This report looks into Chinese condom market with the view of consumer recognition, purchasing behaviors, branding, price and promotion. Due to the market is comparably complex; in the interest of define the target consumption groups, the factors such as consumer age, gender, income, as well as the marriage status and the level of cities have been considered into this report.

For the consumer behaviors, considering the similarity and the scale of the city, we put Shanghai and Beijing as the first level cities, Chengdu was selected as the second level city, the suburb of Chengdu was selected as the investigation place for countryside consumers. In the city of Chengdu, the research also included an investigation for a group of gays.

2.Research purpose

3.Research method

4.Research Summary

5.Research finding
5.1 Condom brands
5.1.1 By cities
5.1.2 By gender
5.1.3 By marriage status
5.1.4 By education level
5.1.5 By income level
5.1.6 Frequently purchased brands
5.1.7 Best favored brands 
5.2 consumer purchase behaviors
5.2.1 How to call the ¡°Condom"
5.2.2 Why use condom?
5.2.3 Purchase channels
5.3 factors influencing the purchase
5.3.1 The 10 most important factors in different level cities
5.3.2 The 10 most important factors by gender
5.3.3 The 10 most important factors by marriage status
5.3.4 The 10 most important factors by education level
5.3.5 The 10 most important factors by income level
5.4 Package design
5.5 Advertisement and promotion activities
5.5.1 Government regulations
5.5.2 Information channels
5.5.3 Advertisement impacts
5.5.4 Advertisement prolocutor
5.6 Suggestion
5.6.1 Suggestions to the manufacturers
5.6.2 Consumer dissatisfactions
5.6.3 The best brand

6.Suggestions to brand foundation and promotion
6.1 Purchase convenience
6.2 Product quality and other factors influencing brand selection
6.3 Brand promotion