The report sums up the development of the global and China's food service industries in 2004. Through accurate data and full elaboration, it describes the structure of China's food service industry and competition situation in the industry from various angles. Meanwhile, it presents assessment of major enterprises' business strategy and competitiveness.

The report especially points out the following: In 2004, China's food service industry continued to develop, and both business turnover and staff size increased. Enterprises in this industry started to make efforts to build brands, expand enterprise size, and expand in the form of chain stores and franchised stores. Market demand shows the trend of scientific diet. In China's food service market, Chinese cuisine still dominates the dinner service market; Western food is emerging, but the size of the segment remains small so far. Western food dominates the fast food segment, with KFC, McDonalds and Pizza Hut being the leading players. Chinese fast food is booming, but it cannot compete with Western fast food yet. With the development of China's economy and tourism, the food service industry holds bright prospects. In the next few years, business model will diversify, internationalization process will expedite, and green food will become the fashion.

After analyzing major factors affecting the development of China's food service industry from 2005-2009, the report presents qualitative and quantitative forecast of the industry. Finally, it provides development strategy and recommendations for the government, enterprises and investors respectively.

2.Overview of China's Food Service Industry in 2004
2.1 Development Environment
2.1.1 Policy Environment
2.1.2 Investment Environment
2.1.3 Economic Environment
2.2 Present Situation and Characteristics
2.2.1 Size
2.2.2 Structure
2.2.3 Characteristics
2.3 Industry Segments 

3.Competition Situation and Competition Behavior in China's Food Service Industry in 2004
3.1 Competition Situation
3.2 Competition Behavior

4.Assessment of the Competitiveness of Major Enterprises in China's Food Service Industry in 2004
4.1 Yum! Brands Inc.
4.2 Beijing McDonalds Corporation
4.3 Shanghai New Asia Co., Ltd.
4.4 Malan Hand-pulled Noodle Fast-Food Chain Co., Ltd.
4.5 Inner Mongolia Little Sheep Foods & Drinks Chain Co., Ltd.
4.6 Quanjude Group
4.7 Shenyang Little Potato Foods & Drinks Co., Ltd.
4.8 Shanghai Xinghualou Group (Group) Co., Ltd.
4.9 Chengdu Tanyutou Investment Co., Ltd.
4.10 Chongqing Caigenxiang Restaurant Co., Ltd.

5.Analysis of Impetuses for China's Food Service Industry from 2005-2009 
5.1 Products
5.2 Staff
5.3 Customers

6.Development Trend of China's Food Service Industry from 2005 to 2009 

7.Forecast of China's Food Service Industry from 2005 to 2009 
7.1 Forecast of Industry Size
7.2 Forecast of Growth

8.Analysis of Investment Opportunities in China's Food Service Industry from 2005 to 2009
8.1 Assessment of Overall Investment Value
8.2 Analysis of Investment Fields

9.Recommendations
9.1 Recommendations for the Government
9.2 Recommendations for Enterprises
9.3 Recommendations for Investors