The output and sales volume of automobile in China in 2006 reached 7.2797 million units and 7.2160 million units respectively, each up by 27.32% and 25.13%,which indicated that China has become world second-largest automobile consumer market next to US, and the domestic automobile sales in 2007 is expected to grow at around 15%, exceeding 8 million units. The rapidly growing automobile market of China activates the whole automobile industry chain; car audio sector sees a good momentum, and its before-market penetration has reached 100%.

Sales Volume and Growth of Car Audio in China, 2003-2007

Car audio market is divided into two parts: one is OEM market which means that car makers take a certain OEM brand as the standard figuration of their cars during the car production; another is retail market which means the terminal retail market aiming at consumers, mainly the car audio shop. OEM has occupied majority of domestic car audio market share, and demands in car audio OEM market in 2006 were roughly 7.2 million sets and such market size is estimated to hit more than 10 million sets in 2010.

OEM for Car Audio of Leading Car Makers

The car audio retail market is small in scale but with great potentials as consumers pursue high quality of car audio and individualization. While after-sales market scale accounts for over 70% of total in the developed countries. Therefore, the after-sales market of car audio in China is expected to become larger in proportion and to witness a rapid growth.

Overall, rapidly growing automobile market in China will no doubt bring great opportunities to car audio market which tends to grow annually at around 10% on the average in the forthcoming four years.

This report has five chapters. Chapter 1 gives an introduction on car audio industry; Chapter 2 makes a detailed description of global and Chinese car audio industry and development status before a in-depth analysis; Chapter 3 presents the basic information and latest news of domestic world-class car audio makers; Chapter 4 shows an analysis on car audio's purchase and brands; and Chapter 5 summarizes and forecasts the developing trend of car audio industry.

2.Current status and trends of car audio market
2.1 China auto market status
2.2 World car audio market status
2.3 China car audio market status
2.3.1 OEM market status
2.3.2 Retail accessories market status
2.4 Trends of China car audio market

3. Car audio makers and brands
3.1 Japanese and South Korean manufacturers
3.1.1 Clarion
3.1.2 Pioneer
3.1.3 Panasonic
3.1.4 Alpine
3.1.5 Sony
3.1.6 Kenwood
3.1.7 JVC
3.1.8 Sanyo
3.1.9 Fujitsu Ten
3.1.10 Daewoo
3.1.11 Nakamichi
3.2 The USA car audio manufacturers
3.2.1 Kicker
3.2.2 Rockford
3.2.3 MTX
3.2.4 JL
3.2.5 Audio Control
3.2.6 McIntosh
3.2.7 Boston 
3.2.8 Dynamat
3.2.9 RODEK
3.3 European car audio manufacturers
3.3.1 Siemens VDO
3.3.2 Bosch
3.3.3 Philips
3.3.4 Mannesmann
3.3.5 Focal
3.3.6 Audison
3.3.7 Dragster
3.3.8 MBQuart
3.3.9 Heco
3.3.10 DLS
3.3.11 RENO
3.3.12 DALI
3.3.13 Dynaudio
3.3.14 DEGO 
3.3.15 Inbow
3.4 Chinese car audio manufacturers
China Mainland manufacturers
3.4.1 Hangsheng Electronics
3.4.2 Jiangsu Toppower
3.4.3 Jiangsu Orient Power
3.4.4 Foryou Group
3.4.5 Shenzhen Honyas
3.4.6 Shenzhen Baoling Electronics
3.4.7 Tianjin Hyundai Hangsheng
3.4.8 Amoi
3.4.9 skyworth-RGB
3.4.10 SVA
3.4.11 Shanghai Kaige Roadstar
3.4.12 Shenzhen Yubao
3.4.13 Shenzhen Mele Digital Technology Ltd
3.4.14 Coagent
3.4.15 Guangzhou Zhaoxing Electronics
3.4.16 Yinsheng Automobile Audio
3.4.17 Bosshifi Car Audio
3.4.18 Guangzhou Yuanzhi
3.4.19 Beijing Beimai
3.4.20 Shockwave
3.4.21 Geliang
3.4.22 Chongqing Shenyu
3.4.23 Jiangmen Zhongyi
3.4.24 Hangzhou Yusong 
3.4.25 Shenzhen Athign
3.4.26 Shenzhen East China Digital
3.4.27 Shenzhen Kovan Sound
3.4.28 Shenzhen Shengyilang
3.4.29 Shenzhen Zhongcaixing
3.4.30 Shenzhen Tiger
3.4.31 Shenzhen Sunflower 
3.4.32 Shenzhen Kaisor
3.4.33 Jieyang Tinly
3.4.34 Beijing 797 Audio
3.4.35 Liaoning¡¡No.2¡¡Radio¡¡Factory¡¡
3.4.36 Juda Car Audio
3.4.37 Huizhou Freeway Electronics
3.4.38 Ti88
3.4.39 Shenzhen Korex
3.4.40 Guangzhou Zefeng
3.4.41 Hedun Electrical Appliance
3.4.42 Heyuan Haolilai
3.4.43 Shenzhen Keshengda
3.4.44 Shenzhen Car Friend Electronics
3.4.45 Guangdong ZhongOu
3.4.46 Zhongshan Tanlon
3.4.47 Guangzhou Chelong
3.4.48 Shenzhen Wanhualong
3.4.49 Nansheng Electronics
3.4.50 Dongguan Yujia Electronics
3.4.51 Futer Electronics
3.4.52 Shenzhen Dechang
Taiwan manufacturers
3.4.53 Bcom
3.4.54 E-lead Electronic
3.4.55 Quanta Storage
3.4.56 Chesen
3.4.57 Bosetar
3.4.58 Khsaudio

4. Consumption analysis of car audio after-sale market
4.1 Survey of factors affecting car audio purchasing
4.2 Consumers' favorite car audio brands
4.3 Customer survey: audio system and price acceptance 
4.4 Consumer classification and demand investigation
4.5 Dealer survey: most wanted support from manufacturers
4.6 Survey on operations of car audio market
4.6.1 Overall sales
4.6.2 Popular brands
4.6.3 Refitting price
4.7 Sales channels of car audio in China
4.8 Feedback from dealers

5. Conclusions and viewpoints