Part 1.Summary 1.Development and characteristics of the toy industry 1.1 Development and scope of toys 1.1.1 Toy developments 1.1.2 Product categories 1.2 Characteristics of China’s toy industry 1.2.1 Lifecycle description 1.2.2 Profitability 1.2.3 Features of toy production 1.2.4 Features of the market operation 1.2.5 Obstacles regarding the “in and out” of the industry Part 2.Current situation of the industry 2.International toy market 2.1 Consumer survey 2.1.1 Background 2.1.2 Research on the purchasing desire 2.1.3 Decision-making groups 2.1.4 Purchase motivations 2.2 Current status of the global toy market 2.2.1 Scale changes of the global toy market, 1993-2003 2.2.2 Children consumption level in the world major toy markets in 2003 2.2.3 Toy market distribution in the world, 2001-2003 2.3 Current status of major countries/regions’ toy market 2.3.1 U.S.A - the biggest toy consumption market 2.3.2 E.U. - the expanding toy consumption market 2.3.3 Japan - toy fashion leading market 3.China’s toy market 3.1 China’s toy market scale and features 3.1.1 China’s toy market scale, 2001-2003 3.1.2 Sales prediction of Chinese toy manufacturers, 2004 3.1.3 Features of China’s toy market 3.2 Production pattern and regional distribution 3.2.1 General development status 3.2.2 Development of selected toy enterprises in China, 1998-2004(Jan. to Aug.) 3.2.3 Distribution of selected toy enterprises in China 3.2.4 Comparison analysis of the selected toy products, 2003 3.2.5 Comparison analysis of the selected enterprises, Jan 2004-Sep 2004 3.3 Comparison of China’s different ownership toy enterprises 3.3.1 By total asset, 2001-2003 3.3.2 By total sales revenue, 2001-2003 3.3.3 By total profits, 2001-2003 3.3.4 By the state of operation, Jan. to Sep. in 2004 3.4 Market segments by age 3.4.1 Children 3.4.2 Adults 3.4.3 Senior citizens 4.Key regions of China’s toy industry 4.1 Guangdong province 4.1.1 Summary 4.1.2 Exports, 1998-2003 4.1.3 Analysis on selected toy enterprises, 1998-2003 4.1.4 Operation state of selected enterprises, Jan. to Sep. in 2004 4.1.5 Development status of different areas in Guangdong 4.2 Jiangsu province 4.2.1 Summary 4.2.2 Analysis of selected toy enterprises, 1998-2003 4.2.3 Operation state of selected enterprises, Jan. to Sep. in 2004 4.3 Zhejiang province 4.3.1 Summary 4.3.2 Analysis of selected toy enterprises, 1998-2003 4.3.3 Operation state of selected enterprises, Jan. to Sep. in 2004 4.4 Shanghai 4.4.1 Summary 4.4.2 Analysis of selected toy enterprises, 1998-2003 4.4.3 Operation state of selected enterprises, Jan. to Sep. in 2004 4.4.4 Trends of development 5.Toy imports and exports in China 5.1 Imports 5.1.1 Trends of changes in quantity 5.1.2 Structure analysis of the imported toys, Jan. to Sep. in 2004 5.1.3 Import sources, Jan. to Sep. in 2004 5.1.4 Import modes, Jan. to Sep. in 2004 5.1.5 Main import provinces, Jan. to Sep. in 2004 5.2 Exports 5.2.1 Trends of changes in quantity, 1985-2003 5.2.2 Export destinations, 2000-2003 5.2.3 Structure analysis of the exported toy products, Jan-May (2000-2004) 5.2.4 Export features 5.3 Analysis of the main export destinations 5.3.1 America 5.3.2 EU 5.3.3 Major countries in EU 5.3.4 Japan 5.3.5 Hongkong 5.4 Q&A of China’s toy exportation 5.4.1 Major problems 5.4.2 Suggestions on how to strengthen international competitiveness Part 3.Competition Patterns 6.Analysis of the sub-industries and related industries 6.1 Soft toys 6.1.1 Summary 6.1.2 Market 6.2 Wooden/plastic toys 6.2.1 Wooden toy 6.2.2 Plastic toy 6.3 Electronic toys 6.4 Intelligence toys 6.4.1 Summary 6.4.2 Classifications 6.4.3 Market 6.5 Related industries 6.5.1 Plastic industry 6.5.2 Electronic industry 6.5.3 Textile industry 7.Global competitions in the toy industry 7.1 Current situation of the global competitions and features 7.2 Competition patterns of some major overseas countries/regions 7.2.1 The United States 7.2.2 EU 7.2.3 Japan 8.Competition patterns in China’s toy industry 8.1 Competitiveness analysis of China’s toy enterprises 8.1.1 By total asset 8.1.2 By sales revenue 8.1.3 By total amount of profits 8.2 Competition features Part 4.Investment Analysis 9.Analysis of the selected top enterprises in toy industry 9.1 Well-known overseas toy enterprises 9.1.1 Mattel - Barbie 9.1.2 Hasbro Inc. – Transformers 9.1.3 Lego – Toy bricks 9.1.4 Clek – Broccoli moppet 9.1.5 Nintendo – Nintendo TV game 9.2 Analysis of major domestic toy enterprises 9.2.1 Superior in scale – Haohaizi Group 9.2.2 Domestic pioneer brand – Guangdong Aodi 9.2.3 Representative of OEM – Dongguang Longchang 9.2.4 Profitability star – Hongkong Longcheng Group 9.2.5 Intelligence toy manufacturer – Dongguang Weiyida 10.Marco-environment of the toy industry 10.1 Policies 10.1.1 Economic policies 10.1.2 Industrial policies 10.2 Economic environment 10.2.1 Influence of the world economy 10.2.2 Influence of China’s economic development 10.3 Cultural environment 10.3.1 Relationships between toys and culture 10.3.2 How successful enterprises benefit from culture 10.3.3 Toy development potential based on Chinese culture 11.Forecast of the toy market development 11.1 World toy demand predication 11.1.1 Trends of market capability 11.1.2 Trends of toy consumption 11.1.3 New features and development trends of toy products 11.1.4 Toy development trends in major foreign countries 11.2 Trends of China’s toy market 11.2.1 Changes of the factors influencing the toy market 11.2.2 Trends of demand 11.2.3 Trends of toy market competition 12.Investment opportunities and risks in toy industry 12.1 Investment opportunities 12.1.1 Profit space 12.1.2 Blank market segments 12.1.3 Large potential in homeland market 12.1.4 New entrants’ opportunities brought by industrial policies 12.2 Risks of toy industry investment 12.2.1 Risks from the fluctuating price 12.2.2 Risks of the investment economy lifecycle 12.2.3 Policy risks 12.2.4 Risks from international trade situations 13.Suggestions to toy enterprises 13.1 Market segmentation and market targeting 13.1.1 Market segmentation 13.1.2 Market targeting 13.2 Product orientation 13.2.1 Quality 13.2.2 Function 13.2.3 Price 13.3 Sales channels 13.3.1 China’s domestic sales channels 13.3.2 Sales channels for exportation 13.4 Management 13.4.1 Management weaknesses of China’s toy enterprises 13.4.2 Suggestions |