and development trend of key companies in this industry.

2.Supply and Demand of Apple Juice Concentrate
2.1 Global demand
2.2 Global supply

3.Price Changes of Apple Juice Concentrate
3.1 Recovery rise in export price of China apple juice concentrate
3.2 Alleviated pressures of apple price growth by a rise in export price

4. Risks of Apple Juice Concentrate Industry
4.1 Risk of raw material
4.2 Risk of RMB exchange rate
4.3 Intensified risk of industry competition

5. Key Companies
5.1 SDIC Zhonglu Fruit Juice Co., Ltd
5.1.1 Company profile
5.1.2 Operation status
5.1.3 Competitive edge
5.1.4 Development trend
5.2 China Haisheng Juice Holdings Co., Ltd
5.2.1 Company Profile
5.2.2 Main businesses
5.2.3 Rapid growth of apple juice concentrate business
5.2.2 Diversified market
5.2.3 Profit promoted by diversified products
5.2.4 Development prospect
5.3 Yantai North Andre Juice Co., Ltd.
5.3.1 Company Profile
5.3.2 Company performance
5.3.3 Excellent management and marketing ability 
5.3.4 Asia's biggest pectin processing base
5.3.5 Vigorous development of high acid apple juice concentrate
5.4 Shaanxi Hengxing Fruit Juice Drink Co., Ltd.

6. Development Trend of China Apple Juice Concentrate Industry